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No generic brands, no one-size-fits-all templates. I help you build a brand from scratch with strategy, soul, and design that actually works🚀. 🔹 Brand strategy: A proprietary process (Deep Brand Method) that builds brands from the inside out purpose, positioning, voice, and visual identity, all aligned. 🔹 Brand identity & design: Logo, visual systems, brand guidelines, illustration, and packaging everything cohesive and intentional. 🔹 Marketing & content: Social media strategy, content calendars, campaigns, pitch decks, and digital ads, built to perform, not just look pretty. 🎯 How do I do it? ✅ Building brand strategy from research, archetypes, and market insights. ✅ Designing visual identities that feel authentic and hold up across every touchpoint. ✅ Creating content systems grounded in data and audience behavior. ✅ Writing copy that sounds human and converts. ✅ Directing creative teams with clear briefs and moodboards. ✅ Reporting and optimizing based on real performance metrics. 💡 Why work with me? 🔹 I combine design and marketing strategy ( you get both in one place, no intermediaries.) 🔹 10+ years of experience as a brand strategist and graphic designer, working with global brands like Disney, Hertz, and Mastercard and bringing that same thinking to founders building from zero. 🔹 Every decision is intentional, rooted in your brand's goals and audience. 🔹 I also illustrate, hand-drawn, adaptable to any aesthetic. 🛠️ Tools 🔹Design: Adobe Illustrator, Photoshop, InDesign, Figma, Canva 🔹Content & Planning: Metricool, Notion, Hubspot, ClickUp 🔹Analytics: Google Analytics, Meta Ads Manager, Clarity, Hotjar Let's build something real💪🏼.

I help B2B SaaS companies build scalable marketing engines that generate awareness, pipeline, and revenue. With 20+ years of experience in marketing, communications, and business growth, I work with founders, startups, and established technology companies as a Fractional CMO, Senior Marketing Consultant, and Demand Generation specialist. My expertise spans go-to-market strategy, demand generation, lifecycle marketing, email marketing, webinars, partnerships, thought leadership, content marketing, and customer acquisition. Previously, I led the Italian market for GetResponse, a global email marketing and marketing automation platform, where I owned local GTM strategy, demand generation, partnerships, webinars, PR, customer lifecycle programs, and brand growth initiatives. Today, I work with a UK-based agency supporting global technology vendors with demand generation and sales enablement programs, helping clients build and execute marketing initiatives that drive qualified pipeline and revenue growth. Email marketing remains one of my strongest areas of expertise. Having worked inside a leading email marketing platform and as an Email Marketing & Marketing Automation Coach for a business school, I help companies transform newsletters and email campaigns into strategic growth channels. My experience includes newsletter strategy, lifecycle marketing, onboarding programs, lead nurturing, customer engagement, segmentation, automation design, retention campaigns, and marketing performance optimization. Core Expertise • Fractional CMO & Marketing Leadership • B2B SaaS Marketing • Demand Generation • Go-to-Market Strategy • Growth Marketing • Customer Acquisition • Marketing Planning • Product Marketing • Partner & Channel Marketing • Webinar Marketing • Thought Leadership Programs • Email Marketing Strategy • Marketing Automation • Newsletter Programs • Lifecycle Marketing • CRM & Customer Engagement • Content Strategy • Marketing Operations • Funnel Optimization • Lead Generation Selected Achievements • Led marketing initiatives contributing to +33% revenue growth over two years • Increased brand demand by 30% YoY through integrated campaigns, partnerships, PR, and content • Built a webinar engine generating 400–1,600 registrations per event while reducing CPL by up to 75% • Generated 2,500+ leads in four months through a multi-channel demand generation campaign • Built strategic partnerships, media collaborations, and thought leadership programs supporting pipeline growth • Managed marketing budgets and coordinated cross-functional teams, agencies, partners, and freelancers How I Help Clients ✔ Build and execute GTM strategies ✔ Design scalable demand generation programs ✔ Create webinar and thought leadership engines ✔ Develop partner and co-marketing initiatives ✔ Design newsletter and customer communication programs ✔ Build lifecycle marketing and email automation systems ✔ Improve onboarding, engagement, retention, and customer activation ✔ Improve marketing funnels and conversion paths ✔ Align marketing activities with revenue goals ✔ Bring structure, execution, and accountability to growing marketing teams Whether you need strategic direction, campaign execution, or ongoing marketing leadership, I can help turn marketing into a predictable growth function. Let's connect.

