Hire the Best Google Ads Experts
in Italy

📢Marketing performance depends on data. Wrong tracking signals cost you real ad spend. As a GA4 & Server-Side Tracking specialist, I help e-commerce and SaaS teams fix conversion data so Meta, Google, and TikTok optimize for buyers, not browsers. I combine a Master's in Business Analytics with hands-on implementation across 40+ projects, not just tagging, but full measurement architecture: server-side containers (Stape), first-party data pipelines, Consent Mode v2, and cross-platform attribution. Most tracking freelancers set up tags. I build the system your ad spend depends on. 🛠 What I can help you with: • GA4 setup, audits & cleanup (event validation, data layer, cross-domain) • Google Tag Manager - browser & server-side (Stape) container architecture • Ecommerce tracking (Shopify, WooCommerce, custom stacks) • Google Ads conversions & Enhanced Conversions • Meta Pixel & Conversions API (deduplication, EMQ improvement) • TikTok, Pinterest, LinkedIn, Snapchat, Reddit Conversions APIs • Microsoft/Bing Ads conversion tracking • Call conversion tracking (Avanser, CallTrackingMetrics, CallRail) • GDPR & Consent Mode v2 (Cookiebot, CookieYes, OneTrust) • Attribution & UTM frameworks • Looker Studio dashboards & BigQuery reporting 📈 What clients typically see after implementation: • 20–50% more Meta-attributed sales • 13–21% more Google Ads-attributed sales • Lower CAC and more stable ROAS • Numbers that align between GA4, Shopify, and ad platforms Certified: Google Analytics Individual Qualification | Stape Server-Side Tagging | Microsoft Certified Professional Top Rated on Upwork · 5.0 rating · 40+ completed projects Send me a message describing your tracking setup and I'll tell you exactly where the gaps are usually within a few hours. Keywords : Tracking and analytics expert,GA4, Google Analytics 4, GA4 Setup, GA4 Audit, Conversion Tracking, Google Tag Manager, GTM, Server Side Tracking, Meta Pixel, Facebook Pixel, Conversions API, CAPI, Google Ads Conversion Tracking, Bing Ads conversion tracking, Snapchat , Pinterest, Tiktok , Enhanced Conversions, Ecommerce Tracking, Shopify Tracking, Attribution, UTM Framework, Funnel Tracking, Cross Domain Tracking, Consent Mode v2, First Party Data, Event Match Quality, Marketing Analytics, Looker Studio

Broken attribution costs you real revenue. I help companies fix GA4 conversion tracking, eliminate data gaps, and build dashboards that make every marketing dollar accountable, so growth decisions are driven by accurate data, not guesswork. I combine GA4 implementation, server-side tracking (Stape), Meta CAPI, and Looker Studio reporting into one end-to-end system, so you get accurate attribution AND executive-ready dashboards from a single specialist, not a patchwork of vendors. With a Master's in Business Analytics and hands-on experience across ecommerce, SaaS, healthcare, and lead generation, I translate raw tracking data into clear growth decisions. 🎯 What I deliver: • GA4 setup, audit, and conversion tracking (Google Ads, Meta, LinkedIn, TikTok) • Server-side tracking via Stape, cookieless, privacy-compliant, accurate • Meta Pixel + Conversion API (CAPI) with deduplication • Consent Mode v2 implementation • Cross-domain and enhanced conversion tracking • Looker Studio & BigQuery dashboards with automated reporting • Marketing Mix Modeling (Google Meridian) and incrementality measurement • UTM governance and attribution framework design • Google Ads and Meta Ads performance audits 📊 Results clients see: • Tracking accuracy restored across multi-channel stacks, uncovering over-attribution on Meta and Google Ads • Executive dashboards that cut weekly reporting time by hours • Pre-launch funnel validation that gave teams confidence before spend scaled Top Rated Plus on Upwork | $119K+ earned | 75+ projects | 5 star rating Google Analytics IQ | AI-Powered Performance Ads Certified | GTM Fundamentals If your attribution is broken, your dashboards are unreliable, or you're scaling ad spend without confidence in the data, send me a message. I typically respond within a few minutes and can scope your project the same day. 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬: Marketing Mix Modeling, GA4, Google Analytics 4, Conversion Tracking, GA4 Setup, GA4 Audit, Google Tag Manager, GTM, Server-Side Tracking, Meta Pixel, Facebook Pixel, Meta Conversion API, CAPI, Ecommerce Tracking, Shopify Analytics, Google Ads Conversion Tracking, Attribution Tracking, UTM Frameworks, Funnel Tracking, Cross-Domain Tracking, iOS 14 Tracking, Consent Mode, Data Accuracy, Marketing Analytics, Reporting & Attribution

