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Senior Instructional Designer & Video Developer eLearning | How-to-Videos | Synthesia and Vyond Videos | AI/3D Content | Onboarding | SCORM | Articulate Storyline/Rise | PowerPoint conversions I design engaging, audit‑ready, and performance‑driven learning solutions that help organizations train smarter, operate safer, and scale with confidence. With over 18 years of experience as a Senior Instructional Designer and Social Learning Designer, I have built end‑to‑end training programs for Fortune 500 companies, federal agencies, financial and banking, healthcare systems, restaurants, retail, oil and gas, manufacturing environments, and high‑growth tech teams. My work blends instructional strategy, multimedia design, and modern learning science to deliver training that is clear, intuitive, and built for real‑world performance. I am U.S.–based. Core Specializations Instructional Design & Learning Strategy • Agile instructional design (ADDIE, SAM, 5 Moments of Need) • Curriculum design for compliance, technical, safety, and soft‑skills training • SME collaboration and content extraction • SCORM/xAPI development and LMS optimization eLearning Development (Expert Level) • Articulate Storyline • Articulate Rise • Camtasia, Vyond, Snagit, Canva, Synthesia • AI‑powered content creation and 3D learning assets Instructor-Led and Hybrid Training • Facilitator guides • Participant guides • Train‑the‑Trainer materials • Bootcamp programs • New‑hire onboarding and role‑based training • Leadership and soft‑skills workshops Microlearning and Multimedia • Microlearning videos using Vyond, Synthesia • System walkthroughs and how‑to videos • SOPs, job aids, and quick‑reference guides • Animated explainers • Professional, branded PowerPoint presentations Video, AI, and 3D Content I create high‑impact visual learning using AI‑generated content, 3D models, screen recordings, narrated walkthroughs, and scenario‑based video training. If you’re looking for a senior‑level instructional designer who can transform complex training needs into engaging, compliant, and beautifully designed learning, I’d love to collaborate. Let’s build something exceptional together.

Hello. Great to meet you! I'm Mike Bednar, an award-winning branding/creative consultant recognized for launching and repositioning brands, developing inspiring creative strategies, building multi-platform content campaigns, and merging technology with creativity. As a true collaborator, I thrive on inspiration and teamwork, creating an open space where ideas flourish, diverse perspectives blend, passion fuels every project, and communication brings everyone together. On my career journey so far, I’ve had the opportunity to guide brand development–building dynamic brand voices, designing unique brand platforms, and generating ideas that stand apart. To me, it's about creating messages that move audiences to act. All while moving ROI needles. A few areas of expertise: • Branding/Creative Strategies • Brand Narratives and Storytelling • Creative Leadership and Team Building • Campaign and Content Creation • Branded Entertainment • Thought Leadership and Trends • Managing Outside Partners and Agencies • Remote and Distributed Team Experience A few Highlights as Chief Creative & Strategy Officer at Jarfish: • Built award-winning digital content practice exclusively focused creative strategies, content writing and execution of digital brand experiences. • Led creative strategy/creative development in repositioning Central Ohio Transit Authority, transforming the company from a typical transit authority to a new-age mobility solutions provider. • Won '23 Silver International Davey Award, '22 Gold International Davey Award and '21 Silver International Davey Award for Badcock Furniture digital content programs A few Highlights while Strategist/Head of Creative at Revolocity: • Led the Branded Entertainment start-up, Revolocity, merging it into The Shipyard, a digital/data-driven agency. • Created and directed "Gardenieres" a retail-based content campaign for Scotts Miracle-Gro winning The Home Depot's Innovator of the Year Award. • Strategically and creatively led the rebranding of AEP, the country's 6th largest power company, developing an inclusive brand voice reconnecting the company to its customers