Hire the Best Conversion Rate Optimizers
in the United Kingdom

Do You Want to Grow your Shopify store profits and sales? I can increase your sales and profits through: Optimizing your site for increasing average order value, conversion rate improvement and returning customer rate. Improving site-wide Conversion Rates through identifying and reducing conversion obstacles. Setting Up and Optimising Facebook, Google, Pinterest, and Instagram Advertising. Implementing and optimizing Email Marketing (recommended tool is Klaviyo and Shopify Email). 90% of Shopify clients I work with achieving 30% or more visitors and sales within the first three months, and 30-50% Conversion Rate increases within six months. I am: • CXL.com Degree Qualified Conversion Rate Optimisation Expert • A Google certified Google Analytics Professional Experienced A/B Tester and Conversion Rate Optimisation Consultant • Shopify Conversion Uplift Expert * Shopify Partner I have 18 years of experience with e-commerce marketing campaigns for stores with revenues ranging from $100k a year up to £2m+. My superpower is helping small businesses grow their online revenues through optimizing Shopify stores and sending targeted, profitable traffic from Google, Facebook, and Instagram paid advertising. We then increase Average Order Values and Repeat orders to increase profits. I also understand how to build and grow additional revenue streams through Amazon, having sold over £3m of products on Amazon. You don't just get some random marketing services—you get revenue and increased profit. I understand the full Shopify marketing mix that includes: • In-depth site and data audit for Conversion Rate Optimization (CRO) Conversion Rate Optimisation- double your sales and halve your ad costs forever! (Tools include Google Optimize, Hotjar, CrazyEgg, VWO) Conversion Rate Audit Reports completed on your website • Google Certified in Google Analytics, search, display, and shopping ads • Build and Optimise Highly Effective Facebook and Instagram ads that convert at under $10 per purchase Google Ads and Google Shopping Expert • E-commerce strategy design and implementation • Email marketing through Klaviyo (my recommended platform for stores) • Google Analytics, Google Ads, Pinterest and Facebook Pixel install and set up • Expansion of revenue streams with Amazon and eBay, and other channels Please feel free to get in touch if you think I can help you grow your sales and profits online!

There’s usually more revenue sitting in your current traffic than most sites realise. I help eCommerce and SaaS brands unlock that by improving how their site converts. I focus on finding where users hesitate, what’s unclear, and what’s stopping them from buying. Then fix those points through structured changes and testing. Why clients hire me • 15+ years in CRO and conversion strategy • Worked with 300+ brands across eCommerce, SaaS and lead gen • Specialist in high-impact changes, not endless testing • Hotjar Premier Partner | Convert Certified | CrazyEgg Partner • Can work solo or bring in UX, dev and copy support when needed Recent results • 2,587% uplift on a Shopify landing page (0.08% → 2.15%) • 45% increase in demo bookings in 2 weeks (SaaS) • 45% conversion uplift from PDP + checkout optimisation • 41% increase in order profitability via pricing strategy • 56% uplift in site search conversions (Shopify) • 1,316% increase in win-back revenue (email funnel) All driven by structured testing and clear prioritisation. What I actually fix • Pages that don’t clearly sell the product • Weak positioning and unclear value • Missing trust and credibility • Funnel drop-offs and friction • Poor offer structure and AOV gaps • Analytics that don’t tell the real story How I work Identify where revenue is being lost Prioritise the highest-impact opportunities Implement or guide changes Test, measure, and iterate No fluff. No “test everything” approach. Just focused improvements that move revenue. Services • CRO audits (UX, funnel, messaging) • Ongoing optimisation / testing programmes • Landing page and PDP optimisation • Checkout and AOV strategy • GA4 and tracking validation • Experiment planning and execution If you’re already investing in traffic and want to get more from it, I’ll show you where the biggest opportunities are. Send me your site and I’ll take a look.

