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Can your content compete with the biggest names in tech? Mine does. Since 2010, I’ve helped global tech leaders and scaling SaaS startups turn complex technology into high-ranking, high-converting content. If you need a writer who deeply understands the AI landscape and B2B buyer journeys, without the "fluff", we should talk. 🤖 Why work with me? • Tier-1 Authority: My has been featured in TechRadar, Business Insider, New Atlas, MakeUseOf, Geekflare, and more. I bring that same editorial standard to your brand. • Measurable SEO Results: While at Business Insider, I optimized 200+ articles, resulting in a 30% traffic boost and significant gains in reader engagement. • AI Domain Expertise: I don't just write about AI. I deeply understand the competitive landscape. 🧠 My Core Services: • B2B Thought Leadership: Expertly researched articles for tech-savvy audiences. • SEO Content Refreshes: Modernizing your legacy content to reclaim lost rankings and engagement. • Competitor "VS" Deep Dives: Bottom-of-funnel content designed to convert.

Hey there! I'm Ioana Raluca, your friendly neighborhood freelancer, here to sprinkle some magic on your projects. With over four years of experience, I specialize in **customer success**, and my superpower? Turning your ideas into reality while having a blast! I’m fueled by a mix of curiosity and caffeine, always ready to **experiment, test, and learn**. Think of me as your project’s cheerleader—minus the pom-poms but with plenty of enthusiasm. I believe that confidence is key, and when you believe in your project, it’s like giving it a power-up! My consultation skills are top-notch; I can listen to your ideas and turn them into strategies that make your competitors envious. I promise to keep things original and avoid the boring stuff (who needs that?!). Instead of listing my skills like a grocery list, I invite you to check out my portfolio, where the real magic happens. I’m just a message away, ready to chat about your project and how we can make it shine together! Looking forward to some fun conversations. Ioana Raluca

✅ US | EU | UK TRADEMARK REGISTRATION EXPERT with 9+ YEARS of experience and 300+ trademark applications in portfolio. I will be your IP Guardian when it comes to protecting your trademark. Services to provide for US | EU | UK: ✔️Trademark Registration ✔️Trademark follow-up and Protection Post Registration ✔️In-depth Trademark Clearance Search for multiple offices ✔️Responses to Office Actions or Examiner's Notice ✔️Trademark Consultation and Advisory ✔️IP Brand Strategy Planning ✔️Trademark Renewals ✔️Trademark Maintenance Documents ✔️Trademark Logo Descriptions and Disclaimers ✔️Reclassification and Harmonization of goods and services ✔️Copyright and Infringement Advisory and Monitoring ✔️Transfers of ownership In 10 years of hard work, side by side with my clients I learned that it is essential always to provide tailored step-by-step guidance through the entire trademark process, from application to final registration. I offer a personalized approach to each client, ensuring you’re supported through every stage of the trademark process. Whether you’re filing a trademark for the first time or seeking to expand your brand, I’ll provide clear guidance. My goal is to make the complex trademark registration process as simple as possible, offering expert support from the initial application through to final registration, ensuring your brand is safeguarded.

