LensLockers is a monthly membership camera equipment rental company that offers photographers and videographers in the US a way to access high-end camera equipment that they need, when they need it. Photographers and videographers pay one flat fee per month (at different tiers) to access different levels of equipment that they can swap at any time. Our goal is to reinvent camera rentals so that photographers and videographers have a cost effective means to access high-end and expensive camera equipment flexibly and conveniently. We are a young company with an ambitious team of four full timers based in Boston, U.S.
We are looking for an experienced and entrepreneurial Marketer who will be able to guide and work with us in developing our sales funnel both online and offline. You will help contribute to our understanding of the customer and camera equipment industry, which will be used to determine what features our service needs. You will be assist in positioning our service and identifying opportunities as LensLockers enters the competitive market. You will assist in creating the corresponding marketing material, such as landing page content necessary to make this happen.
You will effectively be a marketing strategist that will play a crucial role in helping LensLockers grow its customer base and services. If you are driven and ambitious marketer looking for a challenge and an opportunity to create real impact in an industry ready for change.
Coming from a marketing background, you should be knowledgeable and proficient in most areas of digital marketing such as, search engine optimization, PPC campaigns (keyword research), social media campaign & engagement, web analytics, email marketing, CRM systems, market research and content marketing.
You have experience building & testing different marketing funnels from beginning to end.
You have the ability to develop necessary and relevant metrics, keeping track of campaigns and improving the performance of KPIs.
In additional to having great communication skills, you are a strong, if not excellent writer who is capable of clearly articulating thought on paper and web.
You have the technical ability and are capable of using relevant softwares and tools necessary to build build and test such marketing campaigns
You are capable of managing and supervise a team of other marketing specialists and potentially even web developers if necessary.
You are interested in photography, videography, camera equipment and multimedia in general.
You are enthusiastic, creative, outgoing, honest, and self-motivated.
Knowledge of photography, videography, and/or camera equipment is highly prefered.
Experience with web development, UX/UI.
A strong network of professionals in other disciplines, such as UI/UX, web development, coding, etc. that you can refer to us for specific projects.
When contacting us for the application, please send us:
A cover letter & resume with relevant experiences, phone number, etc.
If you are serious about applying, please conduct some basic research into our biggest competitors in the camera equipment rental industry.
Please read the details of the posting carefully. Since you will have to get up to speed quickly, we will only consider those who understand the job requirements and meet all the criteria listed below. Given the scope of this job, the compensation is negotiable based on how well you satisfy the criteria and performance over time. Initially, it will not be a full time job but hours needed may increase. We are comfortable with applicants who are not local so long as hours for work may be coordinated and effectiveness is not compromised.