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I provide technical and creative support for L&D teams that need more than just "standard" instructional design. My background balances high-end course development with the backend systems and data management required to make training actually work. With over 9 years of experience, I specialise in the transition point where content meets the platform. If you have a complex Articulate Storyline build, a messy LMS integration, or a stack of training data that isn't telling a clear story, I can help. Specific areas where I add value: - Course Development: Expert-level eLearning production with Articulate Storyline, Camtasia, and more. I focus on building accessible, interactive content that functions correctly across all browsers and devices. - LMS Technical Support: I handle the "heavy lifting" of LMS administration, including SCORM/xAPI troubleshooting, platform migrations, and system integrations. - Data & Analytics: I help teams move past simple completion rates. I can set up tracking frameworks and analyse training data to provide actionable insights for stakeholders. - Live Training: I’m equally comfortable behind the scenes or in front of an audience, delivering engaging live sessions or "Train the Trainer" workshops. My Tech Stack: Authoring Tools: Articulate (Storyline, Rise), Camtasia, tts performance suite, Synthesia. LMS Platforms: Experience with Workday, Canvas, and proprietary LMS systems. Data Tools & Analysis: Advanced Excel, PowerBI and some SQL. How I Work: I typically partner with clients on a project-based or consultative basis. Because I focus on high-quality learning modules, technical efficiency, and system-level fixes, I am a good fit for teams looking for high-impact support on a targeted, part-time schedule.

Experienced Project Manager, Marketing Specialist and Graphic Designer with a track record of success in both creative and strategic roles. Skilled in problem-solving, team-building, and analytical thinking, with a passion for producing visually appealing content and achieving results in business growth. Adept at handling multiple responsibilities and projects simultaneously while maintaining strong team communication and organizational skills. I can help with: - Graphic Design: Given the expertise in Adobe Photoshop, Illustrator, AfterEffects, Lightroom, and PremierePro, I can offer graphic design services to clients. I can create logos, marketing materials, social media graphics, and more. - Project Management: With my project management experience, I can pursue roles in project management in various industries, such as marketing, tech, or education. My ability to manage projects and teams effectively is a valuable skill which will help to provide full project management from start to finish. - Content Creation: Leverage my content writing skills to create blog posts, articles, or website content for clients. Content is crucial for online visibility and can be a lucrative freelance career. - Diversify Your Portfolio: Continue building a diverse portfolio showcasing your work. The more impressive your portfolio, the easier it will be to attract clients and employers. - As my knowledge in English, Armenian & Russian is fluent, I can do also translations, making presentations.

Proactive IT Support & Operations Specialist with 15+ years of experience managing IT infrastructure, troubleshooting complex technical issues, and streamlining operational workflows. Skilled in hardware/software support, system administration, and IT service management, with a proven track record of improving system efficiency and reducing downtime. Adept at collaborating with cross-functional teams, implementing process improvements, and delivering exceptional end-user experiences in high-pressure environments.

