๐๏ธ Top 1% on Upwork | Former SBA Underwriter & Loan Broker | 10+ Years | 150+ Projects on Upwork only
๐ I build lender-ready business plans and financial models that actually get deals approved, from SBA and USDA loans to investor funding and immigration visas. As a former SBA underwriter and active loan broker, I know exactly what lenders look for and I design every plan and model to meet real underwriting standards.
What I do
๐ SBA-compliant business plans (7(a), 504, microloans), investor-ready plans, franchise, landlord, export, strategic, continuity, and immigration plans (E-2, L-1A, EB2-NIW, EB-5, H-1B, O-1)
๐ Full 5-year financial projections, 3-statement models, investor-ready financial models with cap tables, and SBA acquisition models for business purchases
๐งฎ Feasibility studies and business plans for SBA and USDA Business & Industry loans, including financial projections, market analysis, and economic impact assessments
๐ผ Buyer-side financial analysis, business valuations, Quality of Earnings reports and reviews, seller add-back and earnings review, cash flow and DSCR/debt service analysis, and post-close forecasting
๐ฃ Pitch decks, executive summaries, CIM/OMs, investor teasers, and consulting for SBA loan readiness and funding strategy
My work is designed to be clear, defensible, and easy for lenders, investors, and management teams to follow, with rush delivery (including 72-hour options) available when timelines are tight.
Why clients work with me
Most business plan writers and modelers guess what lenders and investors want; I work with them daily and build your package around real SBA, USDA, and private lending standards. I focus on decision-grade analysis, realistic and defensible assumptions, and clean Excel models that support acquisition planning, financing strategy, and ongoing management.
Funding and approval outcomes
My work has supported SBA 7(a) loans from 350K to 5M+, USDA Business & Industry loan approvals, investor raises including a recent 5MM SaaS deal, and multiple immigration visa approvals. Examples include a 600K SBA 7(a) loan for a deli, a 1MM+ SBA loan for a pickleball franchise, and a 4MM USDA-backed storage facility loan, along with numerous lender-ready and investor-ready packages from day one.
If you need a business plan, financial model, feasibility study, or acquisition analysis that can stand up to lender and investor scrutiny and move your deal toward approval, message me and letโs discuss your project.
Market Research
Business Plan
Financial Projection
Business Plan Writing
Financial Modeling
Business Planning & Strategy
Pitch Deck
Immigration Business Plan
Business Proposal
Small Business Administration
Management Consulting
Feasibility Study
Loan Processing
Loan Approval
Commercial Lending
Carly C.
St. Petersburg, Florida
$100/hr
5.0
197 jobs
Hi, I'm Carly! I'm a brand expert with niche expertise in B2B, tech, and professional services. If you're looking for a lean & efficient team with deep expertise on all topics brand, I'd love to help.
โ๏ธ ๐๐ข๐ญ ๐ญ๐ก๐ "๐๐๐ฌ๐ฌ๐๐ ๐" ๐๐ฎ๐ญ๐ญ๐จ๐ง ๐จ๐ง ๐ฆ๐ฒ ๐ฉ๐ซ๐จ๐๐ข๐ฅ๐ ๐ญ๐จ ๐ ๐๐ญ ๐ ๐๐ซ๐๐ ๐๐-๐ฆ๐ข๐ง๐ฎ๐ญ๐ ๐๐ซ๐๐ง๐ ๐๐จ๐ง๐ฌ๐ฎ๐ฅ๐ญ๐๐ญ๐ข๐จ๐ง. โ๏ธ
As a Top 1% Expert Vetted Upworker with a 100% Job Success Score, I've helped 180+ brands create high-performance platforms for growth. I've worked with clients like HP, Atlassian, the European Union, Johnson & Johnson, Conservation International, and Dartmouth College to help them develop distinct and compelling go-to-market strategies. My services include:
โLOGOS + VISUAL IDENTITY DESIGN // Logos, color palettes, and typography systems that command attention. Graphic design for packaging and marketing assets ensure cohesion and impact at every touchpoint.
โBRAND MESSAGING & POSITIONING STRATEGY // Define your target audience with precision, chart your own unique market territory, and solidify your messaging architecture. This work leads to resonant, distinct, and human website copy, brand taglines, and campaign concepts.
โBRANDED WEBSITES & UI/UX DESIGN // Deliver striking & conversion optimized digital experiences. Specialized in Framer and Webflow.
โMARKET RESEARCH & COMPETITIVE INTELLIGENCE // Gain a 20/20 vision of your market opportunity through surveys, focus groups, and research interviews. Put a finger on the pulse of emerging market trends. Zero in on new segments or flag competitive gaps.
โBRAND NAMING // Receive distinct and memorable brand names that inspire prospects of whatโs possible with you.
โ BRANDED MOBILE APPS // Build an iOS and Android app with the brand built in from the first screen, including naming, identity, UI design, and a store page written to convert.
