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Ecommerce accountant. I organise the books for Shopify, Amazon and DTC businesses so owners always know their real cash position, margins and profit by product. Most online stores come to me with the same problem: payouts, fees, refunds and transfers that never match the bank, and books that are months behind. I clean them up, set up a structure that scales, and keep the monthly close running on time. WHAT I DO FOR YOU - Full-cycle bookkeeping and accounting set-up for Shopify, Amazon and DTC stores - Chart of accounts design, and clean-up of messy, incomplete or abandoned books - Bank, payment gateway and marketplace reconciliations (Shopify Payments, Stripe, PayPal, Amazon settlements) - Cash flow management, treasury control and forecasting - Accounts receivable and accounts payable management - Month-end and year-end close: P&L, balance sheet and full financial statements - Management and analytical accounting: COGS, inventory, and profitability by product, channel and project - Budgeting, budget vs. actual reporting and KPI dashboards - Loan control and amortisation schedules WHY WORK WITH ME - Trained at Deloitte, leading international accounting projects across the UK, Portugal, Switzerland and Russia - Managed a portfolio of 35+ companies as Accountant and Tax Manager - Bachelor's Degree in Business Administration (ADE), plus advanced training in international accounting - Advanced Excel for financial analysis, reporting and automation - Native Spanish, professional English I work best with ecommerce owners and agencies growing fast who need their accounting organised, reliable and delivered on time — so they can stop guessing and start deciding with real numbers. Send me a message with a bit about your store and where your books stand today, and I'll tell you exactly how I'd organise them.

Fractional CFO based in Spain supporting your company with financial planning, reporting, and strategic decision-making with large experience on budgeting, forecasting, cash flow management, KPI tracking, board reporting, and finance oversight across national and international businesses Solid knowledge in digital finance tools such as Business Central / Navision, Holded, Exact, Moneybird, Xero, Fathom and PowerBI. I can also help you with all Spanish company and taxes processes such as: - Company incorporation - Spanish VAT Registration - Spanish VAT fillings - EORI registration - Corporation tax calculation and filling - Other Spanish taxes

❗ Does this sound familiar? - Your store gets a sales spike, and suddenly orders, emails, and returns are piling up faster than you can handle? - You run an academy, and enrollments, live sessions, and student messages eat your week before you even get to teach? If either one hit home, let's talk. 👋 Anyone can sell online or run a course. Making it all actually work is the hard part — and when it works, nobody notices. Everybody works hard. But when a digital business starts growing, there comes a point where working harder isn't enough: you need someone in charge of making sure everything operational — orders, students, incidents — runs without depending on your memory or your time. With 15+ years of administrative experience and 3+ years working remotely, I'm a Digital Operations Coordinator for entrepreneurs and digital businesses. These are the areas I work in: 🛒 E-commerce B2C: I run the full operation on Shopify, Tiendanube, and marketplaces (Miravia, Carrefour, Planeta Huerto): orders, logistics, returns, inventory, reconciliations, and high-volume issue resolution. I also handle content creation, AI-generated images as an alternative to photoshoots, email marketing, and social media management. ✅ Managed 11,000+ orders in a peak season, with peaks of 500 emails/day, keeping response times under 24h. ✅ The content I manage for clients reached 58,000 views on a single post for an 18,000-follower account. ✅ A 3-email welcome sequence I designed runs at a 50.15% open rate and an 89.86% conversion rate. ✅ Designed incident-management systems in Notion and Trello that replaced scattered email/WhatsApp management with real-time visibility for the whole team. 🎓 Online Academies: I run the full operation on Thinkific and other LMS platforms for academies with 500+ active students: enrollment and onboarding for new students (welcome sequence, access setup), structuring course modules and sections, access and membership management, and live session coordination (pre-session reminders and sending the link/recording afterward). I also handle certificate issuance, exit surveys and feedback collection when a student cancels, and quality checks on course videos and links from the student's point of view. I coordinate with the founder or teaching team on the content calendar and course updates, and document processes (SOPs) so the operation doesn't depend on one person. ✅ Detected and corrected unauthorized access from canceled students who still held active premium memberships, directly protecting the academy's revenue. ✅ Coordinated weekly publishing across 7 channels (newsletter, blog, YouTube, LinkedIn, social media, Spotify, iVoox), consistently. I'm available for new projects. If you think I'm a fit for what you need, message me. 📩 🛠️ Some of the tools I work with: Shopify, Tiendanube, Miravia, Carrefour, Planeta Huerto, Thinkific, Holded, Notion, Trello, Google Workspace, Canva, StreamYard, Kit, Meta Business Suite, Gorgias, BigBlue, Oceges. A note on communication: I write in English with the help of translation tools, and I'm fast and clear over async channels (email, Slack, Upwork messages). Happy to agree upfront on whatever communication style works best for your team. Nely 🫶

With over 8 years of experience in FP&A for Multinational Corporations and a proven track record as a Fractional CFO for SMEs, I bridge the gap between complex accounting and clear executive decision-making. I don’t just run reports—I build the financial infrastructure that allows business owners to understand their performance at a deeper level. Whether you are navigating a high-growth phase or optimizing for a potential exit, I provide the visibility you need to move forward with confidence. Experience and Skills: 1. Corporate-Grade Strategy for SMEs: I apply multinational budgeting and forecasting standards to help your business scale with precision. 2. Automated Financial Dashboards: I offer centralized reporting in Excel and Power BI, replacing manual work with real-time visibility. 3. Cash Flow & Liquidity Management: I ensure your financial stability by mastering working capital and protecting your bottom line. 4. Sales-to-Finance Integration: I optimize your CRM and pipeline workflows to ensure your growth strategy is backed by accurate data.

I help businesses and individuals turn messy, time-consuming spreadsheets into fast, automated tools — so you stop doing by hand what Excel can do for you. What I can do for you: - Automate repetitive tasks with VBA macros (reports, data entry, formatting) - Build clean, interactive dashboards that make your data easy to read - Advanced formulas (INDEX/MATCH, XLOOKUP, SUMIFS, nested logic) - Clean, organize and merge messy data (duplicates, errors, inconsistent formats) - Power Query to pull and transform data automatically - Convert Excel files to Google Sheets and vice versa Why work with me: - Fast, clear communication — you'll always know where your project stands - I deliver exactly what we agree on, on time - Detail-oriented: your file will be clean, documented and easy to use I'm building my client base here on Upwork, so you get expert-level work at a very fair rate. Send me a message with what you need and I'll tell you exactly how I'd solve it

Successfully entering a new market, scaling in highly regulated industries requires more than just standard advice, it requires on the ground intelligence and flawless execution. I partner with international professionals, expats, and companies to provide rigorous operational oversight, tax strategy, and business development support. I take the friction out of the Spanish market and complex sectors like iGaming and Fintech, acting as your trusted advisor every step of the way.