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• Top 1% Upwork Expert-Vetted | B2B GTM & Revenue Growth for Start-Ups & Enterprises I’m a B2B Sales & Marketing leader with 12 years of experience delivering successful projects for LG, AIA, Workvivo, and fast-growing startups. I help founders and CXOs achieve 7-figure revenue growth through focused GTM strategies, hands-on execution, and revenue systems that deliver. Skills Growth Strategy: High-grade GTM strategy, launches and sales/marketing execution. Outbound: Signal-led outbound sales execution using Clay, n8n, Cognism, Apollo, LinkedIn and more Positioning: Forming differentiated value propositions and website copywriting. Digital Marketing: ROI via targeted campaigns on LinkedIn Ads, Google Ads, and email. CRM & Automation: Revenue ops and tooling. Analytics & Growth: Highly data and metric driven.

🚀 Want to grow faster, increase profits, or break into new markets? Let me help you scale, expand, and drive profitability - just like I’ve helped businesses grow from £6M to £60M, break down boundaries, and generate high-value leads. ❌ Growth slower than expected? ❌ Profit margins under pressure? ✔ Expanding and want to maximise every opportunity? ✔ Looking for an edge to stay ahead of the competition? That's where I come in. As the owner of a successful digital marketing and tech-based growth consultancy for over 20 years, I’ve worked with businesses of all sizes to increase profitability, expand domestically and internationally, and execute strategies that deliver measurable growth. I don’t just build plans - I make them happen. If you're ready to move faster and smarter, let’s talk. Client Success Stories: 🔹 Panther Logistics: Led a major repositioning, scaling revenue from £6M to £60M, leading to a high-value buyout. 🔹 Institute of Export: Built a first-of-its-kind trade education platform, securing sponsorship from Royal Bank of Scotland. 🔹 IBM Midmarket: Designed and executed a lead generation strategy that positioned IBM’s partners as trusted experts, driving high-value business leads. 🔹 Warehouse Express: Developed and implemented a market expansion and localisation strategy to successfully enter Germany, winning Online Retailer of the Year. What I Offer: ✅ Growth & Market Expansion – Breaking into new markets with scalable, profitable strategies. ✅ Brand Positioning & Marketing Strategy – Converting marketing efforts into actual revenue. ✅ Business Strategy & Execution – Identifying and removing growth barriers, ensuring sustainable success. ✅ Product Sourcing & Supply Chain Strategy – Securing the right suppliers and logistics for profitable scaling. ✅ E-Commerce & Digital Growth – Optimising platforms and driving online sales. Why Choose Me? ✔ Hands-On Execution – I don’t just advise; I help you implement, troubleshoot, and ensure success. ✔ Proven Track Record – From fast-growing startups to major enterprises, I deliver growth. ✔ Custom-Tailored Solutions – Every strategy is built around your business goals. ✔ Results That Matter – Measurable impact, every time. ✔ Trusted by Industry Leaders – From fast-growing startups to Fortune 500 giants like IBM and Bridgestone. If you're ready to break through stagnation and scale with confidence, let’s talk. Book a consultation today. 🚀

