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Accomplished professional with over a decade of experience in corporate strategy, enterprise transformation, and product innovation within leading financial institutions. Proven ability to guide strategic decision-making by leveraging financial analysis, scenario planning, and portfolio reviews. Expert in engaging senior executives, fostering high-performing teams, and driving complex initiatives across matrixed organizations. Certified Scrum Product Owner and Lean Six Sigma Green Belt, known for delivering actionable insights and impactful outcomes. Can help businesses solve complex problems or move obstacles out of their way, which can include: - Strategy formulation (at enterprise or product level) - Go to Market Strategy Design - Business analysis and evaluation of opportunities - Operational design and optimization (target operating model) - Process redesign and automation - Digitization, E-commerce, and direct-to-consumer platforms - Pricing strategy and competitive analysis - Product design and evaluation - Project analysis and valuation • Fluent in financials and operational metrics (Certificate from Marquee Group and Gridlines for financial modeling in Excel) • Strong market and financial research skills (CapitalIQ, Thompson, etc.) • Proficient in MS Office applications (Excel, PowerPoint, Visio, Word, Outlook, Access) • Certified Scrum Product Owner • Green Belt – Lean Six Sigma • Avid reader • Volleyball Player (Played competitively during MS studies) • Business Enthusiast with a keen eye for operational strengths and spotting growth potentials

I help companies quickly build pipelines of qualified technical and leadership candidates — not just profiles, but candidates who are responsive, relevant, and ready to interview. With 13+ years of experience across Canada, the U.S., and Europe, I specialize in direct sourcing and headhunting for hard-to-fill roles in engineering, SaaS, and leadership hiring. I’m a bilingual (EN/FR) recruiter and leverage a network of 20,000+ LinkedIn professionals across North America and EMEA to accelerate outreach and engagement. What I deliver: • Consistent pipeline of pre-qualified candidates (weekly) • Targeted sourcing using LinkedIn Recruiter, Boolean search, and niche channels • Candidates assessed for both technical fit and communication (client-facing readiness) • Clear shortlists with structured summaries (skills, motivation, availability) If you need reliable sourcing support to move roles forward quickly, I can start immediately.

