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Content Strategist | Copywriter | Translator | Author | Voice Artist 5+ years of experience providing end-to-end content solutions, from content strategy and brand messaging to copywriting and content creation. Hindi-English translation and localization specialist with experience translating websites, legal documents, scripts, plays, comics, graphic novels, subtitles, marketing content, and editorial material. Audio and video transcription services, with experience delivering accurate transcripts, subtitles, captions, and translated transcripts. Published author of AAINDA, a Hindi poetry collection. Sketch artist with experience creating comics, illustrations, and graphic novel artwork. Experienced public speaker, poet, and performer with a strong understanding of audience engagement and storytelling. Professional voice-over artist for digital, educational, promotional, and creative content. Focused on creating content that drives engagement, conversions, and a stronger brand presence. Research-led approach: understand the audience, ask the right questions, and make every word serve a purpose.

14-year Veteran (Certified by LinkedIn) on LinkedIn ads, but just 2 years old on Upwork. I will create and manage your ads on LinkedIn. Here's a glimpse of my previous achievements with LinkedIn ads. 1. 🎯 Created a staggering 17X ROAS for the most influential public speaker in India by selling his live workshop seats. 💪 2. 📚 Got 524 downloads for a research paper by CXOs of e-commerce companies - 😉 and guess what? One of them ended up acquiring them after 6 months for millions! 😜 3. 🌟 Received 180+ registrations for a SaaS webinar within 2 weeks - more than 50% attendance and their Sales team identified 33 of them as SQL's! 🎉 4. 💼 Generated a remarkable 19X ROAS for a Luxury event company, which included a deal worth USD100,000. 💰 5. 🚀 Created 158 High Intent buyers (who were requesting demos) for a SaaS Company. They spent only USD 7000 on ads and added over USD92,000 in Annual Recurring Revenue (ARR). 💵 6. 🎉 Got 82+ registrations for an onsite event. The company had to increase the seating capacity at the hotel - they aimed for 35, but an impressive 50 attendees reached the venue! 🎉 =============================================================================== Here's what I bring to the table: 🎯 LinkedIn Advertising Strategy: I will work closely with you to develop a customized LinkedIn advertising strategy that aligns with your business objectives. Whether you're aiming to boost brand awareness, attract top talent, or generate leads, I will tailor the campaigns to suit your specific needs. 💪 Ad Campaign Management: From setting up campaigns to optimizing ad performance, I will handle all aspects of your LinkedIn advertising efforts. I will conduct thorough research to identify your target audience, create engaging ad copy, design eye-catching visuals, and monitor campaign performance closely to ensure maximum ROI. 🎯 Audience Targeting and Segmentation: With an in-depth understanding of LinkedIn's targeting capabilities, I will help you precisely target the right audience for your ads. I will leverage LinkedIn's advanced targeting options, such as job titles, industries, company sizes, and more, to ensure your ads reach the most relevant professionals. 🔍 Continuous Optimization: I believe in constant improvement. I will regularly analyze campaign data, identify areas for optimization, and implement strategies to enhance ad performance. By monitoring key metrics like click-through rates, conversion rates, and cost per click, I will refine your campaigns for optimal results. 📊 Transparent Reporting: Communication and transparency are vital for a successful collaboration. I will provide you with detailed reports on campaign performance, including key metrics, insights, and recommendations. You will have a clear understanding of the progress and success of your LinkedIn ad campaigns. If you're looking for a skilled professional who can generate outstanding results with LinkedIn ads, let's connect and discuss how I can help your business soar to new heights! 🌟

When HR is done right, people stay, businesses scale, and leaders stop firefighting. I'm an HR consultant and Fractional CHRO with nearly 20 years of experience helping fast-scaling startups, family businesses, and mid-size companies build the people infrastructure that actually holds up under pressure, not just on paper. Whether you need a compensation structure that's defensible and motivating, a policy framework your team will follow, or an org design that doesn't fall apart at 100 people, I bring both the strategic lens and the operational detail to get it done. In addition, I also help in running 1-person HR functions for small businesses. What I work on: 🔹 Compensation Strategy — Pay bands, salary benchmarking, variable pay design, pay equity audits 🔹 HR Policy & Operations — Employee handbooks, SOPs, compliance frameworks, HR process design 🔹 HR & Business Writing — Policy & procedure books, employee handbooks, SOPs, job descriptions, compliance documentation, proposals and HR blogs and articles 🔹 Career Architecture — Leveling guides, competency frameworks, promotion pathways 🔹 Organizational Design — Restructuring, role clarity, succession planning, spans & layers analysis 🔹 Fractional CHRO — Ongoing HR leadership, audits, systems setup, leadership coaching Some Industries I've worked across: SaaS, manufacturing, retail, consulting, nonprofits, and professional services. I pride myself on delivering clarity and action, instead of just on-paper strategy. With nearly 20 years in HR and a sharp writing background, I produce frameworks, policies, and documents that people actually read, follow, and act on. If your people strategy feels patched together, or you're scaling and the cracks are starting to show, let's talk.

WordPress developer specializing in ongoing maintenance and bug fixing. Broken layouts, critical errors, plugin conflicts, slow sites, hacked sites — that's my daily work. I clean up malware and recover sites that have been compromised, then harden them so it doesn't happen again. Comfortable in any page builder (Elementor, Divi, Beaver Builder, Gutenberg) and in custom PHP where a builder won't do. 🏆 Top-Rated on Upwork 300+ projects | 16,000+ hours | $300K+ earned 🔥 I Fix Problems That Slow Your Business Down • Slow, outdated, or insecure websites • Broken layouts & poor mobile usability • Inefficient checkout flows that hurt conversions • Complex integrations • Unreliable systems with no technical support 💡 What You Get • Custom WordPress & WooCommerce development • Website redesign & modernization • Pixel-perfect Figma → WordPress conversions • Plugin development & advanced customization • Page speed optimization, security hardening, malware removal • API integrations, migrations & automation workflows 🧰 Tech Toolbox WordPress, WooCommerce, Elementor, Divi, Gutenberg, PHP, MySQL, HTML5, CSS3, JavaScript, Stripe, PayPal 🤝 Why Clients Hire Me • 10+ years of proven expertise • Business-focused, strategy-driven approach • Clear communication & milestone-based delivery • Long-term partnership mindset My Skills and Services Long-term website maintenance, ongoing website support, webmaster and Virtual Assistant WordPress/PHP/HTML5/CSS3 development WordPress Template Web Design (including Woo Themes, Themeforest, Elegant Themes, Genesis Framework, X Theme, Avada Theme, Brooklyn Theme, Enfold Theme, Kallyas, Thrive Theme, Divi, Impreza, The7, Thrive, Bridge, Jupiter, Newspaper, Flatsome, Salient, Kalium, Mag and Weaver Theme etc.) Gutenberg, Elementor, Visual composer(WPBakery), Fusion builder, Beaver builder or any page builder plugin. Responsive WordPress Websites. Figma, Adobe XD, Sketch or PSD to WordPress and Landing page. WordPress E-commerce Site with WooCommerce integration. WordPress Multi-Site, Membership website and Multilingual website. WordPress Install and Setup. WordPress migration like Wix to WP. WordPress upgrade. WordPress Theme Install and Customization. Genesis Framework WordPress load time/speed optimization and WordPress SSL/HTTPS activation WordPress Bug Fixes and restoring hacked websites. WordPress website and server hosting migration for hosting providers like AWS, GoDaddy, Bluehost, Hostgator, 1&1, Namecheap, WP Engine and SiteGround etc.