We have a Shopify website selling paddlebaords.We need an Expert to manage the PPC across Google PLA's,SKU about 400-500, based on Shopify We are looking for an expert in Google Product Listing Ads to boost our websites sales. The detailed specifications and requirements as following:
1.Set up Product Listing Ads, manage and optimize our Google PLA campaigns in Google Ad words.
2.Handle well troubleshooting, analyze the performance of campaigns, adjust Ads biddings on budget to maximize the CTR and conversion rate.
3.Applicants must be experienced with Google Product Listing Ads. Having examples of positive results from past work. References can be checked.
4.Applicants must have a good command of Google Analytics, track progress and results.
We already run few campaigns on PLA'S .
5.Help us build a funnel and break down spending so we have clear understanding of ROI per channel, use retargeting, and if/when applicable also use split testing (not always...