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AI slop is at a peak. Google noticed, and this month implemented their most paradigm-shifting SEO updates in 25 years. This means your SEO content is either an asset or a liability. Most companies are building the second one. It's killing their SEO results and alienating their audiences, pushing them towards competitors who have optimized their content for LLM searches. As agentic search starts to accelerate, you're not in the conversation anymore if your blog sucks. The game now is SERP impressions, not clicks anymore. Good content still yields incredible results in 2026. As SEO morphs into AEO and GEO, the rules are changing - but the game remains the same: be authentic, add value and unique insights, and your tribe will find you. I'm a tech content strategist, writer, and editor with 15+ years of experience, two marketing degrees, and a copywriting diploma from the International Advertising Association. I've managed content operations for multiple companies, grown domains from zero to 50+ domain authority, and published over 1,000 articles on the fastest-moving technology sectors - crypto, Web3, DeFi, cybersecurity, AI, robotics, smart homes, and tech regulation. Clients include CoinMarketCap, Circle, SingularityNET, and Bybit. My work has been cited by more than 20 American universities and referenced by US politicians including Senator Elizabeth Warren and the acting Comptroller of the Currency. That's what real EEAT looks like in practice. I do the opposite of shortcuts. I use industry-leading tools like Ahrefs and a proven editorial workflow to build content strategies grounded in real keyword data - not guesswork. Every article is supported by keyword research, built for both human readers and AI search engines (ChatGPT, Perplexity, and Google AI Overviews), and backed by unique visuals when needed. If you need a content calendar, I run a full competitor gap analysis to find where your rivals are weak and where you can win. If you want full automation, I can build it - niche research, content strategy, weekly articles on trending and evergreen topics, images, even video,. Or if you want internal capability, I can design the workflows so your team can eventually run independently. I'm also available as a consultant, fractional Content Strategist or editor if you need strategic leadership without the full-time overhead. Niche specialisations: Crypto - Web3 - DeFi - AI - Cybersecurity - Robotics - Smart Homes - Fintech - Tech Regulation The question isn't whether you need great content. You already know you do. The question is whether you're going to trust your domain's long-term health to someone who actually knows what they're doing. Let's talk!

Hi, I’m Robin. ▪️ Award winning brand strategist and marketeer ▪️ MBA from Brunel University ▪️30+ years in marketing and consulting ▪️Helping businesses and independent professionals create brands with substance. Brand strategy is positioning, not logos, colors, typography, and design. Individuals and businesses come to me to define and articulate the core DNA and identity of their brands. Only once positioning is clear, can we translate that into a clear visual identity and relevant marketing, messaging, and content strategies. Without clear brand positioning, businesses struggle to differentiate themselves. Marketing is fractured and inconsistent, messaging is off the mark, and the consumer is left with more questions than answers about your brand. By analyzing your competitors and defining your audience segments, I’ll help you build a differentiated strategic foundation, sharpen your positioning, voice, and value proposition, and create clarity across every customer touchpoint. My approach blends decades of proven thinking and practical experience with modern technologies to balance strategic rigor and logic with commercial grounded creative thinking and ideas. My experience comes from working on global and local brands across a broad range of industries including personal brands, automotive, technology, retail, healthcare, media, consulting, engineering, financial services, energy, real estate, professional services, nutrition, and distribution. I’ve worked with Upwork clients in the US, Canada, Uruguay, UK, Dubai, Netherlands, India, and South Africa. MY OFFERING: ◼️BRAND STRATEGY: ▪️ Brand audits and situational analysis ▪️ Competitive analysis ▪️ Audience segmentation ▪️ Brand architecture ◼️BRAND BLUEPRINT™ Development: ▪️ Brand DNA: Purpose, Vision, Mission, Values, Positioning ▪️ Brand Identity: Archetypes, Personality, Promise & Essence, Tonality & Voice, Value Proposition ◼️BRAND ASSET DEVELOPMENT: ▪️ Business, brand and product naming ▪️ Brand taglines ▪️ Strategic messaging frameworks & Brand voice checklist ▪️ Brand Stories ▪️ Visual identity, website, and creative direction ◼️MARKETING STRATEGY: ▪️ Marketing strategies and communication plans ▪️ Funnel and channel strategies ▪️ Content strategies ▪️ Copywriting and website content ▪️ Email marketing ▪️ Thought leadership strategies ▪️ LinkedIn profiling and content strategies The goal is always the same: Create brands with substance that connect more meaningfully with their audience and build long-term business value. Brand In a Box™ will help you create your own Brand Blueprint and Messaging framework for a fraction of the price. This still includes some free hours of my time to guide you and make sure you get the desired outcome. See my profile below. I am happy to work on a fixed fee or hourly basis, whichever works out best for you. If you’re looking for a strategic partner to help clarify, position, build, or grow your brand, I’d love to have a free discovery call. Best, Robin

Senior Copywriter & Brand Strategist | Conversion-Driven Content & Campaigns Looking for a senior copywriter who nails your brand voice on draft one—without endless revision loops? I bring 20+ years of dedicated copywriting and marketing communications experience to help businesses articulate their value clearly, engage their core audience, and scale their conversions. What I Bring to Your Team: Turnkey Execution: Fast turnarounds, meticulous research, and copy delivered ready to publish or test. Strategic Perspective: Copy grounded in market positioning, customer awareness stages, and distinct value propositions. Cross-Channel Versatility: From high-converting ads and sales pages to multi-module course curriculum and brand identity. Proven Experience: Creative Direction & DTC Copy: Led multi-brand creative and messaging strategy for Herbalean portfolios (GLPure, Peaklabs, Purrlife). Curriculum & Scripting: 100+ modules and scripts delivered for leading digital learning platform New Skills Academy. Experience & Event Marketing: End-to-end campaign and brand messaging for Group 73 (Bear Grylls Academy affiliate). Credentials: Formally qualified through the AAA School of Advertising and Cape Peninsula University of Technology (CPUT). Whether you need a full funnel overhaul, a high-converting ad pack, or a consistent voice for your brand, let’s connect. Send over an invite with your brief, and let’s get started.

