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I'm an accomplished Talent Acquisition Leader with 12+ years of experience driving recruitment strategies across government contracting (GovCon) and corporate sectors. I specialize in full-cycle recruiting, cleared hiring (Secret, Top Secret, Public Trust), and ATS implementation and optimization (Greenhouse, iCIMS, Workday). With a proven track record of achieving measurable outcomes—including an average time-to-fill of 25 days (vs. 40-day industry benchmark), a 90%+ offer acceptance rate, and 70+ annual hires—I deliver scalable, data-driven hiring solutions aligned with business goals. I’ve led proposal staffing, improved diversity hiring, automated recruitment workflows, and reduced agency reliance to cut costs and improve hire quality. I bring expertise in: ✔️ Talent acquisition strategy & leadership ✔️ GovCon and corporate recruiting ✔️ Workforce planning & hiring metrics ✔️ Employer branding & candidate experience ✔️ Compliance hiring (OFCCP, AAP, EEO) ✔️ Diversity, Equity & Inclusion (DEI) hiring initiatives ✔️ ATS optimization and recruiting automation Certified in Workday, LinkedIn Recruiter, and AI in Recruiting, I combine technology and strategy to build high-performing teams. I also design and deliver training programs to strengthen internal recruiting, stakeholder engagement, and compliance. Whether you need consulting, project-based recruiting, or end-to-end talent acquisition leadership, I’m committed to helping organizations attract, hire, and retain top talent efficiently. ✅ Open to contract, project, or consulting roles (no sponsorship required). Let’s connect to discuss how I can support your hiring goals!

CERTIFIED PARTNER OF: HubSpot, Close, PandaDoc, Instantly, Apollo, and AmpleMarket What I Do I turn your chaotic, manual sales process into a structured, automated system that your team will actually use — without slowing down revenue or requiring you to become a CRM expert. My clients see results like: ✅ 10 days → 8 minutes: Automated content production workflows ✅ 17.5x ROI tracked: $70K revenue from $4K event spend with proper campaign attribution ✅ $8K/month saved: Eliminated wasted spend on tools that didn't work ✅ Day 1 follow-up: Automated lead routing and response (vs. 7-day manual delays) ✅ "Hunger Games" eliminated: 70+ sales reps moved from manual Slack claiming to automated lead distribution Who I Work With High-growth B2B teams (1 to 50 sales reps) across: Financial advisory firms SaaS companies Marketing & consulting agencies Home services providers Product/retail companies Your situation: You've outgrown spreadsheets and manual processes. You're investing in HubSpot or Close but underutilizing them because leadership is stretched thin and nobody has time to implement properly. My Approach 1. Fix What Others Broke Previous consultant left your CRM messier? I specialize in cleanup projects — getting teams back on track after failed implementations. 2. Structure Without Slowdown I don't force rigid processes that kill velocity. I build systems around how your team actually sells, then automate the repetitive parts. 