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I am an American journalist with more than 15 years of experience writing, editing and managing. I am confident my skills make me the ideal candidate to fit almost any outlet's content needs. As a result of my diverse newsroom experiences, I have become an expert in producing content quickly, proficiently and in strict adherence to AP style. With a background in print, broadcast and online news, I am comfortable operating on deadline and reporting on almost any topic imaginable. My career has featured many highlights, including the honor of receiving a Texas Press Association award for news writing. I am currently a member of the Online News Association. In my most recent position as managing editor of one of the nation’s most widely read news sites, I have been fortunate enough to pass these traits on to numerous young reporters. My dedication to integrity and innovation, along with building a talented team of professionals, has led to a 20-fold increase in pageviews over the past several years. My experience in online publishing includes any basic skills needed to work remotely and without direct supervision, including wide-ranging familiarity with WordPress.

$100K+ Earned | Top Rated Plus | 95%+ Job Success | SEO, Email & Copywriting Specialist When AI first showed up, I had one thought. Welp. It is time to pack it up and head out. I had spent years writing SEO content, blogs, emails, websites, speeches, landing pages, courses, and just about everything else people hire writers to write. Then suddenly a robot could produce 2,000 words before I finished my coffee. Seemed mildly problematic. Then something strange happened. The invites kept coming. Clients started reaching out with a whole new category of problem. “AI made my website feel like SkyNet propaganda.” “Our blogs all sound the same.” “This email is technically fine. I also hate it.” “Can you make this sound human?” Now THAT I can work with. Because AI changed writing, but it also exposed something I had believed for years. Words are easy. Understanding people is hard. And here is where my career gets a little weird. I am also a therapist. So, naturally, I chose the dark side of psychology. Copywriting. I have spent years studying what catches attention, builds trust, creates resistance, keeps people stuck, and finally gets them to move. Turns out that is pretty useful when writing an email. It also helps with SEO content, websites, landing pages, sales copy, speeches, and brand messaging. My strongest lanes are SEO content writing and email copywriting. SEO CONTENT I write long-form SEO blogs, SEO articles, pillar pages, content clusters, topical authority content, service pages, website content, keyword-driven articles, and organic search content. I care about the machinery underneath strong SEO. Search intent. Long-tail keywords. Keyword strategy. Topical authority. Internal linking. Content gaps. On-page SEO. Organic visibility. Conversion paths. All the wonderfully nerdy stuff. But somebody eventually has to read the thing. My SEO content gives search engines clear context while giving actual humans substance, personality, expertise, and enough momentum to keep going. EMAIL COPYWRITING Email is psychology with a deadline. You have a subject line and a few sentences to earn space inside someone’s already overcrowded brain. I write promotional emails, nurture sequences, webinar campaigns, launch emails, sales sequences, re-engagement campaigns, educational emails, lead nurture campaigns, and conversion-focused email marketing. I think about the person before the CTA. What are they worried about? What have they already tried? What are they tired of hearing? What do they want badly enough to keep reading? That therapist brain follows me everywhere. Occupational hazard. WEBSITE & CONVERSION COPY I also write homepages, landing pages, service pages, sales pages, About pages, lead-generation copy, brand messaging, website rewrites, and conversion copy. Give me the founder who explains the company beautifully on Zoom and somehow turns into a bank brochure the second they start typing. Give me the website with an identity crisis. I will find the story. SPEECHES, THOUGHT LEADERSHIP & SPECIALTY CONTENT I write keynote speeches, executive remarks, webinar scripts, presentations, talking points, ghostwritten thought leadership, educational content, and story-driven speaking material. My clinical background also gives me deep experience in healthcare, mental health, behavioral health, addiction treatment, therapy, private practice, legal, and professional services content. I understand professional language. I also understand how actual people describe what hurts, scares them, confuses them, or keeps them awake at 2:13 a.m. Those are very different dialects. Being able to move between them is useful. WHAT I WRITE SEO Content Writing SEO Blog Writing Long-Form SEO Articles SEO Copywriting Content Marketing Pillar Pages & Content Clusters Website Copywriting Landing Pages Service Pages Sales & Conversion Copy Email Copywriting Email Marketing Campaigns Email Sequences Nurture Campaigns Webinar & Launch Emails Healthcare Content Mental Health Content Legal Content Writing Professional Services Content Ghostwriting Thought Leadership Speechwriting Keynote Speeches Webinar Scripts Presentation Writing Course & Curriculum Writing Brand Messaging Content Strategy My favorite projects usually have some mess in them. A complicated idea. A strange industry. A crowded market. A website with an identity crisis. An SEO strategy that needs an actual voice. An email campaign people have stopped opening. A founder with 47 ideas fighting inside one Google Doc. That is where writing gets interesting. I research deeply, find the angle everyone else skipped, study the audience, and pay attention to voice, rhythm, psychology, search intent, and what the business actually needs the writing to accomplish. Then I write. The internet already has plenty of words. The good ones still take some work.