I offer commercially-focused marketing for B2B service businesses such as software developers, management consultants, training providers, legal and financial services, data services, innovation labs, property services, educational establishments, recruitment agencies, marketing agencies, health and safety manufacturers, law firms, and many more. I specialise in establishing a unique and strong market position for your service business, solving sales and marketing funnel issues and lead generation tactics. Content strategy and creation is also a popular service. Client locations: US, UK, France, Switzerland, Netherlands, Germany, Argentina, Costa Rica, Uruguay, Singapore, Israel, Channel Islands, Norway, Austria, UAE. LATEST CLIENT FEEDBACK: 5/5 "Jason was an exceptional sales and marketing adviser who exceeded expectations. Their deep understanding of market trends, consumer behavior, and strategic planning.He demonstrated a remarkable ability to identify new opportunities, optimize marketing efforts, and guide me toward achieving ambitious targets" health & safety training provider, Dublin, Ireland "Jason did an excellent job providing consultation on lead generation and business development. He showed clear expertise and helped us rethink our approach to sales. We'd strongly recommend Jason's services to others looking for sales and marketing strategy improvements" - data engineering firm, Argentina "I would highly recommend working with [Jason], especially if you are looking to become much more effective in your B2B sales and lead management!" - leadership management client, Switzerland RECENT PROJECTS CONTENT CREATION Life Sciences Accrediting Body (London): Created SEO blog/LinkedIn posts and reviewed landing page for US training launch. Digital Marketing Agency (Netherlands): Analyzed customer segmentation and journey to reduce churn. Government Aid Advisor (UK): Developed website and lead funnel content to boost course sales. STRATEGY Leadership Training (Zurich): Consulted on USPs, market positioning, and website rewrite. Data Engineering Start-Up (Buenos Aires): Led strategy session with four co-founders Financial Regulation Service (UK): Promoted new course for investment banks; strengthened positioning. Property Management (Miami): Enhanced USPs and pricing for expansion. Consumer Legal Advice (UK): Led strategy session on new products and lead magnets. WEBSITE CONTENT Software Developer (Cologne): Led market strategy sessions on targeting high worth clients. Change Management Firm (UK): Refined content and positioned a key service. LEAD GENERATION & NURTURING Telematics System (Versailles): Drafted proposal for Asian new business pitch. Legal Services (UK): Developed niche sales funnel. Training Co. (UK): Built lead capture tools and email automation. Data Engineering Start-Up (Buenos Aires): delivered small batch lead list for cold campaign Services include: COACHING Develop your digital marketing skills in key areas like differentiation, customer profiling, journey mapping, lead generation, and content writing. Sessions follow an agenda but are tailored to your sector and needs. CONSULTATION Discovery sessions to address your business's specific marketing and sales challenges—such as differentiation, messaging, platform selection, CRM choices, or product development. Includes regular audits and accountability reviews. CONTENT STRATEGY AND CREATION Build a unified content plan and create platform-specific content, from website copy and LinkedIn posts to tenders, email outreach, and presentations. About Me 20+ years of B2B/B2C marketing PLUS direct sales experience (face-to-face, online and on the phone) is a rare combination for a marketer that will boost your business. Passionate about CRMs, chasing leads and finding your business's unique market position. Client tech stack: Slack, Notion, Asana, LinkedIn, Sales Navigator, Mailchimp, Active Campaign, Canva, Miro, Hubspot, Salesforce. I look forward to talking with you on a discovery call! Jason ---- TECHNICAL EXPERIENCE Office 365; Outlook, Sharepoint, MS Teams, MS Planner, Slack CRM: Salesforce Sales Cloud, Insightly, Basecamp, Agile, Asana, monday.com LeadGen: LinkedIn Sales Navigator Advanced user CMS: Wordpress (basic HTML), Umbraco, Craft, basic Drupal Social: Hootsuite & Sprout, Facebook, LinkedIn, Google+, Twitter, GMB Paid search/paid social: Google Ads, LinkedIn Ads, Facebook Ads, Analytics: Google Data Studio, LinkedIn, Twitter & Facebook Analytics, MozPro Design: Canva, basic InDesign, basic Photoshop e-commerce: Woocommerce, Volusion, Roman Cart, Sage Pay Email marketing: Mailchimp Event management: Eventbrite Surveys: Google Forms, Gravity Forms, Wufoo LMS - Thinkific, Mastermind

25 years in commercial strategy across investment banking (Morgan Stanley, Credit Suisse, Deutsche Bank, HSBC) and advising 80+ companies since 2014. I help SaaS, fintech and B2B founders accelerate revenue through sharper go-to-market strategy, pricing and commercial execution. ✅ RECENT CLIENT WINS ⬩ FinTech SaaS: Repositioned pricing and tightened follow-up. Cut CAC payback from 14 months to 9. ⬩ AI SaaS: Rebuilt go-to-market strategy. increased demo bookings 27% in three months. ⬩ B2B sales tech: Rewrote qualification and messaging. Closed $22k in new contracts in 90 days. ⬩ Premium wellness brand: Ran market research with HNWIs and C-suite executives. Found the positioning now driving their pricing. ✅ WHAT I DO ⬩ Commercial Strategy (GTM, Pricing, Revenue Growth) ⬩ Fundraising (Business Plans Pitch decks, Financial models) ⬩ Fractional Leadership (CRO/ CMO) ✅ MY BACKGROUND ⬩ Former investment banker: Morgan Stanley, Credit Suisse, Deutsche Bank, HSBC ⬩ Founder and business advisor since 2014 - 80+ companies across SaaS, fintech, and professional services ⬩ UK law school graduate ✅ HOW I WORK ⬩ 60-min diagnostic call: I ask the right questions about your business and current challenges. ⬩ Analysis: I review your funnel, pricing, positioning, or sales process. ⬩ Roadmap: You get a clear plan with next steps. ✅ GET IN TOUCH Message me, or invite me to your job post. Tell me what's blocking your growth, and let's put together a strategy that works.

