Hire the Best Event Managers
in Australia

As I grew up, making connections with people also became increasingly important for me. This is what I love about events; I get to combine a few of my favourite things in life - people and keeping freakishly organised. I received a Masters of Science in Events Management from the University of Lincoln, which followed my Bachelor of Arts degree with Honours in Journalism. I quickly moved into my first events professional role at SaaStock, where I produced global conferences with a particular focus on the EMEA and APAC regions. I decided to make a move into the world of marketing when I joined Board Intelligence. Here, I re-wrote the events process and improved their event's NPS score and audience retention. I continued down the marketing route at HighRadius but chose to step back into in-person conferences with a focus in EMEA. At insightsoftware, I was part of a small events team that lead the charge in the EMEA and APAC regions.

I help events, festivals, venues and experience-based businesses grow audiences, increase ticket sales, and build commercially sustainable operations. With 19+ years in the events, entertainment and hospitality industry, including serving as General Manager of a national events business, I bring end-to-end event delivery oversight and hands-on execution across marketing, advertising, PR, ticketing, web and commercial partnerships. What I can help you with: • Meta & Google Ads campaign setup and optimisation • Event launch marketing strategy • Event branding and content strategy • Ticketing platform setup (Eventbrite, Humanitix, Ferve etc.) • Event website design & builds, including ticketing integrations • Revenue optimisation (pricing tiers, bundles, upsells) • CRM & audience database growth • Sponsorship deck development • Marketing audits & growth plans • Event operations and customer journey design • Event management and delivery advice I understand both the creative and commercial sides of events, from AV and onsite delivery to P&L management and digital conversion funnels. That means I don’t just run ads, I look at your full revenue ecosystem. Whether you're launching a new festival, scaling a venue program, or needing help optimising your ticketing and marketing systems, I can step in quickly and deliver clear, measurable outcomes. Let’s build something commercially strong and audience-led.

*My Upwork history is from work completed between 2006-2008 and then side projects during maternity and post graduate study in 2016. Please review my profile and work portfolio site to understand what I am able to provide. I design and deliver enterprise-scale data platforms in regulated, high-consequence environments. My work spans strategy, architecture, governance, engineering, and analytics delivery. I’m a senior technical product and data architecture leader with over 15 years of experience owning and delivering production data platforms in highly regulated, high-consequence environments and over 25 years in data. My work has focused on building systems where correctness, auditability, and timeliness directly impact funding allocation, revenue inflows, and executive and regulatory accountability. I’ve operated in CTO-equivalent technical ownership roles across education, healthcare, emergency services, and commercial organisations, with responsibility for architecture, design decisions, and delivery of foundational data products and AI-enabled systems. I specialise in translating complex policy, analytics, science, and operational requirements into scalable, decision-ready platforms that deliver real-world outcomes. Experience - Data Strategy and Program Management, Data Governance and Lifecycle Management, Data Security, Quality and Compliance, Metadata Management, Master Data Management, Data Modelling, Data Operations and Storage, Data Integration and Interoperability, Data Analytics and Data Science, End to End Data Product Delivery Tools and Technologies SQL, SQL Server, Azure SQL, PostgreSQL, TransactSQL, ORACLE, SIEBEL. Snowflake, Snowpark for Python, Snowpipe, Dynamic Tables, AWS RDB (PostgreSQL), AWS EC2, AWS S3, Apache Iceberg , AWS Glue, AWS Event Manager, AWS Lambda, Azure Dev Ops, Azure Datafactory, AWS Firehose, DBT, SSIS, SSRS, Tableau, Power BI , Power BI Paginated, Crystal Reports, Cognos, Grafana, Sybase, MySQL, VBA, Visual Basic, DAX, Python, ESRI ArcGIS, QGIS, ERDAS Imagine, VS Code, Visual Studio, Wherescape Red, Microsoft Dataverse, Business Objects, Kimball, Data Vault, Data Modelling, DAG

