I help businesses and mission-driven organizations build the marketing systems and operational infrastructure that drive growth. With 5+ years of experience spanning campaign management, marketing operations, and CRM automation, I combine strategic thinking with hands-on execution to deliver measurable results.
What I bring:
- Marketing Operations: HubSpot, Salesforce, NGP VAN, Reynolds & Reynolds; building workflows, automations, lead scoring, and reporting dashboards
- Email Marketing & Automation: HubSpot Email Marketing Software certified; hands-on experience building email campaigns, configuring automation flows, managing contact lists, and optimizing deliverability
- Campaign Management: Multi-channel email campaigns, webinar promotions, content strategy, and performance optimization
- Systems & Process Building: Custom tracking systems using Airtable and Google Sheets, workflow automation, and scalable processes
- Project Management: Coordinating complex projects across multiple stakeholders with proactive communication, clear deliverables, and consistent follow-through
- Data-Driven Decision Making: Performance analytics, A/B testing, and continuous optimization
Recent results include:
- Founded and operated an independent consultancy serving 7+ nonprofit and advocacy clients simultaneously, managing editorial calendars, client workflows, and communications programs across multiple concurrent engagements
- Owned end-to-end digital communications across 36,000+ combined contacts, achieving 33% average open rates through audience segmentation, A/B testing, and automated workflows
- Built and maintained data infrastructure for 20,000+ member records, leading a full Squarespace-to-Airtable migration and establishing systems for membership lifecycle communications
- Drove 5x increase in LinkedIn engagement over 6 months across multiple client accounts through content strategy development and platform management
I take my work seriously and hold myself to a high standard, not just on deliverables, but on the working relationship itself. I communicate proactively, flag issues early, and build in the kind of structure that keeps projects moving without constant check-ins.
Clients can expect clear timelines, honest updates, and work that reflects their brand voice, not a generic template. I'm also genuinely flexible; when priorities shift, I shift with them.
Email Marketing
Marketing Strategy
CRM Automation
Social Media Marketing
Content Marketing
Marketing Automation
LinkedIn Campaign Manager
Customer Acquisition Strategy
Copywriting
Project Management
Business Operations
Administrative Support
HubSpot
Database Management
Project Workflows
Courtney J.
Virginia Beach, Virginia
$30/hr
5.0
144 jobs
Content specialist with 15+ years of experience in developing, managing, and optimizing content. Adept at creating and driving effective content strategies that result in increased engagement and ROI. Proven track record of success in developing and executing campaigns to increase brand awareness and localization. I have experience with social media, curating content for social platforms like Facebook, Twitter, LinkedIn, Instagram, GMB Pinterest, YouTube and Tiktok.
In addition, I create graphics that will fit the brand guidelines of the client and image guidelines of different social media platforms using services like Canva. I am familiar with software like SocialPilot, Hootsuite, Planable, SproutSocial, MailChimp, Google Analytics and more.
I have several years of experience working with WordPress as well. I have also created video content (promotional videos and interviews) and audio podcasts.
Want your business to show up when locals search for services “near me”? I help small businesses and service pros optimize and localize their Google Business Profiles to connect with nearby customers and stand out in local search results.
I've written blog content for both B2B and B2C and I value my clients and their time. I love working with digital media because of the different perspectives that these platforms convey.
I am an excellent interpersonal communicator with an aptitude for media and marketing. I have created, edited, managed, and published content across all levels of media platforms from print to online.
I have worked for several marketing companies to complete content curation, creating social media profiles, completing community management and engagement and tracking analytics.
WordPress
Instagram
Social Media Management
Social Media Marketing
Proofreading
HTML
Blog Writing
Video Editing
Search Engine Optimization
Resume Writing
Copywriting
CSS
General Transcription
Content Writing
Hanna D.
Richmond, Virginia
$40/hr
4.0
2 jobs
I am a Social Media Marketing Manager who is currently working for one of the largest health insurance companies in the United States. A seasoned expert in digital marketing who is currently managing over 15 brands for Medicaid and Medicare lines of business. My Strategic approach, creativity, and leadership have consistently delivered exceptional results, driving growth and revenue. My passion for travel, reading, and a good glass of wine fuels my innovative marketing strategies. If you are in the business of growing your social media presence and creating a stand-out marketing strategy! I am happy to help. Let's chat social!
Social Media Advertising
Social Media Management
Social Media Marketing
HootSuite
Canva
Facebook Ads Manager
LinkedIn Campaign Manager
Instagram
YouTube
TikTok
Twitter/X
Social Media Marketing Plan
Marketing
Budget Management
Media Buying
Aroon I.
Ashburn, Virginia
$75/hr
5.0
1 jobs
A great GoHighLevel system isn't just automation—it's a well-designed business process. I build both.
