Hire the Best Sales Strategy Freelancers
in South Africa

With over 5 years of work experience, I have gained valuable insights into sales, customer service, and I am currently expanding my knowledge in marketing. Coming from a legal background, that supported my learning foundation I have supported more than 7 businesses with their marketing and business planning needs. In 2020, I ventured into entrepreneurship and also completed a business course with the National Youth Development Agency of South Africa. Two years ago, I transitioned into international sales as a Sales Development Representative for PlumGuide, working with Growth-hub, a company with a net worth of 25 million dollars. Since then, I have honed my skills in software sales, data analysis, copywriting, recruitment sales, sales psychology, and strategy. Recently, I have broadened my expertise to include customer service, making me well-equipped for the entire sales cycle. I am proficient in various tasks such as strategic account management, outreach, lead generation, profile screening, presentations, proposals, and more. In customer service, I excel in empathy, communication, adaptability, and problem-solving. While my marketing skills are still developing, I am skilled in copywriting, content creation, social media marketing, networking, analytics, email marketing, and graphic design. I have collaborated on marketing projects with medium to large enterprises in South Africa and I am eager to take on new challenges in this field. My rates in marketing are competitive, and I am ready to deliver exceptional results for your projects.

Greetings, and thank you for visiting my profile! I've spent my entire professional career in sales and business development, and it's where I thrive. Building meaningful relationships, connecting with people, and creating value through trust and collaboration are at the core of what I do best. I’ve had the privilege of working in international markets, particularly in Singapore and Dubai, where I’ve developed strong relationships with high-net-worth individuals (HNWIs) and delivered results across diverse cultures and industries. What drives me is people-whether it’s my family, friends, colleagues, or clients. I believe real success comes from genuine connection, consistent effort, and doing work that matters. I’m currently exploring new opportunities and excited to connect with like-minded professionals, companies, and teams. Looking forward to meeting you.

⭐ 2800 + HOURS WORKED ⭐ Top Rated Plus ⭐ 100% Job Success Score⭐ I ONLY work on projects where I believe I can deliver results. If you are looking to significantly increase your market share, launch a new product or service, then my experience and professional approach is what you need to take your business to the next level. My client wins include: • A Swiss company contracted me to establish them in the Green Energy sector. I generated over $1 Billion in sales within the first year, via market research, networking, cold calling, sales meetings, closing sales, as well as acquiring funding and grants. • Taking an After-Market Automotive Fitment Centre to Dealer of the Year award • Acquiring the Annual Sales Award for a branch of an International company that I represented With over 2 decades of multinational sales experience under my belt and delivering significant revenue performance across multiple market sectors, let’s connect to see how I can help your endeavors. I have an approach that is simple and yet effective and I believe in going that extra mile to ensure that your needs are met and exceeded. My track record is proof of my commitment to client satisfaction. I have over 20 years of B2B and B2C sales and market research experience gained on an international level. With my professional and ethical approach, I am able to build lasting, long term relationships with those that I come into contact with. It is always my goal to establish productive relationships, drive business growth and oversee the projects and processes that will enable this. My genuine personality allows me to immediately build trust and rapport and I am driven by being a customer service enthusiast. Lacey Atkinson from Entando Inc had this to say: 5.0 / 5 "We appreciated Paul's skills in communicating effectively, working with and relating to others, problem-solving, applying initiative and exhibiting leadership and would not hesitate to rehire for future projects."

🚀 Growth-Focused Marketing Leader | Marketing Director | With 12+ years of experience scaling startups and enterprises, I specialize in delivering measurable results through strategic marketing innovation. I’ve worked with brands such as BMW, Standard Bank, Astron Energy, Unilever, KFC and Coca-Cola. 🍀 🍀 My Full List of Expertise 🍀🍀 ✅ 1. Strategic Leadership & Planning ☑️ Go-to-Market Strategy & Execution ☑️ Marketing Strategy (B2B & B2C) ☑️ Brand Strategy & Development ☑️ Customer Acquisition Strategy ☑️ Budget & Resource Management ☑️ Leadership & Team Management ✅ 2. Full-Funnel Demand Generation ☑️ Lead Generation (B2B & B2C) ☑️ Lead Conversion Optimization ☑️ Lead Nurturing Campaigns ☑️ Demand Generation Strategy ☑️ Customer Acquisition Strategy ☑️ Customer Retention & Lifecycle Management (LTV Optimization) ✅ 3. Digital Campaign Execution ☑️ Social Media Strategy & Execution ☑️ Email Marketing Strategy & Campaign Execution ☑️ Content Marketing Strategy & Campaign Execution ☑️ Omnichannel Campaigns (Digital + Traditional: OOH, Radio) ☑️ Paid Advertising Management: -Google Ads (Certified) -Facebook/Instagram Ads -LinkedIn Ads ✅ 4. Technical & Automation Mastery ☑️ Marketing Automation (Workflows, Segmentation) ☑️ HubSpot CRM (Certified: Inbound, SEO, AI for Marketing) ☑️ Data-Driven Analytics (ROI Tracking, CAC Optimization) Here’s what I bring to your project: ✅ Full-Cycle Expertise: From Go-to-Market strategy to campaign execution, I architect solutions across SEO/SEM, email marketing, lead generation, and brand strategy. ✅ Proven Impact: Reduced client acquisition costs (CAC) by 20%+, boosted customer growth by 35%+, generated 300+ B2B leads in 6 months, and generated 7000+ B2C leads in 4 months. ✅ Technical Edge: Certified in Google Ads, Facebook ads HubSpot AI for Marketing, and SEO, with hands-on mastery of analytics tools HubSpot.

