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• Data capturing • e-commerce • Call centre • Email Support • Order processing • Shopify • ERP • List Building • CRM • Email Support • Customer Support • Data Entry • Strong Written and Verbal Communication Skills • Time Management • Problem Solving • Customer Service • Technical Support • Lead Generation • Slack • Zendesk • Remote worker • Self assigning tickets • AI tools (ChaptGPT and Gemini AI) • Invoice, credit and returns creation • Google Workspace • Microsoft Office • Administrative Support • Sharepoint • Data Scrapping • Appointment setter • Attention to detail • Telephone etiquette • Online tutoring • Zoom • Jobber • Monday (Software) • Social Media Management • SaaS • Sage

I am a hardworking individual who sets foundational goals for myself. Once I reach a benchmark, I raise the bar and continue striving for greater heights. Someone who understands the value of customer service and listening to the client. Understanding client needs is essential to customer satisfaction and performance. I pride myself in being able to work independently and autonomously. I work well with individual and companywide goals and am able to strategize and execute without being micromanaged. I am someone who reacts well to high pressure situations and can maintain a cool and calm demeanor when faced with problems.

Growth Marketing Strategist | B2B Content, Lead Generation & Recruitment I help B2B companies generate more leads, improve conversions and build stronger teams through practical marketing, business development and recruitment systems. Are you struggling with inconsistent lead generation, low-converting content, an underperforming sales pipeline or difficult-to-fill roles? I bring more than 14 years of experience across growth marketing, B2B content, recruitment, business development and operations. I can help you develop the strategy, implement the work and manage the process through to measurable results. I have supported more than 70 businesses across SaaS, technology, recruitment, professional services, healthcare, education, construction, accounting and specialist technical services. Unlike consultants who only provide recommendations, I work as a hands-on growth partner. I identify the highest-priority opportunities, build the required systems and help your team execute them. GROWTH MARKETING AND CONTENT I can help you with: • B2B growth and marketing strategy • Lead-generation and customer-acquisition campaigns • LinkedIn marketing and founder thought leadership • Content strategy and monthly content calendars • Website copy, landing pages, blogs and SEO content • Email marketing, nurture sequences and re-engagement campaigns • Brand positioning, messaging and value propositions • Marketing funnels and conversion improvement • HubSpot, CRM and marketing workflow optimisation • Campaign planning, coordination and performance tracking RECRUITMENT AND TALENT ACQUISITION With extensive recruitment and executive-search experience, I can support: • Candidate sourcing and direct headhunting • LinkedIn Recruiter and Boolean searches • Candidate screening and interviews • Recruitment pipeline and ATS management • Job descriptions and SEO-friendly job advertisements • Candidate communication and interview coordination • Recruitment process development • Specialist, technical and hard-to-fill vacancies • Talent mapping and proactive candidate pipelines BUSINESS DEVELOPMENT AND REVENUE GROWTH I also help businesses create structured systems for generating and converting opportunities through: • Business development strategy • B2B lead-generation systems • Sales pipeline development and management • Prospect research and targeted outreach • Client follow-up and re-engagement • Strategic partnership development • Sales and marketing alignment • Customer retention campaigns • Growth planning for startups, agencies and service businesses SELECTED RESULTS • Helped businesses more than double conversion rates • Built six-figure sales and opportunity pipelines • Reduced inefficient marketing activity and unnecessary spend • Improved recruitment processes and candidate quality • Developed scalable marketing, content and outreach systems • Delivered more than 100 marketing, recruitment and growth projects WHY CLIENTS CHOOSE TO WORK WITH ME • Top Rated Upwork freelancer • 100% Job Success Score • More than 14 years of commercial experience • Strategic thinking combined with hands-on execution • Clear, professional written and verbal communication • Experience working with UK, US, European, Australian and South African teams • Able to take ownership and work independently • Comfortable managing strategy, implementation and project coordination My tools include HubSpot, GoHighLevel, LinkedIn Recruiter, Sales Navigator, WordPress, Elementor, Canva, ClickUp, Google Workspace, Microsoft 365 and a range of CRM, ATS and marketing platforms. LET’S DISCUSS YOUR PROJECT Send me a message outlining: • Your current challenge • The outcome you want to achieve • Your preferred timeline I will respond with a practical recommendation on what should be prioritised first and how I would approach the project.

PROFILE I am enthusiastic, self-motivated, reliable, and responsible. I am exemplary in developing and maintaining a filing system, and I am good with time management and maintaining meeting minutes. I am a mature team worker adaptable to all challenging situations. Reconciling and submitting reports come naturally, and I pay attention to detail when sending and receiving correspondence. I am more of a solution seeker rather than waiting for someone else to provide the solutions for me. I have exceptional organizational skills and manage databases well. I am a hardworking person; I work well in a team environment as well as using my initiative. I work well under pressure and reach my deadlines. Providing general support to visitors and maintaining contact lists are my forte. I currently have Occupational Health and Safety certificates in Emergency evacuation, Basic firefighting, First aid level 1 and SHE representative.

