I build and operate B2B outbound systems that turn a defined ICP into qualified conversations, booked meetings, and pipeline.
I can take a campaign from targeting through outreach and follow-up: define the ICP, identify the right companies and decision-makers, build the prospect lists, develop the messaging, optimize the LinkedIn footprint, launch LinkedIn and email campaigns, manage the conversations, and use response data to improve what we're doing.
I don't just send connection requests and hand you a spreadsheet.
One current engagement is with Facial Mania Med Spa, where I work directly with the founder and VP of Business Development.
I'm running LinkedIn and email outreach alongside each other, building and managing the prospect lists, developing and testing the messaging, making connections, responding to prospects, and moving qualified prospects toward conversations with the VP.
The campaigns are currently averaging approximately two booked meetings per day across the two channels.
I recently did something similar for Heatmap, a B2B SaaS company. In a concentrated build, I developed the outbound GTM infrastructure around two primary ICPs: DTC and e-commerce brands and the agencies serving them.
I optimized six stakeholder LinkedIn profiles and the company page, developed the targeting and messaging strategy, built landing pages and supporting content, set up HeyReach LinkedIn sequencing, developed the email strategy, and created sales tracks and follow-up systems.
I then handed the infrastructure to their internal team to operate.
That is the type of work I do best: figure out who we should be talking to, why they should care, how we should approach them, and then build and operate the system that gets us into those conversations.
I also bring more than 10 years of experience in executive recruiting, business development, outbound sales, and working directly with founders and senior executives.
Recruiting gave me a particularly strong understanding of how to identify the right people inside an organization and how to start conversations with senior decision-makers.
My work commonly includes:
• LinkedIn appointment setting and qualified meeting generation
• ICP development and account targeting
• LinkedIn Sales Navigator research
• B2B prospect and contact list building
• Founder and executive LinkedIn positioning
• LinkedIn outreach and sequencing
• Cold email strategy and campaigns
• Messaging and offer development
• Lead magnets and landing pages
• CRM and sales process development
• Campaign testing and optimization
• Sales team and outreach management
I regularly work with LinkedIn Sales Navigator, Apollo, HeyReach, Instantly, HubSpot, GoHighLevel, ActiveCampaign, PhantomBuster, MillionVerifier and other prospecting, enrichment and outreach platforms.
The tools are not the difficult part. The difficult part is knowing which companies to target, which people inside those companies matter, what to say to them, and how to recognize when the market is telling you to change the approach.
If you need someone to simply send connection requests or build a spreadsheet of leads, I'm probably not the right person.
If you need someone who can think through the business-development strategy and then actually build and operate the system that generates qualified conversations, that's where I can help.
Sales Funnel
Outreach Email Copywriting
Email Automation
Email Campaign
Lead Generation
LinkedIn Lead Generation
LinkedIn Campaign Manager
LinkedIn Marketing
LinkedIn Profile Creation
Landing Page Design
Social Media Advertising
Social Media Content
Video Editing & Production
AI Video Generation
Animation
Motion Graphics
Videography
Recruiting Process Consulting
LinkedIn Recruiting
Candidate Sourcing
Sonya K.
Delray Beach, Florida
$40/hr
4.8
132 jobs
I have over 13 years of paid search experience. I have been Google Certified for 6 of those years. I have worked with my types of business from large to small. From e-commerce to lead generation. I am also Google Analytics certified. I have a strong background in Retargeting as well. I have been creating Facebook ads now for almost 6 years and have had some success with generating sales.
With my history on upwork, I will work hard for you and always attempt to get you the best results possible.
Google Analytics
Google Ads
Microsoft Excel
Facebook
Gall M.
Miami, Florida
$90/hr
4.9
306 jobs
Paid media that pays for itself. I've managed $95M in ad spend across Google, Meta, LinkedIn, Microsoft and ChatGPT Ads, and the accounts I run today return up to 20x on every dollar. Ecommerce, consumer brands, B2B software, manufacturers: if you sell online or generate leads, I've run an account like yours at scale.
Expert-Vetted (Upwork's top 1%), 100% Job Success, 270+ contracts over 15 years on the platform. Founder of Galos Tech in Miami. When you hire me, I'm the one in your account, not a junior.
