Management Consultant - Sales, Marketing and Business Strategy
Management Consultancy (Current)
I help clients make informed decisions about their business that contribute to their success. We all care about revenue, but it's all the little things we can fix that contribute to that revenue that matter: productivity in operations, process simplicity, optimized sales conversion, maximized revenue per client and strategic decisions in technology implementation.
There are no templates here. Every solution is tailored to your needs and specific to your situation. What works for one client does not necessarily work for another.
Areas of business I have helped clients in the past include:
-SALES: strategy, process, training, coaching, vetting sales candidates, sales copywriting, creating compensation models, creating commission structures
-MARKETING: strategy, buyer personas, value propositions, branding guidelines, content guidelines, social media marketing, email marketing, marketing automation, identifying key performance indicators (KPIs)
-BUSINESS OPERATIONS: process creation, process optimization, creating sustainability, building a foundation for scalability, customer service training
-TECHNOLOGY: crm, e-commerce options (I favor Shopify), integration considerations
World-class sales executive with 10+ years of sales success in technology (software sales), telecom (leading provider in Canada), and retail sectors applying consultative sales methodology. Experience includes: new business development, key account development and channel sales targeting anywhere from consumers to small and medium sized businesses. Drove new and increasing revenue from multi-channel sales model using sales metrics as a guide to optimization for bottom and top line revenue.
Knowledge has led to creating training for areas such as:
-lead generation program with high conversion rates to qualified leads within territory
(including cold calling / telesales)
-pipeline development with varied level decision makers (including C-level executives)
-sales collateral including what is used in sales presentations for outside sales teams
-sales cycle expansion by retention to maximize customer lifetime value and company revenues
-account strategy developing sales efforts around qualified sales opportunities
-sales procedures impacting demand creation for new verticals, new service offerings, new business sales
copyriting, entrepreneur, small business, SaaS, app, Salesforce, forecasting, marketing automation, marketo, dynamic behavioral targeting, train, trainer, customer retention, coach, coaching, engagement optimization, conversion optimization, drip campaigns, productivity expert, start-up, startup, startup consultant