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I’m a "Top Rated Plus" market research consultant with 25+ years of experience delivering B2B and B2C market research, including survey design, survey programming, survey fielding, qualitative interviewing, data analysis, and insight reporting and presentation. I previously spent more than 10 years as Market Research Director at Sage, a $2B financial software company, where I managed the research function and regularly presented findings to marketing and product leadership. Clients hire me when they need clear, reliable insights to support areas such as product strategy, messaging and positioning, pricing, customer experience, buyer understanding, and thought leadership. Whether it's a single study or an ongoing research program, I can take it from design through delivery. RESEARCH EXPERTISE Brand Awareness & Equity | Messaging & Positioning | Segmentation & Personas | Customer Satisfaction & Experience | User Research | New Product Concept Testing | Pricing | Win-Loss Analysis | Buyer Journey | Thought Leadership & Trend Studies TOOLS & METHODS Qualtrics | Alchemer | SurveyMonkey | SPSS | MaxDiff | Conjoint Analysis | NPS | VOC | Online Panel Management | Video Conferencing | AI Transcription | Participant Recruiting & Scheduling | Thematic Analysis | JTBD | Mixed Methods I regularly work in Qualtrics, Alchemer, and SurveyMonkey to design, program, and deploy surveys, including MaxDiff, conjoint, NPS, and VOC studies. I also conduct in-depth qualitative interviews with customers, prospects, and stakeholders, and often lead mixed-methods programs that combine both approaches. INDUSTRIES Software/SaaS (Enterprise & Consumer) | Healthcare & Medical Technology | Pharma | Cybersecurity | Fintech | AI/Technology | Manufacturing | Real Estate | Agriculture | Food & Beverage | Hospitality | Education | Nonprofit | Telecom | Legal | Consumer Products & Services I’ve conducted market research for startups, mid-market companies, and global enterprises in these industries, and have 50+ five-star reviews.

I am a skilled audio engineer, video editor, and musician. I specialize in podcasts, social media videos, music composition, audio restoration, dialogue editing, and voiceover cleanup. I will take your raw recordings, video, audio, or both, and transform them into a finished product ready to publish on various platforms including Youtube, Spotify, Audible, Apple Music, and more, as well as provide you with a full written transcription. I have a proven record with successful ACX submissions for various audiobooks and will always provide excellent communication, consultation, and feedback about your project. Services Offered: ⦾ VIDEO EDITING ⦾ PODCAST INTRO CREATION ⦾ AUDIO TRANSCRIPTIONS ⦾ MUSIC MIXING ♫ ⦾PODCAST EDITING ⦾ AUDIO REPAIR ⦾ MUSIC COMPOSITION AND RECORDING ♫ ⦾ VOICEOVER/NARRATION ⦾ EXPLAINER VIDEOS ⦾ PRODUCT DEMO/REVIEW VIDEOS ♫ ⦾ INSTRUMENTAL PERFORMANCES ♫ ⦾ SOUND DESIGN I have worked with many individuals, small businesses and large companies like Twitter, Spotify, TeamUSA, and iHeartPodcasts and have a wealth of experience and skills that I provide to clients of all backgrounds and I look forward to working with you! Softwares I utilize are Logic Pro, Izotope RX, Davinci Resolve, Final Cut Pro, and CapCut

Top 1% Expert-Vetted Research Consultant | Former VP Research, 12 Years Experience Trusted by Fortune 500, startups, nonprofits, entrepreneurs, SMBs Top Rated Plus on Upwork Award-Winning Researcher (NASPA NOW Award, Geneva Ray ORATE Award) 60+ studies designed (case study, quasi-experimental, RCT, mixed-method) 100+ focus group and in-depth interviews conducted $4 million+ in grant-funded projects managed I'm Dr. Annie Cole, EdD, the founding CEO and Principal Research Consultant at Praxia Insights, a global research agency. I offer end-to-end research support to academics, businesses, and nonprofits. Market/Product/UX Research Competitor/Gap Analysis/TAM Academic/Grant Research Instrument/Assessment Tool Development Program Evaluation Focus Group/In-Depth Interview Survey Data Analysis/Dashboard Rapid Cycle Testing Customer Segmentation/Personas/Journey Maps Landscape Analysis Literature Review Funnel/Website/Social Analytics Conversion Rate/CTR Optimization Executive Report Annual Report Brief/Infographic Pitch-Ready Slide Deck EXAMPLES OF MY WORK: 1. Ran several focus groups to help an online Saas company identify user perceptions when scrolling the company website, which led to major insights into why users weren't signing up for consultation calls. 2. Helped an edtech startup land their first federally-funded EIR grant for over $3 million in funding across 5 years. 3. Developed and ran a user feedback survey to collect customer feedback at 6 months and 1 year after their paid experience with the company. Data was used to show evidence of programmatic impacts to major funders and donors. 4. Designed the first annual report for a nonprofit, which was shared with stakeholders and funders to share impact data and build brand credibility. **FEEDBACK FROM PREVIOUS CLIENTS** "Absolutely fantastic to work with ! Dr Annie is a rock star 🌟 looking forward to more projects together." "This is our 2nd time working with Annie. She was very prompt on her communication. We were able to meet and get an understanding of the project. I got consistent updates on participants, schedule, and changes. Overall it was a very thorough project. Definitely recommend her for doing any focus groups!" "Very good work. I received very good feedback from members of my target audience and now have a report I can show to our executive board to propose new changes." MY BACKGROUND & EXPERIENCE: • BS Psychology, EdD Educational Neuroscience • Previous journal review board member for NASPA, JSARP, & JWG • Social and Behavioral Responsible Conduct of Research, CITI Training • Conflict of Interest, CITI Training ***** If you've read this far... it might make sense to jump on a call with me! Let's set up a free consultation call so I can better understand your unique project needs. Dr. Annie Cole, Ed.D. Founding CEO, Principal Research Consultant Praxia Insights

