Health and Wellness Copywriter | Ghostwriter | Creative | Blog Writer | Proofreader | Ebooks | Research | Strategy |
Clarify and simplify your business messaging
Does your content bring your vision to life? Does it help differentiate your services and capture your mission?
I help purpose-driven brands share their story, attract their audience, and find their voice in a crowded world.
With 10 years of experience as a copywriter, ghostwriter, journalist, and creative strategist, I have developed a skill for differentiating products and ideas and crafting compelling, authentic, and innovative narratives.
I am a creative non-fiction storyteller and copywriter who combines professional research with creative writing techniques to create stories that engage and inspire readers.
My process involves:
- Implementing comprehensive research and due diligence, conducting interviews, and weaving findings into a logical narrative
- Creating tailored brand analysis by understanding unique value, customer avatars, market position, and perception.
- Creative non-fiction writing techniques that utilize storytelling techniques such as brand and character development, plot development, and creating an intentional tone.
- Understanding of how to write in a specific tone based on the goals and strategy of each project
I believe in an authentic approach that is not about stealing attention, but about encouraging a conscious relationship that extends beyond the first interaction. This requires an empathetic writing style that is focused on authentic, human-oriented storytelling that values the reader's time and attention.
- I am a detail-oriented worker
- I specialize in presenting technical ideas in an easily digestible manner that anyone can understand and enjoy
- I am a great communicator and creative thinker who can help you write for your people, not at them.
- I am a published researcher with a proven record of executing innovative writing
- I guarantee well-researched copy and articles with 100% originality
I have written blogs, Ebooks, websites, email campaigns, video scripts, ghostwritten content, and contributed to research projects for:
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-Mental Health Companies (previously, BetterHelp)
-Health Coaches
-Doctors
-CEOs and Executive Leadership
-Therapists
-Yoga Practitioners
-Supplement Companies
-Health Tech and Biological Science Organizations
-Environmental Non-Profits
-Mind, body, and soul brands
-Digital marketing agencies
-Entrepreneurs
-Lawyers
-HVAC companies
-Logistics companies
-Landscaping businesses
-Cybersecurity companies
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Throughout my 9 years of experience, I have also used my skills to explore other areas of interest and have become proficient in working with emerging technologies such as blockchain, AI, decentralized technology, and the intersection of health and technology.
I am adaptable and have a demonstrated ability to apply my journalistic skills to create relevant and innovative content that spans various industries.
I have also served as an innovation consultant for corporations, executives, and business managers, offering my research skills, outside-the-box thinking, and knowledge of psychology and performance to offer a fresh perspective to strategy and to help serve as a ghostwriter for thought leadership efforts.
My goal is to help you transform your ideas into tangible works that channel the heart of your mission. It can be difficult to separate ideation from the creative writing process, and I am here to help you bring your works to fruition!
Most importantly - I work for your success!
Whether writing or managing your content, I can provide writing that delivers your message in a strategic manner that speaks to your target audience and sparks a conscious decision to become a part of your family.
Whatever content you need, I can deliver. On time, on budget, and on message!
I am currently open and available to take on new projects.
Feel free to reach out to inquire about other samples of my work!
Need to uncover hidden truths, produce research reports or craft compelling nonfiction narratives that move people? I'm Natalie, an award-winning investigative journalist and OSINT researcher with over ๐,๐๐๐ ๐ง๐๐ฐ๐ฌ๐ฉ๐๐ฉ๐๐ซ ๐๐ฒ๐ฅ๐ข๐ง๐๐ฌ and a PBS documentary credit. I deliver thorough research, careful documentation and nuanced stories that expose, inform, and inspire action.
๐ต๏ธโโ๏ธ ๐๐๐ ๐ ๐๐๐ ๐๐๐๐ ๐๐๐
๐ ๐๐ง๐ฏ๐๐ฌ๐ญ๐ข๐ ๐๐ญ๐ข๐ฏ๐ ๐๐๐ฌ๐๐๐ซ๐๐ก & ๐ ๐๐๐ญ-๐๐ก๐๐๐ค๐ข๐ง๐
Find the truth, verify information, request public records (FOIAs), and provide thorough, accurate insights for your projects.
