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You're leading through something hard. Maybe your organization is growing faster than your systems can keep up with. Maybe you're navigating a restructuring, a strategic pivot, or a merger that's left your team unsettled. Maybe the people dynamics just aren't working and nobody can quite put their finger on why. You know what needs to happen. Getting your team there is the hard part. That's where I come in. I'm a Leadership and Executive Coach with 18+ years working inside organizations across energy, technology, finance, retail, construction, and professional services. I've coached C-suite leaders at JP Morgan, Bosch, Roche, and CVS. I work with founders, managers, senior executives, and entire teams because leadership challenges don't respect job titles. And I bring something most coaches can't: I don't just work on the people. I work on the whole system around them. Goals, processes, workflows, technology adoption, and team dynamics, all together, because that's how businesses actually run. What I work on: Leading through change and growth Most leaders are underprepared for how disorienting real change is for the people around them. I coach leaders to navigate uncertainty without losing their team's trust, maintain momentum when the ground is shifting, and bring people along instead of leaving them behind. Whether you're scaling, restructuring, or pivoting, I help you lead the transition in a way that actually holds. Communication and team dynamics Poor communication is almost never about saying the wrong words. It's about misaligned expectations, unclear accountability, unspoken tensions, and leaders who don't realize the signal they're sending. I work with leaders and teams to surface what's actually going on, reset how people interact, and build communication habits that make collaboration faster and less painful. OKR and Goal Alignment A team that doesn't know what it's working toward can't perform. I implement OKRs from executive alignment down to team-level action so everyone understands the priorities, how their work connects to them, and how to make decisions when things shift. Goals people actually use, not targets that collect dust. Processes and systems I find where work is breaking down and redesign it so things flow. Unclear ownership, inconsistent processes, duplicated effort, and bottlenecks that nobody has time to fix are all things I've fixed across dozens of organizations. The result is practical, sustainable ways of working that your team actually adopts and sticks to. AI and technology adoption Rolling out new tools and technology only works if your people actually change how they work. I've trained leaders and teams on AI and digital transformation at some of the largest corporations in America. I manage the human side of tech change so adoption actually happens, not just in the rollout plan, but in how people work every day. Why this combination matters Most coaches work on leadership in isolation. Most consultants fix processes without touching the people. Most change managers handle the rollout without building the capability to sustain it. I work across all of it because in a real organization, none of it is separate. When your people, your goals, your processes, and your systems are all pointing in the same direction, the results are completely different from fixing just one of them. Results: +40% employee engagement through coaching-led performance improvement 25% faster delivery after leadership alignment and OKR implementation 30-50% cycle time reduction through streamlined processes and ways of working 100+ leaders and teams coached across 6 industries over 18 years Guided organizations through AI adoption, digital transformation, major restructurings, and rapid growth phases Credentials: ICF Professional Certified Coach (PCC) | OKR Coach | SAFe Practice Consultant (SPC) | Lean Practitioner | 18+ years in-business experience If you're ready to have a real conversation about what's not working, let's talk.

I specialize in refining drafts while preserving the author’s voice and intent. I offer surgical edits and insights to strengthen prose and improve clarity, zero in on fine details, and point out inconsistencies in the big picture. My background includes creative writing courses, nonfiction editing, professional correspondence, and customer-facing business communication. I'm a lifelong writer of fiction sensitive to rhythm and flow and have studied craft relentlessly. My favorite genres are science-fiction, dark romance, romantasy, and horror.