I help founders, investors, and corporate teams make faster, better capital and strategy decisions through institutional-grade financial modeling, valuation, and strategic analysis. As a former Big 4 consultant at Deloitte and PwC, with an MBA and an Engineering degree, I bring a rare combination of finance, strategy, and technical rigor. I have supported engagements that helped clients raise over $500M in capital, delivering models and analyses used in real investment and board-level decisions. 𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 Financial Modeling & Forecasting Integrated 3-statement models, budgeting, long-term planning, scenario and sensitivity analysis. Valuation & Transaction Analysis DCF, comparable companies, precedent transactions, LBO modeling, M&A support, and due diligence. Financial Planning & Performance FP&A, cash flow planning, performance tracking, and investor reporting. Fundraising & Investor Materials Pitch decks, investment memorandums, and financial narratives for capital raising. Strategy & Business Analysis Market research, business planning, competitive benchmarking, and growth strategy. Sector-Specific Modeling SaaS metrics (CAC, LTV, churn), energy and infrastructure, real estate models, and project finance. 𝗧𝘆𝗽𝗶𝗰𝗮𝗹 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀 Fundraising preparation, investor reporting, acquisition analysis, budgeting and long-term planning, business case development, and turnaround or restructuring situations. I design every deliverable for decision-making clarity, with clean, audit-ready models, transparent assumptions, and built-in flexibility for scenario and sensitivity analysis. My work is structured to be used directly by founders, investors, and senior management. Experience spans AI and SaaS, energy and infrastructure, real estate, fintech, manufacturing, retail, public markets, and Web3. Tools and technical stack include advanced Microsoft Excel, VBA automation, financial forecasting systems, and cap table modeling. Top Rated and Expert-Vetted on Upwork, with consistent client feedback highlighting analytical depth, speed, and reliability. 𝗖𝗹𝗶𝗲𝗻𝘁 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: 🗨️ “Exceptional as always, this is my 5th or 6th project with Gabriel and each one has been a smooth and efficient process with no delays. Have already engaged with him for another contract.” 𝗟𝘂𝗸𝗲 𝗗𝗲𝗮𝘀𝘆 🗨️ “Gabriel is extremely professional and completed the financial model on time. In addition to producing an excellent finished product he gives great advice, implementing things that we didn't think of.” 𝗔𝗻𝗱𝘆 𝗔𝗷𝗮𝘆𝗶 🗨️ “I can't wait to work with him again! He's a highly skilled and multi-faceted collaborator who's determined to help you cross the finish line.” 𝗗𝗶𝘅𝗶𝗲 𝗛𝗶𝗰𝗸𝗺𝗮𝗻