Your company already has proven products, customers, employees, agencies, and active sales channels but growth is becoming harder, execution is fragmented, and too many commercial decisions still depend on you. The problem is rarely missing another specialist. The problem is that no single senior operator owns the DTC business across acquisition, retention, ecommerce, digital experience, teams, technology, and profitability.I become that owner. I bring 12+ years of experience building, scaling, launching, and improving DTC, ecommerce, CPG, and consumer businesses. As your Fractional Head of Growth and Ecommerce, I work directly with the founder or CEO to translate company goals into practical quarterly plans, align teams and partners, and lead execution across the complete commercial system. I assess the business, identify the highest-impact growth constraints, build the roadmap, set priorities, coordinate internal teams and external vendors, manage launches, monitor KPIs, and proactively remove bottlenecks. The result is one clear commercial direction, faster execution, stronger accountability, better financial decisions, and fewer issues returning to the founder. WHAT YOU GET • One accountable owner across growth and ecommerce • Clear quarterly priorities, owners, timelines, and KPIs • Acquisition, retention, ecommerce, and brand working together • Teams and vendors aligned around shared commercial outcomes • Faster launches and fewer execution bottlenecks • Decisions tied to revenue, margin, CAC, LTV, and profitability • Less founder dependence and stronger operating control WHAT I TAKE OWNERSHIP OF: STRATEGY, PLANNING, AND COMMERCIAL PERFORMANCE I assess your market, customers, competitors, positioning, offers, pricing, channels, economics, team, and current growth activity. I identify what is preventing faster, more profitable growth and translate the findings into a practical roadmap with clear priorities, owners, timelines, and success metrics. This may include positioning, messaging, customer acquisition, offers, pricing, go-to-market strategy, product launches, channel expansion, customer journeys, hiring priorities, and resource allocation. DTC ACQUISITION, RETENTION, AND ECOMMERCE I oversee how Shopify, Amazon, Klaviyo, paid acquisition, conversion, retention, subscriptions, analytics, inventory, and profitability work together. This may include product pages, landing pages, cart and checkout, CRO, bundles, upsells, lifecycle marketing, subscriptions, customer feedback, CAC, ROAS, AOV, LTV, contribution margins, SKU profitability, channel profitability, and reporting. The goal is not simply more traffic or revenue. The goal is improving what each customer, order, product, and channel contributes to the business. TEAM AND VENDOR LEADERSHIP Most established brands already have capable people. The problem is that nobody owns how their work connects. I coordinate leadership, employees, agencies, developers, media buyers, creative teams, ecommerce specialists, operations, and external partners around one commercial plan. I make sure responsibilities are clear, launches remain on schedule, vendors remain accountable, KPIs guide decisions, and problems are solved before reaching the founder. ECOMMERCE SYSTEMS, DATA, AND ACCOUNTABILITY I help ensure your ecommerce technology, reporting, and operating processes support better decisions and scalable execution. This may include Shopify, Klaviyo, subscriptions, analytics, customer experience tools, dashboards, workflows, SOPs, weekly operating rhythms, hiring plans, delegation, and vendor accountability. AI AND AUTOMATION I apply AI where it creates measurable business value. This may include customer research, review mining, creative workflows, reporting, customer support, internal knowledge systems, ecommerce operations, retention, and decision support. I identify the opportunity, design the workflow, coordinate implementation, add human approvals and quality controls, and document the system for your team. HOW I WORK Assess → Prioritize → Plan → Coordinate → Execute → Measure → Improve I do not provide recommendations and disappear. I stay involved through implementation, performance measurement, process documentation, SOP creation, and team handoff. BEST FIT I work best with founder-led consumer brands that: • Generate approximately $2M+annually • Operate through Shopify, Amazon, retail, or multiple channels • Have proven products and active customer demand • Already use employees, agencies, or specialist partners • Need clearer priorities and stronger cross-functional leadership • Lack an experienced Head of Growth, DTC leader, or CMO • Need senior ownership without another full-time executive The strongest fit is a company with capable people doing the work but no senior leader owning the complete DTC and ecommerce result. Let's Chat Feras

Most "lead generation" is a templated message and a prayer. Here's exactly what I do: - Research your ICP and offer deeply enough to write copy that doesn't sound like everyone else's - Build and personally manage your outreach systems - Test sequences weekly based on real reply data, not guesswork - Set up, launch, and optimize your campaign myself, no outsourcing to a VA - Send weekly reports so you always know what's working and why Simple? Yes. Easy? No. Consistent, high-reply-rate outreach that doesn't burn your accounts takes real management. Recent results: ✅ 650% ROI in month one for a consulting client ($1K spend → $7.5K closed deal, 5 sales calls booked) ✅ 46 referral leads in one month for a medical practice ✅ 22 qualified demos in under a month for an AI SaaS startup Best fit: a clear ICP, a high-ticket offer, and enough market that we're not capped at a few hundred leads. Looking for someone skilled, organized, and genuinely invested in your growth? Message me and let's get started."

✅ Expert in Google Ads & Meta Ads Campaigns – Specializing in high-performing Search, Shopping, YouTube, Display, Maps & Meta placements 🛒 Google Merchant Center & Shopping Ads Pro – Feed setup, optimization & troubleshooting for maximum product visibility 🔍 Advanced Keyword & Audience Research – Strategic targeting to drive quality traffic and conversions ✍️ Compelling Ad Copy & Creative Strategy – Tailored messaging for Google Search, Meta Ads & Display 📊 In-Depth Competitor Analysis – Using Semrush & platform data to outsmart the competition 🎥 YouTube Ads with Content Strategy – Campaign creation plus content ideas that engage and convert 📍 Google Maps Ads Expertise – Drive local traffic and in-store visits through optimized local campaigns 📈 GA4 Tracking & Reporting – Clean analytics setup for accurate attribution and performance insights 💡 Meta Ads Funnel Building – Cold, warm, and retargeting campaigns built for every stage of the buyer journey 📦 DTC Performance Marketing Tools – Skilled with Triple Whale for real-time ecommerce tracking 🧠 Custom Dashboards via Looker Studio – Visualize and simplify ad performance for stakeholders 🤝 CRM Integration with HubSpot – Align Meta & Google Ads with lead nurturing and sales pipelines