I grew a UK fashion brand's email revenue by 1,858% in three months, from £5k to £99.5k, with Klaviyo email marketing. Here is what my email marketing work has delivered for Shopify brands: 🥇 +1,858% email revenue for a UK fashion label, from £5k to £99.5k in 3 months 💎 36% of total revenue from email for a perfume brand on Omnisend 🎯 $65K in email revenue across 12 months for a DTC Shopify fashion brand 📊 58% open rates after a Mailchimp to Klaviyo migration 📈 +30% open rate and +24% CTR on a fintech email automation rebuild Every number above came from email marketing I built and ran myself. "Raminta built our email marketing program on Omnisend and we are definitely planning to work with her again in the future." A Shopify retainer client, 5.0 on Upwork. Another: "Her Klaviyo work is really strong - we use it to build our 2026 strategy." Most email marketing on Shopify underperforms because it runs on recycled templates and one-size-fits-all flows. My email marketing starts with a full Klaviyo or Omnisend audit: I map every flow that is running, find the gaps in segmentation and deliverability, then rebuild your email marketing around your real customer data. That is the difference between email marketing that just sends and email marketing that drives 30%+ of revenue. I treat email marketing as a revenue channel, not a newsletter. Brands I have run email marketing for: 🔹 𝗢𝗱𝗼𝗿𝗲 𝗱'𝗮𝗺𝗼𝗿𝗲 - a perfume label where email grew to 36% of total revenue on Omnisend 🔹 𝗗-𝗧𝗮𝗶𝗹 𝗟𝗮𝗯 - a DTC Shopify fashion brand, $65K in email revenue across 12 months 🔹 𝗠𝘆𝗿𝗶𝗮𝗱 𝗖𝗮𝗽𝗶𝘁𝗮𝗹 - fintech email automation, +30% open rate and +24% CTR 🔹 𝗠𝗮𝗿𝗶𝗮 𝗚𝗮𝗹𝗹𝗮𝗻𝗱, 𝗘𝗿𝗺𝗶𝘁𝗮𝘇𝗮𝘀, and 𝗡𝗢 𝗠𝗢𝗥𝗘 𝗮𝗰𝗰𝗲𝘀𝘀𝗼𝗿𝗶𝗲𝘀 - Shopify email marketing and retention programs through WFMA, the agency I founded As founder of 𝗪𝗙𝗠𝗔, I have been ranked in 𝗙𝗮𝘃𝗶𝗸𝗼𝗻's Digital Marketing Lithuania list and hosted a 𝗣𝗿𝗶𝗻𝘁𝗳𝘂𝗹 𝗟𝗶𝘃𝗲 email marketing workshop. 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 I build and run full-lifecycle email marketing for DTC Shopify brands on Klaviyo and Omnisend. ✔️ Email marketing flows: welcome series, abandoned cart, browse abandonment, post-purchase, win-back, and sunset flows built around your customer journey ✔️ Email marketing campaigns: planned, designed, written, and A/B tested, never random blasts ✔️ Klaviyo and Omnisend setup, migration, and cleanup, including Mailchimp to Klaviyo moves ✔️ Segmentation and audience targeting so your email marketing speaks to the right buyer ✔️ Email marketing deliverability: sender reputation, list health, and inbox placement ✔️ Email marketing strategy and reporting tied to revenue, not vanity metrics ✔️ SMS layered onto your email marketing for one connected retention program Every email marketing build is done by me and my WFMA team, specialist depth with agency capacity. If email marketing is not yet 30% of your Shopify revenue, that gap is exactly what I close. 𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 I work with Shopify and DTC brands in fashion, beauty, wellness, and lifestyle that want email marketing to carry 30%+ of revenue. I am a certified Klaviyo and Omnisend Partner. I do not take on one-off blast campaigns, dropshippers, or CBD - that focus is why the email marketing I ship actually performs. 𝗠𝗬 𝗣𝗥𝗢𝗖𝗘𝗦𝗦 🔄 Audit: I review your Klaviyo or Omnisend account, flows, segmentation, and deliverability, usually within 48 hours. 🔄 Build: I rebuild your flows and email marketing campaigns around your real customer data. 🔄 Optimize: I test, segment, and report so your email marketing compounds month after month. You get specialist email marketing depth with agency capacity, no single point of failure, and no template decks. 📞 Want a second opinion before you commit? Message me for a Klaviyo or Omnisend email marketing audit, and I can usually turn one around in 48 hours. Employment history Founder & Klaviyo / Omnisend Email Marketing Strategist - WFMA (2017 to Present) I build and run Klaviyo and Omnisend email marketing programs for DTC Shopify brands in fashion, beauty, and wellness. Full lifecycle: welcome, abandoned cart, browse abandonment, post-purchase, win-back, and sunset flows, plus campaigns, segmentation, deliverability, and SMS. Certified Klaviyo and Omnisend Partner. Ecommerce & Email Marketing Manager - Toast (2017 to 2019) Owned email marketing and international ecommerce for a UK lifestyle retailer. Ran lifecycle email and campaigns across markets, managed the customer database and segmentation, and reported revenue and KPIs to the business.

I'm a senior content marketing specialist with experience as a Team Lead of 10+ digital marketing professionals. I'm highly skilled in content writing and social media, and I know my way around SEO. I've written about all sorts of topics, ranging from e-commerce marketing and web3 gaming to top ten cute cats to follow on Instagram. Now, I'm happily working as a freelancer with a focus on positioning, content strategy and audits.

I am a highly motivated and results-driven SEO specialist with a proven track record of success in driving organic traffic and optimizing website performance. With a deep passion for digital marketing and a keen eye for detail, I bring three years of hands-on experience in developing and executing effective SEO strategies. My commitment to staying up-to-date with the latest industry trends and search engine algorithms enables me to deliver optimal results for clients. Leveraging my expertise in keyword research, on-page optimization, link building, and competitor analysis, I have successfully enhanced website rankings and visibility for diverse businesses across various industries. Beyond my technical skills, I possess analytical abilities that allow me to identify opportunities and develop tailored strategies to meet specific business objectives. I am adept at conducting comprehensive website audits, identifying areas for improvement, and implementing solutions to enhance overall website performance. As an open-minded professional, I thrive in collaborative environments and am always seeking new opportunities to expand my knowledge and skill set. I embrace challenges and approach them with a competitive spirit, consistently striving for excellence in everything I do. Summary of Skills: SEO strategy development and implementation Keyword research and analysis On-page optimization (meta tags, content optimization, URL structure) Off-page optimization (link building, backlink analysis) Competitor analysis and benchmarking Technical SEO (site audits, crawl analysis, XML sitemaps) Google Analytics and Google Search Console proficiency Content marketing and SEO copywriting I am passionate about driving business growth through effective SEO practices and would welcome the opportunity to contribute my skills and expertise to your organization. Let's connect and explore how we can achieve outstanding results together.