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Senior UX/UI Designer with 9+ years of experience. I finished art university in Oradea - Transylvania ( Partium Christian University - Oradea) in 2008. From 2008 I worked for a few publicity agencies and also as a freelancer. (view my employment history) Actually, I'm working as a UX/UI designer for an IT company. It was hard work learning enough to become a UX designer but I really like the day by day challenge I met as a UX designer. I'm on Upwork to find new challenges, solve my clients' problems, and, of course, win some extra money.

As an experienced urban and landscape planner and designer, I’m passionate about shaping spaces that bring people, nature, and architecture together into meaningful urban stories. I’ve collaborated on projects across the U.S., Europe, Australia, and Saudi Arabia, designing masterplans (primarily residential), developing spatial maps, and reimagining landscapes and buildings. My expertise lies in both hand-rendered and digital approaches, adapting seamlessly to each project’s needs. Sometimes that means pure hand-drawn illustrations in ink, watercolor, or markers, to give a warm, expressive quality. Other times, it’s highly precise digital renderings and maps, designed in QGIS, Adobe Illustrator, and AI-enhanced workflows, for sharp, technical clarity. This versatility allows me to transform complex challenges into persuasive, image-driven solutions. Beyond design practice, my portfolio includes research in urban planning and the social sciences, always with a focus on innovative, research-driven strategies. From waste management and zero-waste principles, to the spatial evolution of European port cities, I’ve combined academic inquiry with practical design insights. My background spans: Bachelor’s in Urban Design and Planning – developing a visionary biorefinery concept that integrated industry and agriculture in a sustainable way. Master’s in Spatial Planning and Regional Development – exploring innovative waste management strategies based on zero-waste principles. PhD research – analyzing the evolution of European Union port cities and developing methodologies to link port networks with urban development. Alongside academic and professional practice, I also enjoy mentoring in urban and architectural sciences, sharing knowledge with those eager to explore this field. My approach is driven by curiosity and strategic thinking. Whether it’s designing vibrant communities, enhancing urban landscapes, or modernizing private gardens and façades, I thrive on finding solutions that optimize land use, attract investment, and revitalize communities. At the heart of everything I do is storytelling through design: using maps, illustrations, and plans to breathe life into concepts and turn them into spaces people can connect with. I’d be excited to bring this mix of creativity, technical skill, and research-driven vision to your next transformative project.

I make hand-drawn illustration that's unmistakably human — custom maps, brand systems, and infographics for clients from solopreneurs to Johnson & Johnson, Mars, On, and RubyCup. In a market flooded with AI-generated visuals, I build illustration that's strategically considered and built to last. 14+ years, 500+ projects, 100% Job Success on Upwork. My background in marketing and economics means I approach illustration as a business tool, not decoration. I've built DEI visual systems for J&J, internal culture visuals for Mars, brand illustration for femtech and sportswear — and illustrated maps for editorial, travel, hospitality, and real estate clients worldwide. What I work on: — Hand-drawn & digital brand illustration — Custom illustrated maps (city, tourism, editorial, conceptual) — Infographic design & data visualisation — Visual identity systems & icon sets — Pitch decks & presentation illustration — Editorial & cover illustration Tools: Procreate, Adobe Illustrator, Photoshop. If you want strategy with a bit of wit, we'll get along.

Most companies don’t have a design problem, they have a clarity problem. I help fintech, SaaS, and growing brands turn complex ideas into clear, engaging experiences through product design, visual design, branding, and strategic design thinking. What sets me apart is my experience working across large, interconnected ecosystems with multiple products, brands, stakeholders, and cross-functional engineering teams. Beyond product design, I've contributed to design systems, visual frameworks, presentations, campaigns, launches, and creative direction—bringing product, engineering, brand, and marketing together to improve clarity, drive engagement, and support measurable business growth. ✓ Experience - Product design, UX, and user flows - Websites, landing pages, and digital experiences - Branding, visual identity, and design systems - Campaigns, social media, and marketing assets - Pitch decks, presentations, and storytelling - Creative direction and cross-functional design support ✓ What I do - Turn complex ideas into clear, compelling experiences - Align product, brand, and marketing into a cohesive system - Elevate visual quality across every customer touchpoint - Create scalable design foundations that support growth - Help teams communicate value more effectively ✓ Typical work - SaaS, fintech, web3 product design - Marketing websites and landing pages - Brand systems and visual identities - Social, campaign, and event design - Investor decks, sales materials, and presentations - Design systems and UI libraries ✓ Approach - Clarity over complexity - Consistency over fragmentation - Strategy over decoration - Systems over one-off solutions ✓ Fit Best for companies looking for a strategic design partner who can contribute across product, brand, marketing, and creative direction, driving clarity, consistency, and quality across customer experiences, stakeholder communications, and business-critical initiatives. Let’s work together to create something clear, cohesive, and impactful; built to work as well as it looks ✌️

Hello! I'm Raluca, an UPWORK EXPERT-VETTER Product Manager and Marketing / Growth Expert with over 15 years of experience. Why Choose Me? Here's a few of my achievements: * $1.8M+ in revenue generated through strategic marketing initiatives, exceeding goals by 20%. * Achieved a 250% increase in key marketing metrics, propelling substantial growth. * Drove a 40% growth in new user acquisitions within one year. * Led digital transformation projects for over 25 companies. * Streamlined product development processes, reducing time-to-market by 60%. * Optimized business operations, resulting in a 40% reduction in costs. Certified Professional: * Business Strategy Certificate from Harvard Business School Online. * Master UX Certification from the Nielsen Norman Group. * Product Analytics Certification from Mind the Product. Services Offered UX Evaluation: * App and Website UX Reviews: I will thoroughly review your app or website to identify areas for improvement based on UX best practices. * UX Roadmap Development: Create a strategic plan outlining actionable steps to enhance your product's usability and customer satisfaction. * User Persona Creation: Develop detailed user personas to help you understand and target your ideal customers effectively. * Customer Journey Mapping: Map out your customer's journey to identify key touchpoints and optimize their experience with your brand. Product Strategy & Roadmapping: * Product Roadmap Creation: Assist in building a comprehensive product roadmap that outlines feature development and aligns with your business goals. * Feature Prioritization: Help determine which features to focus on for maximum impact and user engagement. * Talent Acquisition Guidance: Provide strategies on how to hire the right people to build a strong and effective team. Marketing Analytics & Planning: * Analytics Setup & Dashboard Creation: Set up product and marketing analytics tools, create customized dashboards, and train you on how to interpret the data for informed decision-making. * Effective Marketing Plan Development: Craft a strategic marketing plan that includes actionable steps to reach your target audience and achieve your business objectives. & Campaign Strategy & Optimization: Offer advice on designing and optimizing marketing and sales campaigns to maximize ROI.

Elevate Your Business with a Top AI, Digital Marketing, Copywriting & Design Specialist! As an Expert in Graphic & Motion Design (Design Tools: Adobe Illustrator, Adobe inDesign, Photoshop, AfterEffects, Adobe Premiere, Canva), Computer Science & Digital Marketing, Communications, Sales, Prompt Engineer in OpenAI ChatGPT4, I’m committed to taking your brand to the next level. Boasting over 16 years of experience in marketing, pharmaceuticals, sales, and negotiations, and fueled by a passion for graphic design and animation, I craft customized strategies, innovative marketing initiatives, and compelling content. My talent in creating impactful visual designs and animations engages audiences and provides a unique experience. Skilled in meeting the specific needs of your business, I am ready to propel your company to new heights. Ready for an extraordinary transformation? Let's collaborate!