and communities. Other Career Highlights: • Transformed ZonePerfect Nutrition's traditional marketing plan into an immersive branded entertainment and digital/social customer experience, achieving 13% sales growth in a declining category. • Received MediaWeek's Non-Traditional Campaign of the Year award for Airborne. • Led global creative strategies for Bombardier (Ski-Doo, Sea-Doo, Can-Am), guiding each brand to #1 position within its category. Select Account Experience: Abbott Labs, GE Healthcare, Roche Pharma, ZonePerfect, ideobio, Airborne, GNC, Rexall-Sundown, American Electric Power, Wausau Insurance, Century Aluminum, SkillPointe, Nationwide Insurance, Hershey’s, Bird’s Eye, Coca Cola, Reddi-Wip, Scotts Company, Badcock Furniture, COTA, Corona Extra, Woodford Reserve, Van Gogh Vodka, NGK Spark Plugs, Monroe Shocks, Tenneco, Snap-On Tools, Sea-Doo, Ski-Doo, Evinrude, Can-Am, Logitech, Best Buy, Johnson Controls, WD-40, Master Lock, Skil/Bosh, The Home Depot, Dremel, Chick-fil-A See my portfolio in my profile; for additional background check out my LinkedIn

Need copy or content that sounds like it was written by an expert? That is what I do. I am an SEO copywriter and content strategist with more than a decade of experience helping agencies, founders, and established brands turn ideas into content people want to read. Send me a brief, a transcript, a rough outline, a folder full of research, or a subject I know almost nothing about. I will dig into it, ask useful questions, find the right structure, and turn it into clean, engaging copy that fits your audience and brand. A little more about me • 10+ years of professional writing experience • Hundreds of projects completed across B2B and consumer industries • Long-running partnerships with agencies and recurring clients • Extensive experience following detailed briefs and editorial guidelines • Strong background in SEO research, strategy, and optimization • Fast turnaround without rushing the research or editing process • Clear communication and on-time delivery I have written for companies including Forbes, Mediaboom, Sports Illustrated, Apartment List, Oxagile, CMC Motorsports, Cornerstone Healing Center, RefluxRaft, Ombre Digital, eMastered, Accelera Agency, Tedia Consulting, and RESET Hotel. My work includes • Website copy • SEO landing pages • Blog posts and articles • Long-form guides and eBooks • Thought leadership content • Product and category pages • Email campaigns • Brand voice development • Content strategy • Editing and proofreading Some writers struggle when a topic is unfamiliar. I enjoy that part. I like learning how a business works, understanding what its customers care about, and finding a way to explain the subject without filling the page with jargon or generic filler. I also know how easy it has become to publish forgettable content. Readers can recognize repetitive AI copy, awkward keyword placement, and articles that take 1,500 words to say very little. I focus on answering the reader’s questions, keeping the writing conversational, and giving each piece enough personality and substance to feel worth their time. My SEO toolkit includes Ahrefs, Semrush, Surfer SEO, Clearscope, Yoast, Google Search Console, and other research and optimization platforms. Send me your brief, timeline, and any examples you like. I will take a look and let you know how I would approach the project. EXPERTISE SEO Copywriter | Content Writer | SEO Content Writer | Website Copywriter | Content Strategist | Blog Writer | Long-Form Content Writer | B2B Copywriter | SaaS Copywriter | Landing Page Copywriter | Website Content | Content Development | SEO Strategy | Keyword Research | Content Optimization | Thought Leadership | eBook Writer | Guide Writer | Product Description Writer | Email Copywriter | Copy Editor | Proofreader

