Lead Digital Marketing Specialist | Marketing Analyst
I am Certified Google Adwords/Analytics Partner, Bing Ads Accredited Professional working as online marketing analyst/digital marketing specialist with more than 4 years of unique experience, with a strong focus on conversion optimization, sales performance and ROI/ROMI.
Areas of expertise include:
- Search Engine Advertising (strong background in Google AdWords, Bing Ads, AOL, 7Search, Looksmart.com, Yahoo);
- Web Analytics (using tools like GA, Piwik, KISSMetrics etc.);
- CPA/CPL/CPS Advertising (mediabuying via Linkconnector.com and other networks)
- RTB Advertising (using tools like SiteScout and others);
- Landing Pages Creation, Optimization & Testing;
- Product Development (single handedly developed about 5 different products);
- Mobile Advertising;
During my career i had a chance to successfully work with such clients as Google Ukraine, YvesRocher, Johnson & Johnson, Colgate-Palmolive, large Ukrainian and Russian banks like PrivatBank, AlfaBank. I've also worked with about 4 different gaming companies helping them fix their UI/UX problems and improve their user acquisition channels.
My approach is not only to maintain the proper performance of Search/Display Campaigns, but also to make sure other channels/elements (e.g. landing page, forms, code items) work properly as well to contribute to the whole success.
I do really like helping other businesses grow & hone their online strategy as well as fix their weak points to ensure the stable and outstanding performance!
Applying creativity and technical skills together combined with the best tools I have in our disposal - it is all about providing complete marketing services with significant impact!