WE ARE LOOKING FOR SOMEONE INNOVATIVE WHO CAN JOIN OUR MARKETING TEAM TO DO A COMPLETE BRAND OVERHAUL AND LAUNCH A FULL MARKETING CAMPAIGN FOR OUR SUMMER EXPERIENCE, CAMPS AND PROGRAMS IN TWO WEEKS. IF YOU ARE NOT COMFORTABLE WORKING AT A FAST PACE AND STILL DELIVERING QUALITY WORK, PLEASE DO NOT APPLY. SERIOUS CANDIDATES ONLY.
THIS WILL BE A CONTRACT JOB WORKING FOR ONE TO COMPLETE THE JOB COLLABORATING WITH THE OTHER 4 PEOPLE ON THE TEAM VIA UPWORK AND SLACK. YOU WILL BE LENDING YOUR EXPERTISE TO COMPLETE ITEMS NEEDED, GIVING GUIDANCE BASED ON YOUR EXPERTISE AND CONTRIBUTING THE COMPLETION OF THIS NEW BRAND AND MARKETING PACKAGE TO BE RELEASED AT THE END OF THE TWO WEEK PROJECT.
YOU MUST BE ABLE TO COMMIT TO WORKING DURING EASTERN STANDARD TIME FOR AT LEAST 3-4 HOURS DURING THE DAY EACH DAY ON AN AGREED UPON TIME FRAME SO THAT ALL TEAM MEMBERS ARE WORKING AT LEAST FOR 4 HOURS PER DAY AT THE SAME TIME TO COMMUNICATE, ALL OTHER WORK CAN BE COMPLETED ON YOUR OWN TIME SCHEDULE AS LONG AS YOUR PORTION IS DONE BY THE END OF THE CONTRACT PERIOD.
HERE ARE THE DELIVERABLES FOR THE TEAM:
WRITTEN MARKETING STRATEGY
MEDIA KIT (TO INCLUDE TWO PRESS RELEASES)
SOCIAL MEDIA SET UP AND CAMPAIGN
MARKETING PACKAGE (BROCHURE,FLYER,PITCH DECK)
2 EMAIL MARKETING CAMPAIGNS
BRAND MESSAGING (SLOGAN, TAG LINES ETC)
CONTENT FOR WEBSITE AND MARKETING MATERIALS
BLOG SET UP
MARKETING VIDEO FOR CAMP TELLING OUR STORY
WHITEBOARD VIDEO TAKING YOU THROUGH A CAMPERS EXPERIENCE WITH US
SCRIPT & VOICE OVER FOR WHITEBOARD VIDEO
PLEASE SEE JOB DESCRIPTION BELOW:
We are looking for a prolific and talented content creator to write and produce various types of downloadable content and blog regularly, to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills.
Create 1–2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, templates, etc.).
Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.
Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.
BA/BS degree or equivalent working experience.
Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.).
Past experience building audiences either online or offline.
A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
Proficiency with Adobe Creative Suite (particularly Photoshop and InDesign).