I have over 20 years of experience in conversion rate optimization, helping businesses increase conversions through structured analysis and data-driven A/B testing. Over my career, I've run thousands of split tests across websites and apps, testing copy, layouts, CTAs, UX elements, pricing structures, trust signals, and everything in between to systematically improve conversion rates. I've worked with a wide range of companies, from small brands to publicly traded enterprises like Trivago. I've also co-founded multiple successful businesses, including one that I scaled to 120 employees and successfully exited through an acquisition by Microsoft. Whether you're looking to increase sign-ups for your SaaS platform, reduce cart abandonment in your checkout flow, boost average order value, improve lead capture rates, or optimize conversions anywhere else, I’m confident I can help. I understand there are no “one size fits all” solutions when it comes to CRO. If we were to work together, I’d take the time to understand your needs, and goals and craft a unique plan to achieve them. That being said, I work with the majority of my clients in one of 3 capacities: Done-For-You CRO where I handle everything from the initial audit to planning the split tests and executing them in the design and development phases. I’ll run tests on copy, layout, CTAs, UX flows, pricing structures, trust signals, and other conversion elements. I’ll run anywhere from 5 to 45 tests per month depending on the type of tests we’re running and your current website traffic. CRO Audits where I analyze your website to pinpoint exactly where you’re leaking revenue and what changes will drive measurable results. You'll get a prioritized list of action items with visual examples or mockups showing exactly what to fix, so you can hand it directly to your team. My audits also come with a 1-hour implementation call so I can answer any questions you have. Hourly Consulting where I can dive into your analytics, heatmaps, and user behavior data to map out high-level testing strategies, recommend specific experiments you should run next, and answer any questions you have. Here, you can check out a few of my case studies: In 2020, I co-founded Grid, a festival ticketing and ordering platform, where I raised $5M in funding and led product management, design, and recruitment for a 15-person team. I guided the product vision, UX flow design, and conversion optimization strategy, and the platform generated $3.5M in GMV despite operating in the middle of the pandemic. In 2009, I joined Trivago as the 2nd product designer, and helped scale the company from a small startup to a $5 billion market cap with 1,500+ employees. I developed and optimized the UX for most parts of the platform, running hundreds of A/B tests on copy, design, and site architecture to systematically improve conversion rates across the customer journey. I also led the concept, prototyping, and user research for the Trivago mobile app, which became a top 10 app in Germany upon launch. In 2003, I co-founded Directshopper, a consumer electronics e-commerce business, and scaled it to €7M in annual revenue within 3 years. I led UX design, prototyping, and user research for all aspects of the website, continuously running A/B tests and optimizing the customer journey to drive more conversions. Early in my career I co-founded Ciao (acquired by Microsoft), where I raised $25M in funding and helped scale the company to a 120-employee business. I led product management and design, developing UX concepts and prototypes focused on conversion rate optimization that helped drive growth and ultimately led to the acquisition. Thanks for taking the time to read this. If you think we might be a good fit, feel free to send me a message here on Upwork, or schedule a consultation through the link above. Looking forward to connecting with you!

Are you tired of chasing every job just to land your next project? Still waiting for direct messages and invitations from clients, but nothing seems to be working? Then it's time to change your approach. Reach out to me, and I'll show you how to secure high-ticket projects worth thousands of dollars through proven strategies. As an Upwork Profile Optimization and Business Development Specialist with over 5 years of experience, I have helped clients attract and win high-value clients through platforms such as Upwork, LinkedIn, Instagram, Telegram, Whop, and Skool. My Complete Business Development Strategy Includes: ✔️ Upwork Profile & Proposal Audit ▪ I conduct a complete audit of your Upwork profile and proposals to identify what is preventing you from winning more projects. ▪ After the audit, I provide detailed guidance on how to improve your profile