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I am the business lens on AI. Most organisations do not struggle with AI because the technology is hard. They struggle because few people can connect it to what the business is actually trying to achieve. That is my work: mapping commercial goals, operational challenges and the realities of your business model to AI, and leading the transformation from the business side so that investment turns into measurable results. I have spent more than a decade bridging business strategy and technology delivery, and I take AI work end to end: from strategy and a prioritised roadmap, to operating model and governance, to overseeing delivery and driving the adoption that turns pilots into production outcomes. The business case stays the anchor throughout, tying every decision to revenue, cost, customer experience and how the organisation runs day to day. How I can help: - AI readiness assessment: a structured, evidence-based diagnostic of where you stand and what to prioritise, delivered in around three weeks - AI strategy and roadmap: a business-led strategy and prioritised use cases that target real commercial value, not hype - Operating model, governance and delivery oversight: the structures and oversight that take AI from proof of concept to scaled adoption, including vendor selection and working alongside technical teams - Fractional AI leadership (fractional Chief AI Officer): ongoing C-suite advisory and direction at the cadence the engagement needs - Consulting practice build: for boutique firms and startups, defining positioning, service offerings, methodologies and the commercial model Selected background: I built an enterprise AI advisory practice in Saudi Arabia from the ground up, led 150+ direct C-suite conversations on enterprise AI adoption, and oversaw live proofs of concept across analytics, document intelligence, process automation, predictive maintenance and customer-facing AI. Earlier I led EY London transformation programmes across infrastructure, energy, utilities, telecommunications, healthcare and government. I work across the UK, Europe, MENA and Saudi Arabia, with deep Vision 2030 fluency.

Highly experienced and sought-after professional able to provide expert guidance and strategic advice in people management and organizational development. Profound understanding of best practices in human resources management, organizational dynamics, and change management. Specialized expertize in talent attraction and development, leadership development, employee engagement, change management, strategic HR planning, organizational design, internal communication, M&A. Strategic thinker with high level of industry knowledge, and proven track record. Excellent communication, problem-solving, and change management skills, with client-centric approach and enterpreneurial spirit. Strongly commited to highest ethical standards and integrity.

I am an Operations and Organizational Psychology professional with 10+ years of experience helping companies improve workflows, optimize operations, manage teams, and build scalable systems that increase efficiency and performance. Proven track record in leading remote global teams, building high-performing systems, optimizing cross-functional operations, and delivering measurable business growth. Trusted as the right-hand to founders, I've led strategy execution across multiple fast-paced startups and high-growth environments. Approach and Philosophy: I beleive in a people-first approach understanding that a motivated and well-managed team is the cornerstone of business success. By aliging individual strenghts wth organizational goals, I ensure peak productivity and business growth. 🔑 Core Expertise 🔹 Operations Strategy & Execution 🔹 Remote Team Leadership 🔹 SOP Development & Process Optimization 🔹 Project & Program Management 🔹 Customer Experience & Quality Assurance 🔹 Freelancer & Vendor Management 🔹 Financial Oversight, KPIs & Performance Dashboards 🔹 Tech Stack: Notion, Slack, QuickBooks, GSuite, Zapier, CRM Tools

SKILLS: • Business Process Optimization • UML Methodologies • Agile PM (Scrum, Kanban, Waterfall, DAD, SAFe, Lean) • Task Management Tools (ClickUp, Teamwork, JIRA, Favro, Trello, Asana, Monday, Teams….) • • Deployment Processes (GIT, Bitbucket) and related SOP’s • Scrum Master • Standard Operating Procedures • Change Order Management • Q&A (Manual and Automated) STRONG POINTS: • Ability to define, optimize, and support the complete development process from information gathering and planning to finalization and beyond (distribution, marketing, support). • Ability to manage client's expectations guard the project scope, handle COD's and added scope work. • A supportive Management approach that brings out the best from your employees. • OCD driven Q&A ensures that you or your client get the top shelf quality of work only. • Experience in implementing agile practices (Agile Coaching) • Experience in defining the processes, workflows and creating related SOP's • Growth Hacking/ Start-Up Consulting “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” ― Antoine de Saint-Exupéry

