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Helping digital founders organize, optimize & scale through strategy & systems. I help early-stage and scaling digital businesses turn chaos into clarity through systems, strategy, and execution. Whether you’re a startup founder building your MVP, a freelancer ready to formalize your business, or a growing digital brand struggling with internal chaos, I help you get organized, make smarter decisions, and scale without burnout. 🔹 What I Do: - Build your business structure from the ground up or reorganize what’s not working. - Design and implement growth systems: dashboards, automation, workflows, SOPs. - Help you define your value proposition, target market, and monetization model. - Act as your fractional COO or strategic advisor — directly working with the founder. - Get you investor-ready with pitch decks, financial models, and growth metrics. 📌 Who I Work With: - Tech startups & digital businesses (SaaS, platforms, service providers, solopreneurs). - Female founders & creatives ready to professionalize and scale. - Startup teams preparing for investment or systematizing operations post-MVP. - Business owners tired of duct-taped tools and reactive decision-making. 🛠️ Tools & Frameworks I Use: Notion · Airtable · ClickUp · Power BI · Lean Canvas · Zapier · Stripe · Google Workspace · CAC/LTV modeling · OKRs · Value Proposition Design ⭐ Most Requested Services: - Business strategy & MVP structuring - Operations clean-up & system implementation - Investment readiness (pitch deck + financials) - Monthly founder advisory (like a strategic co-founder) - Automation & KPI dashboards for remote teams 💡 Why Work With Me: I don’t offer fluff. I offer clarity. My clients walk away with organized operations, aligned strategy, and scalable systems and most importantly, the confidence to lead without second-guessing. Let’s start with a diagnostic session and see if my method is the right fit for your business.

ex Uber, ex Goldman Sachs, Head of Product, Founder & CEO I work as a Fractional COO and Fractional CPO. I've launched a startup in GenAI from the ground. Experience: - Launched new cities @Uber - Balanced marketplace growth @Uber - Launched and lead product for GenAI startup EarningsDigest.ai - Built financial models @Goldman Sachs - Launched new B2B businesses @Borzo.Delivery - Launched and failed in drones, package-free delivery, trucking startups I'm an operator, product builder, and people leader I started as a financial analyst at Goldman Sachs in New York, but soon found myself signing up drivers for Uber, then launching new cities, and ended up in charge of balancing supply and demand for the entire country by leveraging pricing & efficiency. Admiration with transportation & logistics kept me going as a CEO of a trucking startup, then bizdev role at drone manufacturer, then Head of Premium Products at Borzo, a crowdsourced last mile delivery service for businesses. My passion for building and doing what's right, led me to found a package-free retail store & delivery service together with my wife, and we're still helping the planet one package-free item at a time. I advise startups & corporations on go-to-market strategy, product development and launches, finding product-market-fit, monetization and growth hacking.

Experienced in financial planning for startups, management consulting, and SME consulting, I offer specialized services to prepare early-stage startups for launch. As an econometrician, I bring a data-driven approach to optimize financial forecasting, streamline operations, and develop growth strategies. I also excel at revising pitch decks for effective investor communication. Trust me to provide comprehensive support in preparing your startup for success.

As a driven entrepreneur with more than 15 years of experience in the technology sector, I have built and scaled multiple businesses from the ground up. I began my career working with global organizations such as Apple and Danone, where I developed strong foundations in operations, sales, and strategic planning. Later, I served as Regional General Manager at Rappi, helping launch and expand the company across Mexico, Argentina, Brazil, and several international markets, leading growth initiatives and partnerships in highly competitive environments. Together with my co-founders, I launched Isibit, a Latin American business travel platform that was accepted into the Y Combinator S20 batch in April 2020. When COVID disrupted the original model, I led the pivot toward Plerk, a fintech platform that delivered flexible benefits for global teams. As CEO and Co-CEO, I guided product development, go-to-market strategy, hiring, and fundraising. Plerk grew to more than 170 employees, raised over USD 12 million in funding, and was successfully acquired by Minu. I'm CEO and Co-Founder of Escal8, a Talent Intelligence platform that transforms how companies understand and develop their workforce. Using AI and conversational interfaces like WhatsApp, we help organizations move from gut-feel talent decisions to actionable, data-driven insights—covering recruitment, skills mapping, and personalized learning. Through Inveka, my Software Factory, I build digital products for clients worldwide. We specialize in rapid MVP development, scalable SaaS platforms, mobile applications, and AI-powered solutions. Our core services include: → Web & Mobile Development: iOS/Android apps, React/Next.js platforms, dashboards, and enterprise systems → Marketing Tech & Gamification: Interactive minigames, digital activations, and lead capture campaigns (built solutions for brands like Rappi, Dongfeng, and Rexona) → AI & Automation: Custom chatbots, document processing with AI, predictive maintenance systems, and intelligent assistants. → Tech Consulting: Software architecture, digital strategy, and staff augmentation Inveka by the numbers: 30+ solutions delivered, $700K+ USD in successful projects. Our tech stack includes React, Next.js, React Native, Supabase, and Vercel—chosen for speed, scalability, and cost-efficiency. What sets us apart: results-focused billing (we measure success by business impact, not hours logged), direct communication (you work directly with the builders), and a philosophy of "finding the how yes"—we don't take "no" for an answer; we find solutions. My expertise covers the full business lifecycle: transforming ideas into execution, turning services into productized revenue, recruiting high-performance teams, engaging regulators and enterprise stakeholders, and helping founders navigate from early-stage complexity to scalable operations. As part of the YC alumni network and the Latitud and 500 Global mentor community, I maintain active relationships with investors and operators across the region, which allows me to validate strategies quickly and support startups in securing funding and achieving measurable results.