I’m a Performance Marketing Specialist and Media Buyer with over 10 years of experience helping businesses scale through data-driven advertising strategies and profitable customer acquisition. Over the years, I’ve managed campaigns across a wide range of industries, including eCommerce, luxury brands, beauty, real estate, professional services, education, and lead generation. My expertise covers all major advertising platforms: • Meta Ads (Facebook & Instagram) • Google Ads & Microsoft Ads • TikTok Ads • LinkedIn Ads • X (Twitter) Ads I have extensive experience managing and optimizing advertising budgets ranging from a few thousand dollars to over $500,000 per month. I provide a complete end-to-end advertising solution, including: ✔ Market and competitor analysis ✔ Customer journey and funnel strategy ✔ Ad creative production (including AI-generated images and videos) ✔ Campaign setup and account structure ✔ Meta Pixel, Google Tag Manager, GA4, and Conversion API implementation ✔ Performance monitoring, reporting, and scaling Whether your goal is to increase sales, generate qualified leads, or build a scalable acquisition system, I bring the strategic thinking, technical expertise, and hands-on execution needed to help you achieve sustainable growth.

I'm an Expert-Vetted Upwork Talent (🏆 top 1% — pre-screened by Upwork Talent Managers), with 16+ years managing Google Ads, Facebook Ads, and Web Analytics for complex and successful e-commerce brands and lead generation businesses — from growth-stage DTC to global names like LEGO, UGG Australia, Uniqlo, Virgin Experience Days, Fiat, and Peugeot. I've managed campaigns across 500+ accounts, $100M+ in total ad spend, and up to $1M/month for individual clients. What sets my work apart isn't just media buying. It's building the infrastructure that makes paid media actually work: AI-driven campaign architecture, server-side tracking, clean attribution, and the kind of ongoing optimization that lets busy marketing teams and CEOs stop worrying about their ad accounts. ❤️ Why choose me AI-First Campaign Architecture: I specialize in designing and fine-tuning advanced, AI-driven campaigns — Performance Max (PMax), Advantage+ Shopping (ASC), Demand Gen — to maximize automation efficiency while maintaining profitability at scale. Full-Funnel Tracking & Attribution: Google Analytics 4, Google Tag Manager, Meta Pixel & CAPI, LinkedIn CAPI, server-side tracking via Stape, Consent Mode V2 (GDPR/CPRA). No black boxes. Multichannel PPC: Google Ads, Google Shopping, Meta (Facebook & Instagram), Microsoft/Bing Ads, LinkedIn Ads, TikTok Ads, YouTube Ads. International: Managing campaigns across English, Italian, French, German, Spanish, Dutch, Norwegian, and Swedish-speaking markets. Multi-Platform: Shopify, Shopify Plus, WooCommerce, Magento, PrestaShop, BigCommerce, HubSpot, Salesforce, Adobe Commerce. Industry Experience: Food & Drink, Kitchen & Hospitality Supply, Home & Living, Fashion & Apparel, Beauty & Skincare, Pet, Consumer Electronics, Automotive, Travel & Experiences, B2B Lead Generation, Energy & Utilities, Wine & Spirits. Data-Driven Operations: Custom Google Ads scripts, Looker Studio dashboards, data layer inspection, enhanced conversions, cross-domain and iFrame tracking — built and managed properly. 🎤 Speaker at SMXL Milan, Search Marketing Connect, Adworld Experience, Shopify Meetup CEE, We Make Future, Web Marketing Festival. 🎓 Certifications Google Premier Partner (top 3% globally) Meta Partner Agency (Facebook & Instagram Ads Certified) Google Analytics 4 Certified Microsoft Ads Partner Data Feed Watch Partner Whatconverts Partner Stape Partner Cookiebot Partner 💻 Services & Achievements Paid Media 100+ PPC Campaign setups & ongoing management Performance Max, Demand Gen & Google Shopping campaigns 50+ Full-funnel Meta (Facebook & Instagram) Ads projects Dynamic retargeting & remarketing setup Product feed management & Google Merchant Center troubleshooting Keyword analysis, ad copywriting, audience strategy Display and YouTube campaigns Google Ads custom script development Analytics & Tracking 100+ GA4 & tracking setup projects Google Tag Manager setup, advanced triggers, data layer, custom JS variables Meta Pixel & Conversion API (CAPI) integration LinkedIn CAPI & click ID capture (li_fat_id, fbclid, gclid) Server-side tracking (Stape, sGTM) Consent Mode V2 & Cookie Consent Management (GDPR & CPRA) Enhanced Conversions & cross-domain tracking Looker Studio reporting & custom dashboards Comprehensive analytics audits & PII remediation A/B testing & CRO (VWO, Visual Website Optimizer) 🤝 Who I work best with I work best with established e-commerce brands and lead generation businesses that have real ad spend, complex operations, and a small internal marketing team. The clients who get the most out of working with me aren't looking for someone to babysit — they want a senior partner who owns the channel, flags what matters, and gets things done without hand-holding. 📈 Recent results Scaled a food equipment distributor from €80K to €300K/mo in Google Ads revenue while maintaining target ROAS Rebuilt attribution infrastructure for a B2B client, recovering 40%+ of previously untracked conversions Launched a multichannel PMax + Meta strategy for a DTC home brand, cutting CPA by 35% in 90 days Looking forward to working with you.

