With an extensive Upwork client history profile and having been Expert-vetted by Upwork as being in the top 1% of freelancers, I look forward to working with you soon! I am an integrations expert and am able to use tools such as Zapier, Microsoft Power Automate (formerly called Flow), and Make (formerly called Integromat), to create API integrations between many different applications. I have a keen understanding of backend data and how to easily get relevant information from one system to another. Integrating systems on the backend helps business workflow to be simplistic, efficient, and fast. I have been working on integrations since 2016, and have linked together numerous CRMs, accounting systems, marketing systems, spreadsheets, etc in a variety of ways, some simple and some extremely complex. Given API documentation, I am able to build custom connections, triggers, and actions in Zapier for many cloud based applications that do not yet have Zapier integration.
Some of my other skills include Javascript, Airtable, Google Sheets, Google Forms, Fillable PDFs, Softr, JotForm, Typeform, Fillout Forms, X2CRM, Excel, Canvas, Planning Center, TeamUnify, Amateur Radio Operator, French language.
As the owner of Glaive Consulting, I understand the needs of the small business owner to automate as much of the business as possible to allow focus on client work. Task tracking, time tracking and invoicing and customer followup are among some workflows that I have optimized for my business. Let me help you do the same!
Iโm a certified HubSpot and Sales/Marketing Operations Specialist with 8+ years of experience helping businesses clean up messy systems, streamline operations, automate processes, and build reporting that drives actionable decisions. My specialty is making HubSpot work the way you wish it did โ cleaner operations, smoother workflows, and better visibility for your team.
I help businesses, agencies, and growing teams align sales and marketing processes, improve data integrity, and build automated systems that save time and increase revenue.
๐ How I can support your business:
HubSpot CRM & Sales Ops
โข HubSpot setup and implementation (including custom properties) , cleanup, and data integrity
โข Ongoing HubSpot management and administration
โข Pipeline and deal set up
โข Lead routing and lifecycle stage management
โข Dashboards and sales reporting
Marketing Automation & Campaigns
โข Multi-step workflow automation
โข Email campaigns and nurture sequences
โข Segmentation and lead scoring
โข Landing pages, forms, opt-ins, and marketing funnels
Reporting & Insights
โข Build reports and dashboards
โข Track KPIs and conversion metrics
โข Deliver actionable insights for decision-making
Process Optimization & Project Management
โข Create and streamline workflows and systems
โข Manage multiple projects efficiently
โข Document SOPs to save team time
โญ Highlights from my experience:
โข HubSpot Sales Hub certified
โข Current Sales Operations Coordinator & HubSpot Admin for a global company (long-term client), managing pipelines, workflows, email campaigns, reporting, dashboards, and CRM data hygiene
โข Current HubSpot Project Manager at an agency, leading and executing complex implementations for clients across multiple hubs and ongoing managed services. Additionally, support several managed services clients with ongoing HubSpot needs and marketing and sales operations and strategy.
โข Previously Director of Marketing at a financial services firm, growing an email list by 21%, driving 1.5M+ podcast downloads, contributing to 100+ new clients, creating 50+ webinars, and building 30+ landing pages
โข Skilled with HubSpot, ActiveCampaign, Asana, Apollo, Google Suite, Zapier, Google Analytics, Google Workspace, LeadPages, WordPress, SmarterQueue, Outlook, Canva, and Adobe
๐ Availability
Iโm currently available for ongoing support, short-term projects, and one-time tasks.
โก I thrive on solving problems, building smooth systems, and ensuring sales and marketing teams have the tools they need to succeed. If youโre looking for a reliable, detail-oriented HubSpot and operations specialist, letโs connect!
๐ ๐ญ๐ฎ๐ฌ+ ๐ช๐ผ๐ฟ๐ธ๐ณ๐น๐ผ๐๐ ยท ๐ด๐ฌ+ ๐จ.๐ฆ. ๐๐น๐ถ๐ฒ๐ป๐๐ ยท ๐ฑ,๐ฌ๐ฌ๐ฌ+ ๐๐ผ๐๐ฟ๐ ยท $๐ฑ๐ฌ๐ฌ๐+ ๐ ๐ผ๐ป๐ฑ๐ฎ๐ ๐๐บ๐ฝ๐น๐ฒ๐บ๐ฒ๐ป๐๐ฎ๐๐ถ๐ผ๐ป๐ ๐ฑ๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ฒ๐ฑ ยท ๐ญ๐ฑ+ ๐๐ป๐ฑ๐๐๐๐ฟ๐ถ๐ฒ๐ ยท ๐ญ๐ฌ๐ฌ% ๐ฆ๐ฎ๐๐ถ๐๐ณ๐ฎ๐ฐ๐๐ถ๐ผ๐ป
"I appreciate how the team operated with me on this project. Great, friendly communication, and they were always happy to listen to my thoughts, queries, concerns along the project delivery. Would recommend and work with again."