โญ๏ธ WHAT OTHERS HAVE TO SAY โญ๏ธ
Hereโs what others are saying about working with me as a Top 1% Upworker.๐๐ป
โ โThis was hands down the best experience I have had with any contractor. Carly spent the time to map out deliverables, thoroughly understand my needs, and then she executed flawlessly.โ
โ "Carly is one of the very best contractors I have worked with. She worked as a true collaborator who took my business's needs on board and delivered outstanding work product. Throughout the project, she was highly insightful, flexible, and communicative."
โ โI have been an entrepreneur for over 20 years and can honestly say Carly is one of the most efficient freelancers I have worked with. She is a consummate professional who clearly has mastered her craft....she was responsive, delivered according to tight deadlines and the end result was superb.โ
โ "Carly is a remarkably talented marketing consultant. It was an absolute pleasure working with her, from discussing her innovative approach to receiving the final product, which felt like a gift. Over the years, I have hired many consultants, but none have achieved the level of precision and excellence that Carly has. She's the real deal!"
โ โIn my years of experience working with people, Carly ranks among the top 1%. She is highly communicative, professional, responsive, and detail-oriented.โ
โ โCarly is incredible. Everyone involved in the project was blown away by the final product. She was able to capture the essence of the brand perfectly, and demonstrated an ability to articulate that messaging at a really high level. I could not recommend her work enough.โ
+Keywords for Upwork search: brand strategy, brand kit, branding, brand identity design, brand visuals, brand logo design, brand colors, brand typography, brand system, corporate branding, brand naming, brand messaging, brand positioning, taglines, slogans, website design, market research, competitive intelligence, competitor analysis, sales enablement, conversion optimization, website design, brand UX, brand UI, go-to-market strategy, product branding, product naming, creative director, art director, visual identity design, brand agency, app branding, app naming, app store optimization, app UI design, mobile app branding, consumer app, mobile app design, mobile app development
Competitive Analysis
Brand Research
Branded Website
Brand Identity & Guidelines
Persona Development
Brand Development
Brand Strategy
Brand Consulting
Brand Identity
Corporate Branding
Brand Positioning
Brand Naming
B2B Marketing
Brian Q.
Tampa, Florida
$245/hr
5.0
83 jobs
I help startups build the pitch decks, financial models, and investor materials that actually close funding rounds โ from the perspective of someone who evaluates these for a living.
I'm a general partner at an early-stage VC firm ($300M+ AUM). I've deployed roughly $150M into startups, advised on another $300M or so, and helped guide multiple portfolio companies to successful exits. I've also raised $25M+ for my own ventures and served as CFO through multiple funding rounds. I've seen more pitches than an MLB catcher, and unlike most consultants, I know exactly what makes an investor lean forward versus reach for the "pass" button.
When I build your deck, model, or memo, I'm building it the way I'd want to see it land on my desk.
What I Do:
Pitch Decks โ Strategy-driven, investor-tested decks built on a defensible model and realistic valuation. Not templates. Email decks that stand alone without a presenter. Live decks that land.
Financial Models โ SaaS, marketplace, e-commerce, biotech, hardware. Bottom-up revenue builds, cohort analysis, scenario modeling, unit economics. Clean, auditable, and built to tell a story โ not just fill cells.
Valuations โ DCF, comparable company analysis, precedent transactions, VC method. I always show the work and the assumptions.
Investor Memorandums & Business Plans โ Compelling narrative with proper disclosure, based on industry standards and two decades of raising capital.
Fractional CFO & Strategic Finance โ Capital structure, cap table optimization, term sheet review, fundraising strategy, board prep, and financial operations for startups that need senior finance leadership without the full-time commitment.
Coaching & Advisory โ Guidance for founders navigating fundraising, financial strategy, or "why is my investor ghosting me" territory.
My clients range from pre-seed founders building their first deck to Series C companies refining their strategy. If you're passionate about your idea but a cap table makes your eyes glaze over, or you need someone who can pressure-test your model before investors do โ let's talk. Send me a message with what you're working on and I'll let you know how I can help.
Entrepreneurship
Financial Analysis
Strategic Planning
Financial Consulting
Pitch Deck
Due Diligence
Startup Consulting
Contract Negotiation
Risk Management
Financial Modeling
Business Consulting
Business Valuation
Venture Capital
Business Strategy
Financial Management
Veronica A.
Naples, Florida
$250/hr
5.0
94 jobs
My name is Veronica and I am one of the few Enterprise Level freelancers on Upwork.
- Generated 6, 7, and 8 figure revenue for multiple brands
- Mega viral expert with multiple viral videos over 20M, 30M, 50M and 200million views with a specialized "Views to Sales" strategy
- YouTube, IG, TikTok, Facebook Monetization
- Affiliate and Influencer Marketing
- PPC Campaign Set up and Management
- Organic Traffic Growth
- E-mail Optimization
- Social Media strategy for VIEWS + GROWTH + SALES
- Content strategy, audience growth, AI-powered workflows, and social media operations
- E-commerce brands: Amazon, TikTok Shop, Shopify
Priority Meta, Tiktok and Google advertiser with official support from Meta, Tiktok, and Google.
