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I am an analytical, observant and learned Marketing Strategist & Coach, Content Expert, Efficient Web & Mobile Developer, and an Innovative Designer, with 17+ years of experience. My Expertise: 1. Marketing Strategy & Market Research, Coaching 2. Website Design & Development, UI & UX Strategy, Platforms & Marketplaces (Business, eCommerce, Trading, Casino, Marketplaces, & more) 3. Social Media Marketing & Advertising, Performance Marketing, Campaign Strategy and Management 4. Graphic Designing & Branding, 3D Design, Visualization & ideation 5. Business Coaching, Leadership Coaching 6. Content Marketing, Content Marketing Strategy, Content Writing, Copywriting 7. Google Ads, SEO I have supported over 400 brands so far with my result-oriented & futuristic services.

I help local businesses turn social media into real leads, enquiries, and bookings — not just likes and followers. If you’re a service-based business struggling with inconsistent results, low engagement, or random posting, I help you build a clear social media strategy that actually works. I focus on strategy first, content second. Every post, reel, and caption is created with one goal in mind: attract the right audience and convert attention into action. What I can help you with: Social Media Management (Instagram & Facebook) Content strategy for local audiences Lead-focused reels, posts & captions Profile optimisation for better discovery Monthly content calendars & brand consistency Community management & engagement Ad creatives and campaign support Industries I work with: Plumbing & home service businesses Clinics, wellness & fitness brands Yoga studios & local service providers Small businesses focused on local customers I understand how local customers think — they want clarity, trust, and quick response, not over-complicated marketing. Why clients choose to work with me: Clear and professional communication Strategy-driven approach (no random posting) Consistent quality and on-time delivery No copy-paste content Long-term growth mindset If you’re looking for a reliable social media manager who focuses on results, consistency, and brand trust, let’s connect and see if we’re a good fit.

🚀 Google Ads | Meta Ads | GTM | GA4 | Conversion Tracking | eCommerce & Lead Generation 💰 Stop wasting your ad budget. If your campaigns aren't generating profitable leads or sales, I'll help you identify what's holding them back and build a scalable growth strategy. I'm a Top-Rated Upwork Freelancer, Google Partner, and Performance Marketing & Web Analytics Consultant with 10+ years of hands-on experience helping businesses grow through data-driven marketing, advanced tracking, and conversion optimization. I've worked with 100+ businesses across D2C, eCommerce, SaaS, B2B, local services, education, healthcare, finance, real estate, and mobile apps. I don't just run ads—I build profitable marketing systems. ━━━━━━━━━━━━━━━━━━━━━━ 🎯 Services I Offer ✅ Google Ads (Search, Shopping, Performance Max, Display & YouTube) ✅ Meta Ads (Facebook & Instagram) ✅ Google Merchant Center Setup & Optimization ✅ Google Tag Manager (GTM) ✅ Google Analytics 4 (GA4) ✅ Google Ads Conversion Tracking ✅ Enhanced Conversions ✅ Server-Side Tracking (S2S) ✅ Meta Conversion API (CAPI) ✅ Dynamic Remarketing ✅ Conversion Rate Optimization (CRO) ✅ Landing Page Optimization ✅ Google Consent Mode V2 ✅ Looker Studio Dashboards ✅ UTM & Data Layer Implementation ✅ Mobile App Marketing (AppsFlyer & Branch) ✅ Amazon Ads ✅ Email Marketing Automation (Klaviyo & Mailchimp) ━━━━━━━━━━━━━━━━━━━━━━ 📈 What You Can Expect ✔ Higher ROAS ✔ Lower Cost Per Acquisition (CPA) ✔ Reduced Wasted Ad Spend ✔ Accurate Conversion Tracking ✔ Better Lead Quality ✔ Improved Conversion Rates ✔ Reliable Reporting ✔ Data-Driven Decisions ✔ Long-Term Growth ━━━━━━━━━━━━━━━━━━━━━━ ⚙️ My Process 🔹 Audit your current campaigns and tracking 🔹 Identify wasted spend and growth opportunities 🔹 Fix conversion tracking and attribution 🔹 Optimize campaign structure and bidding 🔹 Improve keywords, audiences, and creatives 🔹 Optimize landing pages and user journeys 🔹 Scale profitable campaigns using real business metrics—not vanity metrics ━━━━━━━━━━━━━━━━━━━━━━ 📊 My Expertise 🟢 Google Ads 🟢 Meta Ads 🟢 Google Tag Manager (GTM) 🟢 Google Analytics 4 (GA4) 🟢 Google Merchant Center 🟢 Shopping Ads 🟢 Performance Max 🟢 Search Ads 🟢 YouTube Ads 🟢 Display Ads 🟢 Server-Side Tracking 🟢 Conversion APIs 🟢 Attribution Modeling 🟢 eCommerce Growth 🟢 Lead Generation 🟢 Marketplace Advertising 🟢 Mobile App Marketing 🟢 Conversion Optimization ━━━━━━━━━━━━━━━━━━━━━━ 🏆 Why Clients Work With Me ⭐ 10+ Years of Experience ⭐ Top-Rated Upwork Freelancer ⭐ Google Partner ⭐ Managed 100+ Client Accounts ⭐ Data-Driven Decision Making ⭐ ROI-Focused Campaign Management ⭐ Transparent Communication ⭐ Fast Response Time ⭐ Long-Term Partnership Approach ━━━━━━━━━━━━━━━━━━━━━━ 💼 Professional Experience Previously worked with leading organizations including a global media agency under WPP, a major affiliate marketing agency in Australia, a funded D2C grooming brand backed by an international manufacturer, SaaS companies, logistics technology businesses, and education platforms. I've successfully managed campaigns across multiple industries while implementing advanced tracking, analytics, conversion optimization, and scalable paid acquisition strategies. ━━━━━━━━━━━━━━━━━━━━━━ 🤝 Flexible Engagement For selected businesses, I also offer a Pay-for-Results engagement model where appropriate. My objective is simple: 📌 Generate more qualified leads. 📌 Increase sales. 📌 Improve ROAS. 📌 Reduce wasted ad spend. 📌 Build accurate tracking. 📌 Scale profitable campaigns. 📩 Send me a message, and let's explore how we can grow your business together. #GoogleAds #GoogleAdsExpert #GoogleAdsManager #GoogleAdsSpecialist #GoogleAdWords #PPC #PPCExpert #PPCManager #PPCManagement #PPCSpecialist #PayPerClick #SearchEngineMarketing #SEM #SEMExpert #SEMManager #SEMSpecialist #PerformanceMarketing #DigitalMarketing #DigitalMarketingConsultant #MarketingConsultant #LeadGeneration #LeadGen #ConversionOptimization #CRO #ConversionRateOptimization #GoogleAnalytics #GA4 #GoogleAnalytics4 #GoogleTagManager #GTM #GoogleTags #ConversionTracking #ServerSideTracking #EnhancedConversions #LookerStudio #GoogleMerchantCenter #GoogleShoppingAds #SearchAds #DisplayAds #Remarketing #Retargeting #DemandGen #PerformanceMax #PMAX #YouTubeAds #VideoAds #DisplayAdvertising #ShoppingAds #LocalServicesAds #AppMarketing #MobileAppMarketing #AppInstallCampaigns #MetaAds #FacebookAds #InstagramAds #MetaPixel #ConversionAPI #FacebookPixel #LinkedInAds #MicrosoftAds #BingAds #EcommerceMarketing #B2BMarketing #B2CMarketing #LeadGenerationExpert #MarketingAnalytics #WebAnalytics #Attribution #DataDrivenMarketing #GrowthMarketing #PaidMedia #PaidSearch #ROI #ROAS #CustomerAcquisition #MarketingAutomation #EmailMarketing #ShopifyMarketing #WooCommerce #Freelancer #Upwork

