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Your ads are fatiguing faster than your team can replace them. Not because you're producing bad creative. Because you're producing creative without a system for finding the next angle before the current one dies. Most brands get stuck in the same loop: find something that works → scale it → frequency kills it → scramble. The creative team makes more ads that look like the last ones. Performance drops. Repeat. The fix isn't more production. It's a research-first creative engine that treats ideation as a constraint problem, not a creativity problem. ───────────────────────────── Every winning ad is the intersection of specific variables: - What's true about the product - What competitors are oversaturating - What the audience believes right now - What awareness stage and sophistication level they're at - What unique mechanism of the problem and its solution is actually defensible - What single belief needs to shift for them to take action When you map components like these before writing a single line of copy, the angle almost finds itself. ───────────────────────────── This is how creative strategy must be approached. Not from a blank doc. But from a research foundation. Finding the exact phrase a frustrated dog parent uses at 11pm when her dog won't stop scratching. Understanding why someone who's tried everything for their energy still hasn't bought a mitochondrial supplement. Knowing your unaware audience needs a completely different entry point than someone actively comparing you to a competitor. Competitive audit. Mechanism analysis. ICP profiles built on real psychographic data. Awareness and sophistication mapping that dictates format, hook style, and CTA per segment. This depth is what makes the creative stop feeling like an ad. ───────────────────────────── I'm Adish. I started in copywriting for the info-product and coaching space, then stumbled into creative strategy. I was fascinated by direct response in its most potent form... where every word either earns attention or loses it... immediately clicked. I've spent the last few months studying like a madman and putting those learnings to work building spec case studies for real DTC health and wellness brands. But let’s address the elephant in the room… Where does AI fit into all of this ? It’s no doubt AI can write copy, decent copy, actual problem lies in judgment. If you were shit with AI, you still are with it. I use AI systems built on JSON frameworks and reverse-engineered proven ads to produce precise AI videos, statics, and audio. Research synthesis, customer language mapping, angle generation at volume, UGC and narrator scriptwriting, storytelling, hook variants across multiple entry points... all of it built on research constraints, filtered through judgment at every step. Which angles are strategically sound. Which are already saturated. Which hooks the audience has been trained to ignore. Key is the undying commitment to iterate and refine that lead to desired output ───────────────────────────── WHAT I DELIVER ✦ Creative Concept developments and breifs ✦ VSL scripts — awareness and ICP segmented, with full strategic rationale ✦ Static ad concepts — hook logic explained, not just handed over ✦ Advertorials and listicles — awareness depended, mechanism-first, education to conversion ✦ PDPs — written in the customer's own language ✦ AI video and audio creative — produced through JSON-based generation systems ✦ Competitive positioning maps and research briefs ✦ Campaign architecture — every asset tied to a belief shift Click below to check the portfolio.

🟢Brand Identity that Elevates Your Presence 🟢Attracts Your Audience 🟢Perfectly Encapsulates your Brand Story 🟢Fuels growth 🟢 Creates an Unforgettable Impression 🟢Drives Engagement 🟢 Boosts Business Performance 🟢Embodies your Mission, Vision & Values and 🟢Positions you for Lasting Success 🎯You're at the right place: • If you want to Transform your Business, Brand and need a Branding Strategist who'll develop a winning strategy for your brand, from DAY ONE! • If you think "I need a full pitch Brand package that I KNOW 100% will tell our brand's story RIGHT" • If you're searching for a professional who is motivated to work closely with you • AND that you can trust to get the job done RIGHT the FIRST time! WHAT DO I DO? I help brands to know who they are, why they matter, & how to say it. I am the Branding Expert who will generate 3X more qualified leads for you, in your quest for Business and Brand Identity. 