Hire the Best Health & Wellness Freelancers
in Australia

Hi, I’m Zoe — a Virtual Assistant and Digital Operations Manager who brings over a decade of corporate experience into the heart-centred world of small business. After more than 10 years working in Human Resources management, executive assistance, and business operations, I chose to step away from the corporate world to support the people I’m truly passionate about: small business owners, start-ups, hobbyists, wellness practitioners, and creative entrepreneurs who want grounded, dependable support without the overwhelm. My work blends structure with intuition, helping you keep your digital world organised while offering genuine strategic and creative insight. I manage the day-to-day tasks that keep your business flowing — website updates, content management, bookings, calendars, admin support, workflow organisation, simple tech fixes, and content formatting. I’m experienced in both Wix and WordPress and can confidently work across almost any platform, program, or digital system. If I haven’t used it before, I learn it quickly — and can implement it just as easily. Clients often describe me as calm, communicative, detail-focused, and easy to work with. My corporate foundation means I understand systems, efficiency, confidentiality, and professional communication, while my shift into the wellness and creative space means I work with softness, flexibility, and an understanding of the unique needs of soul-led businesses. I take scattered tasks and turn them into clear actions, help tidy what feels messy, and bring order to the areas that have slipped to the bottom of your list. If you’re looking for grounded virtual assistance, ongoing operational support, help managing your website, or someone who can hold both the technical and human sides of your business with care, I’d love to support you. Let’s make your workload lighter, your systems smoother, and your online presence feel beautifully manageable. 🌿

I'm an Australian-based writer creating top-notch content for businesses like yours since 2017. My 100+ satisfied Upwork clients range from small start-ups to major multinationals like Wise, Hotels.com, and HP. I specialise in creating non-boring content to educate and entertain. While travel & hospitality is my primary niche, I cover a range of other topics, from e-commerce to business and consumer tech. My on-page SEO expertise will boost domain authority, optimise rankings, and drive traffic to your site. I don't just have a knack for finely tuned, SEO-optimised words. As a professional freelancer, I'm reliable, communicative, easy to work with, and take deadlines seriously. Drop me a DM for persuasive, high-ranking content that converts.

🏆 100% Job Success Score · ⭐ Top Rated · ⭐ 19 years exp across IKEA, Loreal, eBay, Samsung, Gilead, Novo Nordisk 𝗬𝗢𝗨'𝗥𝗘 𝗡𝗢𝗧 𝗛𝗘𝗥𝗘 𝗙𝗢𝗥 𝗔 𝗟𝗢𝗚𝗢. 𝗬𝗢𝗨'𝗥𝗘 𝗛𝗘𝗥𝗘 𝗕𝗘𝗖𝗔𝗨𝗦𝗘 𝗬𝗢𝗨 𝗡𝗘𝗘𝗗 𝗔 𝗕𝗥𝗔𝗡𝗗 𝗧𝗛𝗔𝗧 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝗖𝗢𝗡𝗩𝗘𝗥𝗧𝗦. Maybe you've already been burned. A designer who made something "pretty" but couldn't tell you why a customer should pick you over the competitor with the identical offer. An agency quote that made your eyes water for a scope that never quite matched what landed in your inbox. A Shopify build that looks fine and still doesn't sell. That's not what I do. 🧠 I'm a brand strategist first. Before a single pixel gets touched, I dig into your USP, your competitive landscape, and where you actually sit in your customer's head so what we build isn't just aesthetic, it's built to succeed. That's the difference between a brand that looks like an asset and one that behaves like one. 🌍 And I've done it for brands most designers only dream of working with. IKEA, Samsung, eBay, L'Oréal, Novo Nordisk, Gilead, Pfizer, Cochlear, Abbott Nutrition, BUPA, Johnson & Johnson Medical, Huawei, Nature Nate's, AgeMate, Golden Breed, Toni May. Same strategic process, same standard, whether the client is a Fortune 500 or a founder about to launch. 📈 And it shows up in the numbers. Because I don't hand brand and Shopify off to one freelancer and email to another, the strategy actually carries through to revenue — not just a nicer-looking store: 🔥 4.8x Black Friday growth year-on-year for a Shopify surf brand — $46K → $220K 🔥 45% of total revenue attributed to email on a store doing $1.6M AUD 🔥 20x an average day's revenue generated in a single 3-hour flash sale 🔥 $28K–$35K/month in automated, passive revenue from flows built once and left running What that means for you: ✅ Brand strategy & identity — positioning, messaging, brand guidelines and visual identity built on real research into your USP and competitive landscape, not vibes ✅ Shopify design & development — full store builds and redesigns, built to convert, not just to look good on launch day ✅ Website design — conversion-focused UI/UX, not template-with-your-logo-on-it ✅ Email marketing (Klaviyo & Omnisend) — campaign strategy, automation flows, and email audits that turn your list into a real revenue channel ✅ Supporting creative — pitch decks, presentations, workbooks and campaign assets that carry the same brand through every touchpoint 🇦🇺 Sydney-based, working across Australia, the US and globally — with 19 years doing this and an agency's worth of process behind a freelancer's price tag. Don't just take my word for it: "[Client review 1 — paste your best quote here]" — [Client name/role] "[Client review 2 — paste your best quote here]" — [Client name/role] "[Client review 3 — paste your best quote here]" — [Client name/role] (Browse all 101 reviews on my profile.) A few things worth knowing before you message me: If you want the cheapest logo on Upwork, I'm not your person. If you want someone to just "make it pop," also not me. But if you want a brand or a store that's been thought through — researched, positioned, and designed to actually move your numbers — that's exactly the work I do all day, for clients who've usually tried the cheaper option first and are done with it. I also work quietly behind a handful of agencies and marketers as their design team — if that's you, message me and we'll talk white-label. Ready to build something that actually converts? Send me a message with what you're working on and what "success" looks like for you — I'll tell you honestly whether I'm the right fit.

