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I build brand identities, packaging and marketing systems that look distinctive—and work in real-world production. I’m a Graphic Designer and Brand Strategist with 10+ years of professional experience spanning independent practice, senior design roles, creative direction and hands-on print production. My experience covers 1,500+ design, print and production projects, contributing to work for 250+ brands and organisations across 25+ industries and four markets: Kosovo, Switzerland, Albania and Germany. I can help you with: • Brand strategy and visual positioning • Logo design and visual identity systems • Brand guidelines • Packaging and private-label design • Editorial and catalogue design • Campaign and social media design • Marketing materials • Print, prepress, signage and production-ready artwork My background gives me an end-to-end understanding of every project—from business positioning and concept development to design systems, file preparation and final production. My focus is not decoration. I create clear, recognisable and consistent visual systems designed to strengthen brand positioning, shelf presence and customer recognition. You can expect strategic thinking, clear communication, precise execution, organised deliverables and professional ownership from concept to completion. If you need a designer who can connect strategy, identity and production, tell me what you’re building.

I'm Kei. I work in naming and brand strategy. Have for about a decade. Most people treat a name like a task. Get it done, move on. That's usually fine until it isn't. Names become load-bearing faster than anyone expects. They end up on contracts, products, job postings, legal filings. By the time you know it's wrong, changing it is expensive. Naming looks like a creative problem. Pick something that sounds good. Maybe a bit clever. But that's not what makes a name work. What makes a name work is whether it's defensible. Whether it can own a position. Whether it rules the right things in and the right things out. That's a strategic problem, not an aesthetic one. I've worked at Ogilvy and FutureBrand and inside British American Tobacco. The useful thing about that mix isn't the variety. It's that you see the same decisions get made in very different contexts and start to notice which ones hold and which ones don't. I do naming, brand strategy, and verbal identity - taglines, messaging, positioning. I work with founders and teams on early brand decisions and rebrands. If that's you, feel free to reach out.

⭐️ Expert Vetted - Top 1% of talent on Upwork ⭐️ 7+ years of experience ⭐️ Collaborated with global brands such as Volvo, Boots, IBM, the British Army, and Ryze Superfoods, among others. I get it. It's hard out there. → Content Leverage Is your content being utilized fully, or are you missing a strategy to maximize its value? → Brand Harmony How do you ensure your brand's integrity while also driving performance and avoiding a sales-only focus? → Unique Ideas In a world of copycat ads, how do you ensure your creative stands out and captures attention? → Performance Optimization Are you adept at monitoring performance and rapidly adopting the most effective formats? → Email Finesse Once they've engaged with your ads, are you nurturing your leads with strategic email marketing to maximize conversions? → Seamless Collaboration How do you manage to achieve creative excellence when juggling unreliable freelancers? Hey! I'm Chantal, and it’s great to have you here. If you've found me, you've probably seen lots of promises out there as well so let's keep things simple. With 8 years as an Ad Creative Strategist and Email Strategist, my love for storytelling melds with a keen eye for conversion – not just pretty pictures. I believe in letting my proven track record speak volumes, so feel free to scroll down to see some of my work and the kind reviews from my clients. Throughout my career, I've collaborated with global brands such as Volvo, Boots, IBM, the British Army, MoneyNetInt, and Ryze Superfoods, among others. My mission is simple: to give brands like yours creative work that slice through the everyday clutter. I've studied Business Informatics and mixing that with the deep experience I have, I thrive by engaging both hemispheres of my brain. I merge analytical and strategic thinking with aesthetic finesse and persuasive copywriting, deeply rooted in psychological triggers. 💬 Here’s a snippet from one of the testimonials that exemplify the experience you can expect: "I've been working with and hiring folks on Upwork for more than 5 years, and I can safely say that Chantal is one of the most impressive people I've ever been fortunate enough to work with. We hired her as a fractional / part-time creative director and she completely changed how we think about creative strategy within the company. She was part of our team meetings each week and got us into really good shape from a creative strategy perspective. Chantal is a relentless project manager, kept the whole team on a tight timeline and has a talented eye for design. We were fortunate to get to work with her, and I'm super excited to see what she decides to spend her time on next. If you're trying to decide whether nor to work with Chantal, quit being a dummy and hire her already :)" — Tommy Griffith, Co-Founder at ClickMinder & Ex-Former SEO Manager at PayPal & Airbnb Let's break it down, my superpowers include: ✺ Storytelling – Crafting engaging narratives for brands and clients. ✺ Brand Design – Developing visual identities that resonate with audiences. ✺ Evergreen Creative Process – Maximizing the lifespan and impact of each creative asset. ✺ Creative Strategy – Exploring innovative angles to keep campaigns at the cutting edge. ✺ Copywriting – From video scripts to snappy captions, delivering messages that stick. ✺ Visual Content – Producing compelling graphics and video edits that tell a story. ✺ Performance Analysis – Utilizing analytics tools to refine and optimize marketing tactics. ✺ Email Marketing – Creating Klaviyo campaigns that convert and retain customers. So, if you hesitate to make the next click, remember – your search for a maven in both captivating ad creatives and potent email marketing strategies will probably end here. Take the leap. Let's connect for a one-on-one conversation to better understand each other and discuss how we can work together. Let’s create something extraordinary together!

