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Senior UX/UI Designer with 9+ years of experience. I finished art university in Oradea - Transylvania ( Partium Christian University - Oradea) in 2008. From 2008 I worked for a few publicity agencies and also as a freelancer. (view my employment history) Actually, I'm working as a UX/UI designer for an IT company. It was hard work learning enough to become a UX designer but I really like the day by day challenge I met as a UX designer. I'm on Upwork to find new challenges, solve my clients' problems, and, of course, win some extra money.

As an experienced urban and landscape planner and designer, I’m passionate about shaping spaces that bring people, nature, and architecture together into meaningful urban stories. I’ve collaborated on projects across the U.S., Europe, Australia, and Saudi Arabia, designing masterplans (primarily residential), developing spatial maps, and reimagining landscapes and buildings. My expertise lies in both hand-rendered and digital approaches, adapting seamlessly to each project’s needs. Sometimes that means pure hand-drawn illustrations in ink, watercolor, or markers, to give a warm, expressive quality. Other times, it’s highly precise digital renderings and maps, designed in QGIS, Adobe Illustrator, and AI-enhanced workflows, for sharp, technical clarity. This versatility allows me to transform complex challenges into persuasive, image-driven solutions. Beyond design practice, my portfolio includes research in urban planning and the social sciences, always with a focus on innovative, research-driven strategies. From waste management and zero-waste principles, to the spatial evolution of European port cities, I’ve combined academic inquiry with practical design insights. My background spans: Bachelor’s in Urban Design and Planning – developing a visionary biorefinery concept that integrated industry and agriculture in a sustainable way. Master’s in Spatial Planning and Regional Development – exploring innovative waste management strategies based on zero-waste principles. PhD research – analyzing the evolution of European Union port cities and developing methodologies to link port networks with urban development. Alongside academic and professional practice, I also enjoy mentoring in urban and architectural sciences, sharing knowledge with those eager to explore this field. My approach is driven by curiosity and strategic thinking. Whether it’s designing vibrant communities, enhancing urban landscapes, or modernizing private gardens and façades, I thrive on finding solutions that optimize land use, attract investment, and revitalize communities. At the heart of everything I do is storytelling through design: using maps, illustrations, and plans to breathe life into concepts and turn them into spaces people can connect with. I’d be excited to bring this mix of creativity, technical skill, and research-driven vision to your next transformative project.

I make hand-drawn illustration that's unmistakably human — custom maps, brand systems, and infographics for clients from solopreneurs to Johnson & Johnson, Mars, On, and RubyCup. In a market flooded with AI-generated visuals, I build illustration that's strategically considered and built to last. 14+ years, 500+ projects, 100% Job Success on Upwork. My background in marketing and economics means I approach illustration as a business tool, not decoration. I've built DEI visual systems for J&J, internal culture visuals for Mars, brand illustration for femtech and sportswear — and illustrated maps for editorial, travel, hospitality, and real estate clients worldwide. What I work on: — Hand-drawn & digital brand illustration — Custom illustrated maps (city, tourism, editorial, conceptual) — Infographic design & data visualisation — Visual identity systems & icon sets — Pitch decks & presentation illustration — Editorial & cover illustration Tools: Procreate, Adobe Illustrator, Photoshop. If you want strategy with a bit of wit, we'll get along.

Hello! I'm Raluca, an UPWORK EXPERT-VETTER Product Manager and Marketing / Growth Expert with over 15 years of experience. Why Choose Me? Here's a few of my achievements: * $1.8M+ in revenue generated through strategic marketing initiatives, exceeding goals by 20%. * Achieved a 250% increase in key marketing metrics, propelling substantial growth. * Drove a 40% growth in new user acquisitions within one year. * Led digital transformation projects for over 25 companies. * Streamlined product development processes, reducing time-to-market by 60%. * Optimized business operations, resulting in a 40% reduction in costs. Certified Professional: * Business Strategy Certificate from Harvard Business School Online. * Master UX Certification from the Nielsen Norman Group. * Product Analytics Certification from Mind the Product. Services Offered UX Evaluation: * App and Website UX Reviews: I will thoroughly review your app or website to identify areas for improvement based on UX best practices. * UX Roadmap Development: Create a strategic plan outlining actionable steps to enhance your product's usability and customer satisfaction. * User Persona Creation: Develop detailed user personas to help you understand and target your ideal customers effectively. * Customer Journey Mapping: Map out your customer's journey to identify key touchpoints and optimize their experience with your brand. Product Strategy & Roadmapping: * Product Roadmap Creation: Assist in building a comprehensive product roadmap that outlines feature development and aligns with your business goals. * Feature Prioritization: Help determine which features to focus on for maximum impact and user engagement. * Talent Acquisition Guidance: Provide strategies on how to hire the right people to build a strong and effective team. Marketing Analytics & Planning: * Analytics Setup & Dashboard Creation: Set up product and marketing analytics tools, create customized dashboards, and train you on how to interpret the data for informed decision-making. * Effective Marketing Plan Development: Craft a strategic marketing plan that includes actionable steps to reach your target audience and achieve your business objectives. & Campaign Strategy & Optimization: Offer advice on designing and optimizing marketing and sales campaigns to maximize ROI.

