Hire the Best Writers
in Switzerland

📌 In my opinion, good writing is all about making people feel understood. Hi there! My name is Michelle, and I’m a native German copywriter and content writer based in Switzerland – and for me, good writing has always been about more than clever phrasing or clean structure (though you’ll get that too). First and foremost, it’s about creating a sense of understanding and connection. For this reason, I have spent the last 4 years helping brands speak in a voice that feels authentic, honest, and human. During this time, I’ve written for various well-known Swiss brands and pride myself on creating content that truly connects with their audiences and builds lasting trust. On Upwork, I plan to do the same. With 6+ years of professional experience as a copywriter, content writer, editor, and journalist, (🎓 plus a BA in Literature and Linguistics from the University of Zurich), I can confidently say that I am well-equipped to support a wide range of writing projects: ✅ My services: - German content writing (e.g. blog articles, newsletters) - German copywriting (e.g. Google Ads, social media, website copy) - SEO-optimized writing in German (e.g. blog posts, product descriptions, website content) - Branded storytelling in German (e.g. about pages, origin stories, customer success stories, brand video scripts, podcast scripts) 🤔 Why work with me? I'm reliable, detail-oriented (yes, a bit of a perfectionist), and committed to delivering high-quality work that aligns with your goals. I've also written for many well-known Swiss brands and understand how to connect with diverse target audiences, always meeting them on equal footing. And that’s where my strength lies: I don’t write to convince, I write to resonate. My primary goal is always to make your audience feel seen, heard, and understood. 💡 New to Upwork – limited-time offer Since I’m new to Upwork, I’m currently offering a reduced rate of $39/hour for the first month of any new project (regular rate: $49/hour), which, in my humble opinion, is a great opportunity for you to get top-tier writing at an affordable price. 😎🎉 So, if you’re looking for a writer who delivers high-quality, authentic German texts, let’s connect!

I’ve always had a thing for acting and voice acting. Ever since I was young, people told me I had potential for both. Acting’s been there all my life. I’d act out scenes to make my friends laugh, my family laugh, or just bring stories and dream scenarios to life. Voice acting was always part of that, changing my voice to play different characters, but I started doing it seriously in 2020, when I began making stop-motion wrestling videos for my own show. I voiced different wrestlers, gave them personalities, and built full storylines around them. In 2021, that evolved into my own acting content, characters like Mr. Architect and others. Those skits became my playground for comedy, storytelling, and emotion. After that, I stepped away from voice work to focus on copywriting. Until one day, a friend asked me to voice his website story. That was my first real voice-acting job, and he loved it. So did I. After that, I focused on YouTube scriptwriting and copywriting, helping clients get strong results. But over time, I realized I missed performing. In 2024, I created Richard Banking, a new character in my content, and that’s when the spark came back. I started experimenting again with different voices and emotions, and that curiosity led me back here. I applied for my first roles on Upwork, landed my first client, a tennis sports channel, and he loved my work. Since then, I’ve been fully committed to this craft. People, friends, clients, even family who work in TV, kept telling me the same thing: my voice is strong, versatile, and perfect for storytelling, motivational, news, and sports-style content. That only made me love it more. Add to that the fact that I speak English, French, and Arabic fluently (I’m Egyptian and lived in Geneva for 14 years), and I can naturally perform in all three languages. So now, this is my path, voice acting. It fits me. I love it. Every time I get behind the mic, I feel alive again. I don’t care about the niche; I care about the delivery, bringing energy, emotion, and presence into every project I touch. If you want to work with me, I’d be more than happy. Let’s create something unforgettable together.

About Me Since 2018, I have been working as a freelancer in online marketing, content creation, and project management. As a certified Marketing Specialist (eidg. Fachausweis), I support companies in communicating their messages clearly, authentically, and effectively – while keeping projects on track and delivering measurable results. My core strength lies in writing and content: website copy, newsletters, social media posts, and media texts of all kinds. I also bring extensive expertise in WordPress and SEO, ensuring that content is not only well-written but also optimized for performance. In addition, I manage newsletter campaigns, email marketing strategies, and broader online marketing initiatives, helping clients maximize their reach and impact. As a project manager, I am experienced in coordinating tasks end-to-end: from concept development to execution, managing timelines, and aligning teams or freelancers. Clients value my structured way of working, my reliability, and my entrepreneurial mindset. Selected Projects: - Norddampf – Content & Marketing Support - dinbusmech – Content, Website & Marketing Assistance - ferrycenter.ch – Copywriting & Online Marketing - mycamper.ch – Content & SEO Writing - Märtbox.ch – Content & Marketing - farmy.ch – Content & Copywriting Support - Swiss Arctic Project – VA & Content Writing - Casanova Coaching – Newsletters, Content & Statistics - Vanlife Schweiz / Leben auf Achsen / Vanlife Explorer Schweiz – Founder, Content & Community I am motivated by new challenges as much as by long-term collaborations with established teams. I bring energy, passion, and a hands-on mentality to every project – always with the goal of creating results that truly make an impact.

