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I am a senior database, data architecture, and BI consultant with 42 years of experience designing business systems, databases, data warehouses, integrations, and analytics solutions across industries such as retail, SaaS, healthcare, asset management, banking, manufacturing, services, e-commerce, and finance. My strongest value is connecting business needs with reliable technical architecture. I help clients move from scattered data, fragile reports, and manual processes to analytical environments that are fast, reliable, maintainable, and ready for BI or AI. Core strengths • Database architecture, SQL, performance tuning, and data modeling • Data warehouse design, ETL/ELT, and automated data pipelines • Power BI dashboards, semantic models, DAX, and Power Query • BigQuery, SQL Server, SingleStore, PostgreSQL, MySQL, Oracle, and Microsoft Fabric • Python, APIs, Google Cloud, AWS, Azure, and cloud-based data workflows • KPI definition, metric validation, executive reporting, and AI-ready data layers Unlike many dashboard-focused consultants, I come from a deep database and systems background. I design the structure behind the report: schemas, relationships, ETL routines, indexing strategy, validation rules, semantic models, and performance optimization. This helps clients avoid fragile dashboards built on messy data and instead create a solid data foundation for reporting, analytics, and AI. AI-ready data architecture Many companies try to connect AI directly to raw databases, but that often creates slow, expensive, and unreliable answers. My approach is different: I build governed analytical layers where definitions, relationships, KPIs, and business rules are explicit. This improves trust, reduces cost, increases performance, and allows AI to work with business-approved metrics rather than guessing from raw tables. Recent project examples - Database Performance / DBA Leadership I am responsible as DBA and Database Lead for a massive infrastructure using SingleStore and SQL Server, working at billion-record scale with the responsibility to deliver query results in less than 1 second. This involves database design, indexing strategy, stored procedures, and continuous optimization of high-volume workloads. - AI-Connected Semantic Model with Power BI and Claude I designed a cloud-based analytical solution using Cloud Run, Python, GitHub/Artifacts, Cloud Scheduler, BigQuery, and Power BI semantic models, enabling Claude to connect to governed business data. The solution included specialized skills to query the semantic model, respect business rules, and provide accurate answers with high performance and data reliability. - AI Data Enrichment on Google Cloud I designed and implemented a serverless AI enrichment pipeline using Google Cloud Run, Cloud Tasks, Cloud Scheduler, Python, and BigQuery. The client needed to enrich millions of company records using GROK AI within a tight processing window while controlling BigQuery costs. The result was millions of enrichment tasks completed within SLA, stable throughput, structured validation, and more than 90% reduction in BigQuery costs. - IoT Data Aggregation with BigQuery I built a Google Cloud solution to collect high-frequency sensor data from thousands of sensors through an API every three minutes. The architecture used Cloud Run, Python, GitHub/Artifacts, Cloud Scheduler, and BigQuery, creating an automated and scalable data warehouse process running for months without manual intervention. - SaaS Product Analytics For a SaaS company, I transformed complex Firebase / Firestore JSON data into structured analytical tables in BigQuery. I created the ETL routines, designed the analytical foundation, and delivered Power BI dashboards for product usage, engagement, trial behavior, feature adoption, and conversion analysis. - Retail Operations Reporting I built an automated reporting system for a large restaurant chain, processing POS data with Python ETL, cloud automation, AWS infrastructure, and Power BI applications. The system delivered daily KPI reporting for sales, revenue, labor, service times, customer behavior, and operational performance. - Asset Management Analytics I developed a portfolio monitoring solution using Python ETL, Reorg API, AWS, database design, and Power BI. The solution tracked liquidity, EBITDA, leverage, and other investment KPIs, giving the client daily updated information for portfolio analysis and decision-making.