๐๏ธ ๐๐ฉ๐๐ง ๐๐จ๐ฎ๐ซ๐๐ ๐๐ง๐ญ๐๐ฅ๐ฅ๐ข๐ ๐๐ง๐๐ (๐๐๐๐๐)
Use legal and ethical practices to map digital footprints, analyze social media, conduct due diligence, track down elusive data, and connect critical dots others miss.
๐ ๐๐จ๐ง๐๐ข๐๐ญ๐ข๐จ๐ง ๐๐ซ๐ข๐ญ๐ข๐ง๐ & ๐๐ก๐จ๐ฌ๐ญ๐ฐ๐ซ๐ข๐ญ๐ข๐ง๐
Craft compelling, clear, and nuanced nonfiction narratives that engage and inform your audience.
๐ณ ๐๐๐ง๐๐๐ฅ๐จ๐ ๐ฒ & ๐๐ข๐ฌ๐ญ๐จ๐ซ๐ข๐๐๐ฅ ๐๐๐ฌ๐๐๐ซ๐๐ก
Trace family histories and reconstruct little-known historical events with deep, sensitive research.
โ๏ธ ๐๐๐ข๐ญ๐ข๐ง๐ & ๐๐ซ๐จ๐จ๐๐ซ๐๐๐๐ข๐ง๐
Polish your writing with meticulous editing to ensure clarity, coherence, and professional quality.
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๐ ๐ช๐๐๐ง ๐๐๐๐๐ก๐ง๐ฆ ๐ฆ๐๐ฌ ๐
โ Would hire Natalie again โย professional, responsive, anticipates challenges and raises them far enough in advance for thoughtful review of options. Very happy with the end result. โ
โ Wade C.
โ Itโs hard to overstate the value that Natalie St. John has brought to one of the most complex and ambitious writing projects Iโve undertaken...โ
โ For the past five years, Natalie has served as the lead investigative journalist on a comprehensive book project ... This work has required an extraordinary level of commitment, skill, and intellectual rigorโand Natalie has exceeded expectations at every turn. โ
โ Natalie is a top-notch investigative journalist, capable of navigating complex subject matter with clarity, precision, and deep insight. Her writing is consistently clear, concise, and exceptionally well-organized, no matter how complex the topic or how dense the source material. โ
โ ... I found Natalie to be consistently dependable, communicative, and intellectually curious. She worked independently while remaining highly responsive to feedback and willing to adjust the course as needed. Her journalistic instincts are superb, and her ethical standards are impeccable... โ
โ She is particularly well-suited for projects that demand depth, storytelling acumen, and the ability to manage and interpret large volumes of complex data. Natalie is more than a freelancer, she is a creative partner, a relentless researcher, and a gifted writer. โ
โ Any client would be lucky to have her on their team. โ
โ Lynn W.
โ Natalie is a real world professional investigative journalist and provided professional results!
She gave me some great insights that I would not have thought of myself and pointed me in the right direction when I was veering off course. She over-delivered on the project and exceeded expectations. A+! Hire her NOW! โ
โ Client
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โค ๐๐๐ง'๐ฆ ๐จ๐ก๐๐ข๐ฉ๐๐ฅ ๐ง๐๐ ๐ง๐ฅ๐จ๐ง๐ ๐ง๐ข๐๐๐ง๐๐๐ฅ
Need expert investigative journalism, research, OSINT investigations or nonfiction writing? ๐ ๐ฒ๐๐๐ฎ๐ด๐ฒ ๐บ๐ฒ ๐ผ๐ป ๐จ๐ฝ๐๐ผ๐ฟ๐ธ ๐๐ผ๐ฑ๐ฎ๐ and letโs bring your story or project to life with clarity and impact.
I typically respond within 6 hours and am ready for your challenging assignments.