CLAUDIA GIBSON SKILLS SUMMARY * Executive Assistant to company President (virtual / remote / independent contractor) * Research for Junior Tennis Development Project, Canada and lists of SA agricultural pesticides, Singapore. * Bookkeeping, Debtors, Creditors (Quickbooks and Xero online certified, Pastel Sage) Remote * Project Management * Project Coordinator (Electrical construction-LV / MV / HV overhead power lines, high mast lighting) * Agricultural Management and Consulting * Procurement Management * Tender Documentation Compilation and Pricing (Electrical construction and other) * Art, Drawing and Graphic Design * Photography and Editing * Typing, Proofreading and Transcription * Teach English as Foreign Language (TEFL) PERSONAL SKILLS - English, isiXhosa, Afrikaans Languages - Attention to detail and fast learner - Proactive and Work Independently - Punctual and Reliable - Perfectionist and Professional - Systems Orientated - Versatile, Creative and Artistic EDUCATION - Agricultural Management National Diploma (UNISA) - Project Management Certificate (UNISA) - N4-N6 Management Assistant Certificate (Technical College) - Teach English as Foreign Language (TEFL) Certificate (i-to-i TEFL) - QuickBooks online (Pro Advisor Certified) - Xero Online (Advisor Certified) SKILLS / NATURAL TALENT - Art, Graphic Design and Photography Art - Original paintings, drawings, pencil sketches, portraits, acrylics, pastels, water color, PVA and ink. Graphic Design - Graphic Design including greeting and business cards, company logos and various other designs. - Software: AutoCAD, Canva, Adobe Illustrator, Blender, Inskape, Krita, Coral draw, Paint. Photography - All photography and editing. - Software: Photoshop, Arcsoft, EXPERIENCE Project Coordinator Management and construction of electrical contracting projects for low voltage, medium voltage and high voltage overhead powerlines, substations, high mast lighting and wind farms. Tender Coordinator / Consultant Tender documentation compilation and pricing and procurement management for electrical contracting projects for low voltage, medium voltage and high voltage overhead powerlines, substations, high mast lighting, wind farms and solar installations. Sales and Marketing Sales and marketing for hunting, fishing and firearm training and retail outfitter including customer services, advertising, marketing, face book page design. Background Experience I grew up on a pineapple and beef cattle farm family business learning the complete pineapple production processes and beef cattle farming systems and management. Farm size (3000 hectares), annual tonnage of pineapples (16 000), 300 head of cattle. HOBBIES / INTERESTS Tennis, Squash, horse riding, on/off road motorcycle riding, fishing, artworks, photography, outdoors, owner of Ratatoui Rat and Mouse Rescue SA Sport: Tennis: - Played first team at Primary and High School level - Captained and played in the first team league, played in 2nd team league and played numerous tournaments for local Tennis Clubs. - Award for ladies singles and doubles titles at local Tennis Club annual championships and award for Special Services for local Tennis Club. Squash: - Played first team at Primary and High School level and played social squash for various local clubs Aerobics: - Achieved top 7 position in aerobics marathon competition at high school level. Outdoor Activities: - Hunting, Shooting, Fishing, Horse riding, cycling, off road motorcycle riding, cricket, softball, photography, gardening and landscaping. Animal Rescue - Owner of Ratatoui Rat and Mouse Rescue SA - Rescue, rehabilitation and housing of Fancy Rats and kept as pets - Working with various wildlife eg Chameleons and Butcherbirds. Art and Design - Painting and drawing - Graphic design, flower arranging, interior and exterior design and décor Skills portfolios and agricultural profile available on request. Thank you for taking the time to read my profile and sharing my journey. Trusting I will be able to assist you with any professional services you may require. Kind Regards Claudia Gibson Freelancer / Independent Contractor

🌍 People Operations & Recruitment Operations Specialist for scaling and remote businesses. I help companies build structure behind hiring, onboarding, HR operations, and team workflows — especially in fast-moving environments where things can quickly become messy without the right systems in place. Over the last 15+ years, I’ve worked across startups, recruitment environments, and global businesses supporting teams across the UK, US, Europe, Middle East, and South Africa. My work has included: ✔ Recruitment Operations & ATS setup ✔ Hiring workflow design & optimisation ✔ Onboarding process improvement ✔ HR Operations & People processes ✔ Documentation & SOP creation ✔ Stakeholder & hiring manager support ✔ Workflow organisation and operational structure ✔ High-volume recruitment coordination ✔ Operational support for scaling teams I’ve worked with ATS, HRIS, onboarding, documentation, and workflow management systems to improve visibility, structure, and team efficiency. I’m naturally operationally minded and enjoy bringing clarity, consistency, and scalable processes into growing businesses. If you need someone hands-on who can improve operational flow, support hiring processes, and help teams work more effectively together, I’d love to connect.