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210+ capital raising engagements - $525M+ raised by founders last 5 years - $3.2bn+ in debt and equity closed with 10 years professional experience at leading financial institutions: UBS, NAB and CBA. I'm a preferred partner to global VCs and build the pitch decks, financial models and investor DD founders need. Hi, I'm Ro 👋🏽 I work with early-stage founders raising Seed to Series A capital, and the VCs who send me their portfolio companies. Capital raises fail when the narrative, the numbers and the network don't agree — that is the problem I solve. I build a powerful AI-integrated approach with: 📊 𝐏𝐑𝐎𝐅𝐄𝐒𝐒𝐈𝐎𝐍𝐀𝐋 𝐏𝐈𝐓𝐂𝐇 𝐃𝐄𝐂𝐊𝐒 Powerful investor narrative, impactful numbers and eye-catching design as one: • Optimised narrative - proven architecture with professional investor feedback (Sequoia, a16z, Y Combinator and more) • Professional design - Adobe Firefly, Krea, Midjourney and more • AI-powered process - speed, founder accuracy, and differentiation in competitive capital markets 📈 𝐅𝐈𝐍𝐀𝐍𝐂𝐈𝐀𝐋 𝐌𝐎𝐃𝐄𝐋𝐒 Institutional-standard modelling to secure your investment, all built faster and better. • Built with AI - agentic deep research for assumptions, structure, planning and full documentation • SaaS modelling - advanced cohorts, B2B/B2C model, with dashboards that matter • Valuation - access to live transaction comps from PitchBook and Crunchbase, not a multiple that flatters the raise • 3-statement, scenario and fundraising models including debt architecture and equity structuring 🔍 𝐈𝐍𝐕𝐄𝐒𝐓𝐎𝐑𝐒 - 𝐑𝐄𝐒𝐄𝐀𝐑𝐂𝐇 & 𝐃𝐃 Map the market. Target the funds. Build the pack their process expects. • Capital Strategy: GTM systems, planning, and advisory for launching a successful raise. • Institutional research - PitchBook and Crunchbase for comparables, benchmarks and investor mapping • Investor targeting/sequencing - which funds are actively deploying in your sector, listings and AI qualifications • Diligence-ready documentation - supporting IMs, CIMs and data room builds professionals expect 𝗧𝗥𝗔𝗖𝗞 𝗥𝗘𝗖𝗢𝗥𝗗: ⭐ Sector agnostic - proven raises secured in SaaS, fintech, healthtech, deeptech, and more ⭐ Seed, pre-Series A and Series A - the stages where the collateral decides the outcome ⭐ VCs, PE, family offices and HNW and those deploying early stage capital ⭐ 70+ five-star verified Trustpilot reviews ⭐ Clients globally - US, UK, Australia, Singapore, Israel, UAE, Saudi Arabia, Qatar, Canada, India, Denmark and Norway 𝗖𝗟𝗜𝗘𝗡𝗧 𝗦𝗨𝗖𝗖𝗘𝗦𝗦: 📈 Hybrid SaaS - $25m raise model for HNW, family offices and PE (Australia) 💰 Mansa: $8.0m, Seed – EntertainmentTech, Pitch Deck (United States) 💲 Sensand: $6.0m, Seed – ClimateTech, Pitch Deck (Australia) 💵 Coaxion: $2.7m, Pre Series A – FinTech, Pitch Deck (Australia) 💴 Fluidefi: $500k, Seed - Recruitment, AI Pitch Deck (Canada) 💱 Beyond Equality: $300k+, Sales Deck, deals with Disney, Premier League (UK) 
And many (many) more... 𝗦𝗢 𝗪𝗛𝗔𝗧'𝗦 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦? Raising now? Send me a message or invite regarding your capital raise to discuss further. 📺 Feel free to review the many success stories below 💬 Reach out to organize a time to discuss your exciting vision, mission and future! 📝 Please note: I do not work on contingency and do paid engagements only.

With 15+ years in commercial strategy, I help founders and businesses get clear on where they're going, identify the right growth opportunities, and build the strategy to get there. My background spans VP-level strategy leadership, global consulting and entrepreneurship. I've advised organisations from early-stage ventures through to global brands on market opportunity, positioning, go-to-market strategy, innovation and growth, including as VP and Australian Business Lead at Edelman DxI and Associate Director at Kantar Consulting. Alongside my consulting work, I am a business strategy coach inside AAA Accelerator, supporting entrepreneurs as they build and scale their AI agency and SaaS businesses, helping them to define their direction, business strategy, market selection, offers, pricing, positioning and growth. WORKING WITH ME, YOU'LL GAIN: ✅ Senior strategic perspective: Challenging assumptions, identifying gaps and bringing clarity to where your business should focus. ✅ Evidence-based decision making: Market validation, customer segmentation, ICP definition and competitive analysis that give you confidence before you commit. ✅ End-to-end commercial strategy: From opportunity validation and positioning through to GTM, pricing, product strategy and growth. ✅ Business + human perspective: I work across both sides of growth, the external strategy and the internal factors influencing how founders make decisions and lead the business forward. CORE EXPERTISE 1️⃣ COMMERCIAL STRATEGY & GROWTH I help businesses determine where to play, which opportunities to back and how to win, grounding strategy in market evidence, customer needs, competitive dynamics and commercial reality. ✅ Market validation & opportunity assessment ✅ Market sizing, competitive landscape & whitespace ✅ Customer segmentation & ICP definition ✅ Go-to-market strategy ✅ Positioning, proposition & pricing ✅ Brand & portfolio strategy ✅ SaaS, MVP & product strategy ✅ Growth strategy & commercial modelling ✅ C-suite workshops & stakeholder alignment I've worked across AI, SaaS, financial services, healthcare, FMCG, technology, energy, NGO and transport, with projects spanning APAC, the UK, Europe and the US. 2️⃣ BUSINESS & LEADERSHIP COACHING I help founders get clear on where they're going, make better business decisions and identify both the commercial and internal barriers getting in the way of growth. I've coached 200+ individuals and leaders through 1:1 coaching, workshops and programs, and today coach founders inside AAA Accelerator across business direction, niche selection, offers, pricing, positioning and scaling. ✅ Business direction & growth strategy ✅ Positioning, offers & pricing ✅ Go-to-market & growth ✅ Founder decision-making ✅ Internal bottlenecks & mindset If you're working out where your business should go next, which growth opportunity to back, or how to turn that direction into a commercially viable strategy, let's talk.