I build the systems your team runs on: automation pipelines, AI-integrated workflows, data systems, and the Qualtrics programs and operational tools that connect them. I am a senior Qualtrics expert with 5 years of experience working directly at Qualtrics on service and implementation teams. For 8+ years I have designed and built systems for SMBs, nonprofits, and universities across the US, Europe, and Australia. The work varies. Sometimes a client needs a fully automated delivery pipeline, sometimes an AI layer that reads and sorts incoming work, sometimes a Qualtrics program integrated into their CRM, sometimes an Airtable system to replace five disconnected tools. Most consultants pick a lane: one tool, one layer, one type of problem. That works, until you realise you need three of them and a project manager to coordinate between them. I work differently. I take the problem end to end: understand what is actually broken, design the full solution, and build it. You work with one person who owns the outcome from the first call to handover, rather than being passed between a sales lead, a project manager, and a rotating cast of subcontractors. On complex, production-grade AI builds I partner with a senior AI architect I work with directly, which adds staff-level engineering depth while keeping that single point of contact intact. The result is a system built around your specific workflow, that your team can maintain after I leave. ⚙️ WORKFLOW AUTOMATION I build automation pipelines using Make, n8n, and Zapier, connecting platforms like Salesforce, Airtable, Google Suite, SendGrid, and custom APIs. A lot of this work has nothing to do with surveys: automated client delivery workflows, document generation, CRM update pipelines, data processing systems. When off-the-shelf tools are not the right fit, I also build custom lightweight applications using AI-assisted development, delivered in days rather than months. ⚙️ AI INTEGRATION I build AI into the systems you already run, wherever it removes manual work or surfaces the answers you need faster. I stay tool-agnostic, using Claude, the OpenAI API, or custom builds depending on the job, rather than forcing one approach onto every problem. In practice that has meant reading and triaging incoming emails and form submissions, pulling clean structured data out of PDFs and thousands of open-text responses, auto-generating branded reports straight from a data source, and scoring or screening applications against set criteria. For complex, production-grade work I partner with a senior AI architect, so what I hand over is reliable enough to run unattended rather than a clever demo that breaks in week two. ⚙️ DATA SYSTEMS & OPERATIONS I design and build Airtable systems for operations, CRM, project management, and client delivery. I also design process flows and system diagrams for business operations: mapping how work moves, where it breaks, and what a rebuilt version should look like. This is often where automation projects begin, and sometimes it is the whole project. ⚙️ SURVEY & RESEARCH SYSTEMS [QUALTRICS EXPERT] I spent five years at Qualtrics in senior implementation and operations roles and hold both the CoreXM and CustomerXM certifications. I design CX, EX, and research programs with custom JavaScript logic, workflow automation, CRM integrations, and analytics dashboards. Most clients come to me when Qualtrics needs to do more than collect responses: eligibility screening, automated distribution, branching logic tied to external data, or full program infrastructure built from scratch. WHAT I BUILD: → Automation pipelines across Make, n8n, Zapier, and APIs → AI integrations: triage, data extraction, automated reporting, scoring and screening → Airtable systems for operations, CRM, and project delivery → Process design and system diagrams for business operations → Qualtrics programs with custom logic, integrations, and reporting → End-to-end data workflows: collection, transformation, storage, output → Custom lightweight apps when the workflow requires it WHY CLIENTS WORK WITH ME: → I build the complete system, not isolated pieces → One accountable owner from scope to handover, never passed around a team → Staff-level AI engineering on complex builds, through a senior architect I partner with → The output is something your team can maintain and build on after handover $1.7M in margin recovery. 120k+ contacts automated. 500k+ feedback records processed. Top Rated Plus | 100% Job Success | Qualtrics Certified | Airtable Builder Certified

I specialize in Business Analysis, Business Development, and Project Management, helping companies grow and expand in the Portuguese market. I also provide end-to-end relocation services for individuals and businesses moving to Portugal, managing administrative processes and coordinating with trusted local partners. Additionally, I work as a European Portuguese Voice Actor, delivering professional recordings for AI training, e-learning, audiobooks, commercials, and digital media. I am known for being organized, proactive, reliable, and solution-oriented, with a strong focus on delivering high-quality results and building long-term professional relationships.