🔷 𝗙𝗿𝗼𝗺 𝗱𝗲𝗻𝘀𝗲 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝘀 𝘁𝗼 𝗰𝗹𝗲𝗮𝗿, 𝘃𝗶𝘀𝘂𝗮𝗹 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 - 𝗜 𝘁𝘂𝗿𝗻 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗶𝗻𝘁𝗼 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗶𝗻𝗳𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀 𝗮𝗻𝗱 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀. With 11 years of experience, I’ve worked with clients from global banks like ING to fast-growing AI and fintech startups. My approach focuses on clear structure and visual cohesion, creating tailored designs that make complex information easier to understand and more engaging to go through. My work spans fintech and banking, SaaS, and research-driven environments, with clients including ING Bank, AMP Bank, SEI, Kin + Carta, Linkurious, Protein Metrics, and Tirias Research. Some of my work, created for Tirias Research, has been featured in publications such as Forbes. 🔸𝗜 𝗱𝗲𝘀𝗶𝗴𝗻 𝗮 𝘄𝗶𝗱𝗲 𝗿𝗮𝗻𝗴𝗲 𝗼𝗳 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻-𝗱𝗿𝗶𝘃𝗲𝗻 𝗮𝘀𝘀𝗲𝘁𝘀, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴: • Infographics: Complex topics, processes, comparisons, and data-driven visuals • Data Visualizations: Charts, dashboards, and visual storytelling systems • Presentations: Pitch decks, investor decks, and executive presentations • Reports & Documents: Whitepapers, executive summaries, and internal reports • Marketing & Explainers: One-pagers, case studies, and visual content for web or social I keep the process simple and collaborative. You bring the content, whether it’s a rough document or an early draft, and I take care of structuring, visualizing, and refining it through clear steps and feedback cycles, so you always know where things stand and what to expect. Feel free to reach out if you’d like to discuss your project. 