3. You Own Everything No vendor lock-in. You own all the IP, workflows, and integrations. I train your team so you're never dependent on me. 4. Clear Scopes & Timelines Services HubSpot & Close CRM Implementation PandaDoc, Portant, AmpleMarket, Instantly Services Full system setup from scratch or complete overhauls Multi-pipeline configuration for complex sales processes Custom properties, deal stages, and lifecycle automation Sales Hub, Marketing Hub, and Service Hub optimization Sales Process Automation Lead routing and automated assignment (round-robin, territory-based) Email sequences and SMS workflows with day-1 follow-up Activity tracking and rep performance dashboards Pipeline management and deal automation Integration & API Development PandaDoc ↔ HubSpot/Close field mapping and automation Custom API integrations (Zapier, Make, n8n) Lead enrichment tools (Apollo, Instantly, Seamless.AI) Multi-platform data sync CRM Rescue & Cleanup Fix messy implementations from previous consultants Data deduplication and hygiene automation Consolidate fragmented pipelines Rebuild workflows that broke or never worked Sales Team Enablement Rep training on CRM adoption and proper usage Sales process documentation and SOPs Commission structures and KPI dashboards Ongoing fractional sales ops support Client Results "I told them my goals, they gave me the plan and how to achieve this using HubSpot, and they implemented perfectly. Also gave my team a training!" — J.H. Perron (HubSpot Onboarding & Custom API Integrations) "Paris was able to jump right in and help us fix a lot of that cleanup. Before Paris came along, our teams were working within their own silos... Paris was able to get us all on the same page." — T. Andres (8-Year HubSpot Overhaul After Failed Previous Consultant) Why Groove Consulting? 11 Years of Sales & Operations Experience | 5 Years in Sales Management 📈 Expert in SMBs and B2B business models (all verticals) 🏢 Consulted 500+ businesses ⛰️ Based in Denver, CO | Accommodating multiple time zones 📇 Detail-oriented, extremely organized, and fast (48-hour turnarounds available) 🗣️ Trained hundreds of teams (tech-savvy or not) Tools & Tech Stack CRMs: HubSpot, Close, Salesforce, Pipedrive, Zoho Sales Tools: Instantly, Apollo, PandaDoc, Dripify, Seamless.AI, AmpleMarket Automation: Zapier, n8n, HubSpot Workflows, Close Smart Views Project Management: Plecto, QuotaPath, AirTable Integrations: Custom APIs HubSpot Expert | HubSpot Consultant | HubSpot CRM | HubSpot Implementation | HubSpot Onboarding | HubSpot Sales Hub | HubSpot Marketing Hub | Close CRM | Close CRM Expert | Close CRM Setup | PandaDoc Integration | CRM Implementation | CRM Consultant | CRM Setup | CRM Migration | CRM Cleanup | Sales Automation | Sales Operations | Sales Ops | RevOps | Revenue Operations | Sales Enablement | Sales Process Optimization | Sales Pipeline Management | Lead Management | Lead Routing Automation | Email Marketing Automation | Workflow Automation | CRM Integration | API Integration | Zapier | Fix messy CRM | CRM cleanup | HubSpot rescue | Sales process broken | Automate lead routing | Manual sales process | CRM not working | HubSpot too complicated | Close CRM help | Sales team not using CRM | Lost leads | Pipeline management | Sales efficiency | Automate follow-up | CRM adoption Industry Keywords: B2B Sales Automation | SaaS Sales Operations | Financial Advisor CRM | Marketing Agency CRM | Consulting Firm CRM | SMB Sales Automation | Retail