The two-second version of me: I help founder-led brands bring clarity to their positioning and translate that into strategic social content that works, not just looks good. The longer sit-down version of me: Most founders know their business inside out, but their social media feels unclear, inconsistent, or doesn't actually reflect who they are. That's the problem I solve. I don't start with content, I start with clarity. -Who are you? -Who do you serve? -What makes you different? Once we nail that, everything else (the content, the captions, the strategy) becomes clear and effective. What makes me different: I don't chase trends or promise viral growth. I build strategic social presence grounded in your brand truth. I help founders show up authentically, whether that's on camera, in writing, or through their brand's voice, so their audience actually connects with them. What I bring to the table: 🧭 Brand Clarity First; I help you define your positioning, messaging, and content pillars before we create anything. Strategy drives everything. 🎯 Founder-Led Strategy; I specialize in helping founders get comfortable showing up on social in a way that feels authentic, not forced. 📊 Strategy + Execution; I don't just hand you a plan and disappear. I develop the strategy, create the content (carousels, reels, campaigns), manage the posting, and optimize based on what's actually working. 🎨 Content That Reflects Your Brand; Everything I create is tailored to your voice, your audience, and your goal, not generic templates. My background: I've worked with beauty, wellness, fitness, and lifestyle brands for 4+ years, from strategy and content planning to execution, optimization, and reporting. I'm comfortable working inside structured agency workflows with approvals, timelines, and multiple stakeholders, but I also design content myself when needed and coordinate with photographers, videographers, and designers. I focus on what matters: reach quality, engagement patterns, content performance, and how your audience actually responds, not vanity metrics. How I work: I work with fewer clients so I can deliver strategic depth, not just volume. I start by understanding your brand, audience, and competitors. Then I define clear content pillars and build monthly calendars that balance creativity with performance. I don't rely on recycled trends. I focus on original angles that fit your brand and platform. I'm organized, detail-oriented, and I flag issues early rather than letting them grow. I like clarity, ownership, and direct communication. Let's work together if: ✅ You're a founder-led brand (beauty, wellness, lifestyle, or similar) ✅ You value strategy over shortcuts ✅ You want someone who understands your brand AND executes ✅ You're ready to build consistent, authentic social presence

Turn Your Product Into a Best Seller Well-Researched Images with High Emotional Impact That Convert I help brands grow on Amazon, TikTok Shop, Etsy, eMag, Bol. com, eBay, Walmart, Shopify, and more. Trusted by brands like Cetaphil, Kodak, Reebok, Cassida Corporation, and Kolibri, I bring a conversion-focused approach to every project. My Process ✔ Research 5–10 competitors using DataDive & Helium 10 ✔ Analyze keywords and write compelling copy ✔ Send the text for your approval before designing ✔ Create premium, high-converting visuals that help you stand out Delivery: 2–3 days 5 Free Revisions ✔ 5,000+ designs delivered ✔ 2,000+ happy clients Industries I’ve Worked With Beauty • Supplements • Fashion • Electronics • Healthcare • Home & Kitchen • Jewelry • Toys • Sports • Gardening • Gaming • Office • Pet Products • Travel Browse my portfolio to see real results. Ready to boost your sales? Let’s create a listing that gets clicks and converts.

Why Work with Me? ✅ Certified Brand Identity Expert by Upwork 🚀 8+ years of experience 🏆 97 Upwork projects completed 🤝 Excellent communication and online meeting flexibility ⚙️ Process-driven, strategic designs Skills & Expertise ☑️ Brand Strategy ☑️ Logo Design ☑️ Brand Identity & Guidelines ☑️ Brand Strategy ☑️ Marketing Materials Design ☑️ Website & UI/UX Design Tools I Use ☑️ Adobe Illustrator ☑️ Adobe Photoshop ☑️ Figma ☑️ Adobe Indesign ☑️ Keynote and PowerPoint 💻 MacBook Pro & Windows PC 📞 Contact me for a free 15-30 minute Brand Audit!