7𝟬 + 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 | 𝟰𝟬𝟬+ 𝗽𝗮𝗴𝗲𝘀 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 | 4𝘅 𝗮𝘃𝗴. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗟𝗶𝗳𝘁 | 𝗘𝘅𝗽𝗲𝗿𝘁-𝗩𝗲𝘁𝘁𝗲𝗱 Your website has about 5 seconds to convince your visitor to keep going. If they have to work to understand what you do or why it matters, they will not stay long enough to discover how good you actually are. When that happens, it is rarely a brand or design problem. It is a thinking problem. And when the thinking is thin, no amount of copy or visual polish will save it. This is the gap I work in. I help teams fix the thinking underneath their brand and marketing decisions, before they rush into execution. In practice, that means turning fuzzy ideas into clear positioning, then translating that thinking into strategic assets teams can actually use: websites, landing pages, sales decks, and messaging systems that hold up under pressure. With nearly 15 years of experience as a brand strategist, I have guided more than 60 brands, from billion-dollar organizations to early-stage startups, by tightening the logic first and letting every asset follow from it. 𝗠𝘆 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 Step 1. Deep discovery -- where I look at buyer judgment, market perception, and internal misalignment to find where your brand is currently losing its way. Step 2. Positioning & your edge -- We identify the specific space that makes you the obvious choice for your ideal client. Step 3. Messaging backbone -- I develop an actionable, ready-to-execute system that is ready to be put in action. Step 4. Execution -- I translate the strategy into high-impact communication. This includes conversion copywriting for landing pages, sales decks that persuade, and website messaging that speaks directly to your audience’s needs. 𝗔 𝗳𝗲𝘄 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 ‣ 70+ brands guided through high-level positioning and narrative revamps. ‣ 150+ Customer & Stakeholder Interviews to ground strategy in real-world data. ‣ Former CMO experience that allows me to see your brand through a business lens. ‣ 500+ landing pages written that on average 4x conversions — "𝑲𝒂𝒕𝒂𝒓𝒊𝒏𝒂 𝒊𝒔 𝒐𝒏𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒎𝒐𝒔𝒕 𝒑𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏𝒂𝒍 𝒊𝒏𝒅𝒊𝒗𝒊𝒅𝒖𝒂𝒍𝒔 𝑰'𝒗𝒆 𝒘𝒐𝒓𝒌𝒆𝒅 𝒘𝒊𝒕𝒉. 𝑺𝒉𝒆 𝒊𝒔 𝒗𝒆𝒓𝒚 𝒌𝒏𝒐𝒘𝒍𝒆𝒅𝒈𝒂𝒃𝒍𝒆, 𝒓𝒆𝒍𝒊𝒂𝒃𝒍𝒆, 𝒄𝒐𝒏𝒔𝒕𝒓𝒖𝒄𝒕𝒊𝒗𝒆, 𝒂𝒏𝒅 𝒔𝒉𝒂𝒓𝒑 𝒊𝒏 𝒕𝒉𝒆 𝒘𝒂𝒚 𝒔𝒉𝒆 𝒖𝒔𝒆𝒔 𝒉𝒆𝒓 𝒆𝒙𝒑𝒆𝒓𝒕𝒊𝒔𝒆 𝒕𝒐 𝒓𝒂𝒊𝒔𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏𝒔 𝒂𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝒑𝒓𝒐𝒋𝒆𝒄𝒕𝒔 𝒔𝒉𝒆'𝒔 𝒂𝒔𝒔𝒊𝒈𝒏𝒆𝒅. 𝑺𝒉𝒆 𝒉𝒆𝒍𝒑𝒆𝒅 𝒐𝒖𝒓 𝒄𝒐𝒎𝒑𝒂𝒏𝒚 𝒕𝒐 𝒃𝒖𝒊𝒍𝒅 𝒂 𝒓𝒆𝒂𝒍 𝒇𝒐𝒖𝒏𝒅𝒂𝒕𝒊𝒐𝒏 𝒂𝒔 𝒂 𝒃𝒓𝒂𝒏𝒅 𝒃𝒆𝒚𝒐𝒏𝒅 𝒘𝒉𝒂𝒕 𝒘𝒆 𝒄𝒐𝒖𝒍𝒅 𝒉𝒂𝒗𝒆 𝒆𝒙𝒑𝒆𝒄𝒕𝒆𝒅." - André Borrel, Concentric — 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻 If you’re looking for someone who asks the hard questions first, I’m your person. Drop me a message and let's talk.