10+ years in the digital marketing trenches managing over $1M in annual ad spend across 100+ brands. Built on critical thinking and resourcefulness before AI existed. Then AI arrived, and I turned all of it into a force multiplier. If you need someone who knows what works, has failed enough to recognize a mess in the making, and executes smoothly... you just found him. Running an agency, building a startup, or growing a business... you don't need another freelancer who waits for instructions. You need someone who steps in, reads the situation fast, and starts fixing things without hand-holding or second-guessing. Most marketers stay in one lane. I look at the whole ecosystem. Paid ads, SEO, landing pages, CRO, tracking, funnel architecture, email, automation. Long enough in each to understand how the pieces affect each other... and where they break. I find the leaks, blind spots, friction points, wasted spend, and reporting gaps. Then I fix what's broken, tighten what's loose, simplify what got messy, and build systems that make sense and convert. And I won't spend your budget on clicks from people who were already typing your name into Google 🤭 What I Actually Do 🤙 SaaS, e-commerce, service businesses, agencies, real estate, veterinary, wellness, beauty, retail, franchises. Ten industries, same job: find where the money leaks... and where it hides. Paid Media - Mostly Google Ads and Meta. TikTok, LinkedIn, Reddit, and Shopping when they make sense. Campaigns that scale, not just launch. Zero tolerance for waste. Tracking & Attribution - GA4, GTM, server-side tagging, CAPI, Hyros, Triple Whale. Cleaner data, fewer bad decisions. SEO & Content - 10 years of audits, on-page fixes, keyword strategy, local SEO. Funnels & CRO - Landing page reviews, messaging cleanup, friction reduction. Fix what's obviously broken first. Automation & Operations - Make, n8n, GoHighLevel, Klaviyo, ClickUp, MailerLite, Mailchimp, Drip, plus Claude Code, Cowork, and Gemini, ChatGPT, or Manus for AI-assisted workflows. Shopify & E-Commerce - Product pages, checkout improvements, automation workflows, storefront optimization, LTV and cohort analysis. Project Coordination - Agencies, startups, healthcare, education, real estate. Slack, ClickUp, Monday, Trello, Asana, Notion. A Few Cases Worth Mentioning ✅ Freelancing since 2011, full-time since 2018. Direct clients, agency partnerships, franchise campaigns. Brands I've worked with: Planet Fitness, Tide Cleaners, Amazing Lash Studio, Tuft & Needle, Dunkin', Baskin-Robbins, PetSmart, Elements Massage, Walt Danley, Fairway Independent Mortgage. Planet Fitness - Local search had stalled across five locations. Rebuilt the Google Business Profiles, split keyword targeting by catchment so locations stopped bidding against each other, launched geo-targeted campaigns aimed at calls and membership inquiries. Tide Cleaners - Ads were pulling broad, low-intent traffic into landing pages that didn't match the search. Rebuilt campaigns around core services, tightened location targeting, fixed the landing-page journey. Amazing Lash Studio - Meta was generating interest with no path back for people who didn't book. Restructured campaigns by audience intent, built retargeting funnels pointed at completed appointments. Walt Danley Real Estate - Broad luxury targeting was producing inconsistent lead quality. Rebuilt the strategy around specific locations, property types, price bands, and buyer-versus-seller intent. Tuft & Needle - Fragmented campaigns and product targeting made it hard to see what drove profitable sales. Restructured Google Ads, cleaned up the Merchant Center feed, moved budget to the strongest performers. Local Vet Clinic Turnaround - ~$5k/month in revenue from an underperforming site and badly structured campaigns. Rebuilt the site around appointment intent, restructured Google Ads. ~$20k/month within three months on $1,300/month in ad spend. 15x return on ad spend. Premium E-Commerce (20k+ SKU catalog, eight-figure revenue) - Running paid strategy and diagnostics on a mid-five-figure monthly budget. The audit's first find: a single brand keyword carrying 69% of search value, quietly masking weak non-brand performance. ⭐ What Clients Say ⭐ "Alex is a pro. He does what he says when he says he will. If you've hired freelance talent globally, you know that's rare. Fresh ideas, works with passion." "Deep knowledge across SEO and digital marketing, thinks outside the box, delivers fast." "Very positive experience. Wide variety of talents from marketing to web development and operations." Let's Talk About Your Situation 🫵 Something's probably not working the way it should... or you know it could perform better. Send me a message, tell me what's happening, and I'll tell you if I think I can help. No pitch, no pressure. Just honest and pure feedback. Let's see if we're a fit :)

I help fintech, medtech, and AI companies look as credible as their product actually is. Expert-Vetted (top 1% on Upwork), 100% Job Success, $30K+ earned — strategy-first brand identity built for the sales conversations and investor rooms you're scaling into. Most funded startups hit the same wall: the product is enterprise-grade, but the brand still reads early-stage. That gap costs trust in exactly the moments that matter — enterprise sales calls, investor updates, regulated markets where credibility is the product. What I do about it: • Brand Strategy & Positioning — who you're for, why you win, and how that translates visually • Full Brand Identity — logo system, typography, color, guidelines your team can actually use • Brand Refresh — evolve what works, fix what undermines you, without losing recognition you've earned • Investor & Sales Presentations — pitch decks built on your brand, not bolted onto it How I work: every design decision traces back to a strategic reason. You don't get "options to pick from" — you get a recommendation and the reasoning behind it. Clients describe it the same way in their reviews: "She asked exactly the right questions before starting." Recent work includes brand identity for a VC fund, a medtech company (case study in my portfolio), and B2B/AI companies from seed to Series B. A good fit if: you've raised recently, you're selling into enterprise or regulated markets, and you need a brand that closes the credibility gap. Not a fit if: you need "just a quick logo" by Friday. Want proof before committing? Start with a paid brand audit ($500–$1,000): 3 specific things holding your brand back and exactly how I'd fix them — actionable whether we continue together or not.