Modern marketing and sales is a minefield. Despite what many will have you believe, there is no silver bullet, or "new secret" to grow your business. You need to figure out what works for you. I've been there, and done this for dozens of businesses, and I can do the same for you. Let me be your guide. I'll help you with overall strategy, messaging (brand story and sales pitch), channels for acquisition (social media, advertising, email, SMS, print, strategic partnerships), sales processes and after-sales / account management. Across all these areas I can coach the skills required to do the work effectively. I currently subscribe to and implement the following major methodologies on B2B sales: - Sales as a Science (SaaS - Winning By Design) - Predictable Revenue (Aaron Ross)

🏆Among TOP RATED Freelancers on Upwork worldwide. 🏆 Among HIGHEST RATED copywriters, working for over 18-years with Fortune 500 companies, brands, and clients in the USA, UK, Australia, New Zealand, and Canada. 🏆 TOP RANKED marketing and sales copywriter, article writer, blog writer, website content specialist, brand specialist, corporate identity and branding expert, and ghostwriter on Upwork. 🏆 SPECIALIST in sales and marketing content and development for the USA, UK, Canadian, Australian, and European markets. 🏆 EXPERT WordPress + Elementor PRO + SEO copywriting. ---- Hello and welcome! I am Marie-Berdine Steyn. It's a pleasure to meet you. Thank you for taking a moment to review my profile here on Upwork. I look forward to working with you soon. 💡 WHY WORK WITH ME? Most businesses hire a website designer to create a "pretty" website and a copywriter for "good" words. The result? A beautiful website that doesn't sell. In like nothing. For years on end. Yip! It hurts. Has your sales been mediocre until now? Few subscribers outside of your family and friends? It burns excruciatingly painful when you feel like your hard work is not rewarded. After almost two decades in business, I know this feeling of despair all to well. For over 18-years, I've worked with businesses, managers, and brands, who believe they are doing everything 'right'... only to wait and wait and wait for results. 💡 THERE IS LIGHT AT THE END OF THE TUNNEL - EVEN SALES FUNNELS 😉 I help you bridge this enigmatic gap between what needs to be done in your business, versus what actually delivers results in terms of sales. As a PRO-level Sales & Marketing Copywriter with over 18-years of experience crafting sales and marketing content that helps businesses and brands upscale and reach their defined target market, I've helped countless companies 5X to 30X +, their ROI. This is because, unlike a website developer you might hire who only create a website for you, or a copywriter who has never created a website, my background isn't just in writing, but in human psychology and conversion. Additionally, because I am not just a copywriter but a Senior-level WordPress Designer with more than 10 years experience in WP, I don’t just hand you a Word doc and wish you luck. I'm an expert in: ✅How copy interacts with UX/UI Design. ✅How to optimize website content for Core Web Vitals, SEO, ranking, and sales. ✅How to build high-converting Sales Funnels directly in WordPress. ✅How to build WordPress websites that actually perform, and attract traffic. ✅Subscriber Form setup and sending traffic to forms to gain subscriptions to build out your customer base. For over 18-years, I've worked with global brands across the USA, UK, Europe, Australia & Canada, such as: ✅Rilea Group (USA & Europe) ✅Xnergy Capital (USA) ✅Caldwell Family Lawyers (Australia) ✅ValueConnected (Netherlands) ✅Musoni Finance (Worldwide) ✅Jensen Instruments (Australia) ✅Greenwheels (Kenya) …and many more. 💡 WHAT I DO ✅ Website Content: Homepages, About pages, and landing pages that actually convert. ✅ Sales Copy: Marketing content, email sequences, and direct response pages. ✅ SEO Strategy: Content audits and keyword-rich architecture. ✅ SEO Website Setup & Implementation: Writing high-quality SEO content for website pages, that is optimized for search engines such as Google, Bing, Brave indexing. ✅ Full-Site Audits: Analyzing why your current site isn't turning visitors into leads. ✅ All-in-One Package: Full marketing and website design package, helping you setup and start a new business or brand from scratch, with everything from sales and marketing planning, to brand strategy and SEO content writing, and building your optimized, conversion-focused WordPres website. Fully integrated with SEO and optimized for speed and performance. 💡 CLIENT REVIEWS - Need combo copyeditor, marketer, website design/creation professional for personal website Rating: ⭐ ⭐ ⭐ ⭐ ⭐ "Marie is incredible. The skillsets she can deploy are considerable. She is calm, courteous, professional. And patient! She had been helping me with a website, publishing and marketing campaign for my book which has been considerably delayed. Could not recommend her enough!" - Website redesign content, copy, graphics Rating: ⭐ ⭐ ⭐ ⭐ ⭐ "Great work kept working with me through revisions to get me exactly what we needed!" - Fixes to WordPress Website Rating: ⭐ ⭐ ⭐ ⭐ ⭐ "Marie-Berdine was extremely efficient and went above and beyond. She did everything in a very timely manner and delight to work with. I hope to work with her again. Highly recommended. Copywriting, Sales Writing, Website Content Writing, SEO (Search Engine Optimization), Content Strategy, Conversion Rate Optimization (CRO), WordPress Content Writing, WordPress SEO, UX Writing, Digital Marketing, Content Marketing, Email Marketing, Search Engine Marketing (SEM), Web Design, Business Writing, Sales Writing, Product Writing.