I'm Penetration Tester & Cybersecurity Consultant with 8 Years of Experience. I have been recognized as a Top Rated Plus freelancer on this platform🥇Take a look at my full profile to discover how I've helped clients secure their products and meet compliance goals. If you're looking to identify vulnerabilities before attackers do, strengthen your security posture, or meet compliance requirements, you're in the right place. Here's how I help businesses stay secure: 🛡️ Penetration Testing. End-to-end security testing for Web applications, APIs, Mobile apps, and Infrastructure. You'll receive a comprehensive report with not just a list of findings, but clear remediation guidance your team can actually use. 🛡️ Cloud Security & Compliance Readiness. I review and harden your cloud infrastructure to help you confidently meet industry standards including ISO 27001, SOC 2, PCI DSS, HIPAA, and more, without the guesswork. 🛡️ Microsoft 365 / Google Workspace Security. A holistic assessment and hardening of your Microsoft 365 or Google Workspace environment, covering identity, access controls, email security, and data sharing settings, so your team can collaborate confidently without exposing common misconfigurations that put your data at risk.

I help B2B SaaS companies build scalable marketing engines that generate awareness, pipeline, and revenue. With 20+ years of experience in marketing, communications, and business growth, I work with founders, startups, and established technology companies as a Fractional CMO, Senior Marketing Consultant, and Demand Generation specialist. My expertise spans go-to-market strategy, demand generation, lifecycle marketing, email marketing, webinars, partnerships, thought leadership, content marketing, and customer acquisition. Previously, I led the Italian market for GetResponse, a global email marketing and marketing automation platform, where I owned local GTM strategy, demand generation, partnerships, webinars, PR, customer lifecycle programs, and brand growth initiatives. Today, I work with a UK-based agency supporting global technology vendors with demand generation and sales enablement programs, helping clients build and execute marketing initiatives that drive qualified pipeline and revenue growth. Email marketing remains one of my strongest areas of expertise. Having worked inside a leading email marketing platform and as an Email Marketing & Marketing Automation Coach for a business school, I help companies transform newsletters and email campaigns into strategic growth channels. My experience includes newsletter strategy, lifecycle marketing, onboarding programs, lead nurturing, customer engagement, segmentation, automation design, retention campaigns, and marketing performance optimization. Core Expertise • Fractional CMO & Marketing Leadership • B2B SaaS Marketing • Demand Generation • Go-to-Market Strategy • Growth Marketing • Customer Acquisition • Marketing Planning • Product Marketing • Partner & Channel Marketing • Webinar Marketing • Thought Leadership Programs • Email Marketing Strategy • Marketing Automation • Newsletter Programs • Lifecycle Marketing • CRM & Customer Engagement • Content Strategy • Marketing Operations • Funnel Optimization • Lead Generation Selected Achievements • Led marketing initiatives contributing to +33% revenue growth over two years • Increased brand demand by 30% YoY through integrated campaigns, partnerships, PR, and content • Built a webinar engine generating 400–1,600 registrations per event while reducing CPL by up to 75% • Generated 2,500+ leads in four months through a multi-channel demand generation campaign • Built strategic partnerships, media collaborations, and thought leadership programs supporting pipeline growth • Managed marketing budgets and coordinated cross-functional teams, agencies, partners, and freelancers How I Help Clients ✔ Build and execute GTM strategies ✔ Design scalable demand generation programs ✔ Create webinar and thought leadership engines ✔ Develop partner and co-marketing initiatives ✔ Design newsletter and customer communication programs ✔ Build lifecycle marketing and email automation systems ✔ Improve onboarding, engagement, retention, and customer activation ✔ Improve marketing funnels and conversion paths ✔ Align marketing activities with revenue goals ✔ Bring structure, execution, and accountability to growing marketing teams Whether you need strategic direction, campaign execution, or ongoing marketing leadership, I can help turn marketing into a predictable growth function. Let's connect.

