Brand Strategist & Identity Designer | Naming, Positioning, Logo & Visual Identity
Brands often do not struggle because they lack a logo. They struggle because their positioning, message and identity are not clear enough yet.
I help small and mid-sized businesses turn business ideas into clearer brand systems — from positioning and naming to visual identity, logo design and communication direction.
My work is especially relevant for founders and growing companies that need more than a good-looking logo. I help clarify what the brand should stand for, how it should be understood by customers, and how that direction can be translated into a distinctive and usable identity.
I run Lens & Sense, an independent brand consultancy focused on strategy-led identity work. My background spans 10+ years across marketing, market research, consumer insight and brand development, which means I approach branding from both a strategic and practical perspective.
What I can help with:
— Brand Strategy & Positioning
— Naming & Verbal Identity
— Brand Messaging & Tone of Voice
— Logo Design
— Visual Identity Systems
— Brand Guidelines
— Market & Consumer Research
— Brand Communication Direction
I have worked across consumer and service-related categories, including education, lifestyle, food and beverage, wellness, hospitality, B2B services and corporate brands.
My approach usually starts with understanding the market, audience and competitive context before moving into naming or design. The goal is not just to make the brand look better, but to make it easier to understand, trust and remember.
I can also bring a grounded understanding of Chinese consumers and cross-cultural brand communication when relevant, especially for brands with a presence or ambition in the Chinese market.
Branding & Marketing
Logo Design
Branding
Brand Consulting
Brand Strategy
Brand Design
Logo
Logotype
Adobe Illustrator
Graphic Design
Brand Guidelines
Brand Naming
Typography
Brand Positioning
Logomark
Adobe Photoshop
Affinity Designer
Brand Identity
Visual Identity
Brand Identity Design
Zhou X.
Guangzhou, China
$30/hr
5.0
22 jobs
Still running your business on manual processes and disconnected tools?
Businesses on this platform are paying me to build systems that eliminate busywork — saving 10-20 hours a week. I build automation that captures and qualifies leads, moves data between your tools without copy-paste, keeps marketing on autopilot, and removes the repetitive work your team shouldn't be doing.
Here's the difference: I don't just connect tools. I find the bottleneck costing you money and build a system that removes it permanently.
If your process is designed wrong, I'll tell you before I bill you. My job is your outcome, not my hours.
=== WHAT I DELIVER ===
🎯 Sales & Lead Automation
→ AI lead capture & qualification: forms/landing pages → auto-scoring → CRM routing (HubSpot/Salesforce) in real-time
→ Sales follow-up systems: automated quotations, reminders, and status tracking that never let a deal go cold
→ Outbound lead gen: LinkedIn/web prospecting → dedupe & clean → nurture email sequences
→ CRM automation: pipeline updates, lead routing, deduplication, and reporting
🤖 AI Agents & Chatbots
→ 24/7 lead qualification bots that capture, score, and route inbound in real-time
→ Smart chatbots (OpenAI + your data) for support, FAQ, and order tracking
→ Multi-agent workflows (Claude API) for complex, multi-step business logic
→ AI assistants for internal teams: data extraction, document processing, onboarding flows
⚡ Business Process Automation
→ n8n workflows connecting 5-15 tools with proper error handling (runs at 3am without you worrying)
→ Automated reporting that gives you real-time visibility, not a stale spreadsheet
→ Email & document automation: invoice processing, report generation, data enrichment
→ API integrations between tools that don't connect cleanly out of the box
📈 Content & Marketing Automation
→ Content pipelines: keyword research → AI-generated outlines → SEO-optimized drafts → cross-publish to 6+ platforms
→ Social media pipelines: auto-generate + schedule + post, keeping your channels active without manual work
→ Multi-language content generation in seconds
🛠 Custom Internal Tools
→ AI knowledge bases that answer your team's questions from your actual docs
→ Full-stack apps (Next.js + Python) with AI baked in
→ Dashboards and operations systems: onboarding flows, team handoffs, internal tooling
=== WHY WORK WITH ME ===
✅ Top Rated: $20K+ earned across 17 jobs and 1,300+ hours delivered on Upwork
✅ End-to-End: From chatbot UX (WordPress/Next.js) to backend logic (Python/n8n), I own the full stack
✅ Production-Ready: Self-hosted n8n deployments on your infrastructure — you own everything, zero lock-in
✅ Proven: Delivered complex multi-tool automations in under 3 weeks
✅ Built to Last: Error handling, logging, and alerting built in from day one — systems that run reliably at 3am without you worrying
✅ ROI-Focused: Every workflow is scoped with a clear metric — hours saved, leads captured, or revenue unblocked
=== TECHNICAL EXPERTISE ===
Workflow Automation
→ n8n specialist: complex workflows (lead gen, content pipelines, CRM sync, data ETL)
→ Self-hosted deployments: Docker, Nginx, Linux VPS
→ Social media automation: cross-platform APIs (Pinterest, X, Instagram, Facebook, Reddit)
AI & LLM Integration
→ Chatbots with OpenAI + your data (RAG, context-aware responses)
→ Multi-agent workflows with Claude API
Full-Stack Development
→ Frontend: Vue.js, React, Next.js (responsive, SEO-friendly)
→ Backend: Python (Django/Flask), REST APIs, PostgreSQL
→ CRM & Comms: HubSpot, GoHighLevel, Salesforce, Zapier, Slack integrations
=== AVAILABLE FOR ===
→ Sales, CRM & lead automation systems
→ Automation architecture & n8n development
→ AI agents & chatbot systems
→ Content & marketing automation pipelines
→ Custom full-stack web apps with AI features
→ Process audit & automation roadmap — I'll map where your time goes and what's worth automating first
Let's talk about what's costing you time.