CURRENT ACCOUNTS
• National footwear retailer (120+ stores) - $3.5M/yr in Google Ads, $71.9M in tracked revenue, 747K purchases, 20x ROAS, conversion value up $13.9M year over year
• DTC footwear brand - $10.9M in Google Ads spend managed, 334K orders and $49M in tracked revenue
• Auto-parts ecommerce - $18.3M in revenue on $920K of spend, 20x lifetime ROAS, 15x over the last 12 months
• Global plumbing manufacturer (US + Canada) - $1.5M managed, 4,300 leads in the last 12 months at $29 each
• B2B software - Google lead gen for a Salesforce DevOps platform (3,800 leads at $49) and LinkedIn lead gen for a MedTech PLM/QMS vendor and a cloud-security platform. Work-email lead forms, ABM account lists, CRM-qualified conversions
WHAT I DO
- Google Ads: Search, Shopping, Performance Max, Demand Gen, YouTube, remarketing, Merchant Center
- Meta, ChatGPT Ads, LinkedIn, Microsoft, TikTok, Amazon and Reddit Ads: prospecting, retargeting, catalog ads, lead forms
- New channels before they're crowded: I get clients onto each platform while it's still cheap and uncontested, tracked and reported the same way as everything else. ChatGPT Ads is the latest, with live campaigns and a working playbook. When the next one lands, you're already there
- Conversion tracking that holds up: GA4, GTM, enhanced conversions, offline and CRM imports (Salesforce, HubSpot, Zoho)
- Audits and repair of accounts that stopped performing: I find out what actually changed before touching a bid
- Reporting your leadership will read: a one-page weekly or monthly summary with the numbers that matter and what changed
HOW I WORK
I optimize for your P&L, not the platform's dashboard. Budget moves weekly toward the products, campaigns and audiences that actually make money. Tracking is built so Google, Meta and LinkedIn learn from real revenue and qualified leads, not form fills. Every change is logged, so you always know what changed and why. Fast and direct, because I've seen your problem before, at scale.
Certified: Google Ads (Search, Shopping, Display, Video), Google Analytics, Meta Ads, Microsoft Ads.
Google Ads
Search Engine Marketing
Microsoft Ads
Pay Per Click Advertising
Facebook Advertising
LinkedIn Marketing
Digital Advertising
Google Shopping
Amazon PPC
Google Analytics 4
Google Tag Manager
Google Merchant Center
Campaign Optimization
Lead Generation
Facebook Ads Manager
Retargeting
TikTok Marketing
Ecommerce Marketing
Google Ads Audit
LinkedIn Campaign Manager
David C.
Clearwater, Florida
$55/hr
4.8
182 jobs
Looking to drive real sales, schedule appointments, boost digital downloads, or generate quality leads?
Whether you need help with Google Ads or Facebook/Meta Ads, I’m here to deliver measurable results. Contact me today to get started!
✅ Easy communication for seamless collaboration.
✅ Data-driven strategies for optimized outcomes.
✅ Monthly performance reports for transparent evaluation.
✅ Focused on your objectives (Sales? Leads? Website traffic?).
As an experienced Paid Ads Manager, I specialize in Facebook/Instagram Ads and Google Ads, leveraging my extensive background in marketing and sales to help businesses achieve their advertising goals.
I’ve partnered with a diverse range of clients, from start-ups launching niche products to established businesses looking to scale. My expertise lies in creating and managing high-performing ad campaigns across both platforms, driving tangible results efficiently and effectively.
My Biggest Strengths:
💪 Writing compelling ad copy and crafting messaging that resonates with target audiences.
💪 Engaging video or static ad editing tailored for social media and YouTube.
💪 Using data analytics to track, interpret, and optimize campaign performance.
💪 Creating landing pages optimized for conversions, ensuring alignment with ad objectives.
What I Do Every Day:
-Facebook/Meta Ads: Design visually compelling creatives with strategic copy to capture attention and convert audiences.
-Google Ads: Conduct thorough keyword research, create high-performing search, display, and YouTube campaigns, and manage budgets for maximum ROI.
-Conduct in-depth audience research for precise targeting across platforms.
Develop efficient landing pages for increased conversions.
-Regularly analyze campaign metrics and refine strategies to achieve optimal results.