Hey, I run Google Ads on a performance-based model where I charge only for quality leads—leads that match your business criteria and have real intent. My focus is reducing CPL while improving lead quality and conversion rates. ⭐️ 𝗧𝘂𝗿𝗻𝗲𝗱 𝗲𝘃𝗲𝗿𝘆 𝗶𝗻𝘃𝗲𝘀𝘁𝗲𝗱 $𝟭 𝗶𝗻𝘁𝗼 $𝟭𝟯.𝟱 𝙧𝙚𝙫𝙚𝙣𝙪𝙚 𝗶𝗻 𝗷𝘂𝘀𝘁 40 𝗱𝗮𝘆𝘀 ➔ 𝗰𝗵𝗲𝗰𝗸 𝗺𝘆 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 💪𝟭𝟬𝟬+ 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗲𝗿𝘃𝗲𝗱. 🕺𝟯𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝗮𝗶𝗿𝗲𝘀 𝗺𝗮𝗱𝗲. 📊 $𝟭𝟲𝗠 𝗶𝗻 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗱. 🏆 𝐓𝐨𝐩 𝟏% 𝐨𝐟 𝐅𝐮𝐧𝐧𝐞𝐥 𝐚𝐧𝐝 𝐌𝐞𝐝𝐢𝐚 𝐁𝐮𝐲𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐭𝐬. 💰 $𝟒.𝟏𝐌 𝐢𝐧 𝐀𝐝 𝐒𝐩𝐞𝐧𝐝 𝐟𝐨𝐫 𝐂𝐥𝐢𝐞𝐧𝐭𝐬; 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐎𝐯𝐞𝐫 $𝟐𝟐.𝟗𝐌 𝐢𝐧 𝐑𝐞𝐯𝐞𝐧𝐮𝐞. 🚀 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐝 +𝟐𝟓𝟎 𝐅𝐮𝐧𝐧𝐞𝐥𝐬. ⭐️ 𝟭𝟱𝟳 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀 (𝗦𝗼 𝗜 𝗟𝗶𝗸𝗲𝗹𝘆 𝗛𝗮𝘃𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗜𝗻 𝗬𝗼𝘂𝗿 𝗡𝗶𝗰𝗵𝗲) 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 / 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀 𝗲𝘅𝗽𝗲𝗿𝘁? 𝗟𝗼𝗼𝗸 𝗻𝗼 𝗳𝘂𝗿𝘁𝗵𝗲𝗿! ✅ 𝗝𝘂𝘀𝘁 𝗰𝗹𝗶𝗰𝗸 𝘁𝗵𝗲 "𝗜𝗻𝘃𝗶𝘁𝗲 𝘁𝗼 𝗷𝗼𝗯" 𝗯𝘂𝘁𝘁𝗼𝗻 𝗼𝗻 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗿𝗶𝗴𝗵𝘁 𝘁𝗼 𝗴𝗲𝘁 𝗮 𝗳𝗿𝗲𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻. I handle diverse advertising challenges including: • Increase the number of transactions (leads) • Generate website traffic for the lowest costs • Generate leads • Decrease cost per transaction (lead) • Test business hypothesis via A/B testing ⭕️ Skillset Create and manage: • Performance Max Campaigns • Google Search Campaigns • Google Shopping Campaigns • Google GDN Campaigns • Google Dynamic Campaigns • Google Video Campaigns (Youtube) • Google Remarketing Campaigns • A/B Testing • Facebook / Meta Lead Generation Campaigns • Facebook / Meta Sales Generation Campaigns • Facebook / Traffic Generation Campaigns • Facebook / Meta Awareness Campaigns Tracking setup: • Google Tag Manager (GTM) • Universal Google Analytics (UA - GA) • Google Analytics 4 (GA4) • Google Ads tags • Facebook / Meta Pixel • TikTok Pixel Analysis: • Google Data Studio Reporting Development • Excel reports Other: • SEM (Search Engine Marketing) • SMM (Social Media Marketing) • Brand Strategy • Marketing Strategy • Communication Strategy • Creating Landing Pages • User Experience Research • Funnel Sales • Email Marketing • A/B Testing • Conversion Rate Optimization ► Funnel Concept Creation & Design: • Lead Magnet • TripWire | Liquidator • Sales Page • Upsell | Downsell • Webinar funnel • Lead generation funnel • Book Funnel • Booking funnel ► Conversion Rate Optimization(CRO) Industries: eCommerce, Online Education, Health, Consumer Electronics, Supplements, Home Improvement, Apparel, etc. I prefer long-term cooperation but will be glad to review one-time partnership opportunities as well. Looking forward to hearing from you!