👉Are you struggling with your enterprise/key accounts or partner & distributor acquisition in your home market or when entering new markets such as Europe, the US, or the Middle East? I help startups, SMEs, and PE-backed companies with a B2B or B2B2C business model craft sales strategies that grow revenue fast, build a sales team, and acquire & manage enterprise/key accounts/partners (as an individual contributor building relationships with a high LVT as well) in their home market or new markets. A foot in blue-chip corporations (Coca-Cola system, Ecolab (NYSE: ECL), and another in startups (SaaS, AI, marketplaces) with a focus on B2B sales and B2B2C describe my career. See below examples of challenges and how I can help the companies to overcome them👇 👨‍💻Tech Startups - Idea stage GTM | Country Launcher I launch new markets, define the go-to-market strategy, and land the first clients and customers for marketplaces and SaaS while in discovery mode, getting insights for product development. 🤜 I launched a British multisided marketplace and SaaS tool in Iberia as Country Director, having defined the go-to-market strategy. As an individual contributor, I signed the first users, landed the first customers in two weeks, and closed the first corporate client in two months. 👉 I have helped an AI Chrome extension from a US startup develop a scrappy GTM for user acquisition, having conducted Customer Development to improve the PLG strategy. 👉 I improved the positioning & partner management processes of a German hardware startup. 👉 I developed the GTM for a Spanish biotech startup. 🏢 International Expansion, Enterprise Sales & Corporate Sales👇 I set up sales departments, and as an individual contributor, I own the full sales cycle and land new clients. I will expand the existing accounts by partnering with clients to develop plans to grow your revenue. 🤜 I helped EasyJet Airline PLC set up a Remote International Account team, and as an individual contributor, I got RFPs from Business Travel Global Accounts with no traction (UK, Netherlands, Denmark, and the USA) accounts partnering with clients and external stakeholders. I've landed new clients/accounts using my own Rolodex. I founded a Wellness Business with a D2C and B2B business model where I sold wellness programs to HR departments that survived during the financial crisis. 🚀Key Accounts Management & Direction B2B2C and Export Management 👇 I start new departments, working with different stakeholders in product development, while negotiating complex deals from prospecting, lead nurturing, to closing the first deals to get revenue quickly. 🤜I started a BU at Ecolab (NYSE: ECL), taking it from 0 to 1 in 6 months, launching in one year with almost 1 million euros in revenue. 👉 I helped plant-based & organic food companies expand internationally as International Marketing Manager while in London and Barcelona. I transform sales departments into Key Account Departments when you already have several customer segments and drive growth via partner/client strategies 🤜l transformed a sales department into the Away From Home Key Accounts Department at the Coca-Cola bottler with another colleague and maintained a 20% YOY growth over 5 years. Me in a nutshell👇 - 7 New Ventures of my own. - Started the business of 2 startups in Iberia. - 4 new ventures at the prototype stage (hardware, app, marketplace) - Started 3 Departments/Business Units at 2 Food & Beverage Corporations and a biotech startup. - Managed up to 55 million euros of revenue, - 8 years in management and P&L roles in corporations. - Team leadership across multiple geographies. - Acquired & managed clients/partners/distributors worldwide (Europe, Asia, Brazil, and the USA). - B2B2C, B2C, B2B. - Negotiated many deals from 2.000 euro contracts to complex multi-million euro contracts with corporations: Retail: Carrefour, Dia%, Auchan, Intermarché, El Corte Inglês, Sonae, Makro, etc. Food & Beverages: Burger King, Sodexo, Compass. Travel & Tourism: Accor Hotels, Marriott Hotels, Club Med, Sheraton Hotels, Hilton. FMCG: Heineken, Unilever, P&G, Beiersdorf, J&J, Johnson's Wax, etc. Banking: Nomura, Citi, JP Morgan, Morgan & Stanley. Industry expertise: SaaS, Fintech, Food & Beverages, Skincare/Cosmetics, Marketing Services, Non-Profit, Organic Food. You can find me in London, Lisbon, or Barcelona, or where you need me! Looking forward to helping you!