Hello! I’m Lani Bacaling, an experienced Bookkeeper and Accountant with over 10 years of freelancing experience serving clients across the United States, Australia, Canada, Europe, and Asia.
I am proficient in various accounting software platforms, including QuickBooks Online, QuickBooks Desktop, Xero, and Wave. Throughout my career, I have helped businesses maintain accurate financial records, streamline accounting processes, and produce reliable financial reports that support informed decision-making.
Educational Background
* Bachelor of Science in Business Administration, Major in Accounting
* Master in Public Administration
* Lawyer
Professional Strengths
* Full-Charge Bookkeeping and Accounting
* Financial Statement Preparation and Reporting
* Bank and Credit Card Reconciliations
* Budgeting and Forecasting
* Bookkeeping Cleanup and Catch-Up
* Audit Review and Support
* Data Migration
* Third-Party Application Integration
* Troubleshooting Accounting Issues
* Financial Analysis and Reporting
I am highly organized, detail-oriented, trustworthy, and committed to maintaining the highest level of confidentiality and integrity. My strong analytical and problem-solving skills enable me to identify and resolve discrepancies efficiently while improving financial controls and processes.
Services I Offer
✔ Maintain accurate financial records and transactions
✔ Financial Statement Preparation and Reporting
✔ QuickBooks Setup and Optimization
✔ Bookkeeping Cleanup and Catch-Up
✔ Audit Review and Support
✔ Budgeting and Forecasting
✔ Data Migration
✔ Third-Party App Integration
✔ Account Reconciliations
✔ Troubleshooting and Financial Process Improvement
I am a fast learner, hardworking professional, and dedicated to delivering high-quality work. I am available to work 40 hours per week or more, and I can accommodate both EST and PST time zones.
If you think we’re a good fit, feel free to send me a message or schedule a call. I look forward to helping your business achieve its financial goals.
Let’s talk!
Lani Bacaling
Intuit QuickBooks
Financial Audit
Account Reconciliation
Bank Reconciliation
Xero
Customer Service
Wave Accounting
Financial Reporting
Personal Administration
Bookkeeping
Data Entry
Accounts Receivable Management
Editing & Proofreading
Emmarienelle G.
Gen.Trias Cavite, Philippines
$25/hr
4.9
63 jobs
🚀 𝑭𝑼𝑵𝑵𝑬𝑳 𝑺𝑻𝑹𝑨𝑻𝑬𝑮𝒀, 𝑮𝑶𝑯𝑰𝑮𝑯𝑳𝑬𝑽𝑬𝑳 & 𝑲𝑨𝑱𝑨𝑩𝑰 𝑬𝑿𝑷𝑬𝑹𝑻, 𝑶𝑵𝑳𝑰𝑵𝑬 𝑩𝑼𝑺𝑰𝑵𝑬𝑺𝑺 𝑶𝑷𝑬𝑹𝑨𝑻𝑰𝑶𝑵𝑺 𝑺𝑷𝑬𝑪𝑰𝑨𝑳𝑰𝑺𝑻
Hi, I’m Emma.
I work with coaches, consultants, and online service based businesses who are scaling and need someone who understands strategy, systems, and execution.
I am not an inbox manager or task based assistant. My work sits at the intersection of operations, funnel architecture, CRM systems, and creative implementation. I help founders turn ideas into structured systems that actually run smoothly.
I have been working in digital operations and tech for 13 years, and I bring a systems oriented, strategic approach to every project.
_______
⚙️ 𝑭𝑼𝑵𝑵𝑬𝑳 𝑺𝑻𝑹𝑨𝑻𝑬𝑮𝒀 𝑨𝑵𝑫 𝑪𝑹𝑴 𝑰𝑴𝑷𝑳𝑬𝑴𝑬𝑵𝑻𝑨𝑻𝑰𝑶𝑵
I design and build complete funnel systems with long term growth in mind.
This includes:
• Sales funnel mapping and offer flow strategy
• GoHighLevel funnel builds and CRM setup
• Kajabi funnel and product setup
• Marketing automation and workflow configuration
• Email sequences and nurture flows
• Evergreen webinar setups
• Upsell and downsell logic
• Pipeline configuration and opportunity tracking
• Payment integration and offer structuring
• Account audits and system clean up
I look at the full customer journey from lead capture to conversion and retention. I make sure the funnel makes sense strategically, not just technically.
GoHighLevel and Kajabi are platforms I work in regularly, especially for funnels, CRM systems, and automation builds.
