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Hi, I’m Arielle 👋 I write strategic, high-converting copy and create unforgettable content for brands that want to sound clearer, stronger, and more unforgettable. → My work has generated over 7M+ reads and views. → I’ve written and created content for high-level brands including 100% PURE, Victoria’s Secret, Levi’s, Bath & Body Works, ALDO, and more. → I specialize in beauty, wellness, lifestyle, fashion, e-commerce, and women-led brands. View my portfolio below to see my style. Excited to talk! ——— The longer, sit-down version: Lovely to meet you! I’m Arielle. I am a copywriter, content strategist, and marketing creative with over 10 years of experience helping brands turn their message into content that connects, converts, and scales. Most of my clients and teams choose to work with me because I bring a strong mix of creative thinking, strategic direction, and polished execution. Of course, I write beautiful copy, but I also think deeply about the customer, the offer, the brand voice, and the bigger business goal behind every piece of content. Over the years, I’ve worked across a wide range of digital marketing projects, including: - Email marketing campaigns - Sales pages and landing pages - Website copy - SEO blogs and long-form content - Product descriptions and product storytelling - Social media content and campaign strategy - Brand messaging and voice development - Launches, promotions, and full-funnel content In my previous role at 100% PURE, I worked as the Beauty Editor, managing teams across the blog department, social media department, email department, and other creative functions. My work has supported brands that have scaled past $4M+ in revenue, and my writing and content strategy have reached more than 7M+ people across email, social media, blogs, websites, and digital campaigns. When you work with me, you receive thoughtful, research-driven copy that is clear, persuasive, emotionally resonant, and aligned with your brand’s goals. Every word has a purpose, every message supports the customer journey, and every piece of content is created to help your brand feel more valuable, memorable, and trusted. I’m especially passionate about working with brands in beauty, wellness, lifestyle, fashion, personal care, e-commerce, and women-centered industries, but I’m always open to creating in a new niche when the project is the right fit. Looking forward to creating something meaningful for your brand. Cheers, Arielle

Champion word-wrangler. Experienced editor. Journalist, ghostwriter, and multi-published author. Let me help you with your novel, screenplay or non-fiction project. I’m fierce and keen-eyed enough to spot an error at ten paces, yet gentle enough to guide you through the roughest of rough patches. I offer a sympathetic ear and a compassionate heart. I’m also happy to do hands-on coaching to help you make your story shine.

Hi there: You don’t know me, but I know what you want:  High-quality writing  With reasonable fees  Delivered before deadline If I’m right, then I’m right for your project. So here's where you can get to know me. I’ve been writing professionally for over twenty years. I’ve done almost all types of writing. Whether you need a landing page or a long-form essay, bullet points or books, I can deliver exactly what you need in the time you need it. In fact, I’m so sure that I can give you what you want, I will make you an offer that few, if any, writers give: free work product. Before we get to that, though, here’s what I’ve done in my twenty-year career as a professional writer: written two history texts, several books on media practice, parenting and policy, as well as three novels. My articles have been published in the US and UK on Areo, FEE, Spiked, CapX, Mises Wire, and The Washington Examiner. (See links below.) I specialise in:  Blogs  SEO copy  Editing (fiction and non-fiction)  Ghost-writing  Sales letters/emails  Books  Policy reports  Case studies  White papers  Opinion articles My topic areas include: • Business • Economics • Health • Education • Psychology • Parenting • History If you think I might be a good fit for your project, let me know exactly what you need from me. I’ll even give you a free sample piece of writing (either 500 words or one-hour work-time product) that you’re free to use with no obligation. That way, you’ll know if I can deliver. Regards, Kevin B. p.s. You can also check client feedback on my Upwork page. They will tell you about my work quality and reliability better than I can. p.p.s. And here's my usual turnaround time: *Within 24 hours for pieces below 500 words *48 hours for 501-1000 words *Two to four weeks for 1001-2500 words *Longer essays, theses, and books - Time varies according to requirements