🟢Working with me, you will: ★ Stop STRUGGLING with Names - we handle the Brand Identity, Brand Strategy, Brand Positioning, Trademark and Domain Availability ★ Put your best foot forward for your one shot at launching your brand or business ★ Skip all the hassle and simply CHERRY-PICK the names you love. ★ Shape your brand identity and make a lasting impression on your customers or clients they won't forget ★ Receive ONE-OF-A KIND Exceptional names that are Captivating, Unforgettable, Distinct, Futureproofed and Easy to spell, say & remember ★ Capture ATTENTION with that one NAME that LOOKS, FEELS and SPELLS perfect and speaks volumes about your brand ★ Work with a Seasoned Naming Specialist who regularly wins business and outshines over other and has named over 100+ brands ...PLUS even save money by taking my high-quality work at great rates 💎What makes my services Unique?💎 We are one of the few that still use pen, paper and our brains during the brainstorming process, instead of automatically computer generated Names. We always create memorable and catchy attention-grabber, tailored to your brand and customers! 🏆My Branding EXPERTISE covers: ✅Brand Identity ✅Brand Names ✅Business Names ✅Company Names ✅Product Names ✅Service Names ✅App Names ✅Slogans & Taglines ✅Setting a Powerful & Strong Narrative ✅Brand Personality and Identity ✅Expert Brand Consulting ✅Compelling Storytelling ✅Strategic Positioning Mastery ✅and Anything else that needs Naming! ⭐My Upwork clients have a LOT to say about me: 🟢"Outstanding job. I'm pleased with the brand names...You surpassed my Expectations... will definitely hire again " My service GUARANTEES satisfaction, timely delivery, & mind-blowing results that will captivate your audience. 🟡About me: With over 7+ years in the field, I'm a Seasoned Branding Expert who has successfully named 100+ businesses in the field. I have had the privilege of working with a diverse range of clients across various industries, gaining a lot of experience and helping them establish a strong brand identity that stands out in the competitive market. Creativity is in my DNA and my unparalleled passion for naming breathes life into brands. Over the years I've honed my skills to become a complete LEADER in the field. As a Brand Strategist and Naming Expert I excel in crafting both Brand and Visual Identities with which I forge Unforgettable & Impactful Brand names. ⭕Approximate project timeline: 1 week So if you're looking for a motivated safe set of hands to take the weight of this project, off your shoulders and work with you to get the job done right, then PRESS THAT BUTTON 🫵 and lets have a chat!

18 years of CORE expertise in VIDEO production, content + BRAND strategy, omnichannel (mobile, social, web) multimedia communications strategy for Microsoft, Johnson & Johnson, Hewlett-Packard. MICROSOFT-recognized "Domain Expert." IMDb-credited Writer & Video Producer. TOP 1% Global talent - highest rank on Upwork (“TOP-RATED PLUS EXPERT-VETTED”). Written, Edited, & Produced 120 Films, YouTube Videos, TV Series for DISCOVERY CHANNEL, Science Channel, Japan TV. Women's Oscars (Hollywood) nominee. Academic topper throughout: M.Sc., B.Ed., B.Sc. P a y P a l Women's Entrepreneurship Awards 2020 awardee. ---------------------PROVEN, DATA-BACKED TRACK RECORD----------- HEWLETT-PACKARD: 100+ SEO articles with Google FIRST PAGE RANKING. Increased sales across the US, Australia, Singapore, Hong Kong, India regions with a targeted multi-channel campaign: Social Media, YouTube videos, SEO Blogs, Web Content. PROCTER & GAMBLE: 200% increase in social media click-through rates with nursery rhyme-themed social media campaigns for Pampers and Swaddlers product ranges. MICROSOFT: -CLIPCHAMP: 10x increase in landing page traffic for Climpchamp with optimized content strategy. -OFFICE 365: 5x increase in online asset downloads with template and downloadables strategy. -BUSINESS PREMIUM CYBERSECURITY: 10% increase in new SaaS subscription engagements with video strategy & hypermedia asset