______
📊 𝑶𝑵𝑳𝑰𝑵𝑬 𝑩𝑼𝑺𝑰𝑵𝑬𝑺𝑺 𝑶𝑷𝑬𝑹𝑨𝑻𝑰𝑶𝑵𝑺 𝑨𝑵𝑫 𝑷𝑹𝑶𝑱𝑬𝑪𝑻 𝑴𝑨𝑵𝑨𝑮𝑬𝑴𝑬𝑵𝑻
Beyond funnels, I support businesses at an operational level.
• Launch planning and coordination
• Marketing campaign project management
• Team coordination and workflow structure
• SOP documentation and systems mapping
• Tech stack integration
• Process optimisation
• Coaching team members on tools and systems
I am structured, organised, and calm under pressure. When projects feel scattered, I bring clarity.
This is operations support at a strategic level, not general admin.
_______
🎨 𝑾𝑬𝑩 𝑫𝑬𝑺𝑰𝑮𝑵 𝑨𝑵𝑫 𝑪𝑹𝑬𝑨𝑻𝑰𝑽𝑬 𝑬𝑿𝑬𝑪𝑼𝑻𝑰𝑶𝑵
I also bring strong creative execution to the table.
• Website design for service based businesses
• Landing and sales page design
• Kajabi and GoHighLevel page builds
• Canva design for marketing assets
• Clean, conversion focused layouts
I care about how things look and how they function. A funnel should feel aligned with your brand and intuitive for your audience.
_______
🛠 𝑻𝑶𝑶𝑳𝑺 𝑨𝑵𝑫 𝑻𝑬𝑪𝑯 𝑺𝑻𝑨𝑪𝑲
I work primarily with:
• GoHighLevel
• Kajabi
• ClickFunnels
• Kartra
• WordPress
• Canva
• Stripe and major payment processors
• Zapier and automation tools
If you already have a tech stack in place, I adapt quickly. I am comfortable stepping into existing systems, learning how they are structured, and improving what is already there.
_______
🤝 𝑯𝑶𝑾 𝑰 𝑾𝑶𝑹𝑲
I collaborate closely with my clients. I ask thoughtful questions. I look at the bigger picture before building.
You will not feel like you are handing off isolated tasks. You will feel like you have someone who understands how your funnels, CRM, marketing, and operations connect.
Hourly rate: $20 to $25
Project work starting at $750 depending on scope
If this sounds aligned, I would love to hear about your project.
Business Operations
Digital Marketing
Marketing Automation
Strategic Planning
Social Media Management
Lead Generation Strategy
Project Management
Sales Funnel Builder
Sales Funnel Implementation
Website Redesign
Website Builder
WordPress Website
Email Outreach
Email Campaign Setup
Email Automation
Jhon Christopher G.
Quezon City, Philippines
$5/hr
5.0
3 jobs
I have a diverse set of skills with 5 years of experience as a Virtual Assistant in various fields such as Graphic & Marketing Design, Social Media Management & Content Creation, as well as professional experience and unparalleled aptitude in Insurance Management VA and Construction Project Management VA.
-----------------------------
Field of Expertise:
-Construction Project Management
-Administrative Management
-Business Automatition
-Graphic Design (Photo & Videos)
-Content Creation & Copywriting
Virtual Assistance
Receptionist Skills
Customer Engagement
Data Entry
Project Management
Construction Management
Business Development
File Management
Graphic Design
Market Analysis
Marketing Advertising
Content Creation
Copywriting
Lara B.
Pagbilao, Philippines
$20/hr
5.0
22 jobs
I am an expert in GoHighLevel and a professional in digital marketing, with over 6 years of hands-on experience, I specialize in leveraging GoHighLevel’s full potential to transform businesses through automated marketing systems, CRM optimization, and revenue-driving funnels. As a digital marketing veteran, I merge technical mastery with creative strategy to deliver scalable solutions that boost ROI, amplify lead generation, and skyrocket conversion rates.
Your success isn’t an accident it’s a system. Let me engineer yours.
I work closely with each client to understand their unique needs and goals, and I use my expertise and experience to provide customized solutions that deliver measurable results. Whether you need help with administrative tasks, social media management, or project coordination, I am committed to delivering exceptional virtual assistance that exceeds your expectations and helps you achieve your goals.
If you are looking for a virtual assistant who can provide a positive return on investment for your business, please don't hesitate to contact me. I would be happy to discuss your needs and provide a customized solution that fits your budget and delivers the results you need.
