Hire the Best Innovation Strategy Freelancers
in Mexico

Helping digital founders organize, optimize & scale through strategy & systems. I help early-stage and scaling digital businesses turn chaos into clarity through systems, strategy, and execution. Whether you’re a startup founder building your MVP, a freelancer ready to formalize your business, or a growing digital brand struggling with internal chaos, I help you get organized, make smarter decisions, and scale without burnout. 🔹 What I Do: - Build your business structure from the ground up or reorganize what’s not working. - Design and implement growth systems: dashboards, automation, workflows, SOPs. - Help you define your value proposition, target market, and monetization model. - Act as your fractional COO or strategic advisor — directly working with the founder. - Get you investor-ready with pitch decks, financial models, and growth metrics. 📌 Who I Work With: - Tech startups & digital businesses (SaaS, platforms, service providers, solopreneurs). - Female founders & creatives ready to professionalize and scale. - Startup teams preparing for investment or systematizing operations post-MVP. - Business owners tired of duct-taped tools and reactive decision-making. 🛠️ Tools & Frameworks I Use: Notion · Airtable · ClickUp · Power BI · Lean Canvas · Zapier · Stripe · Google Workspace · CAC/LTV modeling · OKRs · Value Proposition Design ⭐ Most Requested Services: - Business strategy & MVP structuring - Operations clean-up & system implementation - Investment readiness (pitch deck + financials) - Monthly founder advisory (like a strategic co-founder) - Automation & KPI dashboards for remote teams 💡 Why Work With Me: I don’t offer fluff. I offer clarity. My clients walk away with organized operations, aligned strategy, and scalable systems and most importantly, the confidence to lead without second-guessing. Let’s start with a diagnostic session and see if my method is the right fit for your business.

I am Claudia, a strategic sales and marketing leader with 20+ years of experience driving growth for startups, multinational companies, and high-impact projects across Latin America. I specialize in helping companies scale by combining hands-on execution with executive-level strategy. From designing go-to-market plans and building sales pipelines, to leading multicultural teams and advising startup founders, I deliver measurable results and sustainable business growth. While my career foundations are in healthcare and life sciences, my skillset and advisory work extend to technology, wellness, education, and consumer industries, always adapting strategies to dynamic markets. What I bring to your project: ✔️ Sales & Marketing Strategy (B2B & B2C) ✔️ Business Development & Startup Advisory ✔️ Operations Setup & Process Optimization ✔️ Remote & In-Person Team Leadership ✔️ Bilingual Expertise (Native Spanish + Fluent English) ✔️ Cross-industry adaptability and proven results If you need a partner who can think strategically, execute effectively, and bring a global perspective to your project, let’s connect. I focus on clarity, efficiency, and impact, ensuring your business goals become measurable outcomes. Claudia

I have a strong background in consumer insights and innovation in leading FMCG companies. I am capable of support on: - Development of consumer Insights learning plans in alignment to key business questions - Design, implementation and reporting of consumer researches, from concept, advertising, packaging tests to product evaluation - Identifying market opportunities, optimizing brand portfolios - Strategic frameworks development for shaping brand's direction and driving growth

Are you looking to transform a complex idea into an innovative product, an immersive user experience, or a unique value proposition? I help founders and companies bridge the gap between deep customer needs and market-ready execution, whether it’s a physical product on a shelf or a digital solution. I am a Product Manager and Engineer with 8+ years of experience building products, brands, and experiences from 0-to-1. My background balances the logical structure of engineering with an advanced eye for aesthetics, composition, and design direction. How I work: Instead of building blindly, my process is guided by Design Thinking principles. I use customer research and tools to uncover what people truly want, translating those insights into distinctive product lines, cohesive branding guidelines, and powerful value propositions that resonate. I know how to lead globally distributed and remote cross-functional squads, including technical developers, creative designers, R&D, and manufacturing teams. I focus on keeping execution on track across different time zones without ever compromising the soul and aesthetic of the brand. Why work with me? A Premium Aesthetic & High-End Design: I have an exceptional eye for taste, composition, and visual alignment. I don’t just deliver things that "work". I ensure every asset, packaging, website, and digital experience is elevated to a premium, high-quality standard that stands out in the market. Remote & Global Team Leadership: Expert in leading multicultural, distributed squads. I bridge communication gaps across remote environments, aligning developers, designers, and stakeholders through clear storytelling, empathy, and high emotional intelligence. Silicon Valley & Early-Stage Focus: I am a Y Combinator Startup School Alumnus and a YLAI Fellow (U.S. Dept. of State), equipped with the frameworks required to build, test, and validate early-stage ventures (0-to-1) efficiently. Physical & Digital Expertise: I have a proven track record launching award-winning physical products and building startups from the ground up. My industry experience includes Food & Beverage (Tequila, Craft Beer, Coffee), Kitchenware, Dog Accessories and Health & Wellness (Supplements, Essential Oils). Full-Cycle Digital Delivery: Experienced leading end-to-end delivery for mobile apps, websites, branding guidelines, and Go-to-Market (GTM) strategies. Viral Content & Social Media Growth: Professionally, I have managed 4 tequila brands from branding to Social Media and Community Management. As a creator, I've built a gastronomy community of 17K+ followers with multiple multi-million view viral videos, mastering organic content engagement. My Core Expertise: 0-to-1 Product Development (Physical Goods, Mobile Apps & Websites) Remote & Cross-Functional Team Leadership (Global Squads) Value Proposition Design & Brand Strategy Creative Direction & Premium Aesthetic Alignment (Websites, Branding, Packaging) Social Media Strategy & Content Creation (Viral Video & Community Management) Design Thinking Tools & User Research Strategic Planning & Go-to-Market (GTM) Let’s connect and turn your vision into an innovative, impactful product experience. Drop me a message, I'd love to hear about what you are building and see how we can bring it to life together.

Vinicius Covas, PhD, helps companies unlock growth and transform through strategic marketing and communication, driving measurable success across digital platforms. With over a decade of experience, Vinicius has guided 120+ brands in 15 countries, from startups to global enterprises, developing tailored marketing strategies that lead to market expansion, brand positioning, and increased profitability. As a TEDx speaker, bestselling author of Creating Brands in the Age of Distraction, and a PhD in Communication, Vinicius brings academic depth and practical expertise to every project. His approach combines cutting-edge marketing techniques with proven frameworks to help businesses innovate, scale, and thrive in competitive markets. Recognized by Revista VEJA as one of Brazil’s most inspiring young talents, Vinicius is a trusted advisor for companies aiming to achieve sustainable growth through digital transformation and brand innovation. Fluent in English, Spanish, and Portuguese, Vinicius is available for consulting projects worldwide, offering high-level strategic insights that help businesses reach their full potential. Contact him to explore how his expertise can elevate your brand and deliver impactful results.