Most engagements start with a 10–14 day Stabilisation Sprint (fixed scope). I install clear ownership (roles/RACI), a KPI scorecard, and a weekly operating cadence so your remote team delivers, and it takes this off your plate. After the sprint, I can stay on 1 day/week (or 8–10h/week) to run the cadence (scorecard → priorities → follow-ups), keep reporting clean, and remove bottlenecks. ✅ What you get by Day 14 (live + adopted): • 1 KPI scorecard (owners, definitions, targets) • 1 weekly cadence (agenda + action log + follow-ups) • 1 lightweight roles/RACI map (handoffs + escalation) • 2–3 critical SOPs implemented for daily use Proof: • +9% net profit improvement (Keen Holdings) • Turnover growth €2M → €7M (Al Grosso) • ISO 9001/14001 + EOS-like cadence; saved 15h/week • Finance toolkit used by 10+ SMEs; ~€5K/month untracked spend removed • Additional credibility: Accepted into independent consultant networks (Catalant, BTG). Here’s what I offer: • KPI scorecards + reporting ownership (incl. Sales + Backend KPIs when needed) • Weekly operating cadence (scorecard review, priorities, accountability) • SOPs, process maps, and roles/RACI (handoffs + escalation) • Tooling oversight (Microsoft 365 / Asana / Slack / Google Sheets) - I define specs and QA delivery with your implementers Selected work: 1. Keen Holdings (UK) — Fractional COO +9% net profit improvement through process work and execution discipline. 2. Al Grosso — COO/CFO Helped grow annual turnover from €2M to €7M over two years. 3. ISO + SOP systems Set up ISO 9001/14001, SOPs, KPIs, and an EOS-like weekly cadence; saved 15 hours/week. Who I work with: • Founder-led teams that need clear ownership and predictable execution • Ops-heavy businesses where delivery or follow-through is messy • Teams that want simple cadence, real KPIs, and less micromanagement • Importers, distributors, and FMCG/product businesses that need sourcing-to-shelf control Secondary track (when relevant): For importers, distributors, and FMCG/product businesses, I can also set up the sourcing → QC → landed cost → logistics → inventory → retail-readiness process, so launches and replenishment stay predictable. When needed, I also support supplier screening, negotiation prep, and margin-risk controls. Message me on Upwork, and we’ll set a short call to confirm scope and the best first sprint.

Inventive, results-driven Project Manager & Product Owner with a strong track record of delivering complex projects on time and within budget. I bring over 10 years of experience managing remote, cross-functional teams and navigating the needs of demanding stakeholders across industries—from government and international organizations to startups, SMEs, and non-profits. As a certified PM and Scrum Master, I’ve led projects in both tech and non-tech sectors, working on everything from large-scale international initiatives to digital product development, including websites, mobile apps, and social platforms. I also support small businesses in scaling operations, improving processes, and increasing impact. I combine data, insights, and industry best practices to foster technical excellence, promote agile transformation, and improve organizational learning. With a creative mindset and strong command of modern methodologies, I help teams deliver meaningful, user-centered products that make a difference. 🔧 Skills Agile & Scrum • Cross-Functional Team Collaboration • Data-Driven Decision Making • Negotiations • Budget Management & Forecasting • Risk Management • Product Roadmapping & Backlog Management • BRD • SDLC • DApps & MVP • UX/UI • PR • Influencer & Digital Marketing Strategy • Content Planning & Creation. 🛠️ Tools Microsoft Office • Google Workspace • Jira • Confluence • Notion • ClickUp • Shortcut • Miro • Gitbook • GitHub • • Amplitude • Figma • Photoshop • CapCut • DaVinci Resolve • Meta Business Suite • Kalviyo 📜 Certifications Project Management Professional – Google Certified Scrum Master – International Scrum Institute AI Impact Playbook: Higher Success, Lower Stress - Maven Financial Markets – Yale University 🎓 Courses Mathematics for Computer Science – MIT Computer System Security – MIT Introduction to Python – MIT HTML, JavaScript, CSS – w3schools Artificial Intelligence – Andrew Ng (Coursera)