OVERVIEW A dynamic storytelling Producer with 7+ years’ experience in filmmaking and production across online video channels, independent short films, feature films, music videos and commercials. Strengths include production, writing and video editing. Achieved strong ratings for Network 10 educational children series and devised, wrote, produced, and post-produced a 10-part variety TV series to grow Debonair Fox’s brand and widen the network. Passionate about producing content that educates and improves the learning experience. I'm very interested in new modes of story-telling, especially transmedia and alternate reality games. I also have a keen interest in events, specifically film-related, exhibition, networking, marketing events. My goals for the future include producing quality content on multiple different platforms that will be seen by a wide audience. EDITOR I am highly skilled in video editing and can handle all your video post production needs. I've worked as a freelancer in video editing and production for the last 10-15 years in the Australian film industry, and previously work as a Series Producer at an Australian network broadcaster. I have high level skills in Adobe Premiere Pro and intermediate-to-high skills in VFX and motion graphics with Adobe After Effects. I can also create visual effects and motion graphics within After Effects and composite into edit projects. I have intermediate skills in After Effects and will be able to discuss your requirements for your project and whether it is achievable. I studied at Griffith University' QLD College of Art receiving both a Bachelor of Film and Screen Media Production and a Master of Fine Arts (Screen Producing). I've since freelanced on short films, music videos, promotional videos, corporate videos, educational projects, online content and feature films. Since 2014 I've been the chief creative officer and lead producer/editor for Debonair Fox, a Brisbane based production company specialising in online content. The projects I've completed with Debonair Fox have been incredibly varied. I have strong storytelling skills and sensibilities which allows me to find the story when completing an edit. I work well independently but am also able to take direction on another's project. Software Abilities: - Adobe Premiere Pro (pro) - Adobe After Effects (intermediate) - Adobe Photoshop (intermediate) - DaVinci Resolve (intermediate) - Final Cut Pro X/7 (pro) - Adobe Audition (intermediate) - Adobe Lightroom (intermediate) I am highly reliable, fast and a quick learner for any skills that I haven't yet mastered. I always put in 110% effort on all projects, big or small, and endeavour to deliver to you the highest quality product possible. I can also work in photography, graphic design, copywriting, motion graphics, screenwriting, producing and directing.

New to Upwork and no badge yet, but I’ve spent 17+ years delivering measurable growth for businesses. My results outside this platform show I get things done. I help B2B tech and SaaS companies build a predictable pipeline from marketing. I turn marketing strategy, demand generation, and go-to-market execution into measurable revenue impact, with clear priorities, accountability, and momentum. This work is grounded in 17+ years leading B2B marketing across Australia, New Zealand, South East Asia, and Japan, and 6.5 years running a B2B marketing consultancy that has worked with 70+ technology brands. My experience includes senior roles and engagements with companies such as Sitecore, Acquia, Braze, Celigo, Cognigy.ai, One Model, and TechnologyOne. Clients typically engage me when marketing needs to move from busy to commercially effective, supporting pipeline growth, clearer decision-making, and stronger alignment with sales. If you need marketing to contribute reliably to pipeline and revenue (not just activity), this is where I add value. You’ll work directly with me or one of our senior marketing leaders, supported by my team at Stirling Marketing, a B2B marketing consultancy specialising in technology and growth-stage companies. If you’re a B2B tech or SaaS company looking to: → build a scalable demand generation engine → improve lead quality and conversion → launch or refine your GTM strategy → turn marketing into a predictable growth channel Let’s connect. My experience ensures you get the expertise you need, without the learning curve of someone figuring it out on the job. How I Help: ✅ Define marketing strategy tied directly to pipeline and revenue targets ✅ Improve positioning and messaging for B2B and SaaS buyers ✅ Design demand generation campaigns built to convert, not just engage ✅ Align marketing and sales around what actually drives growth ✅ Give leadership clear visibility into performance and outcomes ✅ Clarify growth priorities tied to pipeline and revenue targets Next Step If this sounds aligned, send a message with a brief overview of: ⭐ Your company and market ⭐ Your growth or pipeline goals ⭐ What’s currently not working I’ll quickly let you know whether I’m the right fit and what the next step would look like! Looking forward to working together! - Nicole Stirling Helping Tags: B2B marketing, SaaS marketing, Tech marketing, FinTech Marketing, Pipeline strategist, marketing strategy, demand generation, go-to-market, pipeline growth, revenue growth, growth marketing, technology marketing, ANZ, APAC, APJ, Event management, Event manager, Webinar, Account-based marketing, Growth Hacker, Growth Marketer

Dynamic events professional with a background in sponsorship management, sales, and event planning. Founder of a newly established events business focused on creating impactful, well-executed experiences that connect brands and audiences.