Hi there! My name's Melanie Green. I have been a full-time freelance writer since 2012. I earned my Master of Fine Arts in Creative Writing from National University and my Bachelor of Arts in Writing from the University of Tampa. Before that, I worked as a full-time employee writing for Nielsen, McKinsey & Company, and The Gulf Coast Business Review. I primarily work with large, enterprise-level organizations and Fortune 500 companies. I write high-quality content and honor deadlines. This professionalism allows me to continue to help companies of all sizes with the written content they need. Here on Upwork, I am an Expert-Vetted and Top Rated Plus Freelancer. To be Expert-Vetted, I represent the top 1% of talent on Upwork (where there are more than 12 million other freelancers). I have undergone a rigorous interview and portfolio-review process to confirm my skills. As a Top Rated Plus writer, I continue to successfully execute large, enterprise-level contracts at the highest level. I can help you write: * RFP Responses * Ebooks * Blog Posts * Website Pages * Landing Pages * SOPs * Affiliate Marketing * Corporate Manuals * Digital Marketing Funnels * Legal Content * Dental Content * SEO Content * SEO Audits * Grant Writing * Editing/Proofreading * B2C Copywriting * B2B Copywriting * White Papers * Ghostwriting * Resume Writing/Career Coaching * Press Releases * Training Materials * Online Courses * Video Scripts * Email Marketing * Case Studies * Business Plans * Marketing Plans I'm an expert at creating targeted content for online consumption. I have written viral content that people love to engage with, including content for Mashed, LinkedIn, PacknWood, Content Writers, and Copypress. Prior to becoming a full-time freelancer, I worked at Nielsen, McKinsey & Company, and the Gulf Coast Business Review. I am the Managing Editor for Afternoon Baking with Grandma and its affiliated Facebook page of 420K followers and a Facebook group of 50K. At the time of this writing, it has more than 290K visitors a year. I also worked at Zoo Tampa from 2008 to 2014 as a Zoo Educator and as an Educator at the Florida Aquarium from 2014 to 2016. I helped launch the Tampa Bay Conservation Society with some friends in 2014. I'm passionate about writing and highly organized. I have systems in place to produce a large amount of content without missing deadlines. I always prefer flat-rate assignments if available and like to be challenged and learn new things. Clients often describe me as easy going and friendly. I'm open to feedback and can adjust my tone and point of view to meet their style needs. (My MBTI is an INTJ). MY FAVORITE CLIENT TESTIMONIAL TO DATE: ""Your choice of words and the use of them is nothing short of magical"" I work too much because I love to write. It's easy to get lost in your work when you love it. Currently, I am under contract to write a series of books on copywriting and a line of children's books about animals. I'm still open to taking on new projects and would love to hear more about how I can help you reach your writing goals. **SEO EXPERTISE** I’m an SEO expert in campaign execution from the writing side. I create website pages, landing pages, lead magnets, skyscrapers, pillar pages, and blog posts that make link acquisition and increased traffic visibility possible. Recently, I’ve been focused on creating position zero campaigns for several clients to improve their SERP ranking. Whether you need on-page or off-page SEO, I’m happy to help. I’ve worked on campaigns for local SEO and for multinational brands in the legal, dental, food service, hospitality, and cannabis industries, among others. I create engaging content above the fold and below the fold to reduce your bounce rate. My focus is on evergreen content that continues to be useful to your readers and that survives the next algorithm update (while competing with high authority sites). Together, we can work toward improving your site’s domain authority through organic traffic. I can incorporate compelling backlinks (internal links and external links) and anchor text into the copy I write for your site to increase the click-through rate for your selected hyperlinks. If necessary, I am able to assess, using competitor analysis and SEO research, to find the right topics to support your content marketing efforts and increase your site’s conversion rate. I can also use Google Keyword Planner and tools like SEMRush to find effective H1 titles and H2s for posts on your site and guest blogs. This keyword analysis can reveal the current keyword competition and difficulty for the most I’m comfortable recommending the most effective: * Alt Tags * Branded Keywords * Calls to Action * Metadata * Meta Descriptions I am comfortable with white hat SEO techniques and do not incorporate black hat SEO into my writing.

