Telemarketer Job Description Template

4 steps to creating a telemarketer job description that fits your needs 

Before you write your job description, it’s essential to be precise in determining what type of telemarketer you need. Be thorough, clear, and concise when constructing your job post. Include keywords associated with the primary task in your job description title. Include a list of all tasks they’ll be performing, skills and traits they should have, and physical and digital tools required. Give at least an estimate of the time needed, along with the hourly rate or fixed price of a contract. Below are some factors to consider when crafting a telemarketer job description. 

1. Determine what type of telemarketer you need

A telemarketer can take on a variety of duties, depending on the business and the task's requirements. Some telemarketers call prospects to schedule appointments for outside sales representatives. Others ask questions in survey fashion to gain information regarding a political candidate or marketing a product. 

Most telemarketers are tasked with cold calling prospective customers to sell products or services such as insurance, vacation packages, extended car warranties or to contact existing customers hoping to sell additional services. Others call existing supporters to fundraise for nonprofits or political campaigns. It can be beneficial to secure a person with experience doing the type of telemarketing you require.

2. Independent contractor vs. agency vs. employee

Telemarketers can be contracted as independent professionals or through an agency or hired in-house. An independent contractor might specialize in your area of need and be perfect for a short-term project. An agency might provide a team of telemarketers for a project or ongoing assignment. Worker classification can be tricky, so check out our compliance services resources page for more information. 

3. Experience

The more experienced a telemarketer is, the more complex tasks they’ll be able to perform for your business. An entry-level telemarketer might help your business with simple sales calls or schedule appointments with an inside sales representative. Alternatively, you might consult with a more experienced telemarketer to help with cold calling and closing sales. Your project scope will determine the type of experience required for the job.

4. Industry 

Many industries employ the services of telemarketers, including insurance, maintenance contracts, newspapers, and consumer products. While many telemarketers can sell across different industries by simply following a script and using a list of answers when faced with objections, some industries require specialization to reach potential clients effectively. 

Next steps

Take our sample above and use it as a template to tailor an effective telemarketer job description post that fits your specific needs. Then check out Upwork’s top independent talent, including specialists in different types of telemarketing. Each profile outlines an independent professional’s qualifications and experience, project success rates, and feedback from previous clients, so you can get a feel for whether the telemarketer matches your job description.

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.