Here’s how I can help you 👇👇👇
🔁 Workflow Automation
Building intelligent workflows for lead follow-ups, appointment scheduling, nurturing sequences, onboarding, and retention. Complete with triggers, logic steps, and error-proof routing.
📊 Sales Pipeline Setup & Management
Designing clean, organized pipelines that make it easy to track, assign, and convert leads across every stage.
📬 Campaign & Funnel Creation
Creating high-converting email/text campaigns, landing pages, forms, surveys, and lead magnets inside Go High Level to maximize your lead flow and conversions.
🧭 Client Onboarding Systems
Developing smooth, automated onboarding experiences for new clients: Including welcome sequences, form collection, expectation setting, reminders, project kickoff workflows, and CRM tagging/segmentation.
🛠️ System Audits & CRM Cleanup
Fixing broken automations, resolving duplicate contacts, cleaning tags and segments, repairing failed email/SMS sends, and optimizing workflow logic for peak performance.
📞 A2P 10DLC Registration & SMS Compliance
Managing your entire A2P setup: Brand registration, campaign creation, trust score optimization, and troubleshooting delivery errors to ensure SMS reliability.
🔗 Integrations & Lead Syncing
Connecting Go High Level with Facebook Lead Ads, TikTok Ads, Calendly, Google Sheets, Stripe, Zapier, and more.
📈 Reporting, Dashboards & Performance Tracking
Setting up analytics dashboards, attribution tracking, and customized reports for full visibility into lead flow, sales, and campaign performance.
Let’s build a CRM and onboarding ecosystem that saves you time, closes more sales, and runs smoothly.
💬 Message me if you're ready to scale smarter and operate like a pro.
Video Editing
Graphic Design
Social Media Management
Social Media Content Creation
Marketing Strategy
Digital Marketing Management
Data Analysis
Canva
Figma
WordPress
Copywriting
Automation
CRM Automation
Administrative Support
Video Post-Editing
Photo Editing
John S.
San Jose del Monte, Philippines
$20/hr
4.9
138 jobs
Stop managing tasks and start scaling your results.
Are you a founder or business owner spending more time managing freelancers than growing your brand? Most businesses don’t need another "assistant" they need a Strategic Operations Partner who can build the roadmap, and manage the execution.
I bridge the gap between high-level business strategy and daily operational excellence. With a focus on Social Media Strategy, Business/Brand Growth, Community Management and a lot more.
How I Add Value to Your Business:
💡Custom Growth Strategy: I don’t just "post content." I analyze your business needs, negotiate budgets for maximum ROI, and provide a roadmap for sustainable growth.
💡End-to-End Team Management: I manage the entire workflow, I handle the team and the operations.
💡 Operational Efficiency: I audit your current social media business needs and implement systems that allow your brand to run on autopilot.
💡Strategic Advisory: I provide the business growth advice you need to pivot, scale, and outperform your competitors.
My Core Expertise Includes:
✅Strategic Operations & Workflow Optimization
✅Social Media Business Strategy & Growth
✅Talent Acquisition & Managed Services
✅Budget Negotiation & ROI Tracking
✅Full-Cycle Project Management
Additional skills and experience:
⚡Social Media Management, Complete Content Production, Daily Scheduling & Posting, Audience Engagement, Social Media Strategy, Daily Monitoring, Increased Engagement, Boosting Brand Awareness, Monthly Evaluation & Presentation
⚡Content Creation (AI, Professional Posters, Memes, Anime, Crypto, NFTs), Video Editing, Instagram Reels, Facebook Stories, Social Media Management, (FB META Business Suite, Hootsuite) Canva, Capcut
⚡Discord - Community Management, Engagement, Shilling, DMs, Moderation, Discord Server Creation, Bots, Outreach, Collaboration.
⚡Twitter/X - Paid Ads, Traffic, DMs, Content Creation and Posting, Influencer Outreach, Shilling, Raids, Community Acquisition
⚡Instagram - Story, Reels, Follower Growth, Reaction, Shares, Traffic, DMs, Inbox Management, Outreach.
⚡Telegram - Community Support, Moderation, DMs, Shilling, Influencer Outreach, Bots.