📩 Message me and I'll outline how I'd approach your project.
Python
Python Script
n8n
AI Bot
AI Chatbot
Automation
Google Sheets
AI Agent Development
Retrieval Augmented Generation
Full-Stack Development
Next.js
Yifan W.
Shanghai, China
$78/hr
5.0
15 jobs
10+ years of experience as a Creative Director, creative mind, good at writing and idea thinking. Master degree in Marketing& Advertising major in Leeds University.
Bilingual communicator (Chinese/English) with extensive experience executing global campaigns across cultures and markets.
Deeply passionate about the creative industry—always curious, always eager to collaborate with talented people and make great work happen.
Let’s keep in touch.
Copywriting
Marketing
Ad Campaign
Transcreation
Creative Direction
Creative Writing
Translation
Jian R.
Hebei, China
$35/hr
5.0
26 jobs
Hi there! I’m a brand designer with over 10 years of experience, specializing in creative packaging and brand identity design. I’ve had the pleasure of working with more than 50 businesses, gaining extensive experience with a wide range of projects.
I’m happy to offer you the following services:
✔︎ Packaging Design
✔︎ Logo Design
✔︎ Brand Identity Upgrade
✔︎ Marketing Collateral Design
I’m especially passionate about packaging design for food, cosmetics, beverages, and supplements. I take the time to research your industry, analyze competitors, and create designs that truly set your product apart. Plus, with my deep understanding of packaging materials, structures, and printing techniques, I ensure that every design is not just visually appealing but also practical and production-ready. I have helped many clients complete their product packaging design and achieve considerable profits in market sales!
You’re welcome to check out my work at renbrand.cn. I’d love to hear more about your project and see how we can work together. My goal is to build lasting, enjoyable collaborations—so feel free to reach out, and let’s create something amazing together!
Looking forward to connecting with you. Thanks! 😊
Logo Design
Branding
Adobe Photoshop
Adobe Illustrator
Label & Packaging Design
Graphic Design
Brand Guidelines
Brand Identity
Book Cover Design
Visual Design
Layout Design
Brochure
Adobe InDesign
Liming Y.
Nanjing, China
$18/hr
5.0
22 jobs
I'm Baidu certified expert in PPC and SEO and have profound experience in Google Ads and Google Analytics. Digital marketing is my interest, career, and passion.
I successfully ran Baidu PPC campaigns for Tektronix, Kollmorgen, Legendary Pictures, Scribendi, etc., when I worked in Merkle inc (Dentsu Aegis ) as a senior analyst. Significantly I am good at:
1. PPC keywords research and campaign set up
2. Ads copy writting and AB test,
3. data analysis and action plan on PPC optimization,
4. Landing page design and conversion funnel optimization.
I have took part in several Baidu SEO projects in medical and education industry. The projects involved in below aspects:
1.SEO Keyword Research
2.Fixing Technical and On-Page Issues
3.Off-Page SEO (link building)
4.Content creation
5.targeted Pages optimizations with specific Keywords ( title, meta, headings, tags)
6.Website Speed Optimization
7.Internal linking structure
8.SEO friendly Url
I also independently helped Scribendi develop their Chinese website from the portfolio set up, UI/UX design, content creation, front-end development, Server localized, and CDN.
Social Media Marketing
WeChat
Search Engine Optimization
Taobao
SEO Keyword Research
JD.com
Chinese
B2B Baidu
English
Digital Marketing
PPC Campaign Setup & Management
Danyal Q.
Taiyuan, China
$8/hr
4.4
24 jobs
🏆 Top Rated Sourcing & Supply Chain Freelancer on Upwork (Top 10%)
🏆 350+ hours completed on Upwork & counting
🏆 23+ completed projects with consistent 5-star reviews
With strong social experience and fluency in Chinese, I work effectively with Chinese manufacturers to minimize risk, eliminate miscommunication, and ensure your supply chain runs smoothly.
I am a China-based sourcing expert specializing in procurement, quality control, and international logistics. I support companies and e-commerce sellers by delivering reliable, high-quality products through my extensive and trusted manufacturing network across China. I take pride in enforcing strict standards and ensuring consistency from sampling through mass production and shipping.
I have specialized experience in magnesium alloy products, including supplier selection, production oversight, quality inspection, compliance, and export shipping coordination. I understand the technical requirements, handling standards, and logistics considerations specific to magnesium alloy manufacturing and transport.
My services include, but are not limited to:
Product sourcing & supplier verification
Quality inspection & production control
Warehousing & consolidation
Fulfillment solutions
Logistics & international shipping (air, sea, DDP/DDU)
I have worked across multiple industries, including:
Textiles & apparel
Shoes & leather goods
Jewellery & furniture
Electronics & consumer products
Health, medical & beauty products
Cereals & agricultural goods
Magnesium alloy & industrial products
I consistently go above and beyond to ensure my clients receive dependable service, transparent communication, and measurable results. Your success is directly tied to mine, and I am committed to helping you scale with confidence.
Thank you for considering my services. I look forward to supporting your sourcing and supply chain needs.
Best regards,
Danyal Qaiser
Sourcing
Alibaba Sourcing
1688.com
Product Sourcing
Supply Chain & Logistics
Price & Quote Negotiation
Supplier Search
Quality Inspection
Market Research
Procurement
Amazon
Chinese
Amazon FBA
Virtual Assistance
Taobao
Pinduoduo
Factory & Supplier Auditing
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