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With 15+ years in commercial strategy, I help founders and businesses get clear on where they're going, identify the right growth opportunities, and build the strategy to get there. My background spans VP-level strategy leadership, global consulting and entrepreneurship. I've advised organisations from early-stage ventures through to global brands on market opportunity, positioning, go-to-market strategy, innovation and growth, including as VP and Australian Business Lead at Edelman DxI and Associate Director at Kantar Consulting. Alongside my consulting work, I am a business strategy coach inside AAA Accelerator, supporting entrepreneurs as they build and scale their AI agency and SaaS businesses, helping them to define their direction, business strategy, market selection, offers, pricing, positioning and growth. WORKING WITH ME, YOU'LL GAIN: ✅ Senior strategic perspective: Challenging assumptions, identifying gaps and bringing clarity to where your business should focus. ✅ Evidence-based decision making: Market validation, customer segmentation, ICP definition and competitive analysis that give you confidence before you commit. ✅ End-to-end commercial strategy: From opportunity validation and positioning through to GTM, pricing, product strategy and growth. ✅ Business + human perspective: I work across both sides of growth, the external strategy and the internal factors influencing how founders make decisions and lead the business forward. CORE EXPERTISE 1️⃣ COMMERCIAL STRATEGY & GROWTH I help businesses determine where to play, which opportunities to back and how to win, grounding strategy in market evidence, customer needs, competitive dynamics and commercial reality. ✅ Market validation & opportunity assessment ✅ Market sizing, competitive landscape & whitespace ✅ Customer segmentation & ICP definition ✅ Go-to-market strategy ✅ Positioning, proposition & pricing ✅ Brand & portfolio strategy ✅ SaaS, MVP & product strategy ✅ Growth strategy & commercial modelling ✅ C-suite workshops & stakeholder alignment I've worked across AI, SaaS, financial services, healthcare, FMCG, technology, energy, NGO and transport, with projects spanning APAC, the UK, Europe and the US. 2️⃣ BUSINESS & LEADERSHIP COACHING I help founders get clear on where they're going, make better business decisions and identify both the commercial and internal barriers getting in the way of growth. I've coached 200+ individuals and leaders through 1:1 coaching, workshops and programs, and today coach founders inside AAA Accelerator across business direction, niche selection, offers, pricing, positioning and scaling. ✅ Business direction & growth strategy ✅ Positioning, offers & pricing ✅ Go-to-market & growth ✅ Founder decision-making ✅ Internal bottlenecks & mindset If you're working out where your business should go next, which growth opportunity to back, or how to turn that direction into a commercially viable strategy, let's talk.

𝙄𝙛 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙨𝙚𝙡𝙡 𝙛𝙖𝙨𝙩𝙚𝙧 𝙩𝙝𝙖𝙣 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙙𝙚𝙡𝙞𝙫𝙚𝙧, 𝙄 𝙘𝙖𝙣 𝙝𝙚𝙡𝙥. I work with founders of established service businesses who are good at sales, but have reached the point where growth is creating operational problems. Too much depends on you. Delivery is inconsistent. The team is busy, but accountability is unclear. Hiring happens too late. Margins start slipping. You know the business can grow, but the way it currently runs won’t get you there. I’ve been on the operating side of those problems for years: 🏅 $600K to $2.4M revenue growth 🏅 $300K to $800K after fixing fulfillment 🏅 $4M project delivered on time & on budget 🏅 10% COGS reduction through team redesign & automation 🏅 60+ staff hired & onboarded 🏅 3 to 6 locations in 12 months 🏅 $10M P&L accountability Today, I use that experience as a Business Coach & Advisor to help founders make better decisions, fix the real bottlenecks and build businesses that don’t need them involved in everything. 𝟭. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 & 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 🔹 Business Coaching 🔹 Business Consulting 🔹 Management Consulting 🔹 Business Strategy 🔹 Strategic Planning 🔹 Executive Coaching 𝟮. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 🔹 Business Operations 🔹 Operations Management 🔹 Process Improvement 🔹 Workflow Optimization 🔹 Organizational Design 🔹 Staff Recruitment & Management 🔹 Change Management 𝟯. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 🔹 Business Strategy 🔹 Business Analysis 🔹 Business Planning & Strategy 🔹 KPI Development 🔹 Performance Management 🔹 Project Management 🔹 Management Consulting The difference is simple: I’m not a career Business Coach who has only advised businesses. I’ve actually operated them. I know what it looks like when sales outrun delivery, when the founder becomes the bottleneck, when the wrong hire creates six months of problems, and when more revenue somehow creates less profit. So my Business Coaching isn’t theoretical. We look at what is happening, find what is actually holding the business back, decide what needs to change and get it moving. If you run a service business and growth is starting to create more chaos than freedom, send me a message. 𝙏𝙚𝙡𝙡 𝙢𝙚 𝙬𝙝𝙖𝙩’𝙨 𝙣𝙤𝙩 𝙬𝙤𝙧𝙠𝙞𝙣𝙜. 𝙄’𝙡𝙡 𝙩𝙚𝙡𝙡 𝙮𝙤𝙪 𝙬𝙝𝙖𝙩 𝙄’𝙙 𝙛𝙞𝙭 𝙛𝙞𝙧𝙨𝙩.