𝗔𝗻𝗻𝗻𝗻𝗻𝗱𝗱𝗱𝗱—𝗧𝗜𝗠𝗘. There it went. That was your first impression. Customers are getting much savvier. You have just over 𝟮.𝟱 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 to make a great first impression with your 𝘀𝗮𝗹𝗲𝘀 𝗳𝘂𝗻𝗻𝗲𝗹. And if your funnel doesn’t deliver that moment? 𝗬𝗼𝘂'𝗿𝗲 𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲. No clicks. No calls. No conversions. — 𝗛𝗘𝗥𝗘’𝗦 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 (𝗜𝗡 𝗣𝗟𝗔𝗜𝗡 𝗘𝗡𝗚𝗟𝗜𝗦𝗛): I help 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀, 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀, and 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗽𝗿𝗼𝘀 build 𝗳𝘂𝗹𝗹-𝗳𝘂𝗻𝗻𝗲𝗹 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝘁𝗵𝗮𝘁 𝗵𝗶𝘁. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 → 𝗖𝗼𝗽𝘆 → 𝗗𝗲𝘀𝗶𝗴𝗻 → 𝗕𝘂𝗶𝗹𝗱𝗼𝘂𝘁 → 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻. One expert. No handoffs. No guessing games. Just the whole thing, 𝗱𝗼𝗻𝗲 𝗿𝗶𝗴𝗵𝘁. — 𝗪𝗛𝗬 𝗠𝗘? • 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿 + 𝗙𝘂𝗻𝗻𝗲𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 behind multiple 𝟱-𝗳𝗶𝗴𝘂𝗿𝗲 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 (cold lists, no ad spend) • Funnels I’ve built helped clients 𝟯𝗫 𝗯𝗼𝗼𝗸𝗲𝗱 𝗰𝗮𝗹𝗹𝘀, 𝗰𝘂𝘁 𝗖𝗔𝗖 𝗯𝘆 𝟰𝟬%, and 𝗰𝗹𝗼𝘀𝗲 $𝟱𝗞+ 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 within 3 emails • $𝟵𝗠+ in total funnel sales across SaaS, coaching, eCom, and B2B • 8+ years experience, 1000+ funnels and email sequences shipped — 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 𝗜 𝗢𝗙𝗙𝗘𝗥: • 𝗛𝗶𝗴𝗵-𝗧𝗶𝗰𝗸𝗲𝘁 𝗙𝘂𝗻𝗻𝗲𝗹 𝗕𝘂𝗶𝗹𝗱𝗼𝘂𝘁𝘀 – VSLs, booking flows, evergreen offers • 𝗘𝗺𝗮𝗶𝗹 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗲𝘀 – Welcome, nurture, upsell, post-purchase, no-show, cold • 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗖𝗼𝗽𝘆 + 𝗗𝗲𝘀𝗶𝗴𝗻 – Scroll-stopping hero sections, CTA logic, trust triggers • 𝗖𝗼𝗹𝗱 𝗘𝗺𝗮𝗶𝗹 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 – Copy, warmup, inbox rotation, lead list consulting • 𝗔𝗱 𝗖𝗼𝗽𝘆 𝗳𝗼𝗿 𝗠𝗲𝘁𝗮, 𝗧𝗶𝗸𝗧𝗼𝗸, 𝗬𝗼𝘂𝗧𝘂𝗯𝗲, 𝗚𝗼𝗼𝗴𝗹𝗲 – Hook-based, funnel-matched • 𝗤𝘂𝗶𝘇 & 𝗟𝗲𝗮𝗱 𝗠𝗮𝗴𝗻𝗲𝘁 𝗙𝘂𝗻𝗻𝗲𝗹𝘀 – Qualify, segment, and warm leads on autopilot • 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 + 𝗦𝗲𝘁𝘂𝗽 – Systeme.io, GoHighLevel, WordPress, Elementor, Zapier • 𝗦𝗮𝗹𝗲𝘀 𝗣𝗮𝗴𝗲𝘀 & 𝗩𝗦𝗟 𝗦𝗰𝗿𝗶𝗽𝘁𝘀 – High-conv structure from headline to CTA • 𝗙𝘂𝗻𝗻𝗲𝗹 𝗔𝘂𝗱𝗶𝘁𝘀 – Full critique of copy, design, logic, and performance • 𝗗𝗼𝗻𝗲-𝗙𝗼𝗿-𝗬𝗼𝘂 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀 – Copy, design, tech, and buildout in 2–3 weeks — 𝗛𝗢𝗪 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦: We connect – You tell me your offer, audience, and goals I map the funnel – Psychology-first strategy, no fluff I write the copy – Emails, landing pages, VSLs, ads I design + build – Figma + Systeme, GHL, or WordPress implementation We launch – Automations wired. Your funnel goes live (Optional) – Plug in traffic via your ad team or mine — 𝗔𝗕𝗢𝗨𝗧 𝗠𝗘: I think like a strategist, write like a closer, and build like a tech operator. I work with lean teams and busy founders who want one expert — not five freelancers to manage. I keep it emotionally intelligent, direct, and focused on one thing: conversions. — 𝗥𝗘𝗔𝗟 𝗥𝗘𝗦𝗨𝗟𝗧𝗦: • $100K+ in course sales from a cold list using a 12-email sequence • 9 strategy calls booked in 48 hours after cold funnel launch • Tripled call bookings after one landing page rewrite • $5K coaching client closed on email #3 • Cold email funnel: 43% open, 17% reply, 5% call booked — 𝗟𝗘𝗧’𝗦 𝗕𝗨𝗜𝗟𝗗 𝗔 𝗙𝗨𝗡𝗡𝗘𝗟 𝗧𝗛𝗔𝗧 𝗖𝗟𝗢𝗦𝗘𝗦 — 𝗕𝗘𝗙𝗢𝗥𝗘 𝗧𝗛𝗘𝗬 𝗘𝗩𝗘𝗥 𝗛𝗜𝗧 𝗧𝗛𝗘 𝗖𝗔𝗟𝗟. Shoot me a message. Copy. Design. Buildout. Launch. I’ll handle it all — and make sure it works. Technology Expertise: GoHighLevel, Shopify, Wordpress/WooCommerce, Hubspot, Wix, SquareSpace, ClickFunnels, InstaPage, LeadPages, Klaviyo, ActiveCampaign, ConvertKit, Brevo, SendGrid, MailChimp, PipeDrive, Kajabi, Thinkific, Teachable, Zapier, Facebook Ads/Instagram Ads/Meta Ads, TikTok Ads, X Ads, LinkedIn Ads. Show less