🔸𝗖𝗹𝗶𝗲𝗻𝘁 𝗧𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹𝘀: “𝐶𝑟𝑖𝑠𝑡𝑖𝑎𝑛 𝑖𝑠 𝑎 𝑤𝑒𝑎𝑝𝑜𝑛 𝑎𝑡 𝑣𝑖𝑠𝑢𝑎𝑙 𝑑𝑒𝑠𝑖𝑔𝑛. 𝐼 𝑢𝑠𝑒𝑑 ℎ𝑖𝑚 𝑓𝑜𝑟 𝑖𝑛𝑓𝑜𝑔𝑟𝑎𝑝ℎ𝑖𝑐𝑠, 𝑒𝑥𝑒𝑐𝑢𝑡𝑖𝑣𝑒 𝑠𝑢𝑚𝑚𝑎𝑟𝑖𝑒𝑠, 𝑎𝑛𝑑 𝑝𝑖𝑡𝑐ℎ 𝑑𝑒𝑐𝑘𝑠, 𝑎𝑛𝑑 𝑡ℎ𝑒 𝑤𝑜𝑟𝑘 𝑤𝑎𝑠 𝑝𝑒𝑟𝑓𝑒𝑐𝑡. 𝐼’𝑙𝑙 𝑑𝑒𝑓𝑖𝑛𝑖𝑡𝑒𝑙𝑦 𝑢𝑠𝑒 ℎ𝑖𝑚 𝑎𝑔𝑎𝑖𝑛 𝑎𝑛𝑑 ℎ𝑖𝑔ℎ𝑙𝑦 𝑟𝑒𝑐𝑜𝑚𝑚𝑒𝑛𝑑 ℎ𝑖𝑚 𝑡𝑜 𝑎𝑛𝑦𝑜𝑛𝑒 𝑤ℎ𝑜 𝑢𝑛𝑑𝑒𝑟𝑠𝑡𝑎𝑛𝑑𝑠 𝑡ℎ𝑒 𝑣𝑎𝑙𝑢𝑒 𝑜𝑓 𝑝𝑟𝑜𝑓𝑒𝑠𝑠𝑖𝑜𝑛𝑎𝑙 𝑑𝑒𝑠𝑖𝑔𝑛 𝑖𝑛 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠.” — Kevin Rowlands “𝑇ℎ𝑖𝑠 𝑤𝑎𝑠 𝑜𝑛𝑒 𝑜𝑓 𝑚𝑦 𝑏𝑒𝑠𝑡 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒𝑠 𝑜𝑛 𝑡ℎ𝑖𝑠 𝑝𝑙𝑎𝑡𝑓𝑜𝑟𝑚. 𝐶𝑟𝑖𝑠𝑡𝑖𝑎𝑛 𝑐𝑜𝑚𝑚𝑖𝑡𝑡𝑒𝑑 𝑡𝑜 𝑎𝑛 𝑒𝑥𝑝𝑒𝑑𝑖𝑡𝑒𝑑 𝑡𝑖𝑚𝑒𝑓𝑟𝑎𝑚𝑒 𝑎𝑛𝑑 𝑜𝑣𝑒𝑟𝑑𝑒𝑙𝑖𝑣𝑒𝑟𝑒𝑑. 𝐻𝑖𝑠 𝑎𝑡𝑡𝑒𝑛𝑡𝑖𝑜𝑛 𝑡𝑜 𝑑𝑒𝑡𝑎𝑖𝑙 𝑎𝑛𝑑 𝑠𝑒𝑛𝑠𝑒 𝑓𝑜𝑟 𝑣𝑖𝑠𝑢𝑎𝑙 𝑠𝑝𝑎𝑐𝑒 𝑎𝑟𝑒 𝑒𝑥𝑐𝑒𝑙𝑙𝑒𝑛𝑡—ℎ𝑒’𝑙𝑙 𝑏𝑒 𝑚𝑦 𝑔𝑜-𝑡𝑜 𝑓𝑜𝑟 𝑓𝑢𝑡𝑢𝑟𝑒 𝑝𝑟𝑜𝑗𝑒𝑐𝑡𝑠.” — Jermaine Powell “𝐶𝑟𝑖𝑠𝑡𝑖𝑎𝑛 𝑖𝑠 𝑎𝑛 𝑒𝑥𝑐𝑒𝑝𝑡𝑖𝑜𝑛𝑎𝑙 𝑑𝑒𝑠𝑖𝑔𝑛𝑒𝑟. 𝐻𝑒 𝑐𝑟𝑒𝑎𝑡𝑒𝑑 𝑎 𝑐𝑢𝑠𝑡𝑜𝑚 𝑖𝑛𝑓𝑜𝑔𝑟𝑎𝑝ℎ𝑖𝑐 𝑡ℎ𝑎𝑡’𝑠 𝑛𝑜𝑡 𝑜𝑛𝑙𝑦 𝑣𝑖𝑠𝑢𝑎𝑙𝑙𝑦 𝑎𝑝𝑝𝑒𝑎𝑙𝑖𝑛𝑔 𝑏𝑢𝑡 𝑎𝑙𝑠𝑜 𝑐𝑜𝑛𝑣𝑒𝑦𝑠 𝑎 𝑙𝑜𝑡 𝑜𝑓 𝑖𝑛𝑓𝑜𝑟𝑚𝑎𝑡𝑖𝑜𝑛 𝑖𝑛 𝑎 𝑐𝑙𝑒𝑎𝑟, 𝑢𝑛𝑐𝑙𝑢𝑡𝑡𝑒𝑟𝑒𝑑 𝑤𝑎𝑦.” — Shawn Dickerson

Elevate Your Business with a Top AI, Digital Marketing, Copywriting & Design Specialist! As an Expert in Graphic & Motion Design (Design Tools: Adobe Illustrator, Adobe inDesign, Photoshop, AfterEffects, Adobe Premiere, Canva), Computer Science & Digital Marketing, Communications, Sales, Prompt Engineer in OpenAI ChatGPT4, I’m committed to taking your brand to the next level. Boasting over 16 years of experience in marketing, pharmaceuticals, sales, and negotiations, and fueled by a passion for graphic design and animation, I craft customized strategies, innovative marketing initiatives, and compelling content. My talent in creating impactful visual designs and animations engages audiences and provides a unique experience. Skilled in meeting the specific needs of your business, I am ready to propel your company to new heights. Ready for an extraordinary transformation? Let's collaborate!