Hire the Best Performance Management Specialists
in Romania

I help founders, investors, and corporate teams make faster, better capital and strategy decisions through institutional-grade financial modeling, valuation, and strategic analysis. As a former Big 4 consultant at Deloitte and PwC, with an MBA and an Engineering degree, I bring a rare combination of finance, strategy, and technical rigor. I have supported engagements that helped clients raise over $500M in capital, delivering models and analyses used in real investment and board-level decisions. 𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 Financial Modeling & Forecasting Integrated 3-statement models, budgeting, long-term planning, scenario and sensitivity analysis. Valuation & Transaction Analysis DCF, comparable companies, precedent transactions, LBO modeling, M&A support, and due diligence. Financial Planning & Performance FP&A, cash flow planning, performance tracking, and investor reporting. Fundraising & Investor Materials Pitch decks, investment memorandums, and financial narratives for capital raising. Strategy & Business Analysis Market research, business planning, competitive benchmarking, and growth strategy. Sector-Specific Modeling SaaS metrics (CAC, LTV, churn), energy and infrastructure, real estate models, and project finance. 𝗧𝘆𝗽𝗶𝗰𝗮𝗹 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀 Fundraising preparation, investor reporting, acquisition analysis, budgeting and long-term planning, business case development, and turnaround or restructuring situations. I design every deliverable for decision-making clarity, with clean, audit-ready models, transparent assumptions, and built-in flexibility for scenario and sensitivity analysis. My work is structured to be used directly by founders, investors, and senior management. Experience spans AI and SaaS, energy and infrastructure, real estate, fintech, manufacturing, retail, public markets, and Web3. Tools and technical stack include advanced Microsoft Excel, VBA automation, financial forecasting systems, and cap table modeling. Top Rated and Expert-Vetted on Upwork, with consistent client feedback highlighting analytical depth, speed, and reliability. 𝗖𝗹𝗶𝗲𝗻𝘁 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: 🗨️ “Exceptional as always, this is my 5th or 6th project with Gabriel and each one has been a smooth and efficient process with no delays. Have already engaged with him for another contract.” 𝗟𝘂𝗸𝗲 𝗗𝗲𝗮𝘀𝘆 🗨️ “Gabriel is extremely professional and completed the financial model on time. In addition to producing an excellent finished product he gives great advice, implementing things that we didn't think of.” 𝗔𝗻𝗱𝘆 𝗔𝗷𝗮𝘆𝗶 🗨️ “I can't wait to work with him again! He's a highly skilled and multi-faceted collaborator who's determined to help you cross the finish line.” 𝗗𝗶𝘅𝗶𝗲 𝗛𝗶𝗰𝗸𝗺𝗮𝗻

You don’t need another video. You need clarity that turns interest into action. When a product is complex, every second of confusion costs you growth. I create structured, product-focused video content that supports acquisition, onboarding, and retention for SaaS, fintech, and app platforms. My Work Supports: • Apps scaling from launch to millions of users • Product ecosystems generating 6 and 7-figure revenue • Feature rollouts improving activation and adoption • Crowdfunding campaigns exceeding 300% funding • Videos generating millions of views Core Deliverables: • Product Demos & Feature Explainers • Onboarding & Training Content • Conversion-Focused Ad Creatives • App Store Assets & Launch Content I focus on videos that shorten sales cycles, clarify product positioning, and strengthen paid acquisition performance. I work directly with founders, growth teams, and product marketers, integrating strategy, structure, and execution into one streamlined process. Clear communication, fast iteration, and business alignment are non-negotiable. If you’re looking for a product-focused video partner who understands growth mechanics, not just editing software, let’s talk.

Nice to see you here, on my profile! :D I am currently working in an agency as a Performance Media Team Leader, in charge with planning, creating, and managing PPC campaigns across a variety of channels such as Google Ads, Facebook & Instagram Ads, TikTok Ads, Huawei Ads, Bing Ads, LinkedIn Ads and many more, for different industries such as ecommerce (book stores, cosmetics stores, jewellery etc.), B2B, awareness campaigns (social causes, events) and real estate. I have an experience of 4+ years working in agency and another 2 years working for an NGO, in charge of the paid marketing strategy. During this time, I managed up to 14 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐦𝐨𝐧𝐭𝐡𝐥𝐲, 𝐚𝐧𝐝 𝐮𝐩 𝐭𝐨 150𝐊 𝐄𝐔𝐑 𝐦𝐨𝐧𝐭𝐡𝐥𝐲 𝐛𝐮𝐝𝐠𝐞𝐭𝐬. Because due to my vast agency experience with work on various projects and industries, I specialised in: - Performance Media strategy (paid ads strategy) - creating and managing campaigns - setup for start-up tracking (Meta pixel, Google Analytics 4, Meta Catalog, Google Merchant Center, Google Ads account setups and a bit of Google Tag Manager setup) I have extensive knowledge in creating and managing campaigns across various platforms and objectives, including search, display, shopping, app promotion, and social media engagement. My expertise spans performance-driven ads on Google, Facebook, and LinkedIn, tailored to achieve traffic growth, lead generation, video engagement, catalog sales, conversions, and audience interaction. 𝐖𝐡𝐲 𝐦𝐞? Because working with me would assure your account: ✅ Implementing any new campaigns and suggesting any new ideas that we can try ✅ Keyword research and management to optimise bids (add PPC keywords and negative keywords) ✅ Optimising bidding at keyword, placement, device, geographic, demographic, and other levels ✅ Performing daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics) ✅ Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates ✅ Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analysing trends, goals, opportunities, and other key performance indicators ✅ Conduct relevant market research that will help your brand see a better picture in the market Let's have a discovery call to see how I can help you reach your goals! :D

I’m a Quality Assurance specialist with over 10 years of experience in software testing, automation, and quality strategy leadership, primarily in Agile and CI/CD environments. My background combines deep technical skills with strong process ownership and cross-functional collaboration. I've led QA for complex internal platforms, implemented Gen AI technologies for test planning, and designed end-to-end testing strategies across backend, UI, and data systems. I also bring a strong foundation in team coordination, test automation infrastructure, and strategic quality planning. 🧰 Core Skills: - Test Automation (Testim io, Playwright) - Manual Testing & Bug Tracking - SQL & MongoDB - CI/CD Tools (Jenkins, Grafana, Datadog) - GenAI integration in QA processes - ISTQB Certified - Agile, Kanban

I am an experienced Recruiter with overall HR overview. I love being the link between the business and the people. - Linkedin searches experience - boolean research - Taleo & WorkDay -translations

E-commerce payments consultant with a broad experience in risk and fraud analysis, payments processing, AML/KYC, Chargebacks and business development for high risk industries. Worked in fraud operations for companies such as HP, eBay, Parexel, Upwork. Core Consulting on: • Auth-rate optimization • Payment orchestration / smart routing / cascading • Fraud & VAMP pressure management • Recurring billing optimization • MID / PSP strategy • Chargeback and Fraud reduction • Network tokenization • Payment recovery / retry logic • Subscription payment performance Skills: • Creative yet critical thinker/problem solver with logical thought process. • Data & forensic analysis, use case tools, digital evidence review • Business and functional requirements facilitation, gathering and documentation • Experience with fraud and payments strategy, defining and developing User Stories/use cases/acceptance criteria, team performance management • Strong communication skills, including presentation development and delivery • Cross-functional collaboration skills • Support projects and lead sub-teams in support of projects. • Expert in the use of different types of payments and fraud applications and platforms, from some that were built in-house, to the market leaders such as Signified, Forter, Sift, Stripe. Also have detailed knowledge of several Blockchain P2P and B2C solutions.