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Notion Consultant + Notion Partner helping small teams turn messy operations into calm, usable systems. I build relational databases, dashboards, and SOP hubs that reduce handoffs living in texts/DMs—and make it easy to see what’s next. Collaborating with Non‑Code Studio on client workspace builds. Pet-friendly + neurodivergent-friendly.

Economic Consultant and Data Scientist with a combined 5+ years experience in data analytics, machine learning / artificial intelligence, and statistics. I help businesses maximize their growth potential through data-driven solutions and assist clients with whitepapers / research projects via advanced statistical methods. No task and/or project is too small nor big. With my full commitment to client services and rigorous quantitative analysis, I will work to meet the most exacting standards of quality. DATA SCIENCE / STATISTICAL TOOLS ► R / Python ► SQL ► Microsoft Excel (Macros / VBA) ► LaTeX ► Machine Learning, Natural Language Processing, and Artificial Intelligence ► RShiny / Power BI / Tableau ► Qualtrics, SurveyMonkey, and Psytoolkit ► Custom Data Scraping EXPERTISE AND SERVICE AREAS ► Pricing & Demand Analytics -- Price Optimization, Elasticity Analysis, Revenue Impact Analysis, and Demand Modeling ► Forecasting & Modeling -- Economic and Market Forecasts, Sales Forecasting, Scenario / Sensitivity Analysis, and Model Evaluation ► Causal Inference & Experimentation -- A/B Testing, Causality Evaluation, Customer Behavior Analysis, and Policy / Program Evaluation ► Survey Design & Analysis -- Survey Methodology and Sampling Design, Questionnaire Development, Weighting and Bias Correction, and Statistical Analysis of Survey Data ► Economic & Statistical Research -- Applied Economic Research, White Papers / Technical Reports, Literature Reviews and Methodology Development, and Research Grade Analysis ► Algorithm & Statistical Method Development -- Custom Statistical Models, Algorithm Development for Decision Support, Model Validation and Testing, and Bridging Theory into Production Ready Methods Communication is everything. Please do not hesitate in reaching out!

PRIMARY TALENT: I help organizations get the most out of Salesforce by asking key questions to clarify processes and educate clients on how to best leverage the full power of the platform; providing possible solutions and explaining potential benefits and drawbacks of each solution; working collaboratively to map project phases, timelines, priorities, and business processes; executing project maps; providing ongoing communications and documentation to ensure clarity throughout the process, including full documentation in an easy-to-grasp format; and developing training resources (synchronous or asynchronous) to ensure users are confident using the system and empowered to identify additional system improvements. I am a Salesforce Administrator with several years of experience in both Classic and Lightning doing the following: business analysis; CRM implementations and migrations; data structure consulting; data cleaning, importing, and updating; object and object type customizations; automation using workflow rules and actions, processes, flows, and force.com sites with custom domains; advanced report and dashboard design; Lightning migration; web-to-lead forms; project and business process mapping; thorough documentation; and training of users. I have extremely quick response times (typically less than 5 minutes), provide clear and regular updates throughout the project, and deliver effective solutions by educating clients about the Salesforce platform and empowering them to see where they can improve their business processes. I invest as much time as necessary doing consultations to ensure that I understand your needs and preferences for the work to be completed. I always recommend an initial call or virtual meeting that can be recorded for your use in capturing ideas and solutions we generate, or for sharing with others to see if they have additional ideas or solutions. My first consultation is always free, and you will typically have several valuable ideas by the end of that consultation, as well as questions you can use to screen other providers more effectively to find the ideal candidate for your project. As you may know, there are multiple solutions to most challenges within business and the Salesforce platform. My goal is to find the solutions that provide the greatest value to your business, least maintenance, easiest user experience, and greatest potential to remain relevant if you expand your use of Salesforce in the future. I have experience in both education and sales, which helps me improve sales processes and improve efficiency on sales teams. I find that my experience as a teacher helps me explain concepts and train users very effectively. I often do this through live virtual meetings or screen recordings that can be utilized to train Salesforce users asynchronously. There are many great providers on UpWork who can help with Salesforce projects at hourly rates well below "market" value. Many are highly proficient at executing specific requests from clients, and you can find rates so low you might even feel guilty. I base my rate primarily on my ability to help clients understand the platform's capabilities, advise on optimal solutions once I understand their business processes, and guide clients throughout the process in a manner that keeps their confidence high and provides peace of mind. I recognize that my clients are relying on the solutions I provide to affect almost every aspect of their success and impact on the world, and I take that responsibility very seriously. When a client hires me, they are definitely getting someone highly proficient at working within the Salesforce platform. However, the real value is in my ability to consult on decisions that are likely to make a significant impact on your daily operations and success indefinitely, as well as elevate your vision for what is possible within the Salesforce platform related to your business. That is not a responsibility you want to leave in the hands of the provider who simply knows how to make edits within Salesforce. I meet clients wherever they are regarding their understanding of Salesforce and the potential power of the platform. We work together so that I understand their business and can articulate how Salesforce would optimize their processes, reduce wasted time, catch errors, provide insights in real time, improve customer experiences, and help their employees experience greater job satisfaction. I think of myself as a tour guide for clients who may feel like they are in an unfamiliar foreign country. I work to reduce confusion and anxieties, provide genuine security and confidence, and ensure that your experience is positive as you make the most of the time and energy you are investing in the journey. Please contact me with questions. I am happy to spend as much time as necessary making sure that I'm a good fit for clients before we formalize a client-provider relationship on Upwork.

