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I'm a bestselling author and filmmaker residing in Sydney, Australia. I have decades of writing and editing experience - from blogs to books, from articles to film screenplays, from writing letters to producing various online content. I can help you write or edit anything that requires strong research and/or creative flair. I'll help you deliver writing that has a clear message and a strong voice.

Clients don't hire me because they need more content. 𝗧𝗵𝗲𝘆 𝗵𝗶𝗿𝗲 𝗺𝗲 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝗻𝗲𝗲𝗱 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴. I'm an executive ghostwriter, content strategist and Executive AI Advisor specialising in thought leadership, white papers, research reports, executive communications, and investor narratives, all supported by AI strategy and Augmentation. I help founders, executives, and leadership teams communicate complex business, financial, and technology concepts with clarity while using AI to improve research, decision-making, and productivity. With 20+ years in corporate finance and funding, working with such names as GE Capital, HSBC and Lloyds Bank International, followed by more than a decade advising AI, blockchain, fintech and emerging technology ventures, I combine commercial judgement with executive writing, strategic content and practical AI expertise. Whether you need a white paper, financial research report, investor presentation, executive ghostwriting or one-to-one AI advisory, my focus is always the same: 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗺𝗼𝗿𝗲 𝗰𝗹𝗲𝗮𝗿𝗹𝘆 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝗶𝗺𝗽𝗮𝗰𝘁. H̲o̲w̲ ̲I̲ ̲C̲a̲n̲ ̲H̲e̲l̲p ✍️ Executive Ghostwriting & Thought Leadership I work with founders, executives and subject matter experts to transform complex ideas into clear, credible and influential content. My skills include: - Executive ghostwriting - White papers - Research reports - Executive LinkedIn thought leadership - Articles and opinion pieces - Keynote speeches - Executive presentations 📊 Strategic Content & Research I specialise in producing research-driven content that combines commercial analysis with clear communication. This includes: Financial research Digital assets & blockchain AI & emerging technology Fintech Industry reports Executive summaries Market positioning My role is not simply to write. It is to translate complex ideas and information into content that investors, executives, boards and regulators can quickly understand and act upon. 💰 Investor Communications Having spent more than two decades in corporate finance and business development, I understand how investors evaluate opportunities. I help founders communicate their businesses through: - Investor narratives - Pitch decks - Executive summaries - Capital raising documentation - Strategic positioning - Research support 🧠 Executive AI Advisory AI is changing the way we all make decisions. It's changing executive research, communication, and decision-making. Having been an AI practitioner for 4+ years and writing on AI and ML for 6 years, I help leaders integrate AI into their day-to-day work through practical workflows that improve productivity, consistency and decision quality. Areas include: - Executive AI coaching - AI workflow design - Research augmentation - Strategic analysis - Executive productivity - Human + AI operating models 𝗜 𝘁𝗵𝗶𝗻𝗸 𝗼𝗳 𝗔𝗜 𝗮𝘀 𝗮𝗻 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗲𝘅𝗼𝘀𝗸𝗲𝗹𝗲𝘁𝗼𝗻. It should amplify your judgement, not replace it, placing you in the driving seat at all times to provide you with exceptional productivity benefits while maintaining your judgement. The future of AI belongs to those who make themselves irreplaceable Why Clients Work With Me One of my greatest strengths is translating highly technical, financial and strategic subjects into plain English without losing their depth or credibility. Whether I'm preparing an institutional research report, developing executive thought leadership, refining an investor narrative or coaching an executive on AI adoption, my objective is always the same: Help clients make better decisions through clearer thinking and stronger communication. Career Highlights 🏛 20+ years in Corporate Finance, Banking & Business Development 🚀 10+ years advising AI, Blockchain, FinTech & Emerging Technology ventures 📚 Author of books on blockchain and AI 🎤 Speaker at 130+ international conferences, executive workshops and industry events ⭐ Top-Rated freelancer with 100% Job Success on Upwork Whether you're looking for an executive ghostwriter, content strategist, research writer or Executive AI Advisor, I'd be delighted to discuss how we can work together.

With more than 27 years of experience in editing, writing and publishing, I help businesses and organisations produce clear, accurate and publication-ready content. My background includes leading editorial teams, managing publishing projects, writing corporate documentation, editing educational resources, developing policies and procedures, and refining AI-generated content into professional, human-centred writing. I provide: Developmental editing Copy editing and proofreading Professional writing Policy and procedure writing Reports and business documentation Website content Articles and blogs Educational resources AI content editing and humanisation I've worked with organisations across education, healthcare, technology, finance, property and publishing, delivering high-quality work for clients throughout Australia and internationally. You can expect: Exceptional grammar, punctuation and attention to detail Clear, engaging and audience-focused writing Strong research and analytical skills Fast turnaround and reliable communication Consistently high-quality work delivered on time.