creation. TEMUS (Government of Singapore - UST JV): Created brand name and strategy for Temus, multi-billion dollar JV between UST Global and Singapore government. PACKT PUBLISHING, USA: Newsletter strategy featuring Fortune 500 CEOs and CTOs. Grew newsletter subscribers from 0 to 50,000+ and NPS from 23 to 60% in a month with a high-impact newsletter content strategy. JOHNSON & JOHNSON: LinkedIn thought leadership strategy for C-Suite (CTO, CIO, CEO, CMO, SVPs). -----------------------EXPERTISE----------------------------------- VIDEO PRODUCTION: Explainer Videos, Promo Videos, Product Videos, Video Scripts. BRAND STRATEGY: Brand Story, Brand Positioning, Brand Expression, Brand Vision & Mission, Brand Guidelines, Brand Tone of Voice. SEO WRITING: SEO Blogs, Articles, Email Newsletters, Landing Pages, Web Copy THOUGHT LEADERSHIP: Whitepapers, Case Studies, eBook Writing. DIRECT RESPONSE COPYWRITING: Sales copy, Case Studies EMAIL COPYWRITING; Email Copy, Newsletters (grown subscriber bases from 0 to 50,000+ with high opening rates and NPS from 23% to 60%), Email Sequences. GRAPHIC DESIGN: Social Media Content, Instagram Stories, LinkedIn Carousel, Logos, Brand Identity. CLIENT ACQUISITION: High-profile relationship management, Lead generation, Personalized outreach, Dripify, LinkedIn Sales Navigator, ---------------------------CLIENTS----------------------------------- JOHNSON & JOHNSON (J&J): 2018-present Communications Lead, Medical Writer, Brand Strategist for Janssen Pharmaceuticals, JNJ Medical Devices, Johnson's Baby, Neutrogena. LinkedIn posts and LinkedIn bios for CMOs, CEOs, CTOs. MICROSOFT: 2018-2024 Technical Writer, Video Producer for Microsoft Business Premium products, Office, Microsoft 365, Clipchamp. HEWLETT-PACKARD (HP): 2019-present SEO Blog Writer, Copyeditor, Video Producer, YouTube Scriptwriter for HP Official YouTube Channel and HP Tech Takes Blog. NASA: 2021 Technical design evaluator for the International Space Station and robotic arm system. UST GLOBAL: 2020-2022 Content Strategist, Technical Writer for DevSecOps/Cloud/AI, Account Based Marketing (ABM) Brand Strategist, & Video Producer. Created Brand Names for iconic products. PROCTER & GAMBLE (P&G): 2019-2020 Leadership Strategic Comms Writer for senior leadership and Social Media Strategist. TATA GROUP: 2018-2019 Brand Strategist (in-store, online) & Scriptwriter for TATA IoT, TATA Power, Tanishq, Raga, Sonata. STANLEY BLACK & DECKER: 2021-2022 Brand Strategist and Storyteller for 3XLOGIC, SONITROL, SMS-NMS, PACOM. KAPE TECHNOLOGIES (CyberGhost VPN): 2022-2023 Cybersecurity Writer for official CyberGhost cybersecurity Blog and News Articles. REDPOINT VENTURES US: 2023-present Newsletter Editor and Writer for Redpoint Substack newsletter. Thought leadership content for executive leaders. PACKT PUBLISHING: 2023-2024 Relationship Lead, Content Strategist, ML, Cloud, AI Newsletter Writer, Content Curator, and Researcher. BNP PARIBAS: 2019 Brand Strategist, Video Scriptwriter.

Graphic Designer specializing in Branding, Social Media Design, Marketing Creatives, Print Design, and Visual Identity. I help businesses turn ideas into clean, professional, and high-impact visuals that strengthen their brand and communicate clearly. With experience working on logos, brand identity, social media posts, advertisements, brochures, flyers, postcards, product creatives, and marketing materials, I focus on creating designs that are both visually strong and aligned with business goals. What I can help you with: • Brand Identity & Logo Design • Social Media Posts & Campaigns • Facebook & Instagram Ad Creatives • Marketing & Promotional Designs • Brochures, Flyers & Postcards • Product & Promotional Graphics • Print & Digital Design • Business & Corporate Branding Tools I use: Adobe Photoshop • Adobe Illustrator • Adobe InDesign • Figma • Canva • Affinity Why clients work with me: ⭐ 100% Job Success Score ⭐ Top Rated Freelancer ⭐ $10K+ earned on Upwork ⭐ 140+ completed jobs ⭐ Fast communication & reliable delivery ⭐ Attention to typography, layout, color, spacing and brand consistency My goal is simple: create professional designs that look great, communicate clearly, and help your business stand out. Have a design project in mind? Let's discuss it. Thank you for your time, Arun