Hire the Best DIRECTUM Conterra Specialists

Never hire a copywriter. Unless they’re also a well-rounded creative strategist. Me, for example. I research your product, niche, market, audience and competitors to understand who we’re talking to, what they want, what they believe and what might make them act. I understand why underperforming ads aren’t working. I analyze the invisible structure behind winning ads. Then I turn those findings into a clear briefing, so we can work together to make sure the core idea is clear, sharp, and worth testing. Only then we turn those insights into strategic ad scripts designed for measurable response. Oh, did I mention I’m still an engineer and can’t help analyzing metrics and understanding the reasons behind them? It’s my OCD. Sorry, I just can’t turn it off. ✦ My minimum deliverables are: ◦ Deep research into the product, audience, niche and market; ◦ A briefing and clear creative thesis behind every ad idea; ◦ Ad scripts with at least 3 hook variations ready for testing; ◦ Clear, strategy-driven instructions for editors; ◦ Close collaboration with editors and the operations team to keep creative execution aligned with the strategy; And of course, we can adapt this to your operation’s specific needs. ✦ About me: Long before getting into copywriting, I had already worked in sales — from cold calls and door-to-door prospecting to client prospecting in the financial market. In both, my conversion rates were consistently around 40% or higher. But I felt I wanted much more. You know, selling one conversation at a time has its limits. Today, I use those skills differently, building messages to reach thousands of people. Working with funnels on the internet is our superpower to multiply the impact of a good strategy and create massive shifts in a brand’s growth, and that’s crazy! ✦ I’m super excited to be directly mentored by a Brazilian Direct Response copywriter with $40M+ in sales, primarily in the US market. She personally reviews my work. So yes, I have very hungry goals. ↗︎ If you’re looking for someone who’s obsessed with understanding your brand and your customer from multiple angles before writing the next piece of copy, I bet we’ll have a great time working together.

I'm a Creative Manager and Compliance Checker with 5+ years of experience helping international clients run high performing, policy safe ad campaigns in the content and search arbitrage space. On the creative side, I design ad in Canva, generate AI images for campaigns, and edit videos using CapCut and Veed to produce scroll stopping content for platforms like Meta, Taboola, Baidu, Zemanta, and Outbrain. I handle everything from concept to upload building creatives, localizing content across English, German, French, Dutch, and Portuguese, and managing the full campaign upload process from start to finish. On the compliance side, I've worked as a Policy Compliance Checker for Meta Ads, reviewing creatives and campaigns against platform guidelines to catch violations before launch, protect ad accounts, and keep approval rates high. I'm comfortable spotting risky content, recommending fixes, and keeping campaigns aligned with both platform policy and brand standards. What I bring: Ad creative design (Canva, AI image generation) Video editing (CapCut, Veed) Campaign uploading & management across major ad networks Meta Ads policy compliance review Content localization (5 languages) SOP creation and workflow documentation for team efficiency I'm detail oriented, fast turnaround, and used to working directly with media buyers and international teams to keep campaigns moving without compliance headaches. Let's talk about how I can help scale your creative output while keeping your accounts safe.

Your next winner is likely already sitting in your ad account (or email list) LIMITED TIME OFFER — $11 KLAVIYO AUDITS: Despite having 4+ years in marketing... I'm still fairly 'new' on Upwork. So I'm offering $11 Klaviyo audits for a limited time. I'll tell you where you're bleeding money you can either hire me to fix it, or hand it over to someone else - no hard feelings 🙂 If you're here and need: ✅ high converting emails/flows ✅ some damn good copy written... ✅ a creative strategist for your ecom brand ...Then you've come to the right place. 👉 I've been in marketing & copywriting for 4+ years. I've worked in 3 marketing agencies and have generated over $30K+ in attributed email revenue. Possibly more, but I like to be 99% sure that it was because of me before adding it to my wins. Some wins I’ve got: EMAIL & RETENTION (where my hardest numbers live) 🏆 $30K+ in attributed revenue across 10+ DTC Ecom brands 🏆 $12,531 from a single "12 hours left" Thanksiving email, achieving 22.6% click-to-purchase rate and $0.60 RPR 🏆 Built one segment that took revenue-per-recipient from $1.40 to $4.22. 1st campaign reached 35% LESS people and still beat the 7-campaign average by $500+ USD (+ open rate by 4%). 🏆 Launched a new popup for an ecom brand: 2.4% to 12.4% conversion. It drove 33% of total signup revenue in 7 days. 🏆 Audited and rebuilt lifecycle flows for 10+ DTC ecom accounts: welcome, abandoned cart, post-purchase, checkout abandonment, winback, and so on. CREATIVE STRATEGY & OFFERS 🏆 Built & launched my own offer on cold traffic end-to-end (offer, landing, copy, ad creatives, media buying, bumps, everything) — and achieved 1.4 ROAS on a $9 info product. 🏆 Led the creative strategy until I found two winning ads, and generated 20 sales in 14 days with a 16% CVR. 🏆 And I did all that with no audience, no past customer data, no awareness built, and on a brand new account — so imagine what I could do with your brand 🙂 SOME A.I. WINS: 🤖 Built a tool that pulls 300+ customer reviews into a single research file to identify personas that buy from you (to make better ads & emails), and automations that cut 4+ hours a month out of reporting. HOW I ACTUALLY WORK I dont focus on pretty, I focus on converting. That's why 80% of my time is spent doing research, and 20% doing the actual work.. What I can help you with: ✔️ Static ads ✔️ UGC and video scripts ✔️ Email and SMS flows, campaigns, and the strategy behind them. ✔️ Landing copy, VSLs, TSLs, advertorials - if it has words in it I can probably write it. WHO THIS IS FOR: ✔️ Anyone looking to 10x their email revenue (info, ecom) ✔️ DTC Ecom brands looking for a creative strategist that actually delivers. ✔️ People who'd rather be told "that angle won't work, here's why" than agreed with WHO IT'S NOT FOR 🤢 Anyone who wants 50 variations by Friday with no research behind them NATIVE SPANISH SPEAKER 🇦🇷 I'm native in both English and Spanish, so I can work any of those 2 markets. FINALLY You don't have to decide right now if I'm the best possible candidate for your project. You just have to decide if what you read so far it's worth a conversation. If you think so - just send me a DM so we can work something out 🙂