Hello, I’m Michelle, a filmmaker, voice over artist, TV Presenter and creative storyteller with over 20 years of experience in television, production, and media. As a voice over artist, I deliver clear, articulate British narration suited for documentaries, corporate videos, tv series, film, eLearning, and commercials. My background in broadcast television has refined my pacing, diction, and delivery, bringing warmth, professionalism, and credibility to every project. I’ve worked both in front of and behind the camera as a TV presenter, director, producer, editor, and actress, giving me a deep understanding of how to craft stories that captivate audiences. My short film Sidewinder Avenue, which I wrote, directed, produced, edited, and scored, has received awards recognition and showcases my passion for cinematic storytelling and attention to detail. I’m also skilled in Adobe Premiere Pro and Audition, and have a full home studio setup including a RØDE NT1 microphone and Rode Lavalier, Scarlett 2i2 interface, Shure SM58, portable sound booth, Zoom H1 and vox barrier, allowing me to produce broadcast-quality work remotely. Whether you need a compelling visual story, a polished voiceover, or complete end-to-end video production, I bring creativity, passion, precision, and professionalism to every project.

I am a B2B SaaS and Enterprise Tech writer specializing in deep-tech verticals, including FinTech, HealthTech, Cybersecurity, EdTech, and Sustainability. "She did an incredible job! Her content and SEO search was par excellence. She communicated time to time to provide us with an excellent article. It was fun working with her. I highly recommend her." "Jayasty is very easy to work with and has a good combination of skills that is difficult to come by. Her work has a positive and demonstrable impact our project, which is quite an accomplishment given the limited engagement." "AJ over-delivered on all fronts. I was very happy with the result of her work and highly recommend her!" *********** Hi, I deliver content that converts because it connects on a human level while still maintaining AEO/SEO best practices. Let me help your brand sound like the humans behind it. Here's the strange reality: AI detectors now flag perfectly human writing simply because most writers unconsciously mimic AI patterns - too polished, too structured, too perfect. I break that mold. I craft content with natural human quirks and conversational flow that both readers and algorithms recognize as authentically human. Your audience deserves writing that feels like a real conversation - not a sterile corporate document or an AI-generated script. Here's what sets my writing apart: ✅ Custom-tailored to your brand guidelines and tone of voice
 ✅ Structured to keep readers hooked from start to finish
 ✅ High-quality content that rarely needs revisions ✅ Hits a Hemingway score of 6-8 for that perfect balance of clarity and engagement
 ✅ Fully SEO optimized using keyword research and optimization tools like Neuronwriter
 → My Core Specializations Include: • Website & AEO/SEO Content: AEO/SEO-Optimized Website Copy, Landing Pages, Service Pages, Homepage Content, Blog Articles, and Content Optimization • Content Marketing & Thought Leadership: Thought Leadership Articles, Industry Insights, Executive Ghostwriting, Opinion Pieces, and Expert-Led Content • B2B Marketing Content: Case Studies, Whitepapers, Industry Reports, Email Campaigns, Newsletters, Lead Magnets, and Sales Enablement Content • Social Media & Personal Branding: LinkedIn Posts, Social Media Content, Video Scripts, Personal Branding Content, and Podcast-Driven Content Marketing → Industries I Write For: • SaaS • Information Technology (IT) • Artificial Intelligence (AI) • Healthcare & HealthTech • Finance & FinTech • Cybersecurity • EdTech • Real Estate • Blockchain & Web3 • GDPR & Data Privacy Over the past 6 years, I have created millions of words of content for 30+ brands across 9 countries, helping businesses improve their online visibility, thought leadership, lead generation, and brand positioning. While I have extensive experience across the industries listed above, I am comfortable researching and writing for any niche, translating complex topics into clear, engaging, and conversion-focused content. Whether you're a B2B brand or white label agency, I'm here to collaborate with you. Kindly get in touch to discuss our collaboration and how my skills can prove valuable to you. Regards, Jayasty

**I am not an AI copywriter, the words you'll receive are all me!** I'm a freelance writer currently indefinitely travelling – Upwork is a means to keep that going! I pride myself on creating fun and engaging content, and feel as though I have a particular talent for distilling large and complex ideas into something more easily digestible. After creating a travel blog in 2015, I realised that there was a market for a writer who could produce content that was at once professional and tongue-in-cheek. I’ve gone on to make it a full-time career, writing for a wide variety of organisations and industries, including the likes of Qantas, Airtasker, Sportsbet and Square. If you're looking for an interesting and unique writing style to set your content apart from a lot of the AI-generated beigeness that's out there, drop me a line!