* ๐๐ฟ๐๐ถ๐ป (๐๐ผ๐๐ป๐ฑ๐ฒ๐ฟ - ๐ข๐บ๐ป๐ถ๐ถ ๐๐ฟ๐ผ๐๐ฝ)
โ ๐ ๐ ๐ท๐ผ๐ฏ ๐ฑ๐ผ๐ฒ๐๐ป'๐ ๐ฒ๐ป๐ฑ ๐๐ต๐ฒ๐ป ๐๐ต๐ฒ ๐๐ผ๐ฟ๐ธ๐ณ๐น๐ผ๐ ๐ถ๐ ๐ฏ๐๐ถ๐น๐. ๐๐ ๐ฒ๐ป๐ฑ๐ ๐๐ต๐ฒ๐ป ๐๐ผ๐๐ฟ ๐๐ฒ๐ฎ๐บ ๐ถ๐ ๐ฐ๐ผ๐บ๐ณ๐ผ๐ฟ๐๐ฎ๐ฏ๐น๐ ๐๐๐ถ๐ป๐ด ๐ถ๐.
That is the standard I hold every project to, and it changes how the work gets designed. A board structure your team quietly abandons after three weeks is a failed project for me. So scoping starts with adoption, designed around how your people actually work, trained until it sticks, and handed off with proper documentation.
โณ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐ฏ๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐๐๐ฟ๐๐ฐ๐๐๐ฟ๐ฒ
Every engagement starts with your process, not with Monday. Where work gets stuck, which handoffs break, what leadership can't see. Only then is architecture designed around that reality, never a template stretched to fit.
๐ค๐ ๐ฎ๐ธ๐ฒ & ๐ญ๐ฎ๐ฝ๐ถ๐ฒ๐ฟ ๐๐ฒ๐ฟ๐๐ถ๐ณ๐ถ๐ฒ๐ฑ: ๐๐๐๐ผ๐บ๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐ถ๐ป๐๐ฒ๐ด๐ฟ๐ฎ๐๐ถ๐ผ๐ป๐ ๐๐ต๐ฎ๐ ๐ต๐ผ๐น๐ฑ ๐๐ฝ
Advanced automation across Make, Zapier, n8n, and direct API work, bringing the tools you already run into a single operational backbone inside Monday. Certified in both Make and Zapier, with integrations built to survive real-world edge cases instead of breaking the first time someone skips a step.
๐ ๏ธ๐ฃ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ๐ ๐ฎ๐ป๐ฑ ๐๐๐๐๐ฒ๐บ๐ ๐ถ๐ป๐๐ฒ๐ด๐ฟ๐ฎ๐๐ฒ๐ฑ:
Automation: Make, Zapier, n8n
CRM: HubSpot, Pipedrive, Salesforce
Accounting: QuickBooks, Bill etc.
Documents: PandaDoc, DocuSign, SignNow etc.
ERP: NetSuite, Holded etc.
E-commerce: Shopify, WooCommerce etc.
Communication: Slack, Outlook, WhatsApp etc.
Meetings: Fireflies, Calendly etc.
๐๐๐๐น๐น ๐น๐ถ๐ณ๐ฒ๐ฐ๐๐ฐ๐น๐ฒ ๐ฑ๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐
Process mapping, system architecture, automation build, executive dashboards, data migration, team onboarding, and long-term optimization, coordinated end to end, with an internal specialist team behind the technical delivery. Many clients return for expansion into additional departments, which I take as the real measure of whether the first build landed correctly.