Brand Messaging Strategist | Ghostwriter for CXOs | Content Consultant for Impact-Driven Businesses You have a vision. I have the words to turn it into a market-leading brand. As a strategist for CXOs and founders with 18+ years of experience, I bridge the gap between your technical expertise and your audience’s need. Whether you are scaling a startup or refining your personal brand, I craft messaging that transforms complex ideas into revenue-generating assets. ✅ I Can Help You With: • 🔹 Brand Messaging Frameworks (Mission, Vision, Taglines, Tone of Voice) • 🔹 Website Copywriting (Home, About, Services, Product Pages) • 🔹 Thought Leadership Ghostwriting (LinkedIn, Blogs, Articles) • 🔹 Email Copy & Newsletters for Customer Retention • 🔹 Content Strategy for Personal or Business Brands ✅ Why Me? • 📍 Worked with U.S. businesses across real estate, F&B, lifestyle, tech, and consulting • 🎓 Certified in Sustainable Business Strategy (Harvard Business School) and AI in Marketing (University of Virginia) • ✍️ Known for clear, conversational, compelling content that aligns with your goals • 🧠 Strategic mind with creative flair — not just a writer, but your content partner 📩 Let’s connect if you're looking for high-quality, low-fluff content with brand impact. I offer a quick audit or test paragraph for serious inquiries — no strings attached. ✨ Let’s bring your brand voice to life.

18 years of experience in high-profile client acquisition, relationship management, communications, lead generation, and outreach, for Fortune 500 (Microsoft, Johnson & Johnson, Hewlett-Packard). MICROSOFT-recognized "Domain Expert." IMDb-credited Writer & Video Producer. TOP 1% Global talent - highest rank on Upwork (“TOP-RATED PLUS EXPERT-VETTED”). Written & Filmed 120 Films, YouTube Videos, TV Series for DISCOVERY CHANNEL, Science Channel, Japan TV. Women's Oscars, Hollywood nominee. Academic topper throughout: M.Sc., B.Ed., B.Sc. P a y P a l Women's Entrepreneurship Awards 2020 awardee. ---------------------PROVEN, DATA-BACKED TRACK RECORD----------- PACKT PUBLISHING, USA: Onboarded high-profile Fortune 500 CEOs and CTOs for newsletters, events, and podcasts. Grew newsletter subscribers from 0 to 50,000+ and NPS from 23 to 60% in a month with a high-impact newsletter content strategy. HEWLETT-PACKARD: 100+ SEO articles with Google FIRST PAGE RANKING. Increased sales across the US, Australia, Singapore, Hong Kong, India regions with a targeted multi-channel campaign: Social Media, YouTube videos, SEO Blogs, Web Content. PROCTER & GAMBLE: 200% increase in social media click-through rates with nursery rhyme-themed social media campaigns for Pampers and Swaddlers product ranges. MICROSOFT: -CLIPCHAMP: 10x increase in landing page traffic for Climpchamp with optimized content strategy. -OFFICE 365: 5x increase in online asset downloads with template and downloadables strategy. -BUSINESS PREMIUM CYBERSECURITY: 10% increase in new SaaS subscription engagements with video strategy & hypermedia asset creation. GLOBAL TALENT WAR/LUNDI USA: 2000% subscriber growth in 1 month for globally