Having completed my first degree in Nutritional medicine and worked as a nutritionist at a health food store and privately, I’ve become an expert at understanding all things health-related and how it all works in the human body. I can simplify complicated concepts into layman's terms or keep them academic should the target audience be medical professionals. I have written numerous articles in this area and work samples are available on request.

🤍 Top Rated Digital Marketing Specialist | 10+ years experience ✅ 100% Job Success | Trusted by founders, startups & growing brands ✨ Stylish Web Design, Strategic Branding & High-Converting Email Marketing Expert 🌏 Globally Trusted by Brands Across Australia, the US & the UK I'm Emily, and I help purpose-driven businesses and women-led brands stand out online with chic websites, bold branding, and engaging email marketing. My work is all about blending strategy with aesthetics to create designs that feel high-end, functional, and are built to engage with your audience. My services include: 👩🏻‍💻 Information & E-commerce Web Design (Squarespace, Shopify, Wix) 💌 Email Marketing & Flows (Klaviyo & Mail Chimp) 🎨 Strategic Branding (logo & identity design) 📝 Copywriting & SEO I specialise in partnering with founders who want a creative partner who understands how to position a brand professionally across every touchpoint, from landing pages to email marketing systems that nurture, convert, and scale. Whether you’re launching a new business, refreshing your identity, or refining your customer journey, I create sophisticated, functional, and personality-led digital ecosystems designed to build trust and connection. Originally from Melbourne and currently based in Thailand, I work globally with ambitious brands ready to elevate their presence. Keywords: Web Design, Shopify Designer, Squarespace Designer, Wix Website Design, Branding, Brand Identity, Logo Design, Luxury Branding, Feminine Branding, Beauty Branding, Wellness Branding, Lifestyle Branding, Klaviyo Email Marketing, Mailchimp, Email Campaign Design, Sales Funnels, SEO Copywriting, Copywriting, E-commerce Design, Creative Direction, Digital Marketing, Brand Strategy.

Social media marketing and video editing — done by one person, built around results. I've spent 4+ years helping brands grow through short-form content, platform strategy, and AI-powered video workflows that cut production time without cutting quality. ⏳ 4+ Years Experience 🤝 45+ Clients Managed ⭐ 5 Star Reviews ━━━ SHORT-FORM VIDEO EDITING · Reels, TikToks & YouTube Shorts — hook-to-close retention editing · Motion captions, dynamic subtitles & scroll-stopping hooks · Talking head, UGC & brand ad video editing · Color grading, B-roll sourcing & sound design · AI-generated & faceless video production — end-to-end ━━━ AI VIDEO & CONTENT STACK · Avatar & spokesperson videos — HeyGen · Cinematic AI motion & scene generation — Higgsfield, Kling AI, Sora · Text-to-video & visual storytelling — Seedance, Nana Banana Pro, Runway ML · AI voiceover & audio production — ElevenLabs ━━━ SOCIAL MEDIA MANAGEMENT · Platform strategy — Instagram, TikTok, YouTube, Facebook, LinkedIn · Content calendar planning, scheduling & post management · Trend research, hashtag strategy & algorithm optimisation · Branded Canva graphics, templates & visual identity · Community engagement, audience growth & DM strategy ━━━ WHY CLIENTS STAY → Video editing + social media under one workflow — no coordination overhead → Latest AI tools integrated into every project for faster, sharper delivery → Content built around your brand voice — not a recycled template → Clean communication, clear timelines, no hand-holding needed ✦ Open to long term collaboration and one-off projects. If you need content that performs — not just content that exists — send a message and let's talk scope.