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I’m a Lisbon-based nutritionist, specialising in women’s health, providing personalised nutrition counselling. My services include: - Meal plan development - Medical nutrition therapy - Coaching and nutrition education - Recipe development and overall wellness I also create digital content: - UGC for wellness brands - Instagram content strategy - Health writing and editing (articles, blogs, ebooks, newsletters) - Evidence-based fact-checking for credibility Certifications: Specializing in women’s health

Hi, I’m Heloisa, a Certified Google Ads & PPC Specialist with 10+ years of hands-on experience in managing high-performance digital media campaigns. My expertise spans across Google Ads, Meta Ads (Facebook Ads and Instagram Ads), and various PPC platforms, focusing on driving exceptional ROI for my clients. ✅ Extensive experience managing monthly ad budgets from $500 to $100,000+ ✅ Certified Professional with in-depth knowledge of Google Ads, Social Ads and Programmatic Advertising ✅ Main niches I have worked with: E-commerce, Finance, Technology, Education and Local Business. Services: - Google Ads: Search, Display, Youtube, Discovery, App, Shopping and Performance Max campaigns - Social Ads: Meta Ads (Facebook Ads/Instagram Ads), Pinterest Ads, TikTok Ads and Linkedin Ads campaigns - Google Analytics & Tag Manager: Accurate tracking and analysis to ensure every dollar spent is contributing to your bottom line - Programmatic Advertising: Expertise in managing programmatic campaigns on platforms like DV360 and Taboola Expertise: - PPC Campaign Audits: Review PPC campaigns to identify opportunities for improvement and ensure alignment with best practices - Custom PPC Strategies: Create PPC strategies that include campaign structure, audience targeting, keyword selection, ad messaging, and budget allocation - Conversion Tracking: Ensure accurate tracking - Data-Driven Insights: Regularly assess campaign performance metrics, making strategic adjustments to boost ROI and align with client objectives I value transparent communication highly. My approach is data-driven and focused on achieving the best possible outcomes for your business, whether it's increasing sales, leads, or brand visibility. Let’s connect and discuss how I can elevate your digital marketing efforts and deliver measurable results. I’m here to help you succeed. Thanks, Heloisa

💥 What’s the point of a video editor who doesn’t understand 𝐝𝐞𝐬𝐢𝐠𝐧, 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 or 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠? I’m not just here to edit — I’m here to help your content 𝐩𝐞𝐫𝐟𝐨𝐫𝐦, 𝐠𝐫𝐨𝐰, and get the 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐢𝐭 𝐝𝐞𝐬𝐞𝐫𝐯𝐞𝐬. 🧑🏽‍💻 I'm a 𝐩𝐚𝐬𝐬𝐢𝐨𝐧𝐚𝐭𝐞 𝐯𝐢𝐝𝐞𝐨 𝐞𝐝𝐢𝐭𝐨𝐫 with 𝟕 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐡𝐚𝐧𝐝𝐬-𝐨𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 in editing, and for the past 2 years, I've been helping 𝐛𝐫𝐚𝐧𝐝𝐬, 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬, 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐨𝐫𝐬 turn ideas into videos that truly 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐫𝐞𝐬𝐮𝐥𝐭𝐬. 📶During this time, I've worked on 𝐡𝐢𝐠𝐡𝐥𝐲 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐬𝐡𝐨𝐫𝐭-𝐟𝐨𝐫𝐦 𝐞𝐝𝐢𝐭𝐬, 𝐡𝐢𝐠𝐡-𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠 𝐕𝐒𝐋𝐬, 𝐢𝐧𝐭𝐫𝐨𝐬 𝐜𝐫𝐚𝐟𝐭𝐞𝐝 𝐭𝐨 𝐛𝐨𝐨𝐬𝐭 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 in long-form content, and 𝐫𝐞𝐞𝐥 𝐚𝐝𝐬 that brought in 𝐬𝐨𝐥𝐢𝐝 𝐫𝐞𝐭𝐮𝐫𝐧𝐬 for my clients. ➤ 𝐌𝐲 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: • Short-form video editing (Reels, Shorts, TikToks) that grabs attention fast • Long-form video editing for YouTube or courses, with smooth pacing and storytelling • VSL and sales video editing focused on conversions using proven techniques • Ad editing for social media optimized for performance and ROI • Hook-driven intros that boost watch time and viewer retention • Motion graphics & simple animations for call-to-actions, stats, and visual clarity • Sound design & audio cleanup to ensure clarity and immersion • Captions and subtitles (manual or styled) to improve accessibility and retention • Color correction and grading for a polished and consistent look • Vertical formatting & repurposing content across platforms • Content strategy support (on request) to align edits with your goals 🎯 𝐌𝐲 𝐠𝐨𝐚𝐥: make sure every second of your video works toward your objective. ➤ 𝐖𝐡𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐜𝐡𝐨𝐨𝐬𝐞 𝐭𝐨 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐦𝐞: • 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐖𝐡𝐚𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: I don't edit just to edit — I work with intention. Each cut, transition, and sound is designed to achieve a goal: engagement, conversion, or retention. • 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐕𝐢𝐬𝐢𝐨𝐧: I understand marketing, branding, sales funnels, and audience behavior — which allows me to deliver videos that connect and perform. • 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐰𝐢𝐭𝐡 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲: I blend storytelling with a dynamic rhythm and modern aesthetics, always maintaining the brand's identity. • 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲: Deadlines are sacred. Clear communication, quick revisions, and focus on results from the briefing. ➤ 𝐒𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐭𝐨𝐨𝐥𝐬 𝐈 𝐜𝐚𝐧 𝐮𝐬𝐞: • 𝐕𝐢𝐝𝐞𝐨 𝐄𝐝𝐢𝐭𝐢𝐧𝐠 𝐒𝐨𝐟𝐭𝐰𝐚𝐫𝐞: DaVinci Resolve • 𝐃𝐞𝐬𝐢𝐠𝐧 𝐓𝐨𝐨𝐥𝐬: Pixlr E, Alight motion, DaVinci Resolve FUSION • 𝐀𝐮𝐝𝐢𝐨 𝐓𝐨𝐨𝐥𝐬: Adobe audio enhancer, Audacity and DaVinci • 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: YouTube Studio, Instagram Insights, Tik Tok Analytics • 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Trello, Notion, Google Drive 🏆𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 𝐟𝐫𝐨𝐦 𝐇𝐚𝐩𝐩𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬: ⭐⭐⭐⭐⭐ "Professional, creative, and always attentive to detail. Edson understood exactly what we needed and brought our vision to life better than we imagined." — Carlos Mario, Psychoanalyst ⭐⭐⭐⭐⭐ "Working with Edson has been a game changer in the quality of video content. Besides the technique and the refined aesthetic sense, he has a rare sensitivity to capture the essence of the message I want to convey and is always very quick and receptive to feedback. And that makes all the difference. He's not just an editor; I believe he's someone who understands narrative, rhythm, and connection with the audience. Help me turn loose ideas into videos that truly capture attention and convey the complexity of concepts we try to describe to the audience through images. He is a committed professional, easy to work with, and understands the importance of cooperative work. I recommend your work without hesitation. I wholeheartedly recommend him to anyone looking for more than just editing. Edson delivers purpose in the form of video." — Fernando Miguel, Nutritionist