⚡CALL CENTER SUPPORT - Customer Service, Sales, Tech Support, SME, Team Lead, Quality Assurance, Scheduler, Recruitment (LinkedIn, Upwork Client, Fiverr, Google Workspace, Yardstik)
⚡GENERAL VA Support - Google Suite, Monday, Slack, Microsoft Teams, Anydesk, Dropbox, Zoom, Google Meet, Microsoft Office. Copywriting
⚡Real Estate Management - Cold Calling, Appointment Setting, Phone Support (Inbound and Outbound) (Google Voice, Ring Central, Call Hippo, 3CX, Readymode, Chime, Avoxi, Vici Dialer) Lead Generation, Recruitment.
⚡Ecommerce - Email Ticketing, Live Chat, Order Entry (Zendesk, Freshdesk, Zoho, Shopify)
The Result? You get your time back to focus on the "big picture" while I ensure your operations are lean, your team is performing, and your social media is actually driving revenue.
Ready to streamline your operations and scale your growth? Let’s schedule a call to discuss your business goals.
Social Media Management
Community Management
Social Media Strategy
Discord
Content Creation
Customer Engagement
Customer Service
Call Center Management
Social Media Marketing
Virtual Assistance
Real Estate
Cryptocurrency
Ecommerce
Business Development
Project Management
AI Content Creation
AI Video Generation
JP B.
Muntinlupa, Philippines
$20/hr
5.0
37 jobs
🚀 I Design Landing Pages That Turn Clicks Into Customers 🚀
I specialize in high-converting landing pages for course creators, life coaches, and business coaches—blending premium design with proven conversion strategies to drive real results.
My High-Converting Landing Page Process (HCLP):
🔹 Crafting the Offer – Offer clarity that your audience can’t resist.
🔹 Compelling Copy – Targeted messaging with strong calls to action.
🔹 High-Quality Traffic – Aligning your page with the right audience.
🔹 Conversion-Focused Design – Intuitive UX, premium visuals, and a layout built to sell.
What’s in it for YOU:
✅ Wireframing & UI/UX Design – Clear, structured designs (Figma).
✅ GoHighLevel Implementation – Seamless, functional page builds.
✅ Offer Creation & Optimization – Making your value irresistible.
✅ Automations – A2P10DLC setup, payment gateways, and email sequences.
Why Work With Me?
🎨 Architectural Eye for Detail – Layouts that employ universal design principles.
📈 Marketing-Driven Approach – Foundations influenced by Dan Kennedy, Alex Hormozi and Russell Brunson’s proven strategies.
🔄 Seamless Process – Figma mockup first, then full GoHighLevel or WordPress implementation.
Let’s Build a Landing Page That Sells
I’m offering competitive rates while building my portfolio—let’s talk and get started!
Web Design
Graphic Design
Canva
Sales Funnel Builder
Automation
Digital Strategy
Email Marketing
Branding
CRM Automation
Email Automation
HighLevel
Landing Page Design
Marketing Automation
Course Creation
Project Management
How it works
Post a job for freePost a job
Tell us what you need. Create your own job post or generate one with AI then filter talent matches.
Hire top talent fast
Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.
Collaborate easily
Use Upwork to chat or video call, share files, and track project progress right from the app.
Payment simplified
Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.
Don't just take our word for it
“Upwork provides an umbrella-level of security. I can see a talent’s work history and ratings. I can hold payments in escrow. I can communicate through Upwork Messages instead of working through my email address.”
KD
Kim Darling
Emerald Tiger
“Upwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.”
DM
David Merry
Kinetic Investments
“Our very specific requirements can be a challenge—With Upwork, we’re able to access a bigger community to ensure the success of our projects.”
KK
Katja Krohn
Summa Linguae
How do I hire a Business Coach in the Philippines on Upwork?
You can hire a Business Coach in the Philippines on Upwork in four simple steps:
Create a job post tailored to your Business Coach project scope. We'll walk you through the process step by step.
Browse top Business Coach talent on Upwork and invite them to your project.
Once the proposals start flowing in, create a shortlist of top Business Coach profiles and interview.
Hire the right Business Coach for your project from Upwork, the world's largest work marketplace.
At Upwork, we believe talent staffing should be easy.
How much does it cost to hire a Business Coach?
Rates charged by Business Coaches on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.
Why hire a Business Coach in the Philippines on Upwork?
As the world's work marketplace, we connect highly-skilled freelance Business Coaches and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream Business Coach team you need to succeed.
Can I hire a Business Coach in the Philippines within 24 hours on Upwork?
Depending on availability and the quality of your job post, it's entirely possible to sign up for Upwork and receive Business Coach proposals within 24 hours of posting a job description.
Find more freelancers
Top cities for Business Coaches in the Philippines