I am a freelance technical writer with four decades of experience for online and print deliverables, creating screen captures and diagrams, as well as editing. (I even proofread billboards!). I feel that I have a unique perspective because I have worked for companies from startups to Fortune 50 companies for twelve of those years. I am a natural-born US citizen who enjoys writing about many different technical topics, including hardware and software. I do not use any AI tools to generate content. My TL/1 Interface Reference Guide for Nortel Networks won an award from STC (Society of Technical Communications). My Expertise: High attention to detail Excellent written and verbal communications skills Ability to meet deadlines for multiple projects Agile software development environment Excellent communication skills between SMEs such as developers, product managers, business analysts, and users Ability to grasp technical concepts and write understandable documentation based on defined standards Deliverables: I can meet your requirements for all types of documentation, including, but not limited to: User manuals Installation guides Reference guides Quick Start guides System/Admin guides Policies and procedures Online and web-based help/Knowledgebase articles As a virtual Technical Writer I provide: Ability to Work Remotely Expertise includes the following along with the versions I have to use on your project: MS Office - (Office 365 - Word, Excel, PowerPoint, Access) Adobe Framemaker - [Subscription] Zendesk Manula Document 360 Madcap Flare Adobe RoboHelp - [Can subscribe for a project] HTML5 GitHub Snag-It Adobe Acrobat Visio Professional Photoshop [Subscription] Confluence JIRA - (I use JIRA Core to track my tasks for projects)

WordPress Developer, WordPress Designer, SEO/GEO Website Content Writer, Blog Content Writer, Landing Pages Content Writer, Copywriter, and Social Media Content Writer. 𝐂𝐥𝐢𝐞𝐧𝐭 𝐑𝐞𝐯𝐢𝐞𝐰𝐬: "amazing at SEO and GEO blog writing including service pages. Very methodical . Would definitely use her help again." "Exceptional work, great communicator. Please to work with. Highly recommend for website development." "Clear, logical structure with good use of subheadings, bullet points, and practical advice. Overall, solid research, reliable delivery, and creative writing that educates while promoting the products subtly." I help businesses build, improve, and grow their online presence through WordPress website development, website design, SEO/GEO content writing, copywriting, blog content, technical content, and social media content. 𝐌𝐲 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 𝐢𝐬 𝐬𝐢𝐦𝐩𝐥𝐞: I understand both sides of a successful online presence — the website structure and the content that brings visitors, builds trust, and converts them into customers. Whether you need a WordPress website built with Elementor, SEO-friendly website copy, blog articles, landing page copy, product descriptions, or social media content for your brand, I can help you create a polished and professional digital presence. ✅ 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 I can help with WordPress website setup, redesigns, landing pages, homepage design, service pages, contact pages, blog setup, speed-friendly layouts, mobile responsiveness, website fixes, plugin setup, content uploading, and basic website maintenance. ✅ 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐁𝐮𝐢𝐥𝐝𝐞𝐫𝐬 𝐈 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 Elementor, Elementor Pro, Gutenberg, WordPress Block Editor, Divi, WPBakery, Beaver Builder, and other common WordPress page builders. ✅ 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐓𝐡𝐞𝐦𝐞𝐬 𝐈 𝐂𝐚𝐧 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 Astra, Divi, Avada, Kadence, OceanWP, GeneratePress, Hello Elementor, Flatsome, and other common WordPress themes. ✅ 𝐖𝐨𝐨𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 & 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 I can help with WooCommerce product pages, product uploads, product descriptions, ecommerce website content, category pages, store layout improvements, and basic WooCommerce updates. ✅ 𝐒𝐄𝐎 & 𝐆𝐄𝐎 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 I write SEO and GEO-friendly content for websites, blogs, landing pages, service pages, product pages, and local business websites. My content is structured for search intent, readability, clarity, and conversion. ✅ 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 I can write homepage content, about page content, service page copy, landing page copy, FAQs, product descriptions, and complete website copy that sounds clear, professional, and aligned with your brand. ✅ 𝐁𝐥𝐨𝐠 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 I write blog posts and articles that are well-structured, easy to read, keyword-focused, and useful for real readers. I can help with informational blogs, business blogs, technical blogs, and niche-specific articles. ✅ 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 I can create technical content that explains complex topics in a simple and reader-friendly way, especially for websites, software, digital tools, SaaS, ecommerce, marketing, and online business topics. ✅ 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 & 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧-𝐅𝐨𝐜𝐮𝐬𝐞𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 As a Copywriter, I create copywriting for landing pages, service pages, ads, website sections, CTAs, product descriptions, and brand messaging that helps visitors understand your offer and take action. ✅ 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 I can write captions, post content, short-form content, content calendars, promotional posts, brand awareness posts, and engagement-focused content for social media platforms. ✅ 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐈 𝐂𝐚𝐧 𝐖𝐫𝐢𝐭𝐞 𝐅𝐨𝐫 Facebook, Instagram, LinkedIn, X/Twitter, Pinterest, TikTok, YouTube, and Google Business Profile posts. ✅ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐔𝐩𝐥𝐨𝐚𝐝𝐢𝐧𝐠 & 𝐅𝐨𝐫𝐦𝐚𝐭𝐭𝐢𝐧𝐠 Because I also work with WordPress, I can write your content and upload it directly to your website with proper headings, formatting, internal links, images, buttons, and page structure. Clients usually need both a professional website and strong content. Instead of hiring one person for WordPress and another for content, you can work with someone who understands how both connect.