Experienced Digital Marketing Specialist ready to execute your marketing initiatives. I create engaging content, manage email campaigns, write compelling copy, maintain your website, and keep your social media active and consistent. If you need someone to handle the day-to-day marketing work, I'm here to deliver. About Me I'm a hands-on digital marketer who gets things done. I excel at the tactical work—writing emails that get opened, crafting website copy that converts, managing social media posts, and producing newsletters that engage your audience. I work efficiently, meet deadlines, and take direction well. Whether you need weekly newsletters written and sent, email campaigns launched, website content updated, or consistent social media posting, I handle the execution seamlessly. Key Skills & Services: Email & Newsletter Marketing * Write and send email campaigns * Create newsletter content and design * Schedule email sends and manage distribution lists * Monitor open rates and click-through rates Copywriting * Write website pages and landing page copy * Create email subject lines and body content * Write social media captions and posts * Produce marketing emails and promotional content Website Content Management * Update website pages and sections * Add new content to your CMS * Optimize existing page copy * Maintain consistent branding across pages Social Media Management * Create and post content across platforms * Schedule daily posts and stories * Write engaging captions and hashtags * Monitor and respond to comments Why Work With Me? ✓ Reliable and meets every deadline ✓ Produces polished, professional content ✓ Efficient and responsive to feedback ✓ Handles repetitive tasks without burnout ✓ Works independently with minimal oversight Ready to take on your marketing tasks. Let's get started - schedule a call with me today!

With over 200 successful freelance projects completed in the past five years on Upwork and a track record of consistently high client satisfaction, I bring both experience and reliability to every job. I’ve spent 25+ years helping clients tell their stories, elevate their brands, and communicate clearly—across industries and platforms. What I Do Best: • Book editing (40+ titles and counting!) • Article & blog writing (including incorporating SEO) • Web & social media content • Press releases & white papers • Training manuals, scripts, and more I’ve served as the managing editor for trade magazines, a medical journal (my current role), and a community newspaper—so I know how to manage content at every stage, from brainstorm to polished publication. I also bring graphic design skills to the table when needed, creating eye-catching layouts and visuals that support your message. Industries I’ve Worked In: Healthcare, insurance, B2B/B2C business, nonprofits, science, politics, tech, pet care, religion, and more. I'm always learning—and that’s one of my favorite parts of the job! Clients say I’m: ✓ Reliable and responsive ✓ Detail-oriented but deadline-driven ✓ Collaborative, curious, and easy to work with On the personal side, I’m a military spouse, proud mom to two grown kids, and pet parent to a senior dog and a handful of foster-fail cats. Let’s talk about how I can help bring your next project to life!

Hi, I'm Sabal, your go-to content expert for words that work. With over $600,000 in earnings, a 95% Job Success Score, and more than 4,000 successful contracts, I bring more than just experience. I bring results. If you're looking for original, AI-free, and high-impact content that gets clicks, ranks, and drives action, you're in the right place. 🔥 What I Deliver: 1. Article & Blog Writing SEO-friendly, deeply researched, and always engaging. I write blogs people want to read and Google wants to rank. 2. Blog Management Don’t have time to upload, optimize, or keep your blog fresh? I’ll manage it all and make sure your content stays SEO-compliant and consistently updated. 3. eBook Writing, Design & Strategy Need a powerful lead magnet or authority-building content? I’ve written and designed dozens of fiction and nonfiction eBooks with 3D covers, clickable TOCs, and conversion-focused layouts. 4. Website Copywriting From homepage to product page, I write web content that’s sharp, scannable, and persuasive. It captures attention and drives conversions. 5. Press Releases Launching something big? I’ll write your press release with the perfect blend of professionalism and impact. I can also assist with distribution. 6. Landing Page Copy Need copy that sells? I create landing pages that turn visitors into buyers using proven conversion-focused copy techniques for wellness, coaching, real estate, SaaS, and more. ✅ Why Clients Keep Hiring Me: 100% Original, AI-Free Content Clean, Error-Free Writing Fast Turnaround Times Unlimited Revisions SEO Optimization (meta tags included) Royalty-Free Images Available Platform Posting (Shopify, WordPress, Notion, Airtable, and more) Flexible File Delivery Formats Native-Level English, Global Voice Friendly, Clear Communication Proven Track Record Across Niches Whether you're a startup launching your first product, a brand that needs SEO content that performs, or a business owner who’s tired of rewriting weak drafts, I’m here to help. Let’s bring your content vision to life. 📬 Send me a message to discuss your project or visit my Project Catalog to get started. I look forward to writing for you!

🎯 Experienced journalist, accidental radio host and now a secret weapon for founders, solopreneurs and aspiring executives looking to turn their experience and expertise into narrative content that attracts attention to their company, their career and their ideas. This is about more than increasing the number of followers. It's telling your story, the wisdom and the wins you've earned, in a way that cuts through all the digital clutter and connects with the audience. I take on everything from rewriting bios to starting a regular newsletter to working on book-length projects. ➜ If you’re looking for organic growth and meaningful results, I’m available to talk. As a journalist, I covered professional sports for more than 20 years in Seattle. I was one of 50 media members who voted for the NFL's annual MVP award, I hosted a weekly interview show with coach Pete Carroll and once tried to convince Shaquille O'Neal to play along with a bit in which we were long-lost brothers separated by a typographical error. Shaq didn't have time, but he did laugh at the idea. In addition to my growing freelance business, I continue to work as a writer and podcast host. All custom content, absolutely zero AI with quick turnaround times.