𝐇𝐢 𝐭𝐡𝐞𝐫𝐞! 𝐓𝐡𝐚𝐧𝐤𝐬 𝐟𝐨𝐫 𝐬𝐭𝐨𝐩𝐩𝐢𝐧𝐠 𝐛𝐲 👋 𝐈’𝐦 𝐚 𝐒𝐚𝐥𝐞𝐬𝐟𝐨𝐫𝐜𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫 & 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭 𝐰𝐢𝐭𝐡 𝟏𝟎+ 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐡𝐚𝐧𝐝𝐬-𝐨𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐬𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐞 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬, 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐞 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬, 𝐚𝐧𝐝 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐒𝐚𝐥𝐞𝐬𝐟𝐨𝐫𝐜𝐞 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐰𝐚𝐲. 📌 𝐍𝐞𝐰 𝐭𝐨 𝐔𝐩𝐰𝐨𝐫𝐤 - 𝐍𝐨𝐭 𝐍𝐞𝐰 𝐭𝐨 𝐒𝐚𝐥𝐞𝐬𝐟𝐨𝐫𝐜𝐞 𝐈’𝐦 𝐞𝐧𝐭𝐞𝐫𝐢𝐧𝐠 𝐔𝐩𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐟𝐫𝐞𝐬𝐡 𝐞𝐧𝐞𝐫𝐠𝐲, 𝐛𝐮𝐭 𝐰𝐢𝐭𝐡 𝟏𝟎+ 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐩𝐫𝐨𝐯𝐞𝐧 𝐒𝐚𝐥𝐞𝐬𝐟𝐨𝐫𝐜𝐞 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐛𝐞𝐡𝐢𝐧𝐝 𝐦𝐞. 𝐈𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐰𝐡𝐨 𝐜𝐚𝐧 𝐭𝐚𝐤𝐞 𝐨𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩, 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐰𝐨𝐫𝐤, 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐥𝐲 𝐲𝐨𝐮’𝐫𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐩𝐥𝐚𝐜𝐞. I bring a decade of real project experience working with companies across the USA, UK, Australia, and Europe. My focus is always on delivering clean solutions, clear communication, and long-term value. 🚀 𝐖𝐡𝐚𝐭 𝐈 𝐂𝐚𝐧 𝐇𝐞𝐥𝐩 𝐘𝐨𝐮 𝐖𝐢𝐭𝐡 ✔️ Custom Salesforce development (Apex, Triggers, LWC, APIs) ✔️ Sales Cloud & Service Cloud setup + enhancements ✔️ Flow automation, process optimization & clean architecture ✔️ Third-party integrations (REST/SOAP APIs, middleware, custom connectors) ✔️ Experience Cloud portals for customers & partners ✔️ Data modeling, migration, deduplication & validation ✔️ CPQ configuration, product setup & quote automation ✔️ Troubleshooting, debugging & performance optimization 🧩 𝐌𝐲 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬 Strong problem-solving skills Business-focused approach (not just coding) Reliable communication & timely delivery Ability to simplify complex Salesforce requirements Experience working with startups, SMBs & enterprise clients 🏆 𝐖𝐡𝐚𝐭 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐆𝐞𝐭 You get someone who listens, understands your business needs, and delivers Salesforce solutions that are stable, scalable, and aligned with your goals. I believe in building long-term relationships, not just completing tasks. “𝐒𝐦𝐚𝐫𝐭 𝐚𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞, 𝐜𝐥𝐞𝐚𝐧 𝐜𝐨𝐝𝐞, 𝐚𝐧𝐝 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐬𝐜𝐚𝐥𝐞 𝐭𝐡𝐚𝐭’𝐬 𝐦𝐲 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭.”

Top Rated Plus and Expert-Vetted recruiter with 8+ years of experience helping AI startups, B2B SaaS companies, and consulting teams find strong technical and GTM talent. Experienced in recruiting software engineers, data professionals, Salesforce and RevOps specialists, Account Executives, SDRs, and other hard-to-find talent. Support can include targeted sourcing, personalized outreach, candidate screening, and qualified shortlist development. LinkedIn Recruiter access is available for projects that require it and can be added as a separate sourcing expense. Available for individual searches, ongoing recruiting support, or embedded contract engagements.

𝗦𝘁𝗶𝗹𝗹 𝘂𝘀𝗶𝗻𝗴 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲 𝗹𝗶𝗸𝗲 𝗮 𝗱𝗮𝘁𝗮𝗯𝗮𝘀𝗲 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗮 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗲𝗻𝗴𝗶𝗻𝗲? That's exactly what I fix. 𝙏𝙤𝙥 𝙍𝙖𝙩𝙚𝙙 · 100% 𝙅𝙤𝙗 𝙎𝙪𝙘𝙘𝙚𝙨𝙨 · 𝙎𝙖𝙡𝙚𝙨𝙛𝙤𝙧𝙘𝙚 𝘾𝙚𝙧𝙩𝙞𝙛𝙞𝙚𝙙 𝘼𝙙𝙢𝙞𝙣𝙞𝙨𝙩𝙧𝙖𝙩𝙤𝙧 · 𝙎𝙖𝙡𝙚𝙨𝙛𝙤𝙧𝙘𝙚 𝙊𝙛𝙛𝙞𝙘𝙞𝙖𝙡 𝙋𝙖𝙧𝙩𝙣𝙚𝙧 I'm Mariana, Salesforce consultant and founder of Palm Consulting, a certified Salesforce Partner. With 1,600+ hours and 28 projects completed on Upwork, I specialize in turning underperforming orgs into systems that generate real revenue. I work with US-based companies across Real Estate, SaaS, Nonprofits, E-commerce, and Professional Services. What they all had in common when they came to me: 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲 𝘄𝗮𝘀𝗻'𝘁 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝗶𝘁 𝘀𝗵𝗼𝘂𝗹𝗱. 