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Most brand guidelines look great on a screen. Fewer look great on a storefront, a menu, or a sign. I design for both — because I spent 4 years training as an architect before becoming a brand designer. Currently, I'm the sole in-house designer for one of Shanghai's largest nightlife complexes. That means I manage the full visual output across four distinct concepts under one roof: a high-end Omakase counter, a premium cocktail bar, a hookah lounge, and a late-night supper club. Every day, I design menus, beverage lists, promotional posters, social media content, and online platform visuals — and I make sure each sub-brand has its own voice while contributing to a cohesive overall identity. Before this, I spent two years as a brand designer, developing visual identity systems for clients across retail, hospitality, and lifestyle sectors. I've built brands from the ground up — logos, typography, color systems, brand guidelines — and I know what it takes to translate a business goal into a visual language that actually works. What sets me apart: Architecture-trained thinking: I don't just design for the page or screen. I understand spatial flow, lighting, materiality, and how graphics live inside physical environments. A menu in a dark, moody bar should feel different from one in a bright daytime café — and I know exactly how to make that happen. High-volume, fast-turnaround execution: Being the only designer in a busy venue means I handle tight deadlines daily. I'm organized, efficient, and comfortable juggling multiple projects without dropping quality. Print production expertise: I work directly with printers to ensure color accuracy, paper quality, and premium finishing. No surprises at the proofing stage. Full brand toolkit: Logo design, visual identity systems, menu engineering, social media graphics, platform banners (Meituan, Ele.me), event posters, packaging — I do it all. How I work with clients: I believe great design comes from clear communication. I listen first, ask the right questions, and make sure I understand your brand, your audience, and your goals before I open any software. I deliver on time, I'm responsive, and I treat every project like it's my own brand. A bit about me outside work: I'm someone who genuinely loves the intersection of space, food, and visual culture. I enjoy exploring how design shapes the way we experience restaurants, bars, and public spaces — which is probably why I ended up designing for nightlife in the first place. I'm currently based in Shanghai but building my practice as a global freelancer, with a long-term goal of working remotely from Europe. I'm reliable, I communicate clearly in English and Chinese (Mandarin), and I'm easy to work with. Let's create something great together. Send me a message — I'd love to hear about your project. 如果你觉得太长，这里有一个精简版（约1400 characters） I'm a visual and brand designer with a Master's in Architecture, currently leading all design work for a major Shanghai nightlife complex — across Omakase, cocktail bar, hookah lounge, and supper club. What I do best: Menus, beverage lists, posters, social media, and platform visuals Full brand identity systems (logos, guidelines, packaging) Print production management (color accuracy, material selection) Spatial-aware design that works in real physical environments Why work with me: I have 2+ years of brand design experience plus an architecture background — so I think beyond the screen. I understand how graphics behave in space, under different lighting, and for different audiences. I'm fast, organized, and communicate clearly. Previously, I built visual identities for retail and hospitality clients. Now I'm expanding globally, based in Shanghai with fluent English and Mandarin. Let's chat about your project. I respond quickly and I'm easy to work with.

Brand Strategist & Identity Designer | Naming, Positioning, Logo & Visual Identity Brands often do not struggle because they lack a logo. They struggle because their positioning, message and identity are not clear enough yet. I help small and mid-sized businesses turn business ideas into clearer brand systems — from positioning and naming to visual identity, logo design and communication direction. My work is especially relevant for founders and growing companies that need more than a good-looking logo. I help clarify what the brand should stand for, how it should be understood by customers, and how that direction can be translated into a distinctive and usable identity. I run Lens & Sense, an independent brand consultancy focused on strategy-led identity work. My background spans 10+ years across marketing, market research, consumer insight and brand development, which means I approach branding from both a strategic and practical perspective. What I can help with: — Brand Strategy & Positioning — Naming & Verbal Identity — Brand Messaging & Tone of Voice — Logo Design — Visual Identity Systems — Brand Guidelines — Market & Consumer Research — Brand Communication Direction I have worked across consumer and service-related categories, including education, lifestyle, food and beverage, wellness, hospitality, B2B services and corporate brands. My approach usually starts with understanding the market, audience and competitive context before moving into naming or design. The goal is not just to make the brand look better, but to make it easier to understand, trust and remember. I can also bring a grounded understanding of Chinese consumers and cross-cultural brand communication when relevant, especially for brands with a presence or ambition in the Chinese market.

Hi there! I’m a brand designer with over 10 years of experience, specializing in creative packaging and brand identity design. I’ve had the pleasure of working with more than 50 businesses, gaining extensive experience with a wide range of projects. I’m happy to offer you the following services: ✔︎ Packaging Design ✔︎ Logo Design ✔︎ Brand Identity Upgrade ✔︎ Marketing Collateral Design I’m especially passionate about packaging design for food, cosmetics, beverages, and supplements. I take the time to research your industry, analyze competitors, and create designs that truly set your product apart. Plus, with my deep understanding of packaging materials, structures, and printing techniques, I ensure that every design is not just visually appealing but also practical and production-ready. I have helped many clients complete their product packaging design and achieve considerable profits in market sales! You’re welcome to check out my work at renbrand.cn. I’d love to hear more about your project and see how we can work together. My goal is to build lasting, enjoyable collaborations—so feel free to reach out, and let’s create something amazing together! Looking forward to connecting with you. Thanks! 😊

🏆 Top Rated Plus Sourcing & Supply Chain Freelancer on Upwork (Top 3%) 🏆 4300+ hours completed on Upwork & counting 🏆 64+ completed projects with consistent 5-star reviews With strong social experience and fluency in Chinese, I work effectively with Chinese manufacturers to minimize risk, eliminate miscommunication, and ensure your supply chain runs smoothly. I am a China-based sourcing expert specializing in procurement, quality control, and international logistics. I support companies and e-commerce sellers by delivering reliable, high-quality products through my extensive and trusted manufacturing network across China. I take pride in enforcing strict standards and ensuring consistency from sampling through mass production and shipping. I have specialized experience in magnesium alloy products, including supplier selection, production oversight, quality inspection, compliance, and export shipping coordination. I understand the technical requirements, handling standards, and logistics considerations specific to magnesium alloy manufacturing and transport. My services include, but are not limited to: Product sourcing & supplier verification Quality inspection & production control Warehousing & consolidation Fulfillment solutions Logistics & international shipping (air, sea, DDP/DDU) I have worked across multiple industries, including: Textiles & apparel Shoes & leather goods Jewellery & furniture Electronics & consumer products Health, medical & beauty products Cereals & agricultural goods Magnesium alloy & industrial products I consistently go above and beyond to ensure my clients receive dependable service, transparent communication, and measurable results. Your success is directly tied to mine, and I am committed to helping you scale with confidence. Thank you for considering my services. I look forward to supporting your sourcing and supply chain needs. Best regards, Burhan Khalid