𝙄𝙛 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙨𝙚𝙡𝙡 𝙛𝙖𝙨𝙩𝙚𝙧 𝙩𝙝𝙖𝙣 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙙𝙚𝙡𝙞𝙫𝙚𝙧, 𝙄 𝙘𝙖𝙣 𝙝𝙚𝙡𝙥. I work with founders of established service businesses who are good at sales, but have reached the point where growth is creating operational problems. Too much depends on you. Delivery is inconsistent. The team is busy, but accountability is unclear. Hiring happens too late. Margins start slipping. You know the business can grow, but the way it currently runs won’t get you there. I’ve been on the operating side of those problems for years: 🏅 $600K to $2.4M revenue growth 🏅 $300K to $800K after fixing fulfillment 🏅 $4M project delivered on time & on budget 🏅 10% COGS reduction through team redesign & automation 🏅 60+ staff hired & onboarded 🏅 3 to 6 locations in 12 months 🏅 $10M P&L accountability Today, I use that experience as a Business Coach & Advisor to help founders make better decisions, fix the real bottlenecks and build businesses that don’t need them involved in everything. 𝟭. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 & 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 🔹 Business Coaching 🔹 Business Consulting 🔹 Management Consulting 🔹 Business Strategy 🔹 Strategic Planning 🔹 Executive Coaching 𝟮. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 🔹 Business Operations 🔹 Operations Management 🔹 Process Improvement 🔹 Workflow Optimization 🔹 Organizational Design 🔹 Staff Recruitment & Management 🔹 Change Management 𝟯. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 🔹 Business Strategy 🔹 Business Analysis 🔹 Business Planning & Strategy 🔹 KPI Development 🔹 Performance Management 🔹 Project Management 🔹 Management Consulting The difference is simple: I’m not a career Business Coach who has only advised businesses. I’ve actually operated them. I know what it looks like when sales outrun delivery, when the founder becomes the bottleneck, when the wrong hire creates six months of problems, and when more revenue somehow creates less profit. So my Business Coaching isn’t theoretical. We look at what is happening, find what is actually holding the business back, decide what needs to change and get it moving. If you run a service business and growth is starting to create more chaos than freedom, send me a message. 𝙏𝙚𝙡𝙡 𝙢𝙚 𝙬𝙝𝙖𝙩’𝙨 𝙣𝙤𝙩 𝙬𝙤𝙧𝙠𝙞𝙣𝙜. 𝙄’𝙡𝙡 𝙩𝙚𝙡𝙡 𝙮𝙤𝙪 𝙬𝙝𝙖𝙩 𝙄’𝙙 𝙛𝙞𝙭 𝙛𝙞𝙧𝙨𝙩.

Customer satisfaction is my number one priority! I don’t consider the work done until you are fully happy with the result. I am flexible, honest, and professional in everything I do. I always strive to meet your standards and expect the same from you. I have been working as a freelancer since early 2019 and I enjoy working with diverse organisations and industries. I have established a loyal customer base and I am always excited for new challenges. I am a reliable and efficient worker with a positive mindset and a keen eye for detail. I can assist you with:- • Conversion to MS Word template of a PDF or InDesign file • Document branding templates - based on your brand guidelines or material • Define Stylesheet/s, including list styles and hierarchical numbered headings • Customise or fix templates that you have made or purchased • Applying text formatting, or reformatting • Ensuring consistency in formatting across multiple documents • Setting up automatic Table of Contents, headers and footers, page numbering • Creating existing document/s into templates • And much more! I have earned respect for my work ethic and professionalism. I always maintain confidentiality and pay attention to the smallest details. ✅ Document branding based on your brand guidelines/designs ✅ Microsoft Word Formatting Designing - 30+years experience ✅ Microsoft Office (Word - PowerPoint - Excel) ✅ PDF Conversion ✅ Fillable PDF Form ✅ Editable PDF Form ✅ Proofreading ✅ Dictation/Transcriptions I’m always happy to hear from you and answer any questions you may have about my work. If you’re interested in working with me, please invite me to your job post so we can chat and figure out the details. I’m excited to collaborate with you on your project! 👉 RECENT CLIENT FEEDBACK: 👇 ➡Neal Thompson: I had a badly compromised Word manuscript that had been mishandled by Amazon publishing (Createspace) in such a way that whole chapters had footnotes that would not renumber when new notes were added. I spent nearly two hours working with a technician from Microsoft, but he was unable even to determine why this was happening. I sent the manuscript to Janelle, and she spent considerable time just finding the problem: whole chapters had footnotes that were coded as regular text rather than footnotes. She was able to find and correct this even though both Amazon and Microsoft had been unable to do so. And her final invoice was exceedingly reasonable given her efforts. I could not be happier with her services and would recommend her to anyone needing expert word processing assistance. ➡Carly Mitchell: Janelle's time was highly appreciative by us as she did not mind all the extra contact from us, or who she was dealing with changed mid point - and she delivered at AAA class with a fast response time - Always!!