Wix Studio Expert | Wix Website Designer | Wix SEO Specialist | Wix eCommerce Developer "He transformed my outdated site into a fast, modern, and high-converting Wix website. Traffic doubled and sales increased by 50%. Highly recommend!" — Sarah ⭐⭐⭐⭐⭐ Are you tired of a Wix website that looks outdated, loads slowly, and fails to convert visitors into paying customers? As a Wix Expert, I help businesses, entrepreneurs, and brands transform their underperforming Wix websites into fast, modern, and high-converting platforms, using clean design, smart SEO, and proven conversion strategy. What I've found as a Wix Expert is that most websites aren't actually built to guide visitors or convert them, they're simply online. That's why every Wix website I build goes beyond design. I approach every Wix project with a deeper strategy, one that positions your brand clearly, guides visitors naturally through your content, and turns attention into real, measurable results. By combining clean modern design, user behavior psychology, and a conversion-focused structure, I create Wix websites that don't just look good, they WORK, they ENGAGE, and they GROW your business. ━━━━━━━━━━━━━━━━━━━━━━━ WHAT I SPECIALIZE IN ━━━━━━━━━━━━━━━━━━━━━━━ 🔹 Wix Website Design & Setup • Wix Website Design (from scratch or template) • Wix Website Redesign & Refresh • Wix Landing Page Design (high-converting) • Wix Business Website Design • Wix Portfolio Website • Wix Blog & Event Website Setup • Wix Membership Website Setup • Wix Booking & Appointment Website 🔹 Wix eCommerce & Online Store • Wix eCommerce Store Setup & Optimization • Wix Online Store Design & Customization • Wix Digital Product Marketplace • Wix Subscription & Membership Store • Wix Payment & Checkout Optimization 🔹 Wix Advanced Development • Wix Studio Advanced Development • Wix Velo (custom features & dynamic pages) • Wix Online Course & Learning Platform Setup • Wix Automation & Workflow Setup • Wix Multilingual Website Setup • Wix Sales Funnel Setup & Integration 🔹 Wix Optimization & Growth • Wix SEO Optimization (on-page, structure & speed) • Wix Mobile Optimization & Speed Performance • Wix Conversion Rate Optimization • Wix Analytics & Tracking Setup (Google Analytics, Meta Pixel) • Wix Website Audit & Fix • Wix Website Migration & Rebuilds • Wix Website Maintenance & Updates ━━━━━━━━━━━━━━━━━━━━━━━ A RECENT CLIENT RESULT ━━━━━━━━━━━━━━━━━━━━━━━ Sarah came to me with a Wix website that was: ■ Outdated and visually pushing visitors away ■ Slow-loading with poor mobile experience ■ Running a weak Wix eCommerce setup with low conversions ■ Missing any real Wix SEO strategy After a full Wix website redesign and optimization: → Traffic doubled → Sales increased by 50% → Visitors stayed longer and converted more That's the impact a well-built Wix website can make for your business. ━━━━━━━━━━━━━━━━━━━━━━━ MY APPROACH ━━━━━━━━━━━━━━━━━━━━━━━ I don't just "design pages." Every Wix website I deliver is: ✔ Structured for clarity — so visitors know exactly what to do next ✔ Optimized for Wix SEO — so your site gets found on Google ✔ Built mobile-first — because most visitors are on their phones ✔ Focused on user flow & conversion — so visitors become customers ✔ Scalable — so your Wix website grows as your business grows ━━━━━━━━━━━━━━━━━━━━━━━ WHY WORK WITH ME? ━━━━━━━━━━━━━━━━━━━━━━━ ■ Wix specialist — this is all I do, and I do it exceptionally well ■ Proven results — real numbers, real clients, real impact ■ Fast delivery without sacrificing quality ■ Clear communication every step of the way ■ I build Wix websites that don't just look good — they perform, convert, and grow your business ━━━━━━━━━━━━━━━━━━━━━━━ 📩 Ready to upgrade your Wix website and start seeing real results? Send me a message — let's build something great together today. Wix | Web Design | Wix Website Design | Website Redesign | Search Engine Optimization (SEO) | Ecommerce Website Development | Landing Page Design | Wix Studio | Website Development | Responsive Web Design | Wix Designer | Website Migration | UI/UX Design | Website Speed Optimization | Graphic Design | Wix Website Design | Wix Expert | Wix Developer | Wix Studio Expert | Wix Website Redesign | Wix SEO Optimization | Wix Ecommerce | Wix Online Store | Wix Landing Page | Wix Customization | Wix Website Builder | Wix Web Designer | Wix Website Development | Wix SEO Expert | Wix Responsive Design | Wix Migration | Wix Booking Integration | Wix Store Setup | Wix Velo | Velo | Wix Automation | Wix Branding | Wix Portfolio Website | Wix Real Estate Website | Wix Studio Website | Website Design | Landing Page Design | Ecommerce Website | SEO Optimization | Web Development | Website Migration | Wix | Web Design | Wix Website Design | Website Redesign | Search Engine Optimization (SEO) | Ecommerce Website Development | Landing Page Design | Wix Studio | Website Development | Responsive Web Design | Wix Designer