Top Rated Plus | Worked With C-Suite Leaders at Fortune 100 & Fortune 500 Companies | 200+ Projects Delivered Ari brings deep expertise across SaaS, tech, fintech, and B2B markets, delivering fast, insight-rich research that supports product, GTM, and investment decisions. With advanced secondary research skills, structured analysis, and executive-ready reports, Ari helps teams validate opportunities, benchmark competitors, and build confident, data-backed strategies. I specialize in transforming complex market and competitive data into clear, actionable insights that directly inform product strategy, go-to-market planning, market entry, investment evaluations, and competitive positioning. I’ve delivered strategic research and analysis across SaaS, technology, fintech, e-commerce, healthcare, supply chain, gaming, and a wide range of B2B and B2C industries worldwide. Services Competitive Intelligence & Benchmarking • Competitor profiling & SWOT analysis • Pricing intelligence & strategic positioning • Feature benchmarking & product teardown analysis • Competitive landscape mapping & gap identification • Win/loss analysis & mystery shopping • Ongoing competitor monitoring (monthly/quarterly) Market Research & Industry Analysis • Market sizing (TAM/SAM/SOM) • Market opportunity & feasibility studies • Trend analysis, industry drivers & barriers • Customer segmentation & persona development • Market entry & GTM research • Comprehensive desk/secondary research Strategic Business & Investment Research • Business intelligence synthesis • Investment feasibility & due diligence research • Strategic landscape analysis • Board- and investor-ready insights • Executive briefings & thought leadership research Why Clients Work With Me ✓ Top Rated Plus — top 3% on Upwork ✓ 500+ market research and competitive intelligence projects delivered ✓ Trusted by Fortune 100 & Fortune 500 C-suite and strategy teams ✓ Executive-ready reports & recommendations — no data dumps ✓ Fast turnaround with rigorous, accurate research ✓ Expert in premium secondary research — I find insights others miss ✓ Clear communication & highly structured deliverables Typical Outcomes → Stronger competitive positioning & differentiation → Faster and more confident GTM decisions → Clear visibility into competitor strategies & vulnerabilities → Precise market sizing & opportunity validation → Strong data-backed narratives for investors and leadership Tools & Capabilities Competitive Intelligence & Competitor Analysis • Comprehensive competitor profiling • SWOT analysis • Product teardowns & feature benchmarking • Pricing intelligence & positioning analysis • Competitor monitoring & market move tracking • Mystery shopping & win/loss analysis • Competitive landscape mapping & gap analysis Market Research & Industry Analysis • Industry research & trend analysis • Market sizing (TAM/SAM/SOM) & opportunity assessment • Customer segmentation & persona development • Market entry feasibility & GTM research • Industry benchmarking & best practices research • Secondary/desk research across any industry Strategic Business Research • Business intelligence gathering & synthesis • Investment feasibility & due diligence support • Strategic landscape analysis • Investor-ready industry reports • Competitive positioning & differentiation strategy • Market opportunity identification & validation Industries Served SaaS • Technology • Fintech • E-commerce • Healthcare • Gaming • Supply Chain • Retail • Consumer Goods • Manufacturing • Real Estate • Education • Automotive • Energy • B2B Services Background & Credentials • Worked with C-suite & senior leadership teams at Fortune 100 and Fortune 500 companies • MBA — Top French Grande École • Engineering Degree (Analytics Specialization) • 15+ years in market research, competitive intelligence & strategy • Certified in Digital Strategy & Business Intelligence • Skilled in both primary & secondary research methodologies Minimum Engagement Minimum project scope: 10 hours. #keywords to help you find me: Market Research, Competitive Intelligence, Competitive Analysis, Market Analysis, Business Analysis, Industry Research, Qualitative Research, Quantitative Research, Company Research, Online Research, Topic Research, Audience Segmentation, Targeting, Market Sizing, Data Analysis, Statistics, Survey Design, Survey Question Writing, SurveyMonkey, Survey Data Analysis, Data Visualization, Analytical Presentations, Research Methods, Secondary Research, Benchmarking