𝗧𝗵𝗮𝘁'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗳𝗶𝘅. No unnecessary complexity. No overengineering. Just systems your team actually uses. 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗼: 𝗔𝗴𝗲𝗻𝘁𝗳𝗼𝗿𝗰𝗲 & 𝗔𝗜 ▸ Agentforce setup, configuration, and Cloud architecture ▸ AI-powered lead qualification and opportunity routing ▸ Intelligent task automation and workflow triggers ▸ AI-driven alerts and decision logic inside your org 𝗦𝗹𝗮𝗰𝗸 + 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲 ▸ Real-time deal alerts and pipeline notifications in Slack ▸ Approval workflows, renewal reminders, and task routing ▸ Slackbots for sales teams, ops teams, and managers ▸ Bidirectional sync between Salesforce records and Slack channels 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲 𝗖𝗼𝗿𝗲 𝗖𝗹𝗼𝘂𝗱𝘀 ▸ Sales Cloud: pipeline structure, lead automation, forecasting ▸ Service Cloud: case management, SLAs, ticketing systems ▸ Nonprofit Cloud (NPC): donor management, grants, program reporting ▸ Experience Cloud: portals, partner communities, self-service hubs ▸ Marketing Cloud: journeys, lead nurturing, segmentation 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻, 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 & 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 ▸ Full implementations from scratch: clean, documented, scalable ▸ Messy org audits and CRM re-architecture ▸ Flow Builder automation to eliminate repetitive manual work ▸ Data migrations from spreadsheets, HubSpot, Zoho, or any legacy CRM ▸ Third-party integrations: Stripe, QuickBooks, Mailchimp, Zapier, Google ▸ Executive dashboards and reports your leadership will actually open 𝗪𝗵𝗮𝘁 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗴𝗲𝘁: ▸ A Salesforce org built around how your team actually works, not a generic setup they ignore ▸ Pipelines that move leads forward automatically, not manually ▸ Full visibility for managers without chasing down reports ▸ Hours per week back for your sales and ops teams ▸ A system that grows with your business, not one you'll need to rebuild in 12 months One client booked a 30-minute consultation and turned it into a year-long engagement. That's the kind of work I'm here to do. If you're investing in 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲, 𝗔𝗴𝗲𝗻𝘁𝗳𝗼𝗿𝗰𝗲, 𝗼𝗿 𝗔𝗜 and not seeing results, I can tell you exactly what's in the way. ▸ 𝘽𝙤𝙤𝙠 𝙖 30-𝙢𝙞𝙣𝙪𝙩𝙚 𝙎𝙖𝙡𝙚𝙨𝙛𝙤𝙧𝙘𝙚 𝘼𝙪𝙙𝙞𝙩. 𝙄'𝙡𝙡 𝙧𝙚𝙫𝙞𝙚𝙬 𝙮𝙤𝙪𝙧 𝙤𝙧𝙜 𝙖𝙣𝙙 𝙜𝙞𝙫𝙚 𝙮𝙤𝙪 𝙖 𝙘𝙡𝙚𝙖𝙧, 𝙥𝙧𝙞𝙤𝙧𝙞𝙩𝙞𝙯𝙚𝙙 𝙖𝙘𝙩𝙞𝙤𝙣 𝙥𝙡𝙖𝙣. 𝙉𝙤 𝙥𝙞𝙩𝙘𝙝. 𝙅𝙪𝙨𝙩 𝙖𝙣𝙨𝙬𝙚𝙧𝙨.

Business Development | B2B Sales consultant in Manufacturing & Precision Engineering With 12 years in plastics manufacturing, rubber molding, and quality inspection systems, I drive new business growth for industrial clients through targeted prospecting, executive outreach, and pilot project management. Currently leading business development for a visual inspection system, Proven in closing long-cycle deals, I build ICPs, craft outreach campaigns, and track KPIs in CRMs to deliver results and reports for clients weekly. Past successes include lead generation pilots, sales playbooks, and multi-company portfolio management. I enjoy working with tier 1 and 2 suppliers who just need a hand with the outbound stuff so they can do what they do best!