If you're an entrepreneur, creative, or business owner who’s tired of spinning your wheels, I’m here to help you build a business that’s profitable, strategic, and aligned with who you are. I'm Geoff, a coach, author, creator, and serial entrepreneur. Since 2021, I’ve coached 100+ clients across four continents, helping them gain clarity, improve their business direction, and build the confidence needed to move from uncertainty to consistent, purposeful action. My work centres on helping entrepreneurs strengthen the two pillars that create long term success: a profitable business model and an unforgettable personal brand. What I Help You Do: - Clarify your offers, messaging, and brand positioning - Improve lead flow, increase conversions, and attract aligned clients - Build a business model that supports your ideal lifestyle and long term goals - Strengthen your consistency and decision making so you move with confidence - Analyse your business to identify gaps, opportunities, and strategic improvements Why Work With Me: I blend business strategy with a deep understanding of human performance, shaped by my academic background in Human Biological Sciences, Neuroscience, and Biotechnology. Combined with nearly a decade of entrepreneurial experience and multiple companies founded since 2017, I bring both science and real world insight to your business growth. My coaching is practical, structured, and rooted in helping you take the right action, not more action. If you have consumed the books, the podcasts, the YouTube videos, and you are still stuck, it is not because you are lacking information. You simply need clearer direction and the right strategy for your business. A Few Highlights: → Founder of multiple companies since 2017 → Coached 100+ clients across 4 continents → Featured on multiple internationally recognised podcasts → Recognised as a Top Coach in Australia three years in a row → Author of Do It Every Damn Day: The Science of Unwavering Consistency Ready to move forward? I offer a FREE 45 minute Strategy Call to help you gain clarity and make confident next steps with no pressure and no fluff. Message me to book your session! 🔗 Learn more: linktr.ee/mindaxislifecoaching

Revenue Operator | B2B Growth & Client Acquisition | Pipeline Builder I help B2B companies turn inconsistent pipeline into predictable revenue. If you have a strong offer but deal flow is slow, inconsistent, or under-monetised—I step in and fix the execution. This isn’t strategy-only. I build pipeline, create opportunities, and drive revenue. What I do: * Led, manage and develop high performance teams to drive the best outcomes for the business * Build and execute outbound systems (cold email, LinkedIn) * Generate qualified meetings with decision-makers * Optimise messaging and positioning for conversion * Improve sales process and follow-up systems * Support or close high-value deals ($5K–$20K+) Results-focused approach: * Fast pipeline activation (days, not months) * Clear focus on revenue, not vanity metrics * Structured, repeatable systems * Relentless follow-up and accountability Background: * 10+ years in B2B leadership, sales, banking, and commercial finance * Experience managing client portfolios and driving revenue growth * Strong commercial acumen and relationship management Best fit clients: * Agencies (marketing, sales, consulting) * B2B service businesses If you need someone who can come in, take ownership, and drive revenue quickly—let’s talk.