and proposal strategy to increase invitations, direct messages, and proposal responses. ▪ If you prefer a done-for-you service, I can optimize your profile, improve your positioning, and personally handle your proposal strategy to help you secure more projects. ✔️Upwork & LinkedIn Profile Optimization ▪ In addition to Upwork, I help clients optimize their LinkedIn profiles to strengthen their personal brand, increase visibility, and attract more business opportunities. ▪ I strongly recommend having an optimized LinkedIn profile alongside Upwork to maximize your chances of attracting high-quality clients. ✔️I Also Help Clients With: • Upwork Profile Optimization • LinkedIn Profile Optimization • Upwork Proposal Writing Strategy • Instagram Lead Generation • Telegram & X (Twitter) Lead Generation • Whop & Skool Lead Generation • Business Development Strategy My key areas of expertise include: • Upwork Profile Optimization • Upwork Lead Generation • Upwork Keyword Search • Upwork Profile & Sales Management • Upwork Business Manager • Upwork Profile Audit • Upwork Profile Optimization for Freelancer and Agency • Upwork Profile Review & Improvement • Upwork Profile & Agency Optimization • Profile Optimization Upwork • Upwork Sales Growth • Upwork Sales Expert • Upwork Business Development Manager • Upwork Proposal Writing • LinkedIn Profile Optimization • Upwork Optimization Consultation • Upwork Profile Creation & Optimization • Upwork Profile Optimization Audit • Profile Optimization / Lead Gen • Upwork SEO Optimization • Upwork Proposal Consultant • Upwork Strategy & Profile Optimization • Upwork Consulting • Upwork Profile Level Up • Upwork Growth Specialist • Upwork Business Growth • Upwork Profile SEO • Upwork Agency Development • Upwork Online Bidder • Upwork Profile & Proposal Optimization • Upwork Setup • Upwork Sales Specialist • LinkedIn & Upwork Profile Optimization • Upwork Growth Expert • Upwork Profile Consultation and Management • Upwork Profile & Bid Optimization • Upwork Business Development If this is what you're looking for, don't waste any more time. Reach out to me or invite me to your job, and let's connect for a free 30-minute consultation to discuss your goals and get started. #UpworkProfileOptimization #UpworkLeadGeneration #UpworkBusinessDevelopment #BusinessGrowthConsultant Keywords to find me: Upwork Profile Optimization, Upwork Proposal Writer, Upwork Lead Generation, Upwork Keyword Research, Upwork Sales Management, Upwork Business Manager, Upwork Profile Audit, Upwork Profile & Agency Optimization, Upwork Sales Growth, Upwork Sales Expert, Upwork Bidding Strategy, Upwork Profile Optimizer, Upwork Business Development Manager, Upwork Proposal Writing Strategy, LinkedIn Profile Optimization Specialist, Upwork Profile Optimization Consultant, Upwork Profile Optimization Audit, Upwork Profile Optimizer, Upwork Lead Gen, Upwork Strategy & Optimization, Upwork SEO Optimization, Upwork Consulting, Upwork Profile Level Up, Upwork Lead Generation, Upwork Growth Specialist, Upwork Profile Manager, Upwork Profile SEO, Upwork Agency Development, Upwork Proposal Optimization Expert, Upwork Setup, Upwork Sales Specialist, LinkedIn Profile Optimization, Upwork Growth Expert, Upwork Lead Generation Strategist, Upwork Profile Management, Upwork Business Development

⭐⭐⭐⭐⭐ "Wow, wow, wow! I am absolutely floored by the quality of the work Dayo does. I asked for a CRO audit of my new website and, wow, did he provide! The audit is detailed, comprehensive, and filled with suggestions for how I can improve. Dayo is communicative and highly skilled. The next time I need any sort of CRO work done, Dayo will be my number one choice - and he should be yours too!" More from Upwork clients: ⭐⭐⭐⭐⭐ "Great job! Throughout the audit process, Dayo was highly communicative, ensuring that every step was clear and aligned with our goals. The audit report was thorough, easy to understand, and packed with insightful analysis that highlighted the areas needing improvement. Each recommendation was backed by data and clear reasoning. ⭐⭐⭐⭐⭐ "I used Dayo to program many versions (over 300) of website alternatives for testing. The work was extremely detailed. Dayo quickly grasped what we were trying to do (which was a little unusual), guided us so we used the most appropriate programming to interface with our research, and got this super-complicated project done. You can imagine how much communication it took to deliver 300 different programs and how challenging the timeline was. Dayo communicated fully and met all deadlines. I would not hesitate to recommend Dayo to anyone and will use him again when i get the chance." ⭐⭐⭐⭐⭐ "We met with Dayo to discuss a redesign of some areas of our website. Dayo was