I am a versatile writer with strong experience in academic, creative, and content writing. Whether you need a well-structured essay, an engaging blog post, or professional website copy, I can deliver clear, polished, and tailored content that meets your needs. What I do best: Academic writing: essays, reports, research-based content with proper structure and references. Content writing: blog posts, informative articles, website content optimized for readability and engagement. Creative writing: storytelling, narrative pieces, and original content that captures attention. What you can expect when working with me: Careful research and attention to detail. Clear, well-organized writing adapted to your audience. Reliable communication and respect for deadlines. I am committed to producing high-quality content that is not only accurate but also engaging and impactful.

Your brand is not performing. Ads don't convert. Listings don't sell. Nobody's talking about your marketing. No one cares about your product? You think it's because of your offer or the channel. That's rarely the case. It is the wrong message aimed at the wrong audience, delivered in a language that these people simply can't relate to. I identify who your German-speaking customer actually is, what triggers their trust, and what makes them buy. From there, I craft the entire message. Covering copy, SEO, social media, and e-commerce. In a nutshell: Marketing that makes an impact. I look at the entire picture. This is the way to achieve genuine, sustainable success. What I've delivered: • NTT DATA Deutschland – B2B enterprise marketing for DACH decision-makers • McAfee Switzerland – SEO to peak market visibility (Sistrix 3.0+) • MOFT Germany – Apple accessories launch, peak visibility within 6 month • Goldbrief – German market entry from scratch: 400 to 1.5M impressions in 5 months • SellerX – Content strategy that helped them become a German e-commerce unicorn • ehomerecordingstudio – German localization. Shortly after: acquired by Thomann • toner24 – Employee #1, scaled to €100M+ European market leader Among others. What you get: A native DACH Marketing Strategist who understands your market, your audience, and what actually drives revenue in Germany, Austria and Switzerland.

Fundraising | CFO | Fractional CFO | Financial Modeling | Business Plan | Financial Analysis | Financial Model Expert | Financial | Virtual CFO | Chief Financial Officer | Business Plan Consultant | Strategic Fractional CFO | Due Diligence-Financial Model | Expert Financial Modeling | Business Plan Writer | 🏆 €500M+ raised across VC, PE, Hedge Funds, Real Estate, and Startups 🏆 Advisory Board Member of a $1B+ Family Office 🏆 Former VC Advisor board of a $4B+ VC/PE fund 🏆 20+ Years in Strategic Finance, Fundraising & High-Impact Turnarounds 🏆 Built, Scaled, and Sold Companies | CEO experience | Global track record 🏆 Trusted by founders, investors, family offices & institutional funds Raising capital or building investor-grade financials? As a Fractional CFO with 20+ years across VC, PE, and family offices, I help founders close rounds faster and build finance systems that scale — €500M+ raised across global markets. For founders, the result is simple: 🎯 3x stronger investor positioning | 🎯 faster fundraising cycles | 🎯 systems that scale For investors: 🎯 faster diligence | 🎯 clearer reporting | 🎯 better investment outcomes What sets me apart is a rare 360° combination: I have sat on both sides of the table as an investor (board member of a $1B+ family office, advisor to a $4B+ VC/PE fund) and as an operator (CEO who turned a company losing €2M/year into a profitable, sold business). I do not just model numbers — I build strategies that work in real capital markets and operational teams. Active across Europe, Asia, and Africa. 🔹 Fundraising & Capital Strategy ✅ Investor-grade pitch decks, data rooms, and capital narratives (VC, PE, Family Offices, Hedge Funds) ✅ Fundraising process design from outreach to close ✅ Turnaround strategy for distressed or underperforming companies 🔹 Financial Modeling & Strategic Planning ✅ Full 3-statement integrated models, scenario & sensitivity analysis ✅ Valuation, KPIs, and board-ready reporting ✅ Business plans and operating plans 🔹 Fractional CFO Leadership ✅ FP&A, monthly reporting, BI dashboards (Power BI, Tableau) ✅ Cash flow optimization & working capital structuring ✅ Exit-readiness and M&A financial preparation 🔹 Investor & Fund Support ✅ Buy-side & sell-side due diligence for VC, PE, and family offices ✅ Investment memorandums & thesis validation ✅ Portfolio scaling, restructuring, and governance 🏆 €500M+ raised across VC, PE, Hedge Funds, Real Estate, and Startups 🏆 Advisory Board Member of a $1B+ Family Office 🏆 Former Advisor to a $4B+ VC/PE Fund 🏆 CFA Charterholder | Certified Venture Capital & Fundraising Expert Send me a message — I respond within a few hours. Whether you are raising capital, restructuring for survival, preparing for exit, or installing a finance function that drives growth, let's talk about what you need and whether I am the right fit.