From Overlooked to Interviewed : 1,530+ 5-Star Reviews : Top 1% Resume Writer on Upwork Most Recent Client Feedbacks Jermaine Johnson "Great Resume. Beat the ATS! He got me an interview instantly!" Maria E Gonzalez Your resume did help me get a job, thank you very, very much Henry McEachin Hi Michael! I loved your work. You helped me with my resume. I love the template you used. I got the job too! 5 stars for you sir. My wife is looking for a new job. I have provided you with the work you helped me with (Henry) since I love the template. Do you want an instant and more interview opportunities! it starts by showcasing your unique value—I make sure your resume is clearly seen by employers and ATS systems, so you stand out and get responses, even in a competitive market. I am Michael Steve, a USA-based Triple Certified Resume Writer and Corporate Recruiter with 1,530+ 5-Star Reviews, showcasing 17+ years of experience writing resumes for professionals —from entry-level graduates to senior executives and helping clients land interviews at Fortune 500 and FAANG companies—along with entrepreneurs and public sector leaders. I write amazing resumes which have gotten THOUSANDS of people hired. My services on other sites would cost well over $200. I can't wait to help you land your dream job! This is an ATS-based service, including: 1. Full upgrade of your resume/cv with achievement-based jobs content, grammar, flow, syntax and keyword optimization for ATS. 2. Powerful pro bio-intro to immediately grab attention on your resume/cv. 3. Complete resume/cv re-formatting to a clean, professional design praised by industry executives and HR managers. 4. Dynamic cover letter created from scratch, tailored to you and easily editable for any job you apply to in the future. 5. Eye-catching LinkedIn content primed for the 'full read', ensuring you get noticed and leave an impression. Why Professionals Work With Me ✅ Recognized as Top-Rated Plus and Expert-Vetted with 1,530+ five-star client reviews ✅ Strong track record of helping 10,000+ professionals secure interviews at highly competitive organizations ✅ Hands-on experience as a hiring manager across both corporate and agency environments ✅ Deep understanding of ATS systems, modern recruitment practices, and AI-driven hiring tools In today’s highly competitive job market, navigating the hiring process requires more than just a well-written resume—it demands strategic positioning. Please feel free to contact me with any questions at all. Communication is key to a great final product! Specialty Areas: Resume Writing | Cover Letter Writing | Executive Resume Writing | Entrepreneur (Founder) to Corporate Transition | LinkedIn Profile Development | Resume Development | Entry-Level Resumes | Curriculum Vitae | Executive Bios | Academic CVs | Content Writing | Resume Reviews | Board Resumes | CPRW | Career Shift | Career Change Resumes | Resume Design | Resume Formatting | Interview Preparation | ATS Compliance | CEO Resume | COO Resume | CFO Resume Industries and Jobs Served: Finance and Financial Services | Retail & E-Commerce | Real Estate | Technology | Telecommunications | Media and Entertainment | Creative Arts & Music | Energy | Construction | Healthcare and Biotechnology | Product Management | Management Consulting | Law | Project Management | Investment Banking | Private Equity | Accounting | Software Development | Business Development | Account Management | Engineering

With more than two decades of diverse experience across marketing, communications, research, events, and management, I’m passionate about helping businesses and organizations bring their ideas to life. I thrive on turning big visions into actionable plans — and delivering results that exceed expectations. Throughout my career, I’ve worked with startups, large corporations, nonprofits, e-commerce brands, and service-based businesses, always with a heart for collaboration and a head for strategy. From qualitative research and focus groups to full-scale marketing campaigns and community engagement initiatives, I bring a broad toolkit and a can-do spirit to every project. I’m especially passionate about understanding people — what they value, how they think, and what drives their decisions. That’s why in recent years, I’ve expanded my focus to include consumer research and qualitative insights, conducting interviews and focus groups to help brands truly connect with their audiences and make user-centered decisions. In this area, I’m passionate about partnering with mission-driven companies and product teams to connect with parents, caregivers, and professionals across the U.S. I specialize in: • Recruiting and screening niche participants • Conducting in-depth interviews and focus groups • Developing interview guides and research protocols • Synthesizing findings into clear, actionable reports • Helping brands make product decisions rooted in empathy and evidence A Few Areas I Can Support: • Marketing Strategy & Messaging • Qualitative Research & Focus Groups • Project Management & Implementation • Community Engagement & Brand Building • Social Media & Email Marketing • Event Planning & Virtual Experiences • Customer Experience & Relationship Management A Bit More About Me: I’m a dynamic, driven, and creative professional — and a lifelong learner. I’m the type of partner who dives into your mission, gets excited about your goals, and works hard to make things happen. Some words that describe me: - Creative strategist - Goal-setter - Nature lover & traveler - Bookworm & coffee enthusiast - Music lover - Community builder & volunteer - Team player with leadership experience Why Clients Love Working with Me: I’m reliable, proactive, kind, and creative — and I bring a wide-lens view of both your big-picture goals and the small details that make them possible. Clients trust me to step in, get organized, and deliver value fast. I’d love to hear about your next project and explore how I can support you in reaching your goals. Let’s connect!

I’m an experienced business recruiter with a knack for creating high-quality content. I bring a diverse skill set to help businesses thrive in today’s competitive landscape. Whether you’re looking to attract top-tier talent to strength your team, optimise your online digital presence with quality content, or streamlining your business processes with administrative support, I’m committed to providing you support every step of the way. - Good with Applicant Tracking systems (ATS), Microsoft, Online Sourcing - Experienced in crafting quality content and creating business marketing strategies. Eager to learn about your business and collaborate with you to achieve the business goals.