Over view of social media assets, mainly facebook. Marketing strategy as well as analyze current Facebook ads and help on making them better (proper targeting, better copy and images,lead generation, website traffic) Profound understanding of facebook pixels. Help with content marketing. Knowledge of construction industry/ trade smiths and how they thrive through social media is a plus.
* I don't want anyone who can simply manage my social. i want someone who can throughly analyze and help me leverage these platforms to get results.