Hey, thanks for checking out my profile! Are you a B2B purpose-driven company that wants to receive qualified leads and increase their revenue, while amplifying your positive impact? Would you like to work with someone who is aligned with your values and who has the experience and knowledge to help you grow your company? If so, you are in the right place! ► "Alejandro is a creative and hard working Linkedin Ads expert who contributed to unlock our B2B Marketing acquisition and improved the Marketing & Sales alignment processes. I would 100% recommend him" - Peter Briffet, CEO at Wagestream (the fastest growing Social Impact app in Europe / B-Corp) ► “Alex is a true Linkedin Ads rockstar. He is also an absolute delight to work on multiple levels and can highly recommend to any impact-driven business" - Geoff Hucker, CEO at Work for Impact (a freelancer marketplace / B-Corp) ►"An old-school walking the walk growth hacker and a strategic lead in one! Alejandro has an incredible tempo of delivering value, learns fast about your needs and understands how to get things done - Growth Director at B2B e-Com company (the third fastest growing unicorn in Europe) What can I help you with? ✔️ All things Linkedin Ads ✔️ Drive more qualified leads from your ICPs ✔️ Retarget your consideration-stage prospects ✔️ Achieve a positive ROAS with your LinkedIn Ads Campaigns This would be the standard offer for a Linkedin Agency, right? But wait, there's more! You’ll also benefit from my advice on the expanded marketing ecosystem Why? Linkedin Ads campaigns don’t work well on a marketing silo, and that’s why most campaigns fail. It’s important to have the right tools and content to ensure success. My experience as a former Head of Growth & Marketing equips me with the right tools and knowledge to not only launch a successful LinkedIn Ads campaign, but also help you optimise the expanded marketing ecosystem. This is the type of advice you can expect: ✅ Conversion-optimised landing pages ✅ Google Ads tips for an omnichannel strategy ✅ Linkedin Ads & Hubspot integration ✅ Marketing & Sales integration ✅ Personal Linkedin strategy playbook ✅ MarTech recommendations ✅ Templates & playbooks to ensure your success You need some social proof? Sure, here are some of my accomplishments: 🔥 Increased qualified inbound leads by 200% and their total value by 500% QoQ in the pipeline, using a combination of PPC and Linkedin Ads for the third fastest growing unicorn in Europe. 🔥 Increased qualified leads from Linkedin Ads by 20%, and adding 500k of pipeline value for a B-Corp. 🔥 Designed and implemented a system to align the Marketing, Sales & Investment department using Hubspot, Zapier and Marketing Automation. These are some of the tools where I'm proficient: Hubspot Marketing and Sales Professional Mailchimp Email Marketing Active Campaign Hotjar Zapier Wynter Google Optimize Linkedin Ads Google Ads About me Hey, I'm Alex, a Linkedin Ads expert with a solid B2B Growth Marketing experience. I've also got 6+ years of experience in high growth start-ups and in the Tech for Good space. In the last 4 years, I've worked as a Head of Growth / Growth Manager for two of the fastest-growing unicorns in Europe (Wagestream & SellerX), where I've learned how to (and how not to) scale B2B marketing growth. More recently, I decided to specialise on Linkedin Ads, and this is a sometimes untapped channel with great potential for specific companies. I am currently on a mission to help purpose-driven companies grow their qualified leads and revenue using a Linkedin Ads centric strategy. If this sounds like you, let's chat and see if we are a good fit! PS. Fun facts about me, if you haven't still decided to work with me: 1 - I've created three bilingual comedy short films, 2 - I am a certified pilot (well, a drone pilot... but sounds cool, right?) 3 - I'm an amateur DJ, and my favourite genre is House music. 4 - My favourite food is pizza (this one was obvious, sorry!)

I work with founders whose growth, CS or ops function is still undefined. And I'm not just a consultant, I build too. I can work with you fractionally as a: 🟣 Head of Growth 🟣 Head of Customer Success 🟣 Head of Ops 🟣 Chief of Staff 🟣 AI Ops Consultant NOTE: I use AI extensively but NEVER for writing. You can trust that every proposal, email, strategy doc etc that you receive from me is me in my own words. (This is not a value judgement, you can use AI for your writing) I typically build: 🟡 Personalised engagements for your accounts that go beyond "you haven't logged in for a while" emails 🟡 Live CS reporting so you can see what customers are doing today 🟡 Onboarding journeys that are custom to your product and your customer 🟡 Referral programmes to turn your customers into your growth engine Experience: - Fractional Head of Growth - 3x Head of CS, accounts including Microsoft and Samsung - GTM engineering across multiple products and verticals - Worked in a leading media agency - Hit every sales target in recruitment - Folding AI ops into CS and growth functions Message me with what you're looking at and we'll take it from there. Ready when you are.