Most brands have a creative problem right now: rising CPA, unstable results, creative fatigue, and scaling that stalls. The difference is that the fix is no longer “better targeting.” It is creative, diversity and conversion signals.
With Andromeda and other updates, Meta’s delivery system is increasingly AI led. It decides who to show your ads to based on creative, copy, and conversion signals, not the old “interest stack” playbook. That is why many businesses feel performance is unpredictable even when they are spending.
I help you build campaigns that work with the system, not against it, so you can grow profitably with a focus on MER, contribution margin, CAC payback, and scalable acquisition not just platform ROAS.
✅ What I do
Creative strategy that becomes your targeting: hooks, angles, offers, UGC scripts, briefs, creative testing plan, iterations
Meta Ads management: Facebook Ads and Instagram Ads, prospecting, retargeting, Advantage campaigns, scaling and optimisation
Tracking and measurement: Pixel, Conversions API, GA4, UTMs, reporting that ties spend to real business outcomes
✅ What you get
A clear creative roadmap and testing strategy
A simplified account structure you can trust
Decisions based on blended performance and MER, not vanity metrics
🎖️ Certifications
Meta Certified Media Buying Professional
Meta Certified Discovery Commerce Specialist
Meta Certified Creative Strategy Professional
Google Ads Certifications
If you share your website, AOV, margins, and current results, I will reply with the first 3 tests I would run to lift MER.
Abdul S.
Top Rated Plus | Google Ads | Meta Ads | Social Media expert ""
I don’t just run ads — I build complete growth systems using data, creative thinking, and a structured testing process.
I’m a Top Rated Plus performance marketer with 8+ years of hands-on experience in Google Ads and Meta Ads, helping businesses scale through data-driven advertising and conversion-focused funnels. I’ve worked with startups, agencies, and established brands across e-commerce, SaaS, B2B services, and local/service industries, consistently lowering customer acquisition costs, improving ROI, and turning ad spend into predictable revenue.
On Upwork alone, I’ve completed 800+ hours of paid work, generated over $20,000+ in earnings, and maintain a 100% Job Success Score with 5-star feedback. Clients consistently describe me as solution-oriented, clear in communication, detail-focused, and accountable for outcomes.
My expertise goes far beyond media buying. I design and manage full-funnel systems from traffic to tracking to conversion optimization so every dollar spent on ads is measurable and scalable.
I manage and optimize campaigns across Meta (Facebook & Instagram) and Google Ads including Search, Display, Shopping, Performance Max, and YouTube. I build account structures that scale, not just survive.
I implement advanced conversion tracking and analytics using Google Tag Manager (GTM), GA4, Meta Pixel, Conversion API (CAPI), server-side tracking, custom events, and attribution models so you always know what’s working and what’s wasting money.
I integrate ad platforms with CRMs and automation tools including HubSpot, GoHighLevel, Pipedrive, ClickFunnels, Shopify, WooCommerce, Typeform, Calendly, Zapier, Make, and custom forms. If your stack talks to each other, your business grows faster.
I create reporting dashboards in Looker Studio for clean, real-time performance visibility across all channels.
I also optimize landing pages and funnels with CRO principles improving copy flow, trust elements, page speed, and user experience to increase conversions without increasing ad spend.
My approach is built on strategy, testing, and execution. Every account runs on structured experimentation across audiences, creatives, hooks, formats, offers, bidding, and budgets. I don’t guess. I test.
Budgets I’ve managed range from $1,000 to $100,000+ per month across Shopify, WooCommerce, ClickFunnels, and B2B lead generation funnels.
Some highlights from my work:
• Scaled multiple Google & Meta ad accounts to profitable ROAS while reducing CPL by 30–60%
• Built full GTM + GA4 + CAPI tracking stacks for SaaS and lead gen businesses
• Helped service companies generate consistent booked calls using Meta + Google funnels
• Cleaned up broken analytics systems and restored accurate attribution for agencies and brands
If you’re tired of broken tracking, disconnected tools, and ads that don’t convert, I can help you build a clean, scalable system.
Let’s connect for a free 30-minute strategy call. I’ll review your ads, tracking, and funnel, and show you exactly where you’re losing money and how to fix it.
Abdul Samad
Top Rated Plus | Google Ads | Meta Ads | GTM • GA4 • CAPI • CRO • Full-Funnel Growth Partner
Annie S.
Google Ads Lead Generation Specialist | Real Estate & Local Services
Newnan, Georgia
$35/hr$35 per hour5.0 (3) 5 jobs $3K+ total earnings
I help real estate and local service businesses generate more qualified leads through Google Ads supported by accurate conversion tracking, strong search intent and conversion-focused landing pages.
As a Google Ads Lead Generation Specialist, I focus on more than clicks and form submissions. I build campaigns around lead quality, cost per acquisition and the actions that create genuine sales opportunities.
What I can help you with:
• Google Search, Performance Max and YouTube campaigns
• Google Ads audits, restructuring and ongoing optimization
• Keyword research, search-term analysis and negative keywords
• GA4 and Google Tag Manager setup and troubleshooting
• Call, form and conversion tracking
• Landing-page and lead-funnel optimization
• Cost-per-lead and lead-quality improvement
• Campaign reporting and performance analysis
Selected results:
• Managed a multi-client Google Ads account with £126K in spend and 3.99K tracked conversions
• Generated 972 tracked conversions at an average cost of £16.04 for an aesthetics training business
• Generated 72 tracked conversions at an average cost of $33.38 for a US healthcare/local service campaign
My process begins with validating tracking, conversion actions, campaign structure and search intent. From there, I use real performance data to reduce wasted spend, improve lead quality and scale what works. If your Google Ads campaigns are producing expensive or low-quality leads, send me a message with your website and current challenge. I’ll review the situation and recommend the right next step.
Do you want to know why I'm the best choice for your marketing?
I'm the one to talk to when you want to know what works, or how to make it work better. I've been in the industry for over a decade, and I'm here to help you get the most out of your money and time spent promoting products online.
Let me give you some insights into what people are saying about your company online, so that you can use that information to improve your own efforts.
I use the latest technology to do this, including artificial intelligence (AI) and machine learning algorithms that can tell what people like about a certain product or brand without any human interaction at all! Plus, I have an understanding of how to use these tools in conjunction with other elements of your campaign such as paid advertising or press releases. So:
If you want to run Google Ads Campaign
If you want to run Facebook/Instagram Ads
If you want to promote business on TikTok
If you want to grow in Twitter
If you want to run Kindle Ads for books
OR
Workflow analysis + Funnel audits +Funnel building
Systems building + Automation
Standard Operating Procedure creation
Team member onboarding + Team management
Launch planning + management
Then you need to choose me for your marketing, I'll make sure that everything is done right, from start to finish, every step of the way.
My exposure to marketing and automation tools is really lengthy, but for keyword purposes, I'll hit on the major tools. WordPress, ActiveCampaign, Click funnels, Shopify, Accuity, ScheduleOnce, Calendly, various SMS tools, various autoresponders for email marketing, Google Drive, Google Analytics, Zoom, Loom, Trello, Asana, Slack, Zapier
I am professional, organized, responsive, thoughtful, reliable, honest, loyal, hardworking, and upbeat.
Lets chat to discuss the options for your progress.
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