I am an experienced content creator, editor, and strategist with a background in education (Bachelor of Education, University of Notre Dame), and over five years of experience as a full-time freelancer. Throughout my freelance career I have partnered with a diverse range of clients, including international brands like Wise (formerly TransferWise), Hewlett-Packard (HP), Pantaenius Yacht Insurance, and PANDO MOTO. These contracts have spanned multiple industries, including finance, travel, education, technology, and marine. Currently, I also serve as the Magazine Editor and Social Media Manager for noforeignland, the world’s largest social media platform within the sailing niche. Managing end-to-end content and community engagement for a global platform has driven my ability to connect with international audiences, and deliver high-performing copy under tight deadlines. For all projects I make a point of being receptive to client feedback, keep the lines of communication open and taking on new directions as needed. I complete tasks in a timely manner, ensuring the content I produce is original and meets my clients needs.

With over 7 years of professional experience, I am a seasoned English proofreader and editor specializing in various domains, including English Language, English Literature, Academic and Research Writing, Technical Writing, and Communication Studies. Throughout my career, I have honed my skills to provide top-notch editing services that enhance the clarity, coherence, and quality of written content. My expertise extends to meticulously proofreading and editing academic papers, research articles, technical documents, and communication materials. Whether it’s polishing grammar and punctuation, refining sentence structure, or ensuring consistency in style and formatting, I am dedicated to delivering impeccable results that meet the highest standards. Let’s collaborate to make your content shine! Contact me today to discuss how I can assist you with your editing and proofreading needs.