Some brands need a Creative Strategist. Some need a Direct Response Copywriter. Most scaling DTC brands need someone who understands both and knows when to switch. I work both ways. If you have a strategist, I write the copy. If you have a copywriter, I handle the angles, research, and briefs. If you need someone to own the full creative engine, I do that too. I specialize in cold traffic for DTC ecommerce. That means VOC research, competitor analysis, avatar mapping, angle development, and briefs your editors can execute without hand-holding, and the copy itself when you need it. Advertorials, listicles, UGC scripts, mini-VSLs, landing pages, full funnel copy, etc. I can diagnose why an angle won or died, decide what to iterate, scale, or kill, build the next test, and write it…from the strategy to the asset your media buyer runs. I learned this way of working from Kevin Wagner, the lead copywriter behind Tai Lopez's 8-figure funnels. I've written cold traffic copy for: - LiveGood (9-figure supplement brand) - Fit Body Boot Camp (Chino Hills) - US/EU Agencies managing $250K+ monthly Meta ad spend ❌ What I won't do: run your media buying, write SEO blog posts, or craft cute brand voice taglines. If you need someone who treats creative strategy and copywriting as one discipline and delivers work your team can actually use, send me a message. Tell me what you're selling, where you're running ads, and what's not converting. I'll tell you if I can help. Kevin :) --------------------------------------------------------------------------------------------------------------------- FAQ --------------------------------------------------------------------------------------------------------------------- What niches do you work with? ✅ Beauty - dark spot treatments, anti-aging creams, eczema, hair repair, skin irritation, wrinkles, etc. ✅ Health & Wellness - women's supplements, weight loss, menopause & hormonal support, ED, prostate health, blood pressure, GLP-1, etc. ✅. Pet - joint supplements, gut health, accessories, etc. ✅ Home & Orthopedic - water/air filtration, posture correction, barefoot footwear, medical shapewear, etc. ✅. Kitchen accessories and other DTC verticals. NOTE: I don't write for SaaS or luxury brands that want "pretty words" over conversion. --------------------------------------------------------------------------------------------------------------------- Do you write for native/Taboola ads, or just Meta? Both. Whether you're running advertorials for Taboola or Meta, or you need complete funnels built for Meta, from ads to upsell pages, I cover it. --------------------------------------------------------------------------------------------------------------------- Do you just write, or do you also handle the strategy? Both. If you have a strategist, I write the copy. If you have a copywriter, I handle the angles, research, and briefs. If you need one person to own the full thing…strategy, copy, editor-ready briefs, I do that. --------------------------------------------------------------------------------------------------------------------- What pieces of copy do you write? ✅ Full funnels - from ads to upsell/downsell pages ✅ Quiz funnels ✅Advertorials, listicles, and hybrid prelanders (native, Taboola, Meta) ✅ Static & long-form ad copy ✅ UGC scripts, TikTok ads, and mini-VSLs ✅ YouTube & Meta ads ✅Native ads ✅ Sales pages, sales letters, and Hybrid PDPs ✅ Long-form VSL scripts ✅ Email sequences ✅ Upsell/Downsell Pages