Hi, I'm Habiba, a strategic communications advisor, public relations, and brand consultant with eight years of experience in the places where communication is not a nice-to-have. Cox's Bazar during the world's largest refugee response. Bangkok, running a six-country campaign that reached 20 million people. Kabul, high-stake communications under Taliban rule. Brindisi, reshaping how the UN explains its own value to a world that has stopped listening. If you need someone to build your communications from the ground up, reposition your brand, prepare your leaders for high-stakes moments, or make your story actually land, you are in the right place. I work with climate, ESG, tech, impact, and purpose-driven organisations, and with founders and executives who are building their voice and presence. Skills and Expertise: → Strategic Communications & Crisis: Communications Strategy, Crisis Communications Planning and Response, Stakeholder Engagement, Policy Advocacy, Spokesperson Readiness Training, Multi-Country Campaign Management, Social Media Campaign Development → Brand & Narrative: Brand Positioning, Brand Development, Narrative Strategy, Messaging Frameworks, Reputation Management, High-Stakes Narrative Situations → Thought Leadership & Personal Brand: Thought Leadership Strategy, Personal Brand Development, Executive Ghostwriting, LinkedIn Profile Optimisation, LinkedIn Content Strategy → ESG & Impact Communications: ESG Reporting Narratives, Sustainability Communications, CSRD-Aligned Disclosures, Donor and Fundraising Storytelling, Impact Reporting → AI & Comms Strategy: AI Integration into Communications Functions, AI-Assisted Content Strategy, Editorial Frameworks for AI-Augmented Teams. AI for deep research and lead generation. → Training & Capacity Building: Storytelling Workshops, Crisis Communications Training, Cross-Cultural Communications, Team Mentoring. What I have delivered: Secured 3,000+ international media hits across 90+ countries; built a team of six from zero that delivered 200+ content packages (stories, videos, photographs) for donor reporting in two years, and contributed to over $60 million in fundraising; managed a social media campaign reaching 20 million people globally; prepared senior leaders for high-stakes media moments in some of the most politically constrained environments on earth. I am originally from Bangladesh and currently based in Italy. I am new to Upwork, and I want to be upfront about that. My experience, however, is not. Nearly a decade of work with international organisations including the United Nations and Save the Children International has given me something most communications freelancers do not have: direct exposure to how global institutions think, how decision-makers communicate, and what it takes to land a message in complex, high-stakes environments. I understand volatile and developing contexts, the pace of international work, and what founders and senior leaders actually need from their communications. Not just what looks polished, but what moves people and drives outcomes. I am now building my freelance practice and bringing that same level of rigour to clients here. If you are looking for someone who has operated at the sharp end of global communications and can apply that to your brand or project, I would be glad to speak with you. I am available for hourly work and monthly retainers, or packaged services. Send me a brief, I will come back to you within 24 hours. Habiba