Trends come and go, but what actually makes a brand work? That depends on the people you're trying to reach — what they want, what they need, what makes them tick, and sometimes, what they didn't even know they needed. My approach is simple: research properly, find the insight, sharpen the strategy and then make the creative do the heavy lifting. I'm a Senior Creative Copywriter and Brand Strategist who works at the intersection of strategy, psychology, creativity and commercial thinking — turning complex ideas into compelling brands, messaging and campaigns that people actually remember. After years working across global and high-growth brands, I've learned that the smartest strategy is rarely about following the crowd; it's about knowing when to follow it, when to challenge it, and when to quietly do something different.

🏆Among TOP RATED Freelance Creative Directors on Upwork worldwide. 🏆 Among HIGHEST RATED copywriters, working for over 18-years with Fortune 500 companies, brands, and clients in the USA, UK, Australia, New Zealand, and Canada. 🏆 TOP RANKED marketing and sales copywriter, article writer, blog writer, website content specialist, brand specialist, corporate identity and branding expert, and ghostwriter on Upwork. 🏆 SPECIALIST in sales and marketing content and development for the USA, UK, Canadian, Australian, and European markets. 🏆 EXPERT WordPress + Elementor PRO + SEO copywriting. ---- Hello and welcome! I am Marie-Berdine Steyn. It's a pleasure to meet you. Thank you for taking a moment to review my profile here on Upwork. I look forward to working with you soon. 💡 WHY WORK WITH ME? Most businesses hire a website designer to create a "pretty" website and a copywriter for "good" words. The result? A beautiful website that doesn't sell. In like nothing. For years on end. Yip! It hurts. Has your sales been mediocre until now? Few subscribers outside of your family and friends? It burns excruciatingly painful when you feel like your hard work is not rewarded. After almost two decades in business, I know this feeling of despair all to well. For over 18-years, I've worked with businesses, managers, and brands, who believe they are doing everything 'right'... only to wait and wait and wait for results. 💡 THERE IS LIGHT AT THE END OF THE TUNNEL - EVEN SALES FUNNELS 😉 I help you bridge this enigmatic gap between what needs to be done in your business, versus what actually delivers results in terms of sales. As a unique, multi-talented EXPERT with 18-years experience in Branding, Graphic Design, WordPress Website Design, and Sales & Marketing Copywriting, I've helped companies 5X to 30X +, their sales and marketing reach. Additionally, I have years of experience helping new brands get started, and creating strategies that scales over time. This is because, unlike a website developer you might hire who only create a website for you, or a copywriter who has never created a website, my background isn't just in branding, copywriting, marketing or websites, but in human psychology, the concepts of conversion, and my multi-disciplinary expertise across industries to bring everything together as a whole instead of fragmentation. This hails from my years of personal experience working with high-performance brands in the USA, Dubai & Europe. My 2 decades of multi-disciplinary experience will help you understand: ✅Your target audience. ✅Your brands weaknesses and strenghts. ✅Your brands value proposition. ✅Your brands market value. ✅Your content strategy and it's alignment. ✅Your marketing strategy. ✅How to optimize website content for Core Web Vitals, SEO, ranking, and sales. ✅How to build high-converting Sales Funnels. ✅How to build WordPress websites that actually perform, and attract traffic. ✅Attracting the right audience to your brand. ✅And so much more. For over 18-years, I've worked with global brands across the USA, UK, Europe, Australia & Canada, such as: ✅Rilea Group (USA & Europe) ✅Xnergy Capital (USA) ✅Caldwell Family Lawyers (Australia) ✅ValueConnected (Netherlands) ✅Musoni Finance (Worldwide) ✅Jensen Instruments (Australia) ✅Greenwheels (Kenya) …and many more. 💡 WHAT I DO ✅ Fractional Creative Director - Hire me to help you with your brand. Setting up your new strating. ✅ Brand Identity development. ✅ Brand Research & Strategy ✅ Target Market Research & Strategy ✅Website Strategy & Design ✅ Sales Copywriting ✅ SEO Strategy & Implementation. ✅ SEO Website Setup & Implementation: Writing high-quality SEO content for website pages, that is optimized for search engines such as Google, Bing, Brave indexing. ✅ Full Website Auding. ✅ Brand Auditing. ✅ All-in-One Package: Full marketing and website design package, helping you setup and start a new business or brand from scratch, with everything from sales and marketing planning, to brand strategy and SEO content writing, and building your optimized, conversion-focused WordPres website. Fully integrated with SEO and optimized for speed and performance. 💡 CLIENT REVIEWS - Need combo copyeditor, marketer, website design/creation professional for personal website Rating: ⭐ ⭐ ⭐ ⭐ ⭐ "Marie is incredible. The skillsets she can deploy are considerable. She is calm, courteous, professional. And patient! She had been helping me with a website, publishing and marketing campaign for my book which has been considerably delayed. Could not recommend her enough!" - Website redesign content, copy, graphics Rating: ⭐ ⭐ ⭐ ⭐ ⭐ "Great work kept working with me through revisions to get me exactly what we needed!" - Fixes to WordPress Website Rating: ⭐ ⭐ ⭐ ⭐ ⭐ "Marie-Berdine was extremely efficient and went above and beyond. She did everything in a very timely manner and delight to work with. I hope to work with her again. Highly recommended.