Member of Upwork's Expert Vetted Talent Services (Top 1%).
Servicing fast growing businesses and brands.
I have spent the past decade helping clients from around the world and within various niches successfully launch and scale online. My primary focus is on turning online attention to revenue, branding and creating impactful marketing strategies.
TikTok Marketing
Ecommerce Marketing
Digital Marketing Strategy
Brand Strategy
Paid Media
Gustavo C.
Clearwater, Florida
$75/hr
4.9
58 jobs
I work with business authors, consultants, executives, founders, and thought leaders, who need their manuscript transformed into a polished, published book that builds credibility and authority.
What I handle end-to-end:
โ Professional cover design (print + digital) built to compete on Amazon
โ Interior formatting for KDP print and eBook
โ Full Amazon KDP setup, upload, and publication
โ IngramSpark, ACX (Audible), and Amazon Seller Central publishing
โ Author page and book description page optimization
โ ISBN guidance and metadata strategy
โ Amazon Advertising Campaigns (to position your book at the top the Search Results Page)
What you get: a published book on Amazon in 10 days or less, production files delivered, and zero technical headaches.
I've authored two books on Amazon publishing myself, including "Hassle-Free Method to Publish Any Book on Amazon KDP", so I'm not just a designer. I understand publishing from the inside, which means I catch problems before they become delays.
If you've finished writing and you're ready to publish professionally, let's talk.
Amazon FBA
Amazon Seller Central
Amazon Listing
Amazon PPC
Amazon Webstore
Kindle Direct Publishing
A+ Content
SEO Keyword Research
Amazon Listing Optimization
Amazon Marketing
Ecommerce
Content Marketing
Account Management
Amazon SEO
Organic Traffic Growth
Michael M.
Lady Lake, Florida
$25/hr
4.5
63 jobs
Michael Marcellus
Monday Systems Consultant & Agency Project Lead
โข ๐ Coordinated 100+ Monday implementations delivered by our agency team
โข ๐ผ Agency delivery of $400K+ in Monday professional services
โข โญ Consistently high client satisfaction across multiple engagements
โข ๐บ๐ธ 75+ U.S. clients served, plus organizations across Europe
โข ๐ Experience supporting teams in more than fifteen industries
โข ๐ค Backed by an internal specialist team to ensure fast, high-quality delivery
I do not simply โset up boards.โ
I coordinate the design and delivery of complete business operating systems in Monday that reduce manual work, improve visibility, and keep teams aligned. Every project combines strategic planning with structured execution through an experienced agency team.
I remain personally involved in project planning, client communication, and quality oversight โ ensuring solutions are practical, scalable, and aligned with your real-world workflows.
๐ก What I bring to your organization
๐ง Strategy-first system design
We begin with business process consulting, focusing on scalable workflows and clean architecture rather than fragile templates.
โ๏ธ Technical delivery coordination
Advanced automations and integrations across Make, Zapier, n8n, and APIs โ bringing multiple tools together into a unified operational backbone inside Monday.
๐ Full lifecycle project delivery
Process mapping, architecture planning, automation coordination, dashboards, onboarding, and long-term optimization.
๐ Proven implementation experience
Agency-supported deployments across construction, manufacturing, insurance, legal, agencies, SaaS, field operations, wholesale, and more. Many clients return for expansion and optimization work.
๐ฏ What you get working with me
โข A Monday system designed to support real operational workflows
โข Executive dashboards with meaningful, real-time insights
โข Automation strategies that reduce manual effort
โข Scalable architecture that grows with your organization
โข Clear documentation and structured handoff
๐ Platforms and integrations coordinated
Automation: Make, Zapier, n8n
CRM: HubSpot, Pipedrive
Accounting: QuickBooks, Bill
Document Management: PandaDoc, SignNow, DocuSign
ERP: NetSuite, Holded
Meetings and Notes: Fireflies, Read, Calendly
E-Commerce: Shopify, WooCommerce
Communication: WhatsApp, Slack
โ Not a fit for
โข Quick, low-budget builds without long-term structure
โข Patchwork setups intended as temporary fixes
โข Projects prioritizing shortcuts over stability
โ๏ธ A strong fit for
โข Teams outgrowing spreadsheets and fragmented tools
โข Operations leaders seeking structured system design
โข Organizations ready to build Monday as a long-term operational backbone
๐ฎ Ready to improve your system?
Message me with โWIZARDโ and Iโll review your current setup, identify structural bottlenecks, and outline practical improvement opportunities.
Project Workflows
Operations Management Software
Software Architecture & Design
CRM Automation
CRM Development
CRM Software
Workforce Management
Business Innovation
Digital Marketing Management
Digital Marketing Strategy
Implementation
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Don't just take our word for it
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Kim Darling
Emerald Tiger
โUpwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.โ
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David Merry
Kinetic Investments
โOur very specific requirements can be a challengeโWith Upwork, weโre able to access a bigger community to ensure the success of our projects.โ
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Summa Linguae
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