Most executives have the experience to be industry voices. What they're missing is the system to get there. I build that system. I'm a strategic communications consultant specializing in executive thought leadership, LinkedIn strategy, and corporate reputation. For the past 8 years I've worked with C-suite leaders, multinational companies, and industry organizations across Latin America, the U.S., and Europe, helping them turn complex ideas into clear positioning, credible authority, and measurable visibility. My work is especially valuable in high-stakes moments: expansions, leadership transitions, alliance announcements, sustainability narratives, and reputation-sensitive environments where generic messaging is dangerous. What I do ✓ Executive thought leadership & LinkedIn strategy ✓ LinkedIn profile optimization & content systems for leaders ✓ Corporate and brand positioning ✓ Reputation & crisis communication ✓ Strategic content: speeches, op-eds, CEO communications, messaging frameworks ✓ Market research, competitive analysis & social listening ✓ Communication strategy for expansions, alliances & organizational change You'll find my work especially valuable if you are: → An executive looking to build a credible LinkedIn presence that generates real business opportunities → A company navigating expansion, a strategic alliance, or a leadership transition → A brand managing reputational pressure in a regulated or sensitive industry → A communications team that needs research and strategy Results I've delivered I measure my work by outcomes, not outputs: ✔ Led end-to-end communication strategy for the Grupo Piñero–Hyatt alliance announcement coordinating across legal, PR, and corporate affairs teams. Coverage was 100% favorable across Spanish financial media including Forbes España and Expansión ✔ Built LinkedIn ecosystems for C-suite executives at Progreso (Guatemala) and BTG Pactual Colombia, driving 35–60% annual community growth and 5,000–10,000 newsletter subscribers per executive within the first year ✔ Led a sustainability communication campaign that improved brand sentiment by 93% in one month, measured through Social Net Promoter Score ✔ Designed the digital content strategy for Noticias Caracol, positioning it as the leading outlet in video views and engagement during Colombia's 2023 regional elections ✔ Coordinated executive advocacy programs with 150+ employees for Banco Atlántida (Honduras) How I work 1. Positioning audit Where do you stand, where do you need to be, and what's actually blocking you 2. Communication system Tone of voice, core messages, storytelling pillars, content cadence, and channel strategy 3. Execution Strategic content production, performance tracking, and continuous refinement 4. Visibility with purpose Thought leadership that really sounds like you Industries I know well Finance · Energy & Sustainability · Mining & Natural Resources · Construction · Media · Tourism · Family Enterprises · Agribusiness Tools Brandwatch · SentiOne · Google Analytics · LinkedIn Campaign Manager · HubSpot · Canva · Notion · GoHighLevel If you need a strategist who treats communication as a business function, I'd like to hear about your project.

I help founders and companies clarify their brand strategy, positioning and messaging so they can grow with consistency and direction. Most brands lack clarity. I build the structure behind your brand so everything connects: positioning, narrative, and content. HOW I HELP YOUR BRAND: → Clarify your positioning so your brand stands for something clear and differentiated → Build a messaging system that aligns your brand, website and content → Turn complex ideas into simple, compelling narratives → Create a structured content direction so you never guess what to say or post Typical projects include: • Brand Strategy & Positioning • Messaging Frameworks • Website & Content Structure • Brand Audits & Clarity Sprints WHAT MAKES MY APPROACH DIFFERENT: • Most brands try to fix communication by redesigning or rewriting. • But the real problem is deeper: there is no clear structure behind the brand. • I build systems that generate ideas. A system that connects your positioning, messaging and content so everything works together and drives growth. This means: • Clearer communication • Stronger differentiation • Faster decision-making • Consistency across every touchpoint If you feel like your brand has value but lacks clarity in how it shows up, we should talk. I’m happy to walk you through how I’d approach your case.