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๐ต๏ธโโ๏ธ ๐๐๐๐๐ & ๐๐๐๐๐๐๐๐๐๐
๐๐๐ฌ๐๐๐ซ๐๐ก & ๐๐ง๐ฏ๐๐ฌ๐ญ๐ข๐ ๐๐ญ๐ข๐จ๐ง
โข Open Source Intelligence (OSINT) techniques (Google dorking, reverse image searches, geolocation, social media profiling, Maltego, Nexis, PACER, Shodan, Intelligence X, etc.)
โข Public Records Retrieval (FOIA requests)
โข Fact-Checking
๐๐ซ๐ข๐ญ๐ข๐ง๐ & ๐๐๐ข๐ญ๐ข๐ง๐
โข Ghostwriting
โข Nonfiction & Narrative Writing
โข Proofreading & Copyediting
โข Developmental & Line Editing
๐๐๐ญ๐ & ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ
โข Data Collection & Synthesis
โข Historical & Genealogical Research
๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง & ๐๐จ๐ฅ๐ฅ๐๐๐จ๐ซ๐๐ญ๐ข๐จ๐ง
โข Client Communication
โข Interviewing
๐๐จ๐๐ฎ๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง & ๐๐ซ๐ ๐๐ง๐ข๐ณ๐๐ญ๐ข๐จ๐ง
โข Report Preparation
โข Evidence gathering
โข Material Organization
Investigative Journalism, Open Source Intelligence (OSINT), Research, Fact-Checking, Genealogy Research, Due Diligence, Data Analysis, Ghostwriting, Nonfiction Writing, Reports, White Papers, Editing
Alysa H.
Journalist, Content Writer, Creative
Seattle, Washington
$77/hr$77 per hour4.6 (4) 6 jobs $10K+ total earnings
I'm Alysa Hullett, a journalist, content writer, and all-around creative with over 10 years of experience in the industry. My work has been featured in outlets like The Seattle Times, Healthline, Greatist, HowStuffWorks, NPR's KUOW, and Cascade PBS.
I'm especially experienced in and passionate about women's wellness, self-help, and mental health writing, including topics like existential anxiety, ADHD, PMDD, and PTSD. I'm also well-versed in the beauty and wellness commerce sphere (e.g., eco-friendly period products or the best face washes for acne). But ultimately, I am open to any project that genuinely benefits humanity, society, and our world. :)
Some highlights from other roles:
-In terms of copywriting, I have crafted annual reports and human-centric impact stories for organizations like the Lundin Foundation. A sample piece includes a profile of Leif Stavostrand, the creator of the world's fastest electric boat, a project which the foundation helped fund.
-The Society of Professional Journalists awarded me a 1st-place prize for Social Issues Reporting and a 3rd-place prize for Comprehensive Coverage (Pacific Northwest category). The awarded pieces include a series about Mexican-American immigration and another about imprisoned vigilante Nestora Salgado.
-My creative work includes poetry published in PRISM International, a literary publication that has also featured writers such as Margaret Atwood. I have also worked on documentaries such as "Not So Pretty," which aired on HBO.
-My social media strategy work includes running the account for @botanomano on TikTok, a botanist whom I filmed and produced content for over the course of about a year. Within a couple months, a video I published for him garnered over 185k views, and I was able to grow his following to over 14k users.
Justin W.
SEO Writer and Editor With a Journalism Background
Seattle, Washington
$34/hr$34 per hour5.0 (20) 39 jobs $100K+ total earnings
As a writer who cut his teeth in print and digital journalism, I have the unique skills and rich, diverse experience to deliver high-performing content. My work combines a reporter's dogged commitment to accuracy, an editor's vast knowledge of grammar and style, and a content writer's ear for tone and voice to get results for my clients while creating value for readers.
If you hire me for your next project, you'll get impeccably researched, cleanly written, authoritative content that adheres to SEO best practices on deadline every time without much fuss or hand-holding.
I'm experienced in writing the following content types:
- Blogs
- News Articles
- Explainers
- Landing Pages
- Columns/Op-Eds
- Corporate Communications
Subject matter expertise:
- Law
- Automotive
- Tech
- Enterprise Software
- The Environment
- Politics
- Finance
- Cryptocurrency
- Law enforcement
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