I advise early-stage, seed, and pre-seed startups with market research, product development, and investment materials. I also work directly with investors and VCs, providing them with due diligence, market research, data analysts services. I know what investors look for in startups. More importantly, I know what will disqualify a candidate from being considered. I will help you validate your market fit by targeting the right people, understanding your competition, refining your business model and strategy, and positioning your business so that it is attractive to both customers and investors. I specialize in: • Market Research & Data Analysis • Market Sizing & Segmentation • Customer Discovery & User Research • Startup Evaluation & Business Models • Competitive Analysis & Technology Review • Unique Value Proposition & Competitive Advantage • Product Validation & Product-Market-Fit • Rapid Prototyping & Minimum Viable Product (MVP) • User Acquisition, Conversion, & Retention • Pitching and Pitch Decks, & Approaching Investors I work with startups, established businesses, and investors who wish to know more about a particular industry, market, product, niche, or customer group. My market research has helped clients to secure funding, target new markets, launch products, anticipate trends, develop features, mitigate financial risks, create marketing campaigns, increase customer lifetime value (CLTV), decrease customer acquisition costs (CAC), improve margins, form strategic partnerships, make smart hiring decisions, streamline operations, and execute on their long-term vision. CLIENT SERVICES & DELIVERABLES INCLUDE: Market Research Studies and Reports • Market Research Studies: Longitudinal Studies, Controlled Studies, Study Design • User Research Studies: Interviews, Focus Groups, Surveys, Polls, Customer Feedback • Reports: Complete Market Research/Industry Reports, Whitepapers, Literature Reviews Business Research, Reports, and Presentation Materials • Competitive Analyses: SWOT, PESTLE, Levels of Competition, Features Matrix, Pricing Strategy • Business Memos: Executive Summaries, Product Briefs, Case Studies, Financial Performance • Investment Memos: UVP, Technology Review, Organizational Charts, Forecasts, Valuations • Data Analysis: Spreadsheets, Sales Calculators and Forecasting, Sales and Market Performance • Data Visualizations: Interactive Dashboards, Custom Infographics, Graphs, Charts, Tables, Maps • Presentations: Pitch Decks, Investor Presentations, Product Demos/Brochures, One-Pagers New Product Development and Product Management: • Product Design: Mockups, Wireframes, Prototypes, Design Criteria, Decision Matrices • UX/UI: UX Audits, A/B Testing, Customer Personas, User Stories • Product Development: Bill of Materials, Financial Projections, Supplier CRM, Procurement • Product Management: Product Roadmaps, Gantt Charts, Stakeholder Mapping, Product Proposals Business Programs for Incubators, Accelerators, and Universities • Program Evaluations: Performance Review, Problem Areas, Recommended Interventions • Business Course Creation: Course Curriculum, Schedule, Course Materials and Assignments • Course Management: Recruitment, Instruction, Ongoing Communications, Feedback, Evaluations

Fractional HR consultant with 20+ years of experience spanning Fortune 500 companies—including Google, UnitedHealthcare, and the New York Times—and the small, growing businesses I partner with today. I help owners handle the full range of people operations with the rigor of a large corporate HR department, minus the cost and overhead. I step in as your on-call HR partner for employee relations, benefits and leave, compliance, and the strategic questions that pull business owners away from running their company. I work best with owners who want to hand off the people side entirely and trust me to guide the way. Many of my clients have kept me on retainer for over a year, because once the people side is handled, they can focus on growth. Where I help most: * Employee relations & engagement — handling conflicts, performance issues, difficult conversations, and culture * Recruiting strategy & hiring process — designing systems that work, advising on best practices for sourcing and screening * Benefits, leave & ADA — open enrollment, accommodations, compliance * HR operations & process — building handbooks, onboarding systems, and workflows that actually stick * Compensation strategy — structure, equity analysis, pay benchmarking * EEO compliance & investigations — Certified EEO Counselor and Investigator * HRIS & ATS strategy — streamlining hiring and recordkeeping I work especially well with owners in healthcare, professional services, and accounting—people-heavy businesses where HR can't be an afterthought. If you need someone reliable to take the people side off your plate and guide you through it, let's talk about what's on yours.

For over 10 years, I have actively built, managed, and grown businesses while effectively developing and implementing digital strategies. My skills are both self-taught and professionally developed. A few of my key strengths are: - Digital growth consulting for startups - Custom website design, development, and optimization (primarily in Squarespace and Shopify) - Digital/web analytics review and monitoring - SEO strategy management - Google Ads/Social PPC strategy & management - eComm CRO analysis and consultation - Email marketing strategy - Affiliate marketing review and strategy I take a personal approach to each project, viewing my role as a partner rather than a hired gun. My certifications & advanced trainings include Google Analytics Certification, Google Ads Certification, Lifecycle Email Marketing, Advanced HTML & CSS, and I am an active member of Squarespace Circle. I look forward to learning more about your project!