Whether you’re looking to expand your reach on social media or dominate search engines, I’ve got you covered. Let’s discuss how we can grow your business through the power of Facebook/Instagram Ads and Google Ads today!
Paid Media
Google Ad Manager
Google Ads
Google Ads Account Management
Google Ads Audit
Google Ads Account Setup
PPC Campaign Setup & Management
Ted G.
Miami, Florida
$60/hr
4.8
1,027 jobs
🇺🇸 US eCommerce & Service Business Focus
💰 ROI Obsessed (Clients average 3–5× ROAS)
📈 $1M+ earned on Upwork | $60M+ in ad spend managed
👥 786+ projects completed | Top Rated Plus
🎯 Performance Max • Shopping • Merchant Center • Tracking Setup
Do you want to generate more Google Ads revenue and high-quality leads, without wasting budget?
That’s where I come in.
As a Google Ads Certified Specialist, I help Shopify & eCommerce brands scale profitably through:
✨ Performance Max campaign optimization
🛍️ Google Shopping & Merchant Center feed setup
📊 Conversion tracking (GA4, GTM, Enhanced Conversions)
🎥 YouTube & Display Ads for brand lift
🔍 Advanced keyword & audience targeting
📅 Monthly scaling, reporting, and A/B testing
⚡ Proven Results from My Case Studies:
✅ 152% sales increase for a fashion retailer while keeping a $3 ROAS
✅ $70K revenue lift and nearly 2,000 purchases for a supplement brand
✅ 300% growth for a fashion advertiser via enhanced tracking & Merchant Center optimization
📚 Industries I Serve:
🛒 eCommerce / Shopify
🏥 Medical & Cosmetic
⚖️ Legal Services
💼 Financial & Consulting
💬 Let’s Talk
Invite me to your project or message me for an account audit.
I’ll show you exactly how we can increase your ROAS, fix conversion tracking, and unlock new growth potential before you even hire me.
Google Tag Manager
Google Ads
Google Analytics
Product Listing Ad
Google Ad Manager
Google Ads Account Setup
Google Ads Audit
Google Analytics 4
Google Ads Account Management
Google Merchant Center
YouTube Ads
YouTube Marketing
Ana Luiza C.
Miami, Florida
$30/hr
4.3
6 jobs
I help B2B SaaS companies and growth-minded small businesses turn disconnected marketing activities into focused, measurable growth systems.
With 6+ years of experience in digital strategy, I combine AI-powered research and automation with paid acquisition, SEO, content, lifecycle marketing, and analytics. My approach is practical: use AI to improve speed, insight, and efficiency—while keeping business strategy, customer understanding, and human judgment at the center of every decision.
My core capabilities include:
AI-powered growth strategy and workflow automation
B2B SaaS acquisition and go-to-market support
Google Ads and Meta Ads strategy, setup, and optimization
HubSpot CRM, marketing automation, and lifecycle workflows
SEO, Generative Engine Optimization, and AI search visibility
Email marketing, lead nurturing, and customer lifecycle strategy
Content strategy, positioning, and campaign development
Funnel analysis, conversion optimization, and performance reporting
I can support a complete growth system or solve a specific marketing challenge. This may include auditing an underperforming campaign, building a paid media structure, developing a content and SEO roadmap, improving HubSpot workflows, or identifying where AI can reduce repetitive marketing work.
My experience includes both complex B2B strategy and hands-on work for local and growing businesses. Small businesses can engage me for focused audits, campaign setup, content systems, or practical ongoing support. SaaS companies and larger teams can bring me in for more advanced acquisition, automation, lifecycle, and cross-channel growth projects.
My pricing is flexible and scalable rather than one-size-fits-all. My listed hourly rate serves as a starting point, while the final rate or project fee can adjust based on the scope, complexity, preparation required, and size of the client. A lean project for a small business may be priced below the base rate, while a more technical B2B SaaS growth or automation engagement may be scoped at a higher rate.
Content Creation
Business Management
Digital Media
Marketing Plan
Paid Media
Journalism Writing
Advertising Strategy
Paid Social
Advertising
Instagram Story
Email Marketing
Strategy
Social Media Content
SEO Strategy
Google Ads
Marketing Automation
HubSpot
B2B Marketing
Generative AI
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Kinetic Investments
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Summa Linguae
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