recognized talent management brand’s newsletter (200 to 4030 subscribers). TEMUS (Government of Singapore - UST JV): Created brand name and strategy for Temus, multi-billion dollar JV between UST Global and Singapore government. JOHNSON & JOHNSON: LinkedIn thought leadership strategy for C-Suite (CTO, CIO, CEO, CMO, SVPs). REMUS CORPORATION: Led successful funding on-brand content campaigns for Remus Corporation blockchain-based healthcare project. STANLEY BLACK & DECKER: Global brand strategy for multiple Stanley umbrella brands (3xLOGIC, SMS-NMS, SONITROL, PACOM). -----------------------EXPERTISE----------------------------------- CLIENT ACQUISITION: Lead generation, Personalized outreach, Dripify, LinkedIn Sales Navigator, High-profile relationship management THOUGHT LEADERSHIP: Whitepapers, Case Studies, eBook Writing. SEO WRITING: SEO Blogs, Articles, Email Newsletters, Landing Pages, Web Copy DIRECT RESPONSE COPYWRITING: Sales copy, Case Studies VIDEO PRODUCTION: Explainer Videos, Promo Videos, Product Videos, Video Scripts. BRAND STRATEGY: Brand Story, Brand Positioning, Brand Expression, Brand Vision & Mission, Brand Guidelines, Brand Tone of Voice. EMAIL COPYWRITING; Email Copy, Newsletters (grown subscriber bases from 0 to 50,000+ with high opening rates and NPS from 23% to 60%), Email Sequences. GRAPHIC DESIGN: Social Media Content, Instagram Stories, LinkedIn Carousel, Logos, Brand Identity. ---------------------------CLIENTS----------------------------------- JOHNSON & JOHNSON (J&J): 2018-present Communications Lead, Medical Writer, Brand Strategist for Janssen Pharmaceuticals, JNJ Medical Devices, Johnson's Baby, Neutrogena. LinkedIn posts and LinkedIn bios for CMOs, CEOs, CTOs. MICROSOFT: 2018-2024 Technical Writer, Video Producer for Microsoft Business Premium products, Office, Microsoft 365, Clipchamp. HEWLETT-PACKARD (HP): 2019-present SEO Blog Writer, Copyeditor, Video Producer, YouTube Scriptwriter for HP Official YouTube Channel and HP Tech Takes Blog. NASA: 2021 Technical design evaluator for the International Space Station and robotic arm system. UST GLOBAL: 2020-2022 Content Strategist, Technical Writer for DevSecOps/Cloud/AI, Account Based Marketing (ABM) Brand Strategist, & Video Producer. Created Brand Names for iconic products. PROCTER & GAMBLE (P&G): 2019-2020 Leadership Strategic Comms Writer for senior leadership and Social Media Strategist. TATA GROUP: 2018-2019 Brand Strategist (in-store, online) & Scriptwriter for TATA IoT, TATA Power, Tanishq, Raga, Sonata. STANLEY BLACK & DECKER: 2021-2022 Brand Strategist and Storyteller for 3XLOGIC, SONITROL, SMS-NMS, PACOM. KAPE TECHNOLOGIES (CyberGhost VPN): 2022-2023 Cybersecurity Writer for official CyberGhost cybersecurity Blog and News Articles. REDPOINT VENTURES US: 2023-present Newsletter Editor and Writer for Redpoint Substack newsletter. Thought leadership content for executive leaders. PACKT PUBLISHING: 2023-2024 Relationship Lead, Content Strategist, ML, Cloud, AI Newsletter Writer, Content Curator, and Researcher. BNP PARIBAS: 2019 Brand Strategist, Video Scriptwriter.