I specialize in GoHighLevel (GHL) automation — AI chatbots, CRM pipelines, multi-channel follow-up, and the workflows that turn leads into customers — backed by 15+ years of real business process design. That combination is rare on Upwork: most GHL freelancers can wire up a workflow, but few can map your whole operation first, find what's actually broken, and build a system that holds up under real traffic.
What I build in GoHighLevel:
✅ AI chatbots & conversational agents with clean human hand-off
✅ Full CRM pipeline setup — lead capture, stages, tagging, lead scoring, agent assignment
✅ Multi-channel follow-up automation (SMS + Email + WhatsApp) triggered by lead behavior
✅ Gmail & Google Calendar integrations, appointment booking, timezone handling
✅ Marketing automation — Social Planner, AI-generated content, campaign sequences
✅ Dashboards & reporting — conversion, pipeline value, response time, performance reports
✅ Billing & admin automation — invoices, quotes, payment reminders
What sets me apart:
I map before I build. 15+ years of process modeling means I find the bottlenecks others miss.
I work safely on live systems — small, staged, tested changes, never reckless bulk edits.
I build for handoff — clean documentation and Loom walkthroughs so you're never dependent on me.
I focus on business outcomes, not just clever automation.
Whether you need a misbehaving GHL bot rebuilt, a full client-acquisition system built from scratch, or messy workflows untangled, I'll bring both the technical build and the operational thinking behind it.
Let's talk about what you're trying to fix or build.
Additional Areas of Expertise
🤖 AI Automation & Voice Agents
AI-powered customer service, lead qualification, appointment booking, and operational workflows using GHL, Vapi, Twilio, OpenAI, and related platforms.
📊 Business Process Management
15+ years of experience analyzing, documenting, and improving business processes for both enterprise organizations and small businesses.
⚙️ Workflow & Operations Optimization
Process mapping, SOP development, operational redesign, CRM implementation, onboarding workflows, and efficiency improvements.
🏥 Healthcare & Home Care Operations
Caregiver recruitment workflows, client intake systems, compliance tracking, onboarding automation, referral management, and operational scaling.
📈 CRM & Sales Operations
Pipeline design, lead management, sales process optimization, reporting dashboards, KPI tracking, and conversion improvement.
🧠 Strategic Consulting
Technology selection, automation roadmaps, operational assessments, AI opportunity identification, and implementation planning.
Platforms & Tools
🔹 GoHighLevel (GHL)
🔹 OpenAI / ChatGPT
🔹 Vapi
🔹 Twilio
🔹 Zapier
🔹 Make (Integromat)
🔹 n8n
🔹 Google Workspace
🔹 JotForm
🔹 Airtable
🔹 Notion
🔹 ClickUp
🔹 Calendly
🔹 Stripe
🔹 WordPress
🔹 Shopify
Industries Served
🏡 Home Care & Healthcare
🏠 Real Estate
🛒 E-Commerce
🚚 Logistics & Transportation
💼 Professional Services
📱 SaaS & Technology
Virtual Assistance
Inside Sales
Outbound Sales
System Administration
Sales
Administrate
LinkedIn Campaign Manager
Real Estate Virtual Assistance
Accounting
Customer Service
Fishell B.
Leesburg, Virginia
$99/hr
4.8
43 jobs
Discover How To Take Your Ad Campaigns To The Next Level!
Find out how I will help you achieve your business goals by applying what I have learned in over 8 years of online advertising
Market Research:
-I use the latest industry methods to gain insights into your target audience, the market and your competition. This will ensure that we efficiently setup your campaigns for successful testing.
-I help you find where your ads would be served best and with the use of whitelists and blacklists ensure that your campaigns are spending efficiently
Campaign Optimization
-I monitor, manage and optimize your campaigns and have specialized in conversion rate optimization on the following networks:
Native Advertising:
Outbrain
Taboola
Yahoo Gemini
Revcontent
Content Ad
SEM:
Google Adwords
Bing
Yahoo
Social:
Facebook
Instagram
Linkedin
TikTok
Email Marketing:
Klaviyo
Mailchimp
To start a conversation on how we can ensure your campaigns exceed your goals just send me an invite!
Market Research
Copywriting
Social Media Marketing
Internet Marketing
Search Engine Marketing
Display Ad
Advertising
Pay Per Click Advertising
Google Ads
Conversion Rate Optimization
Tristen P.
Richmond, Virginia
$25/hr
5.0
8 jobs
I have 5+ years experience as an assistant in the public sector, supporting executives and teams in a variety of ways, including scheduling, calendar management, drafting and editing documents, event management and logistics, and many other tasks.
I have worked on a political campaign and managed budget and office operations for the team, while also managing external relationships and scheduling. I also have extensive events experience, and enjoy managing multiple projects simultaneously.
Writing
Drafting
Event Planning
Press Release
Administrative Support
Scheduling
Calendar Management
Presentations
Event Management
Travel Planning
Proofreading
Editing & Proofreading
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Emerald Tiger
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Kinetic Investments
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Summa Linguae
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