โ๏ธ ๐ ๐๐๐ฟ๐ผ๐ป๐ด ๐ณ๐ถ๐ ๐ถ๐ณ ๐๐ผ๐'๐ฟ๐ฒ
Outgrowing spreadsheets and disconnected tools
Wants a system designed around your process, not a generic template
Ready to run Monday as a long-term operational backbone
Rolling a system out to a team that needs to actually adopt it
โ ๐ก๐ผ๐ ๐ฎ ๐ณ๐ถ๐ ๐ถ๐ณ ๐๐ผ๐'๐ฟ๐ฒ
Looking for a quick, low-budget board setup
Wanting a temporary patch rather than a structural fix
Prioritizing speed over a system that will still work in twelve months
๐๐ป๐๐ถ๐๐ฒ ๐บ๐ฒ ๐๐ผ ๐ฒ๐ป๐๐๐ฟ๐ฒ ๐๐ต๐ฎ๐ ๐๐ผ๐ ๐ฝ๐ฎ๐ ๐ณ๐ผ๐ฟ ๐บ๐ ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐๐ถ๐๐ฒ, ๐ป๐ผ๐ ๐บ๐ ๐น๐ฒ๐ฎ๐ฟ๐ป๐ถ๐ป๐ด ๐ฒ๐ณ๐ณ๐ผ๐ฟ๐๐!
100% JOB SUCCESS | FRACTIONAL CMO & CRO | HUBSPOT REVENUE ARCHITECT
I build and run growth marketing, demand generation, HubSpot, and revenue operations for B2B service and technology companies. Recent work increased pipeline 680% and deals won 154%.
I launch new offers, repair underperforming funnels, and lead revenue functions. Most clients already have marketing activity, sales effort, and a CRM. What they lack is a reliable system connecting those functions to pipeline, attribution, forecasting, retention, and expansion.
I work directly in your systems and with your team, not only as an advisor. Once the operation is working, I can hand it over or continue running it.
I bring 23 years in sales and marketing, including 13 years in B2B revenue leadership and more than eight years of HubSpot operations and architecture.
Expert-Vetted by Upwork, its top 1% designation. Upwork displays the badge only to Business Plus and Enterprise clients, so it may not appear on standard client accounts.
WHAT I BUILD
โข Fractional CMO and CRO leadership tied to financial targets
โข Growth marketing, demand generation, and lead generation across paid, organic, outbound, event, and partner channels
โข Go-to-market strategy and execution for new products, brands, markets, and verticals
โข HubSpot revenue architecture across 22 client portals, including four CRM migrations
โข Full-funnel revenue operations covering lead management, sales process, pipeline, attribution, forecasting, retention, and expansion
SELECTED RESULTS
NETFOR | NATIONAL BPO
Netfor engaged me first as an hourly strategy coach, expanded the work into fractional CMO leadership, then requested that I become its CRO.
Comparing January 1 through June 27, 2026 with the same period in 2025:
โข Pipeline increased from $1.17M to $9.14M, up 680%
โข Deals won increased from 13 to 33, up 154%
โข Average sales cycle fell from 115 days to 67, a 41% reduction
โข Marketing sourced 59.7% of all closed-won revenue
โข Marketing-sourced closed-won revenue represented an 8.0x return on my fees
The organic demand program produced 37 marketing-qualified leads in 90 days against a target of eight.
AIR TITANS | HOME SERVICES
I identified that 31% of inbound leads were going unworked and rebuilt the routing and follow-up process.
In a separate paid acquisition program, cost per lead fell from $189 to $57, a 70% reduction.
CROSS-CLIENT PAID ACQUISITION
Across eight paid programs for three clients, cost per conversion declined by 18% to 75%. The median reduction was 49%, and conversion volume increased in every program.
ADVANCED OFFICE PRODUCTS | IT AND OFFICE TECHNOLOGY
For the launch of a new fiber division, I built a self-service acquisition program that reached more than 14% market penetration in six months.
ENSIGHT PLUS | UTILITY SAAS
In an in-house role, I helped take the product from seed to market. One trade show produced 105 enterprise-qualified leads and the companyโs first international client.
HOW I WORK
I model the economics, identify the revenue constraint, design the marketing and sales processes, configure the systems, and run the programs.
Have one growth, pipeline, or HubSpot problem to work through? Book my 60-minute consultation for focused advice and written next steps.
For a deeper review, I offer a paid diagnostic lasting about two weeks. You receive the findings, priorities, financial model, and recommended plan.
If you need fractional leadership or hands-on execution, send me your revenue target, what is getting in the way, and what you have already tried.
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