🚀ATTENTION: TABOOLA OFFICIAL MARKETING PARTNER | 🚀 NATIVE ADVERTISING EXPERT 🎯Taboola 🎯Outbrain 🎯Mgid ⭐Ad spend over 3 Million Euros on Native Ads ⭐ My name is Claudio Dell'Ariccia, and together with my brother Roberto, we are experts in native advertising and Official Taboola Partner (we are on their website as Digital Brothers!) We are also the first one to be on Mgid Official website as Official Partner. We are also partners with Outbrain, and they are currently adding our profile to their partner section as well. We specialize in Native Advertising (Taboola, Outbrain, Mgid). We have extensive experience in these areas: 1) Ecommerce: medical products for health and pain relief such as knee braces, hearing aids, products for female incontinence, and posture correctors; weight-loss supplements (incl. GLP-1*), CBD; neck/foot/back massagers; men’s and women’s beauty; pet products and supplements. 2) Lead Gen: roofing; bathrooms and walk-in showers; auto insurance; life insurance; motor vehicle accidents (MVA); home warranty; gutters; home security; siding; windows; trading; online casino & gaming; personal debt/loans; VIP passes between countries, Flight Compensation. We have spent over 3 millions Euros on Native Ads, investing both our own funds through affiliate marketing as well as managing client budgets. We came to focus on Native Advertising after experimenting with various traffic sources such as: - Google & Bing Ads - Facebook Ads - TikTok Ads - SEO - Email Marketing We are skilled at tracking the full customer journey using Voluum DSP and Redtrack. We know how to use tools like Hotjar, Yandex, Microsoft Clarity and Google Optimizer. We have experience with both WordPress + Elementor and Shopify. You can visit our case studies and screenshots on our profile to see our results. Contact us!

Are you running Google Ads or Meta Ads but not sure if your conversion tracking is working correctly? I help businesses set up accurate conversion tracking so they know exactly which campaigns generate leads and sales. With reliable tracking, you can optimize your Google Ads and Meta Ads using real conversion data and reduce wasted ad spend. I specialize in conversion tracking and analytics. My focus is only on tracking, which allows me to deliver accurate and reliable implementations for every project. How I Can Help: Google Tracking ✅ Google Ads Conversion Tracking ✅ Enhanced Conversions ✅ Google Analytics 4 (GA4) ✅ Google Tag Manager (GTM) Meta Tracking ✅ Meta Pixel Setup ✅ Meta Conversion API (CAPI) Advanced Tracking ✅ Server-side Tracking ✅ Server-side Google Tag Manager (sGTM) ✅ Consent Mode V2 ✅ Cross-domain Tracking Common Tracking Problems I Fix: ✔ Google Ads conversions not recording ✔ Meta Pixel not firing ✔ GA4 events missing ✔ Duplicate conversions ✔ Purchase tracking ✔ Lead tracking ✔ Enhanced Conversions ✔ Meta CAPI ✔ Server-side Tracking ✔ Cross-domain Tracking ✔ Consent Mode V2 Why Clients Work With Me: ✔ Accurate conversion tracking ✔ Proper event setup with thorough testing ✔ Reliable Google Ads conversion data ✔ Clear GA4 reporting ✔ Clean and organized GTM implementation ✔ Every setup is tested before delivery ✔ Clear communication throughout the project ✔ Fast response and on-time delivery Every setup is carefully tested before delivery to make sure your tracking is working correctly across Google Ads, GA4, GTM, and Meta. Tools & Platforms Tracking Tools • Google Analytics 4 (GA4) • Google Tag Manager (GTM) • Server-side GTM • Google Ads Conversion Tracking • Enhanced Conversions • Meta Pixel • Meta Conversion API (CAPI) • Consent Mode V2 Website Platforms • Shopify • WooCommerce • WordPress • GoHighLevel (GHL) • HubSpot • Calendly Advertising Platforms • Google Search Ads • Google Shopping Ads • Performance Max (P-Max) • YouTube Ads • Meta Ads My Approach ✅ Follow Google's recommended implementation methods ✅ Test every setup before delivery ✅ Keep GTM containers clean and organized ✅ Provide clear communication throughout the project ✅ Deliver accurate tracking you can trust Not sure if your tracking is working correctly? Send me a message. I’ll review your current setup, find any tracking issues, and explain exactly what needs to be fixed. If needed, we can schedule a quick 10-minute discovery call to discuss your project and tracking requirements.