very insightful and provided us with great feedback. I would definitely recommend him!" ⭐⭐⭐⭐⭐ "Dayo was a pleasure to collaborate with on our e-commerce Conversion Rate Optimization project. From the outset, he clearly communicated his process and set realistic expectations regarding the timeline. True to his word, Dayo consistently met all deliverables within the agreed timeframe. His expertise in e-commerce and track record of improving conversion rates for online businesses were evident throughout the project. Dayo meticulously analyzed our e-commerce website and customer journey, identifying key areas for improvement. He then devised and implemented effective strategies to enhance our conversion rates and revenue. Highly recommended." ⭐⭐⭐⭐⭐ "Does it all, UX, UI, Data Analytics, the most well-rounded professional I've ever worked with. Genius!" About me: 8+ years as a CRO specialist. Top Rated Plus on Upwork for 5+ years. 100+ five-star reviews on Upwork. What I do: CRO audits, heuristic evaluation, A/B test design, expermentation, growth research, conversion landing page design, GA4 analysis, Hotjar and Clarity setup, qualitative and quantitative research, copy testing, competitor analysis. Let's start a conversation. No sales pitch, no pressure. Just a conversation about your challenges and whether there's a good fit to work together. 👨🏻‍💻 Core Expertise: Experience-Based Assessment, Heuristic Evaluation, Behavioral Science & User Behavior Analysis, Data-Informed UX Design, Conversion Landing Page Design, Quantitative Analysis, Qualitative Analysis, Experiment Design & Testing, Clarity/Hotjar Setup and Analysis, GA4 Analysis, and Competitor Analysis, Copy Testing.

Early/growth-stage SaaS startup or eCommerce SME? Cut through the noise with full-funnel messaging and strategic, data-driven copy that drives sign-ups, activations, and revenue growth. Since 2016, I’ve partnered with dozens of founders and marketing teams to align their messaging, optimize the user journey, and craft conversion-driven copy that turns technical complexity into clear, compelling value propositions. How can I help your SaaS scale (and break through growth plateaus)? ✔ Develop a full-funnel messaging strategy that speaks to your ICP’s pain points and buying triggers at every touchpoint—from awareness to retention. ✔ Conduct deep customer research & data analysis to uncover insights, refine positioning, and build messaging that resonates with your market. ✔ Write conversion-optimized copy for websites, product pages, onboarding flows, and sales enablement materials. ✔ Design wireframes and UX flows to create seamless, high-converting experiences across web and in-app touchpoints. ✔ Run continuous optimization and A/B testing to refine key conversion points and improve funnel performance. My SaaS Specialties: 🖥 Website & Landing Page Copy: → Translating complex technical solutions into clear, value-driven messaging for key stakeholders and decision-makers. 📧 Onboarding & Email Nurture Sequences: → Driving product adoption and retention with tailored, lifecycle-driven messaging. 📊 Full-Funnel Optimization: → Refining your entire marketing and sales funnel—from paid ads to post-trial experiences—to maximize conversions and revenue. ⚙ In-App UX Copy & Microcopy: → Improve user engagement and reduce churn with intuitive, helpful messaging that guides users to success. 🎯 Strategic Positioning & Value Proposition Development: → Crafting positioning frameworks that differentiate your product and create a compelling competitive advantage. Why Growth-Stage Startups Work With Me: ✔ $70K+ in Upwork earnings across 190+ projects ✔ Top Rated with 100% Job Success ✔ 9+ Years Experience (Agency, In-House, Freelance) ✔ CXL-Certified in Copywriting & CRO ✔ Strategic Partner, Not Just a Task Executor ✔ Availability: 25-30 hours/week | GMT timezone (0700-1700, responsive until 1900) I work as an extension of your team, collaborating closely with founders, product managers, and growth marketers to refine and execute messaging strategies that drive sustainable growth. What Clients Say: 💬 “Tobias helped us cut our cost per lead from $120 to under $40 and boost our click-through rate by over 25%.” — Trevor, Stamegna 💬 “Our onboarding conversion rates skyrocketed thanks to Tobie’s strategic, research-driven approach to messaging.” — Anon (NDA) 💬 “Tobias delivered more than just copy—he helped us reframe our entire go-to-market positioning and improve customer engagement.” — Julien, Multiply.cloud Ready to get started? If you’re looking for a strategic partner to refine your messaging, optimize conversions, and support your growth initiatives, let’s connect. 📩 Send me your website. I’ll provide a free audit with actionable insights :)