Most high-performers I coach aren't lazy; they're climbing the wrong mountain. Over the last 17 years I've helped 125+ entrepreneurs, founders, and professionals create clarity, rebuild momentum, and execute consistently without burning out. The business is growing, the goals are being hit, but something feels off. They've built momentum in a direction that no longer fits who they are. They feel it in the Sunday dread, in the wins that feel hollow, in the exhaustion of optimizing a life that was never fully theirs. That's not a motivation problem; that's a misalignment problem. Before our first session, you'll complete the North Star Assessment, an AI-guided clarity process that uncovers your goals, motivations, strengths, blind spots, and sources of misalignment. This allows us to skip weeks of surface-level coaching and go directly to what matters. From there, you get access to Forge OS, my proprietary behavioral tracking system that identifies patterns in your focus, energy, consistency, and execution between sessions. We coach reality instead of guesses. I frequently work with entrepreneurs, founders, creatives, and ADHD professionals who struggle with consistency, focus, overwhelm, and execution. My Coaching Framework: Clarity: Find the Right Mountain Focus: Eliminate competing priorities Systems: Build sustainable habits Execution: Weekly accountability Momentum: Compound wins over time Clients typically leave with: ✅ A clear 90-day direction ✅ A simplified execution plan ✅ Better habits and consistency ✅ More energy and less overwhelm ✅ A business/career aligned with their strengths and identity What I bring: 18+ years of entrepreneurial and coaching experience, 2000 hours of coaching, 100+ verified five-star reviews, 10 businesses built and scaled across Canada and Colombia, trilingual coaching in English, French and Spanish, and deep specialization in behavioral systems, execution consistency, and identity alignment. How I work: Short focused engagements to start, typically 4 to 12 weeks. Clear goals, weekly execution reviews, and structured accountability. Practical systems you can maintain without coaching dependency. Real results, not endless sessions. Coaching experience spans entrepreneurs, agency owners, executives, digital nomads, startup founders, freelancers, and professionals navigating major life and business transitions. The goal isn't to build a business you can escape from. It's to build one you never want to retire from. If you're a founder or high-performer who's done climbing someone else's mountain, send me a message describing where you're stuck in one sentence. We'll quickly see if working together makes sense. Coach Alex Côté Founder, The PurposePreneur Movement™ Alignment Coach · Behavioral Systems · Execution · Identity 🧠 Core Services & Expertise High-Performance Coaching for Entrepreneurs ADHD Coaching for Founders & Creatives Accountability & Execution Systems Mindset & Productivity Coaching Burnout Recovery & Energy Management Purpose & Identity Alignment Leadership, Focus & Decision-Making Coaching

Want poor performing ads campaign that doesn't convert? Or a funnel that prospects click off of immediately? How about a campaign that bleeds you money every day? I certainly don’t. But let’s be honest: The majority of services out there are going to charge you an arm and a leg for something that ends up LOSING you money in the end. And you want a service that’s actually going to accomplish what you’re hiring them to do. So here is what you will get by hiring me: ✅ A unique, compelling, and data-driven advertising campaign that is built off data-driven decisions, giving you scale and profitability ✅ A global approach to your business numbers and analysis, using our advertising campaigns as a cog in the wheel to create a healthy and sustainable business for you ✅ A meticulous series of testing and re-testing to be sure that your ads campaign is constantly improving, learning and funnelling you more money every day Here are some of the ways I stand out from the crowd of advertisers: 1. Relentless testing of new creatives to find those diamonds in the rough that will go viral and produce massive return 2. Building advertising campaigns that supplement and build your organic presence and brand so that your overall cost per sale goes down over time 3. A holistic approach to advertising across platforms that allows me to consult you on the best place to put your money 4. Accurate Tracking! This is huge and if your numbers aren’t reflecting the true results then you will see less than optimal results and difficulty scaling 5. Deep understanding of business metrics and how to understand *when* you can scale, and not just what buttons to click in order to scale After 6 years in digital marketing, I’ve worked with all kinds of business in tons of different verticals. I have the most experience and success in the following areas: - Ecommerce Companies - High-ticket lead generation and sales (Coaches, consultants, and high-level solopreneurs) - Brick and mortar/local businesses (RE agents, Dentists, Chiropractors, Therapists, Automotive, etc) - Pay-Per-Lead Distribution (Mass Tort, Insurance, Debt Relief, etc.) - And many more (I probably have worked with a business similar to yours in the past) So if you want a successful advertising campaign, send me a message or invite me to apply to your job listing, and let’s discuss to see if I can help you. I will always be honest with you if I don’t think I can.

I’m a Business Strategy Consultant and Growth Coach helping entrepreneurs, executives, and small businesses structure their strategy, enhance performance, and lead with clarity and confidence. With over 8 years of experience in strategic management, consulting, and leadership development, I help businesses transform ideas into actionable plans — aligning vision, execution, and growth. My professional path spans finance, entrepreneurship, and executive leadership. As a CFO and Strategic Director for a publishing group, and a former wealth management consultant and startup incubator mentor, I’ve guided dozens of entrepreneurs through the challenges of scaling, optimizing operations, and leading teams effectively. I combine a strategic consulting mindset with a coaching approach focused on clarity, accountability, and measurable progress. My areas of expertise include: ▪ Business strategy & growth planning ▪ Leadership & executive coaching ▪ Strategic decision-making & problem-solving ▪ Organizational development & performance optimization ▪ Personal and professional development for founders and teams Holding an MBA in Finance, I bring both analytical depth and human-centered insight to every collaboration — bridging numbers with strategy, and vision with execution. Fluent in English and French, I work with clients who value precision, honesty, and long-term partnership. Let’s connect to turn your business strategy and leadership goals into sustainable growth.