Designer and visual communicator, passionate about photography, digital content, marketing, fashion enthusiast and extremely curious. I currently work as a freelance designer focusing on social media and digital materials for marketing and branding. I've worked with brands such as Men's Fashion, Women's Fashion, Beauty Tech, Department Store, Marketing and Branding Consultancy Branding, Beauty brands, Beverage brands... and it will be a pleasure to to work together!

WARNING: This isn't your typical designer profile. Most designers create beautiful interfaces that fail to drive business results. I specialize in conversion-focused design that transforms your digital presence into a powerful sales tool. What sets me apart? I don't just make things look good—I make them work harder for your business. Through strategic UX design and conversion optimization, I help businesses turn more visitors into customers while creating experiences users actually want to engage with. My approach combines: ✓ User psychology with strategic design decisions ✓ Conversion optimization with beautiful aesthetics ✓ Brand consistency with intuitive user flows ✓ Technical expertise with business understanding Here's the truth: Most websites and apps look decent but fail to deliver real business results. They confuse users, hide key information, and leak potential customers at every step. I fix that through empathy-driven design, conversion-focused layouts, and brand-aligned visual systems that users remember. Your brand deserves more than just another pretty website. You need someone who: 👩🏻‍💻 Design interfaces that build trust and make your business look as good as it is 💸 Turns passive visitors into paying customers 🙋‍♀️ Creates user flows that keep people engaged and coming back 😎 Deliver a digital presence you're proud to share (and your competitors wish they had) TECHNICAL EXPERTISE ✓ Design & Prototyping: Figma, wireframing, responsive design, design systems ✓ Development Integration: Framer, WordPress, Elementor for seamless handoffs ✓ AI-Powered Creativity: Midjourney, Veo3, Whisk, Nano Banana, Freepik AI for unique visuals and custom graphics ✓ AI-Enhanced Workflow: ChatGPT, Claude, Perplexity, Relume and Figma AI for faster iterations ✓ Collaboration: Slack, Loom, Notion, Miro for transparent communication But here's what really matters: I don't just design websites and apps. I create digital experiences that solve problems, enhanced by cutting-edge tools that bring ideas to life faster and more effectively than ever before. Looking for someone who can: • Create designs that actually guide users to take action? • Make complex processes feel simple and intuitive? • Deliver results that show up in search engines and convert visitors? • Create brand-consistent experiences that strengthen your identity? Let’s design a digital presence that sells, not just sits there. P.S. I work with a limited number of clients to guarantee high-impact results. If you're seeing this, I might still have space. Let’s talk 😉

E-commerce brands don't just need design — they need visuals that stop the scroll, build trust, and turn browsers into buyers. With 10+ years of experience, I create high-performing visual content exclusively for e-commerce brands — everything your store needs to look and sell better. What I deliver: 📧 Email design — newsletters and promotional layouts that drive clicks and repeat purchases 🤖 AI-generated visuals — images and videos created with AI tools to accelerate production and expand creative possibilities 🎬 Video & motion — video ads and animated ads using After Effects and Premiere Pro 🎨 Brand consistency — cohesive visual identity across all your e-commerce touchpoints 📦 Campaign visuals — banners and ad creatives built to convert I work fast, communicate clearly, and deliver files your team can use immediately. Ready to make your brand look as good as your product? Let's talk.